Monthly Archives: April 2013

Elliman Release Hamptons 1st Qtr Highlights/Report | Katonah Homes

After a record number of sales in the 4th quarter of 2012, fueled by many high-end buyers

rushing to close at the end of last year, the 1st quarter of 2013 experienced a drop in

sales over $5M.

Median sales price fell 5.1% to $740,000.

The overall number of sales jumped 20.9% to 347 from the year ago quarter

despite the lower number of high-end sales.

There were 1,437 listings at the end of the first quarter, 4.9% below year ago levels.

The monthly absorption rate, the number of months to sell all inventory at the current pace of sales, fell to 12.4 months from 15.8 months in the year ago quarter.

Days on market, the number of days from last price change to contract date,

expanded by 10 days to 187 from the same period last year.

Listing discount, the percent difference between the list price at time of contract

and the sales price, fell over the same period to 9.4% from 13.2%.

www.elliman.com/marketreports.

Elliman.com Releases North Fork 1st Qtr Results | Chappaqua Homes

Median sales price increased 12.1% to $469,000 from the same period last year.

Year-over-year gains were seen in all but the highest market quintile.

There were 78 sales in the first quarter, 17% fewer than in the year ago quarter and roughly

half the number of sales in the prior quarter tax-incentivized year end rush to close.

Listing inventory expanded 5.5% to 521 from the year ago period. The combination of falling sales and rising inventory slowed the pace of the market as measured by the monthly absorption rate which jumped to 20 months from 15.8 months although the first quarter tends to have the highest absorption rate of the year.

Listing discount, the percent difference between the list price at time of contract and the sales price,

expanded to 11.6% from 10.4% in the same period last year.

Days on market, the number of days from the last price change to the contract date,

averaged 229 days or 30 more days to sell a property than the same period a year ago.

www.elliman.com/marketreports.

Elliman Releases LI Report for the First Qtr. | Bedford NY Homes

  • The number of listings fell 24.8% to 15,303 from the same period a year ago,
  • the lowest first quarter total in a decade.

  • Median sales price fell 2.6% to $341,000 as average sales price increased
  • 4.8% to $435,082 from the same period last year.

  • Contracts signed in the first quarter increased 12.2% to 5,152 from the prior year total, representative of the release of pent-up demand. The number of sales edged
  • 2.9% to 3,905 from the prior year quarter.

  • Days on market, the number of days from the original list date to the contract date,
  • was 2 days faster, falling to 135 days from the prior year period.

  • Listing discount, the percent difference between the original list price and the sales price, declined to 6.7% from 7.8% over the same period.

Paid vs. earned: What’s the BEST media strategy for real estate? | Bedford Real Estate

Professional marketers aim to solve this problem on a daily basis.  Therefore, it’s not surprising when ordinary folks, like us, get a little confused when trying to discern it.

Before we dive in, it’s important we don’t leave out the final piece to this equation, “owned media.”  This includes our websites, blogs, and Facebook pages; stuff we “own” that gives us the platform to drive and engage traffic.  Everyone still on the same page?  Good : )

The art of driving and engaging traffic is what brings “paid” and “earned” media into the mix, and as the media industry continues to change, it becomes more challenging to understand their purpose and differences.  The team over at GroundFloorMedia in Denver did a great job of outlining some benefits and comparisons between the two:

Paid2_Comparison-Pic1.jpg

Paid

I believe paid media is 100 percent necessary.  However, each market’s competitive landscape is unique. So offering up specific strategies would not be effective for such a widespread audience.