Daily Archives: April 18, 2013

Washington metro real estate market springs into action | Pound Ridge Homes

The spring real estate season is in full bloom in the Washington metro area, with prices rising in response to a continued inventory shortage and additional blossoms of new listings, a Realtor and market analyst said.

It appears once-apprehensive sellers finally are coming around and the number of new listings is beginning to increase.

“I’m seeing multiple offers, escalation clauses, waiving of home inspections, some waiving of appraisals or being willing to pay over appraised value for a home,” said Realtor Robyn Burdett of Re/Max Allegiance.

Prices increased over the winter. Falls Church City led all areas in February with a 35 percent price increase over the year before, followed by Fairfax County at 15 percent. Prices in the District rose 9.9 percent, and in Montgomery County by 8.8 percent. Overall, prices rose by 11 percent in the metro area.

This trend continued in March, with prices overall increasing by 8 percent based on data from the Metropolitan Regional Information Systems. It was the 14th consecutive month for year-over-year gains. The median sales price in March in the District was $460,000, a record high.

“The low inventory is also pushing up the average sale-to-list price ratio, which is now at its highest level since the summer of 2006,” said Corey Hart of the Real Estate Business Intelligence Index.

Hart said that while active listings overall remained at historic lows, the number of new listings could be a sign the pattern is changing. “This could be an indication that sellers are beginning to respond to the pent-up demand in the market,” he said.

New listings were up over 13 percent across all property segments in the region in March, compared with February, which is well above the 10-year average change.

“Sellers are getting much more aggressive on their pricing. Just like in 2005 to 2006, the last sale, even though it has not settled or appraised, is a new comp when it sells in three to four days.” Burdett said agents still face challenges with appraisers because they are strictly adhering to historical data and are not taking the market into consideration.

Sales continue to improve and in February hit their highest level since February 2007. In March, they increased 33 percent over February, moving that statistic more in line with seasonal patterns.

Burdett said Arlington is the hottest market area but she still had a townhouse in Fairfax City that landed 14 offers in three days. “The first showing was one hour after I put it on the market and the first offer was two-and-a-half hours after I put it on,” she said.

Loudoun, Fair Lakes, Herndon and Burke also are active areas, Burdett said.

The RBI reported condos lead all property types in sales growth and now account for the highest proportion of the region’s sales in over five years.

Twitter stresses that they’re not showing more ads | Bedford Corners Homes

Twitter has finally crossed the rubicon and will allow advertisers to target ads to you based on the words that you tweet. specifically, the feature is called ‘keyword targeting in timelines‘, and its available today in 15 languages and all markets.

Twitter previously used the content of tweets to fill out its interest graph for advertisers, but this update brings laser targeting based on the topics that you tweet about to the product. Twitter uses the example of a person who tweets about enjoying an album from a band. A local venue could use a combination of Twitter’s location-based targets along with a keyword tuned to that band to pop an ad with a link to buy tickets to that band into the user’s timeline as a Promoted Tweet.

Twitter stresses that they’re not showing more ads in anyone’s timeline, they’re just going to be showing better targeted ones. And users will still be able to voice their disinterest by dismissing un-relevant Promoted Tweets. The ad targeting is also “based on the keywords in their recent Tweets and the Tweets with which users recently engaged.” That engagement could come in the form of retweets, favorites and other actions.

Twitter says that tests run with companies like Microsoft and Walgreens, they saw a jump in interactions with ads based on keyword targeting vs. other kinds of targeting.

Here’s what the new panel will look like for advertisers:

Armonk Zero Waste Day April 20th | Armonk Real Estate

logo

ZERO WASTE DAY
Saturday, April 20, 2013

9:00 am – 3:00 pm
Rain or Shine
North Castle Town Hall
15 Bedford Road
Armonk, NY   10504

Welcome to Zero Waste Day! In order to ensure a safe and efficient event for our residents and volunteers, we ask that you please follow these simple rules to responsibly dispose of your unwanted items:

bullet

Drive slowly, and wait your turn.  Traffic flows one way only.

bullet

Stay in your car and let our volunteers unload your items.

bullet

Follow all traffic signs and obey our volunteers’ directions.

bullet

To avoid bringing items that are not being collected, please carefully check the list below beforehand. Refer to Recyclopedia for alternative disposal options for items not being collected during Zero Waste Day.

bullet

Our Zero Waste Day participating organizations will be present behind Town Hall in the order listed below.  Please consider this when loading your vehicle, so as to enable quick and efficient unloading.

Our Zero Waste Day collections change with each event. Please note the following:

bullet

Furniture Sharehouse is returning. See below for more information.

bullet

Stuffed animals and children’s books will NOT be collected.

bulletBulk items will NOT BE COLLECTED. Arrange curbside pickup with Suburban Carting if you have bulk items.

main bullet

Used Motor, Antifreeze and Cooking Oil Collection – collected by Enviro Waste Oil Recovery and American Alternative Energy

bullet

Used motor oil, used antifreeze, used oil filters and oily debris (rags)

bullet

Used vegetable oil (from a deep fat fryer)

For more information about Enviro Waste Oil Recovery, go to www.envirowasteoil.com

main bullet

Scrap Metal Collection – collected by Suburban Carting

bullet

Metal file cabinets, metal bed frames, aluminum siding, outdoor grills, metal fence pieces, hot water tanks and heaters, treadmills, basketball hoops, antennas, metal appliances (washers, dryers, stoves, dishwashers, refrigerators*, freezers*, air conditioners*, toasters, coffee pots, mixers, microwaves, waffle irons, table top grills) and any other unwanted scrap metal items or pieces.

*Freon does not need to be removed prior to drop-off.

main bullet

E-waste Collection – collected by Suburban Carting for RCR&R

bullet

Computers **(including laptops), TVs, CRTs, small scale servers, monitors (non-CRT), keyboards and mice, copiers and scanners, fax machines, printers, VCRs, DVRs, DVD players, electronic and video game consoles, portable digital music players, digital converter boxes, cable or satellite receivers, cell phones and PDAs, universal power supply battery back-ups, typewriters, telephones, telecommunications equipment, circuit boards, cables and wires, ink cartridges, electric motors, AV equipment, radios and speakers, cameras, rechargeable power tool batteries, lead acid and automobile batteries.

** To prevent identity fraud, remember to remove any stored personal information before drop-off.  Simply deleting files does not completely erase the information on your computer’s hard drive.

For more information about Regional Computer Recovery and Recycling, go towww.ewaste.com.

main bullet

Adult and Children’s Bicycles – collected by Recycle-a-Bicycle

bullet

Adult and children’s used bicycles in good condition, free of rust and major structural damage.

bullet

Bike parts and bike tools.

For more information, please go to www.recycleabicycle.org.

main bullet

Paper Shredding  – collected by USA Shred

bullet

Up to 6 total boxes of papers and/or hardcover books per household for shredding and disposal. Box size must not exceed 10”x12”x15”. Staples and paper clips need not be removed but metal clasps and binder clips are not permitted.

For more information about USA Shred, go to www.usashred.info

main bullet

Dog and Cat Supplies – collected by Adopt-a-Dog

bullet

Wire dog crates, airline kennels , dog and cat beds and toys.

bullet

Linens in any condition (sheets, towels, comforters, blankets).

bullet

Balls (basketballs, footballs, soccer balls, tennis balls).

For a complete listing of items acceptable for donation, go to www.adoptadog.org.

main bullet

Spring and Summer Clothing, Shoes and Linens – collected by Community Center of Northern Westchester

bullet

Clean, gently used spring and summer clothing and shoes for men, women and children.

bullet

Clean, gently used linens (sheets, towels, blankets, comforters).

For more information, please go to www.communitycenternw.org.

main bullet

Household Furniture – collected by Furniture Sharehouse

bulletSofas (no sleeper sofas and no sofas over 80” long), armchairs (no stains, excessive fading or rips), metal bed frames (no king-sized), mattresses and box springs (no stains, no kings and in good condition only), tables and chairs, dressers, occasional tables, lamps, mirrors, clean area rugs (vacuumed, no larger than 10’ x 12”), TVs (no larger than 27”, no older than 5 years), artwork
bulletSmall electric appliances in working order (microwaves, toasters, coffee pots)

For a complete list of items that are acceptable and not acceptable, please go towww.furnituresharehouse.org.

Please note these items will NOT BE COLLECTED during this Zero Waste Day.

bullet

Bulk Items. There will not be a container for bulk items.  Arrange cubside pickup with Suburban Carting if you have bulk items.

bulletCFLs (compact fluorescent bulbs)
bulletalkaline batteries
bulletbutton cell batteries
bulletpaint cans
bullettires
bullethazardous household chemicals
bulletmedications

This event is sponsored by the North Castle Recycling Committee and the Town of North Castle.  We are in need of volunteers!  Interested in helping as a committee member?  Want to volunteer for events only?  Please email us at www.northcastlerecycling@gmail.com.

3 Common Mistakes to Avoid with Your Social Media Marketing by Jeff Bullas | Armonk Realtor

Social media marketing is often seen as the quick fix for marketing your struggling business.3 Common Mistakes to Avoid with Your Social Media Marketing

Obtain some Facebook likes, even buy some fake Twitter followers, tell customers you are the best company in the world in your blog articles and start blasting away. The cavalry will then show up on white horses and save the day.

The truth.

It takes time, effort and persistence.

The real premise of social media is adding value with content that engages your customers which inspires, educates, informs and maybe even entertains. This means forgetting about “you” and thinking about “them”

This means adding value to your audience by solving their problems with content that includes “How To” articles,white papers and ebooks on your blog and website.

Small businesses see the potential of tapping into Social Media. They come with different expectations that are built on the foundations of traditional marketing which include one way conversations, email blasts with only sales messages and  not willing to listen to negative comments.

Here are three common mistakes you should avoid with your social media marketing.

Circa: News reinvented for your phone | Mt Kisco Realtor

You lead a very busy life. A lot of us admit that social media keeps us “in the know” on events and news, but you need to catch up quick. Maybe you just need to squeeze in some time for content research for your blog.

A mobile app called Circa has reinvented how, and where, you view the latest news. If you don’t have time for all the “extras” that come with news, Circa’s got a team of editors and writers to give you the most important pieces of information in a story. It’s all beautifully set up for your phone too. Let’s check it out.

The thing I love about Circa is that it’s very intuitive. Quickly sign up for an account (optional) and you’re on your way!

North Salem Realtor | Gmail’s spam filter is killing your drip campaign: Top tips to get personal

Businesses that sell directly to consumers love to automate their work.  Whether it’s a regular postcard blast, outsourced call center, or an email drip campaign, staying “in contact” with a company’s sphere of connections has always been easier when it is scheduled, standardized, and managed in a way that takes as little custom interaction with individuals as possible.

While the lack of unique, personal interaction could certainly be criticized, it’s indisputable that many companies have been very successful at reaching a large audience at a low cost with email drip campaigns.  The “set it and forget it” mentality is attractive to a busy marketing department, and even if it only creates a marginal return on investment, it allows salespeople to feel that they’re keeping in touch with their client base.  Email drip campaigns allow us to reach a larger audience, at a faster rate, with much lower labor and financial costs than nearly any other marketing.

Enter Gmail And Its Ever-Encroaching Spam Filter
Google’s Gmail products are quickly taking over the email ecosystem.  In less than ten years, Gmail went from an invitation-only beta product to the most popular web-based email in the world.  With over 400 million users. the product is becoming ubiquitous for personal email accounts.  It is also the fastest-growing business-class email platform.

In short, Gmail is the prevailing platform for consumers, and any business marketing to consumers must craft their contact plans around the parameters that Google creates.  When Gmail first started, it had a spam filter like most other email platforms.  It picked up a fair percentage of spam, but it erred on the side of caution, letting plenty of bulk mailers and generic content through to the user’s inbox.

More recently, though, Gmail’s spam filters have become aggressive.  Google’s goal is clearly to keep a user’s inbox as clean as possible.  The company has decided that a few casualties along the way are justified when the overall outcome is less spam in the inbox.  This means that a far higher percentage of newsletters, customer update emails, and other drip campaigns are finding their way directly into Gmail users’ spam folders, never to be seen by the intended recipient

How to pull off a real vacation from real estate | Waccabuc Real Estate

<a href="<a href=Vacation image via Shutterstock.

Vacation. That’s a funny word, isn’t it?

If you’re like me, you hear your friends say they are going on a vacation and suddenly your brain is on a white-snow station.

“A vacation?” you ask. “You mean, a movie at the theater? Or, are you sleeping in on Saturday?”

That’s when your friend looks at you funny. They are going a-w-a-y. Like, to Hawaii. Or Brazil. Or the Arctic.

Cops: Good Samaritans Hear Screams, Detain Man After Abduction Attempt | Katonah NY Homes

Bedford Police have added grand larceny to the charges a 28-year-old man is facing after he allegedly pushed his way into a woman’s car in Katonah, and stopped her from trying to escape as he began to drive away.

Travis D. Walker—who told officials he is homeless, and was last listed as living in Yorktown—is at the Westchester County Jail on $500,000 bail as of Tuesday afternoon. Authorities say two Good Samaritans, an 18-year-old from South Salem and a 22-year-old from Brewster, are responsible for getting the local woman involved out of harm’s way.

No one was injured in the Monday afternoon incident, but the victim, a 37-year-old Katonah woman, was in an emotional state—”very distraught” and crying—when about a half dozen officers arrived at the scene.

Several calls came in, at about 2:40 p.m., reporting a possible motor vehicle accident. Witnesses said a 2006 Volkswagen Jetta was “up on the sidewalk,” near Kelloggs & Lawrence on The Parkway.

Officers arrived to find the vehicle as described, with one man in the driver’s seat and two more flanking the Jetta. The victim was standing nearby.

Walker is accused of “yanking open” the victim’s car door as the woman attempted to back out of a parking space. He forced the victim to the passenger side and a struggle, complete with screams, ensued as she tried to open the door and flee, police said.

The defendant reportedly stopped her from doing so and started to move the vehicle in reverse. The keys were knocked out of the ignition during the confrontation.

“They heard screaming and they ran to aid the victim,” Lt. Jeffrey Dickan said of the two young men. “They were able to pull her from the car and get into the car and subdue the male, and get the keys from him.”

Their identities are being withheld as the investigation continues, but the pair may be recognized for their efforts at a later date.

“The big story here is the two Good Samaritans,” Dickan said, “because who knows what they stopped from occurring.”