Monthly Archives: October 2014

Why the $12 billion real estate ad market is ripe for disruption | North Salem Realtor

 

In general, measuring your return on investment (ROI) with real estate marketing is very difficult, but in a world where analytics reign supreme among marketers, real estate is ripe for disruption.

Real estate agents should no longer accept paying lump sums of money in hopes of farming more leads. The reality is that the quality of leads is decreasing online as more people search for homes on the Internet and fewer people actually buy homes. Therefore, agents need to be careful where they spend their money and start demanding performance-based marketing from advertising companies. Paying for advertising that consumers actually click on or use should be the new standard in real estate.

Advertising image via Shutterstock.
Advertising image via Shutterstock.

Google has pioneered performance-based marketing with its AdWords product, while also making it one of the most successful and profitable products ever. The reason AdWords became so successful was because marketers could systematically measure their return on investment. Marketers built trust with Google and therefore were willing to spend a bigger portion of their ad budget there.

Why should real estate be different from other industries? It seems more logical to pay for what people actually click on or see, but from the majority of what is offered to agents this is simply not the case. Performance-based marketing helps both advertising companies and agents make better decisions, as it makes both parties more successful. Customers who find success with your product and can effectively measure their return on investment make for far better customer relations and retention. To me, this is just good business.

Going forward as real estate become more data-driven from finding the right house to home improvement, systematically calculating a return on investment will become the new standard. Companies that adapt this new metric will excel, and others that do not will slowly fade away.

To ensure your marketing spend is maximizing return on investment, here are three tips:

 1. Pay to play

Whether it is offline or online, there are a plethora of ways to track conversion. For example, use unique phone numbers on your next mailing to track how many calls you receive back. Do not spend marketing dollars on advertising that you cannot effectively track. You are simply throwing good money after bad, as metrics allow you to make better, more informed decisions.

 2. Leverage mobile marketing

It is no secret that the world is going mobile and that Apple has sold 10 million iPhone 6’s in its first weekend. The fact is that agents simply have to implement a mobile strategy. At Dizzle, we help agents effectively engage their sphere of influence with our apps and distribution channels. Analyzing end user engagement and conversion rates drives and evaluates our level of client success.

 

 

 

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http://www.inman.com/next/why-the-12-billion-real-estate-ad-market-is-ripe-for-disruption/

How high-cost housing conquered D.C. in a single decade | Waccabuc Real Estate

Back in 2005, before the new apartments went up in NoMa, and along 14th Street, and near the Nationals’ ballpark, there was more housing in D.C. renting for less than $500 a month than for more than $1,500*. In the decade since, fortunes at the top and bottom of the city’s housing market have swiftly flipped. By 2012, the most expensive rental units outnumbered the cheapest ones — by more than a three-to-one ratio.

The changing shape of the city’s housing over this short time reflects two powerful trends that are playing out in other big cities, too: Housing that was once more affordable has grown less so, while most of the new housing that’s been built has catered to wealthier (and newer) residents.

The below chart, from a stark new data visualization of the city’s housing market by the Urban Institute, tells the rental side of this story. It shows that, yes, the city has more rental housing today than a decade ago. But those gains have been to the benefit of people able to pay more than $1,000 a month for housing — and at the expense of residents who can only afford substantially less than that:

“We want to provide people with some context and some more hopefully objective information about the changes happening in the city, because everyone knows the city is changing — it’s very visible,” says Peter Tatian, a senior fellow at the Urban Institute who worked on the project. “But people experience and perceive that change in different ways depending on their point of view.”

 

 

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http://www.washingtonpost.com/blogs/wonkblog/wp/2014/10/07/

Chappaqua Power Outage | Chappaqua Real Estate

NEW CASTLE, N.Y. — New Castle Police are reporting Wednesday that electric power is out in the vicinity of Haight’s Crossroad and Breckenridge.

Haight’s Crossroad is closed at Breckenridge while utility workers repair the power lines, police said, adding that detours are in place.

Power outage and road closure are expected to last several hours, police said.

Why Does Negative Info Stay on Credit Reports for 7 Years? | South Salem Real Estate

Under the Fair Credit Reporting Act, most negative information can be reported on credit reports for seven years. Why seven? Why not five, or 10 or some other amount of time?

I began to ponder that question after Congresswoman Maxine Waters proposed that negative information be deleted from credit reports after four years. She pointed out that other countries limit reporting to shorter periods of time. In Sweden, it’s three years and in Germany it is four, for example.

For someone who has experienced credit problems, seven years can seem like an eternity. During that time, you may feel like a prisoner of your credit rating; turned down for credit or charged more when you are approved, or even denied a job due to that information. (Under federal law, you can find out what’s in your credit report for free once a year, and you can get your free credit score updated monthly from Credit.com.)

Unraveling the Mystery

Hunting down the origins of the seven-year reporting period turned out to be more difficult than I expected. After all, the Fair Credit Reporting Act was enacted in 1970, some 44 years ago.

Querying many of the consumer credit experts I have worked with over the years, I heard a variety of answers ranging from, “I have no idea” (the most common answer), to a more colorful response about legislators pulling it from somewhere other than thin air.

Several people suggested a biblical connection. For example, Rod Griffin, director of public education for Experian, speculated that the seven-year period came from a passage in Deuteronomy that mandated forgiveness of debts every seven years.

David Robertson, publisher of The Nilson Report, who has been following the credit industry for decades, suggested it started at the state level. It “became something that went from one state to another state,” he said.

That’s not a bad theory, and state laws may have in fact influenced the federal legislation, even if indirectly. Consumer bankruptcy attorney Eugene Melchionne, who worked for a credit bureau before it was computerized, wrote in an email that when he first heard of the FCRA, he figured the reporting period had to do with the state statute of limitations. In Connecticut, where he practices, it is “six years from the date of last payment or the execution of the contract whichever is later (for written contracts),” he wrote. “I just assumed that the seven years allowed for sufficient time to allow the SOL to pass.” But that theory went out the window when he learned that the statute of limitations may be longer or shorter in other states.

Finally, a congressional staffer was able to fill me in on the legislative history:

When Congress originally considered the Fair Credit Reporting Act in the 1960s, it appears as though the permissible time periods for removing adverse information originated as a compromise between the differing House and Senate positions. The House considered limiting the time period to three, seven or 14 years. The Senate, however, proposed a more general standard of a “reasonable period of time.”

According to the Congressional Reporting Service, some consumer advocates argued that the “reasonable” standard was too ambiguous and pointed out that the seven year time period was already being commonly used by industry at the time.

Of course that still leaves something of a question as to why seven years is considered the appropriate period of time for negative information to be reported. After all, a lot has changed since then.

“When the FCRA was passed in 1970, credit scores were not in use, loan products were limited and lending was a yes or no decision,” says Norm Magnuson, vice president of public affairs for the Consumer Data Industry Association (CDIA). “Today it’s a more nuanced approach to underwriting; risk-based pricing is the norm. What that has done is brought more consumers into the credit market.”

 

 

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http://finance.yahoo.com/news/why-does-negative-stay-credit-090034258.html

Secrets to a Luxurious Bathroom Look | Bedford Corners Real Estate

Ever looked at a beautiful bathroom and wondered what takes its design to the next level? You’re not alone. Many homeowners want to know how some bathrooms get that mysterious designer je ne sais quoi. I’ll let you in on a few secrets. Because the overall material costs are low in a small space like a bathroom, it’s a great place to spurge a little on a few features. But it also helps to know where to spend and where to save. Here are a few of my favorite tricks for getting a nicely finished look for a lower cost.

Kitchen of the Week: Warm and Contemporary in the Mountains | Chappaqua Real Estate

When this Minnesota family of four travels to Jackson Hole, Wyoming, they dive into all that valley has to offer, from skiing to rodeos, and they wanted their ski home to reflect how they spend their time there. “We talked a lot about how they wanted to live as a family out here before we started,” says their interior designer, Jennifer Prugh Visosky. Then they opened up the social spaces for a warm, contemporary feel that fits the wooded surroundings.

Open Discussion of the Ward System Referendum in North Castle | #Armonk Real Estate

You are Cordially Invited To An

Open Discussion of the Ward System Referendum in North Castle

An  Expert Panel with Open Discussion Moderated By:

Joe Lombardi, Director of Media Initiatives and Managing Editor of Daily Voice

Monday, October 6th at 7:30 pm

 

At the American Legion Hall

35 Bedford Road, Armonk, NY 10504

 

A proposition for changing the Town Board from at-large councilpersons to councilpersons representing neighborhoods will be on the ballot in November. 

 

Come and meet your neighbors, enjoy some wine and cheese, and discuss the  proposal for Neighborhood Representation on the North Castle Town Board.

The Concerned Citizens of North Castle, Inc.*  was established in 2004 as a non-partisan, not for profit community organization. Its mission is to help North Castle residents learn about, and objectively discuss, all sides of critical issues impacting the Town.