Daily Archives: November 9, 2012

Personal Branding on LinkedIn: 10 Mistakes to Avoid | North Salem Realtor

LinkedIn is a fantastic online business networking platform for professionals.Personal Branding on LinkedIn 10 Mistakes to Avoid

It has almost become the default global network for all serious business people to connect, engage and share ideas due to its sheer size with over 175 million registered users.

From day one it was set up for the express purpose of  providing an easy to use portal to exchange ideas and network with like minded individuals. Its tone is more formal than Facebook or Twitter which seems to escape some people.

And for job seekers, it’s a brilliant place to showcase yourself and your personal brand. But, if you’re doing the following, you’re NOT doing your “Brand You” any favours:

#2. Don’t lie.

All your connections can view your profile and if you lie, you will be found out. It will be very embarrassing too. Look what happened to former Yahoo CEO, Scott Thompson.

#4. Don’t use the “Friend” option

Only do this when you are a friend of theirs. Comments 0It’s a major pet peeve for many professionals on LinkedIn and they won’t want to connect with you.

#6. Don’t leave your LinkedIn profile incomplete

This is important if you want to be found. LinkedIn has a “wizard” which guides you through completing your profile and tells you when it is 100% complete. Most important is your Summary, your Experience, your Skills & Expertise and your Headline. Make sure that they are “keyword rich”. Did you know that all these sections, and more, are searchable? So if you want to be found, make the effort to optimize your profile.

#8. Don’t use LinkedIn groups purely for getting “linkbacks” to your website or blog

This will see you labelled as a spammer. A well managed LinkedIn group is tightly monitored and most will only allow discussions, questions and commentary. Many will allow you to link to other people’s blog posts, but not your own. A bit strange if you ask me. Even if your post is totally relevant to the discussion; it is perceived as self-promotion.

#10. Don’t ask people who DON’T know you to write recommendations for you.

It’s awkward for them and you won’t get a recommendation that you’ll want to publish anyway. Remember, it’s not about the quantity of the recommendations, it’s about the quality of them. And for the record, tit for tat, reciprocal recommendations look dodgy.

What About You?

How is your LinkedIn etiquette. Is it enhancing your personal brand or could it do with some polishing?

How effective is your LinkedIn profile? Could you take some of these tips today and make some improvements?

Is there anything I should have added to this list?  Please add your thoughts to the comments below.

Guest Author: Carolyn Hyams is the Global Marketing Director for award-winning digital recruitment specialist, Firebrand Talent Search, Carolyn is responsible for Firebrand’s entire brand strategy and execution in the UK, Europe and Asia-Pacific regions. She brings a wealth of local and international experience to the Firebrand team, including expertise in brand development and strategy, digital and traditional marketing strategy and execution, and is particularly passionate about social media marketing. Follow Carolyn on Twitter:  or connect with her on LinkedIn:

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Buyers Are Bringing Color Back | Armonk NY Real Estate

The red walls in this home were inspired by the homeowner’s art from Cuba.

It’s not uncommon for interior designers and stagers to offer color consultations to homeowners who are struggling with white and unpainted walls. It’s a great way to start a relationship with a potential design client and for the homeowner to “test” out working with an interior designer.

Home buyers recently have been requesting color consultations, too, for a combination of reasons:

Timing is everything

The perfect time to have the walls painted is before any furniture is moved in. Buyers who have contracts on homes but haven’t quite closed yet still want to get started on their decor. In many cases they already have furniture, art and accessories that inspire the wall color for the new home.

Global influence

Buyers are inspired by art, decorative pieces and area rugs selected while traveling and want to highlight their experiences in their home. Art and area rugs are fabulous ways to inspire a room’s wall color and overall palette. Additionally, more global textiles and fabrics are making their way to national home furnishing retailers, and these warm and bold colors are subtly influencing color in the home.

Beyond walls and furniture

Color is more prevalent in design these days, and buyers are starting to have more confidence about using it in their homes. We’re not sure that the avocado fridge is making a comeback, but we are definitely seeing more color being offered in home products — from kitchen sinks to large appliances — as well as continued encouragement about painting the walls from various home design television shows and displays at various hardware stores.

If you’re fortunate to be a buyer or just want your home to feel new, add some color to those walls and “break out of your beige haze!”

3 Reasons to Keep Going to Open Houses After You Purchase | Chappaqua NY Real Estate

Years ago, after closing on your American Dream with a 30-year fixed loan, you probably didn’t think much about the home’s value until you were ready to sell. Today, there’s so much more information available to home buyers. Markets move quickly, and life happens a lot faster.

And so, many people have become hyper-aware of their real estate investments, frequently watching the rise and fall of market values well after the close. Listing e-mails flow daily, and the Zillow app likely sits prominently on many homeowners‘ smartphones and tablets. Good real estate agents compile “mini CMAs” (Comparative Market Analysis) for their past clients, too, updating them yearly on the latest comps and values.

While it helps to be mindful of your home’s value, you shouldn’t obsess over it. A better strategy is to stay abreast of the local real estate market, just as you’d keep an eye on any long-term investment. Have an idea what’s selling and what’s not. Know what the trends and changes are in your neighborhood, school district or town.

One of the best ways to do this is to go to open houses. Here are three reasons why.

You can learn a lot from listing agents

Open houses aren’t just for buyers. Often, would-be sellers and nearby homeowners represent a large portion of open house traffic. Use the open house not only to see what’s for sale and the price of comparable homes but also to learn about the market. Pick the brain of the listing agent to get his or her take on what’s happening in your area. Real estate agents tend to be aware of market changes well before the mainstream press.

You’ll stay current with the latest home design trends

Sellers generally put their best foot forward. Some go as far as making cosmetic updates or design/staging changes before putting their homes on the market. They likely rely on their real estate agent to suggest the latest and greatest in the market. So if you bought a home that needs updating, or you aren’t sure where to begin when it comes to choosing paint colors, countertops or bath fixtures, going to open houses will allow you to see styles and designs.

You can get referrals for local real estate specialists, contractors or designers

Want to be connected to a good local designer or contractor? Ask the real estate agent selling the home you liked if they can get you the contact information. Though getting referrals from friends is also a good idea, seeing the finished product in an open house can inspire you to replicate what that owner did and how they did it.

Never forget: Your home is an investment

Ultimately, the property you’ve purchased is your home. You should make remodeling or upgrade choices according to your wishes, without forgetting that your home is also an investment. Try to find a balance between whatever personal choices you have in mind and what might appeal to potential buyers down the road. For example, painting a room a dark red color or choosing highly taste-specific fixtures or designs may appeal to your taste buds — but will likely alienate a potential buyer down the road. Of course, it’s not uncommon for homeowners to make last-minute changes to their home to make it “market ready.”

5 Smart Moves a First-Time Buyer Should Consider | Bedford Corners NY Real Estate

As a first-time real estate buyer, you probably have no idea how the overall purchasing process works or how to make sure you’re making a smart decision to purchase. And you’ll probably be very surprised to learn how much work it really is just to buy a home. To get you started in the right direction, and this is just a start, here are a few tips that you should consider.

Get lender-qualified and find a good real estate agent

To start off, you should get qualified by a lender to see what price range you can realistically afford and interview some real estate agents to find the right person to represent you in your transaction.

Once you’re qualified and have your price range estimate in hand, you’ll be able to spend your time shopping in neighborhoods that you can afford. But remember: Just because the bank says you can qualify for a certain amount, that doesn’t mean you should spend that amount. Make sure you can actually afford the monthly payment, along with all your other bills.

For real estate sales professionals, you should get referrals for a full-time agent or broker who sells at least five or more properties per year and is well-educated on the process and location where you plan to live. You should call references, check that the agent’s state sales license is up to date and interview them to make sure you’ll be comfortable working with them.

Make sure you plan to be a long-term owner

Once you know your price range and have looked at some properties, it’s time to make sure that you believe you can find a property that you will own for a minimum of five years. If your price range doesn’t match where you want to live, you’d be better off staying a renter and saving some additional money until you can afford where you want to live. This is because an owner really doesn’t earn any equity, on average, in a property for at least five years. That’s the general breakeven point, and you really need to shoot for longer than that as an ownership strategy. The truth is, long-term real estate ownership can be a great way to earn wealth, but short-term ownership usually will diminish your wealth.

Educate yourself

Buying property is probably the most complex, riskiest and expensive thing you will ever do. Do your homework: Talk to real estate owners, go to first-time buyer seminars, check out online material and read some books to learn what to avoid in the buying process. The more you educate yourself, the better the chances that when things go wrong — and they will go wrong — they will only be minor issues, not major headaches.

Find a nice affordable property

The real gems in real estate are the nice, decent shape, moderately priced, boring houses, town homes and condominiums that are within your budget. Most buyers stretch to purchase the most expensive property they can afford. What if you lose your job? How about saving some of your money for retirement? You want your home to be an asset you can afford, not a liability that leaves you with no additional funds over the cost of homeownership. Also, skip the fixers, prize properties or anything that sounds too good to be true: Those always end up having issues, and owners realize, after the fact, that the deal they thought they were getting really was just too good to be true!

Take your time

Realistically it should take you six months or longer to buy a nice quality property that will add to your long-term wealth. Make sure you have a full understanding of what the marketplace has to offer in your price range and that you know what you’re doing.

Those are a few tips to get you started in the right direction. Real estate is buyer beware, so try to make sure you’re one of the buyers who is “aware” of how to make quality wealth-building real estate decisions. Down the road you’ll pat yourself on the back when things work out well.

3 Steps When the Appraisal Comes in Low | Pound Ridge NY Real Estate

Whether you are buying or selling, waiting for an appraisal to come back can be a nerve-racking process, especially in an economy where home values are not what they used to be, despite the perceived value of a home. Because there are great deals out there and prices are increasing, buyers and sellers need to make quick decisions when the appraisal doesn’t make the cut, and it’s important to be prepared in advance for this scenario.

With this in mind, here are the three main steps to take when the appraisal comes in low:

Read the report for accuracy

Appraisal reports can be long, complicated documents, but they can be very revealing if you take the time to read them thoroughly. Make a note of anything that looks off, and verify that the information is correct, not only for the property itself but also for the comparables. Confirm that ALL comps are accounted for — some may not be listed on the MLS, and your real estate agent will have to research. Your agent will work with the buyer’s mortgage professional to ensure the information is relayed to the appraiser.

While there is no guarantee that the report will change, it certainly helps to clarify any errors and understand why an appraisal came in low. Appraisals also point out if there are any secrets lurking within the property’s walls, such as unpermitted additions that add square footage but cannot contribute toward the property’s value. For this reason it’s important that sellers are honest and upfront from the beginning and that buyers do their research before making an offer.

Renegotiate

Just because the appraisal is low doesn’t mean the sale will not close. However, in a low-inventory market, sellers may not want to conduct a second appraisal, which means that buyers and sellers have to decide if they want to work together to seal the deal — whether the seller adjusts the price to the appraised value or the buyer and seller renegotiate a new price. You’ve worked together this far, and it may have taken you both some time to get to this point. Keep in mind that you both have something to lose by not moving forward after investing time and money in the purchase. If a compromise can be made, it most likely will be. On the flip side, if the property is in demand, the seller may opt out of negotiating down as they may want to take a chance on someone else paying the difference or having a cash buyer.

Show them the money

While adjusting the price up or down may not feel good for the buyer or the seller, it may be the smart move, depending on your situation. For buyers, if the long-term value is there and the home is the “love of your life,” it will truly benefit you in the end. For sellers, if you need to make the sale and are running out of time, a compromise may be essential. Buyers may also have to spend even more because a decrease in equity could cause you to fall below the lender’s required down-payment threshold, requiring the purchase of private mortgage insurance.

The main question to ask yourself … is it really worth it?

Mauricio Umansky is most often recognized as the husband of Kyle Richards of “The Real Housewives of Beverly Hills.” | Bedford Real Estate

Source: Bravotv.com

His full-time job is in real estate, but Mauricio Umansky is most often recognized as the husband of Kyle Richards of “The Real Housewives of Beverly Hills.” The CEO and co-founder of luxury Los Angeles brokerage The Agency, Umansky has his hands full with balancing a successful real estate business, his family and of course, his appearances on TV.

We asked Umansky a few questions before Monday’s premiere of the third season of “RHOBH.”

Zillow: How do you balance reality TV with your real estate business?

Umansky: It’s less about balancing reality TV and my work and more about balancing my family life with The Agency. Whether I’m at work or with the family, I give 110 percent and focus on what I’m doing at that given time. I’m fortunate to have an amazing wife — Kyle helps me keep it all together. My biggest challenge is finding the time to be just with the kids.

Zillow: Has the show helped your real estate business?

Umansky: Before the show ever started, I was already one of the top producers in the country. However, a major component of selling real estate is marketing. I think the show has been beneficial, since it has brought more of a spotlight to me and The Agency, which, in turn, allows us to draw more attention to our listings.

Zillow: Will there be more visibility to your business this year? I understand Kyle has a shop next door to your office.

Umansky: It’s possible. We now both have offices in Beverly Hills. Kyle recently opened KYLE by Alene Too, a retail shop on the corner of Bedford and Brighton, of which I am very proud.

Zillow: How “real” is reality TV? You’ve mentioned before that your wife is so much funnier than the show gives her credit for.

Umansky: I think reality TV is very real, especially our show. It is completely unscripted. And yes, my wife is hilarious. She makes me and the family laugh all the time. I’m not sure that is captured completely on the show, but there are a lot of things that aren’t completely revealed.

Zillow: You just sold Adrienne Maloof’s home. How was that with the timing of the show?

Umansky: The sale of Adrienne’s house was an unfortunate situation. Both Paul and Adrienne are friends of mine, and selling a home of friends getting divorced is never easy. I try and keep it professional, and I try and accomplish my job as quickly and efficiently as possible.

Zillow: How was starting your own brokerage through all this? What are the best parts — and what are the most challenging parts?

Umansky: Amazing! I must say that not only do I have great partners, but we are blessed with a team of highly-skilled, successful agents and incredibly talented people working together toward one common goal – to represent our clients with the highest degree of attention, professionalism and service.

We embarked on a mission to create a brokerage firm with a progressive, definitive culture, and I think we have succeeded in this, although this will always remain a challenge.

5 Great Plants for Indoor Gardens | Bedford Hills NY Real Estate

Does your green thumb start twitching when the weather turns cool? Are you a yard-less soul, yearning for a place to till and toil?

The great news is this: You don’t need acres of rich, black soil in order to reap a harvest. In fact, indoor gardening has become a sustainable and trendy way to grow everything from fruits and veggies to flowers and herbs.

Amy Pennington, author of “Apartment Gardening: Plants, Projects, and Recipes for Growing Food in Your Urban Home” (Sasquatch Books, 2011), lives in a one-room apartment with an east-facing deck. Over the years, she’s crowded the space with dozens of pots, containers, hanging baskets and window boxes.

She considers small kitchen gardens the perfect extension of a well-stocked pantry and has narrowed down her choices to vegetables and herbs that are prolific producers and add big flavor to meals.

Getting started

Indoor gardens can be created in whatever space you have available. Perhaps you’ll want to start with a windowsill or table; shelves provide ample room for plants while taking up little space. Or perhaps you have an entire room to devote to your new garden.

When selecting the perfect growing spot, make sure that adequate light reaches every plant. If using artificial light, HID (high intensity discharge) lights, which hang down from the ceiling and convert electricity into usable energy for plants, are highly recommended. Areas with tile or linoleum floors are best, or you’ll want to use tarps to protect wood floors or carpet from unavoidable drops of water.

A good planting medium is essential when setting up an indoor garden. Soil found outdoors is generally too heavy and dense for use in containers. Instead, shop for a mix that is specific to indoor plants – one that will hold moisture and nutrients, and drain well.

When deciding what to grow, plant size and production should be serious considerations. Growing sweet corn indoors, for example, would be difficult for most considering that stalks grow 6 to 7 feet tall and must be grouped in order for them to pollinate. Then, after a 60- to 90-day growing period, each stalk will only yield two to three ears of corn.

Five smarter, more obvious choices for an indoor garden include:

Herbs

Even the most space-challenged indoor gardeners can find room to grow a couple of varieties of herbs. Fill a planter with quality potting soil, plant your favorite herb seeds and put the pot in a spot that gets about six hours of sunlight each day. Herbs you may want to grow include basil, parsley, oregano, cilantro, rosemary, chives, Vietnamese coriander and thyme.

Tomatoes

Small-fruited varieties of tomatoes often do well in indoor spaces. Cherry-type tomatoes (Tumbling Tom Red, Sweet Chelsea, Sun Gold and Sweet Cherry 100, for example) and grape tomatoes (Juliet, Juliet Roma Grape) will put your gardening skills to the test while producing bowls full of tasty red, orange and yellow fruit. If space is especially tight, consider growing tomatoes in an upside-down planter suspended from the ceiling; the plants grow downward out of a hole in the bottom of the planter.

Salad greens

Lettuce, spinach and endive generally do well when grown indoors. Loose-leaf lettuce is easy to grow and, because lettuce is a short-season crop, you can get an ongoing harvest by making small plantings every week or two. Because lettuce is made up of 90 percent water and has shallow roots, you’ll need to be sure to keep soil evenly moist but not soggy. In a warm, dry house, you’ll likely need to water plants every other day. To prevent fungal diseases, it’s best to water from the bottom using a watering tray. Look for the words “baby” or “little” on the seed packets when selecting the lettuce for your indoor garden.

Radishes

Because they require very little fuss, radishes are perfect for rookie indoor gardeners. Nearly any container will work to grow radishes as long as it’s at least 12 inches across. Unless you have a deep container, you’ll want to plant round (also referred to as “globular”) varieties. Radishes grow so fast that you’ll be ready to harvest in just three weeks. For continuous harvest, make additional plantings every one to two weeks.

Green beans

Yes, healthy beans require a lot of light (at least six hours of sunlight daily), but you can grow them indoors if you’re able to supplement natural sunlight with artificial grow lights. Use a container that’s at least 12 inches deep, and look for varieties of beans suited for container gardens, such as Topcrop, Tendercrop and Derby. Most varieties will be ready to harvest 50 to 60 days after planting.

Mortgage rates, bank stocks plunge post election | Bedford Hills Realtor

The Dow Jones industrial average is plunging post-election, falling by as much as 245 points. The Standard & Poor’s 500 index also falling as much as 27, or 1.6%, with bank stocks taking some of the biggest losses.

Bank of America ($9.39 0.16%)JPMorgan Chase ($40.40 0%)Wells Fargo ($32.35 0%) and Goldman Sachs Group ($115.27 0%) are all losing stock value as of midday trading.

Investors are selling off because of the fear of what a fiscal cliff negotiation will mean, said chief investment strategist James Paulsen at Wells Capital Management in a statement.

However, with the economic uncertainty comes changes in mortgage rates because investors are piling up mortgage-backed bonds, driving bond prices up. As a result, mortgage rates are heading down, according to active loan officer Dan Green of Waterstone Mortgage.

For mortgage borrowers in locations such as San Jose, Cali. borrowing at the local conforming loan limit of $625,000, with the mortgage price by 1 discount point, lowers the closing cost by $6,255.

The change is also affecting multiple mortgage products such as HARP 2.0 improvement, FHA Streamline Refinance improvement and BA Streamline Refinance improvement, Green is reporting.