DEAR BENNY: For the life of me I cannot fathom why all real estate people insist borrowers keep a mortgage going. My husband and I bought our house and paid it off in five years. Now, instead of getting a deduction off our taxes, we have our paychecks free and clear. I cannot see how paying $1,000 a month for 30 years would have been better. With that money in pocket we amassed nearly $1 million in savings. Here is what it allowed us to do:
- We paid outright for my college education. No huge debt on graduation!
- We bought two rental properties, which we also paid off within 10 years and now collect all of the rent. We pay only the taxes.
- We bought a really nice boat that will be paid off in four years from the rents and no mortgage on our house.
- We have traveled both the U.S. and Europe with our family.
- We have put in a swimming pool.
When the market went nuts, we stayed in our 1,600-square-foot, three-bedroom ranch house. It is paid for, and no one can touch it, take it or foreclose on it. If we sold it today, we would still make a profit. My friends who got huge mortgages are truly strapped by their houses for now and for the foreseeable future. They lose sleep over it.
We saved hundreds of thousands of dollars in interest that we get to use as we see fit rather than handing it over to a bank.
I was able to stay home and take care of our kids for five years! All of this from the meager salaries of a teacher and enlisted sailor!
The mortgage deductions we “lost” would have recouped us about 28 cents tops on the dollars we put out. But we would still be under the payments all these years later, losing 72 cents per dollar. Why do you not see that? House rich and cash poor? How? Our paychecks and rents are money in the bank.
When my husband was without a job for a while, we never had to worry about losing the home we love. Nor did we have to worry about choosing to pay a mortgage or feeding our family. We had enough money left over each month to invest and save for retirement so that we don’t have to worry in the future. If we ever need nursing care, our kids can sell the house and not have to be burdened with paying for nursing homes, plus they will still inherit a nice chunk of money.
Unfortunately for my recently passed father-in-law, he followed the advice you all chorus. He was 88 years old and paying a mortgage. Well, the house went into foreclosure when we had to choose to either pay the mortgage or pay for his nursing home. With his severe dementia and being bed-ridden, his house became one more huge burden on my already stressed spouse. His entire “deduction” was less than a few thousand off his taxes. But, the cost to us was unbearable. So he lost everything by keeping up that deduction.
We are still dealing with the foreclosure almost two years later. If he had paid it off, we could have sold it for any amount and been done with it. My own mother, under the advice of a real estate banker, kept a huge line of credit mortgage on her home. Because my dad died, my mother is so burdened with the payments that she is about to walk away from her home of 35 years. Gee, maybe she should be glad she saved 28 percent on her deductions. All those thousands of dollars down a hole.
How do you all justify that logic? I have listened to it all my life and never understood it. Especially after living just the opposite and doing so much better. –Michele
DEAR MICHELE: Thank you for your very interesting observations and comments. You clearly have your life and your financial situation in good hands.
I am not sure that I have ever categorically written “don’t pay off your mortgage.” My message to readers (and clients) over the years is that everyone has different circumstances and different financial situations, and you have to tailor your plans accordingly.
In your case, you obviously did well and appear to be well off. But I have represented (and heard from) too many people who are not as well off as you. They live from day to day, worrying about where they will get the money to pay their mortgage, their real estate tax and their home insurance. They are the people who end up “house rich and cash poor.”
Let’s say you have $100,000 in your savings — not including retirement plans. Let’s also say that your mortgage is $100,000. If you pay it off, you have no savings left for that important rainy day. If you keep the savings, you at least are guaranteed to have sufficient money to make the monthly mortgage and pay the real estate tax should you lose your job or encounter other financial casualties.
However, I have also strongly recommended that homeowners should (if at all possible) start making additional payments on a monthly basis toward their mortgage. If you make the equivalent of one additional month’s payment per year, you will reduce a 30-year loan down to approximately 22 years.
And while I agree that saving 28 cents by way of a tax deduction doesn’t compensate for paying 72 cents’ interest every month, I still believe that under my recommendation, 28 cents’ saving is still a saving.
One final point: With interest rates so low nowadays (hovering in the very low 3 percent), why pay it off? One client recently told me, “I have such a low mortgage interest rate now that I will use my own savings for other investments.”
And, regardless of whether your home is free and clear or burdened with a mortgage, I strongly recommend that everyone obtain a home equity line of credit (HELOC). Typically, banks do not charge for setting this up, and you pay interest only on the moneys you actually borrow. It is a comfortable feeling to have that checkbook in your desk drawer just in case you need quick cash.
DEAR BENNY: My mom no longer wants the responsibility of homeownership. She no longer wants her 3,000-square-foot home and is willing to give it to me, as a gift, if I move in and care for her. If she transfers the title into my name, how will this impact my taxes? Or her taxes? Can she gift it to me for $1? –Anne
DEAR ANNE: You really have to discuss your situation with your own tax adviser, but let me provide you with a general response. Your mother can gift the property to you for zero dollars. However, there are taxable consequences for both of you.
Your mom has the right to gift you up to $13,000 this year completely tax-free. It has been reported that this will increase to $14,000 next year. Any gift over that amount must be reported to the IRS. So, for example, if the house is valued at $200,000, your mom has to advise the IRS of a gift of $187,000. This year the total gift exemption is $5.12 million. While your mother will not have to pay any tax on the gift, it will reduce the total exemption by the amount she reports to the IRS.
I seriously doubt this will be a real problem for your mother, unless she is a millionaire.
You, on the other hand, may have a tax problem. The tax basis of the donor (your mom) becomes your tax basis. So if your mom bought the property for $50,000 years ago and gifts it to you, your basis for tax purposes is $50,000 (I am ignoring any improvements she may have made since some improvements will increase basis.).
The house, in our example, is now worth $400,000. If you go to sell it, you may have to pay a large capital gains tax based on the difference between the $50,000 basis and the $400,000 selling price, less closing costs such as a real estate commission. This can be a large amount of money
Of course, if you will have lived and owned the property for two out of the five years before it is sold, you can exclude up to $250,000 of gain, or up to $500,000 if you are married and file a joint return with your spouse.
In general, I don’t think it’s a good idea for your mom to gift her property. If your mother really wants out, why not arrange to buy it from her for a price that is close to market value — less any real estate commission that does not have to be paid. Your mother can then cancel up to $13,000 of monthly payments each year ($14,000 next year) so in effect you will have gotten that gift.
Your mother may have to pay some capital gains tax, unless she can prove that she has owned and lived in the property for the two years before sale. In that case, she can exclude the gain as outlined earlier.
Daily Archives: October 16, 2012
Inspector, contractor disagree on settlement concerns | Bedford NY Realtor
DEAR BARRY: When we bought our home, our contractor was with us on the day of the home inspection. They both inspected the attic but had different opinions. The inspector said there were no problems, but our contractor said the ceiling joists were separated more than an inch from a beam. The inspector took a second look and said this was due to old settlement and was not a problem.
We should have listened to our contractor because since moving in we’ve noticed other evidence of building settlement. The front and back walls are leaning and the floor is sloped in one corner. If we had known all of this, we would not have bought the house. Do we have any recourse with the home inspector? –Dora
DEAR DORA: The home inspector apparently did not do an adequate job and should be accountable for failure to report observable defects. Separated framing in an attic is not something to dismiss as “old settlement.” Instead, your inspector should have recommended further evaluation by a structural engineer.
Recourse, however, is a legal issue that varies from state to state and is largely affected by the terms of the contract that you signed when you hired the inspector. These are points to review with an attorney. In the meantime, you should find out if the home inspector is insured for errors and omissions. If major repairs are needed, insurance coverage could determine whether the matter is worth pursuing.
But before you do any of these things, you should hire a structural engineer to determine the extent of the problem, whether it is a major issue or just old settlement, as reported by your inspector. Once you have an engineering report, you will know what work is needed and can obtain bids from contractors. At that point, you’ll be prepared to pursue recourse.
It is also recommended that you obtain a second home inspection. But this time, try to find an inspector with many years of experience and a reputation for thoroughness. If your home inspector missed evidence of building settlement, he probably missed other issues that need to be discovered.
DEAR BARRY: Our buyers backed out of the purchase contract because the home inspector’s repair estimates were very high. I was wondering if it is legal for a home inspector to provide such estimates. We and our agent were very angry with the inspector. Now our home is back on the market. Should we attempt to fix all the problems addressed in the inspection report before we can make a sale? What should we do now? –Yvonne
DEAR YVONNE: Some home inspectors provide repair estimates. Most do not. Whether the estimates in this case were accurate or inflated is the big question. The only way to know for sure is to get bids from contractors. Once you do that, you will know what is actually needed to make repairs.
At that point, you can repair some or all of the defects. Those that you do not repair can be disclosed to future buyers, along with the contractor’s bids.
Celebrities and the wealthy find ways to keep home sales secret | Pound Ridge Real Estate
Madonna is selling her Beverly Hills estate, but she doesn’t want you to know about it.
The sinewy singer is asking $28 million for the 16,500-square-foot, French-Normandy-style mansion. You won’t find it, however, on the Multiple Listing Service, Realtor.com or other online marketplaces. Her real estate agent is quietly shopping it among a select network of Los Angeles-area brokers with deep-pocket clients.
This velvet-rope tactic, known as a “pocket listing,” is being used more and more by celebrities and the wealthy in this TMZ age, say real estate agents specializing in high-end properties. Listing publicly just invites paparazzi mischief. With word-of-mouth marketing, there’s no for-sale sign on the front lawn or snoops traipsing through open houses.
Actress Meg Ryan and billionaire venture capitalist Peter Thiel are among the wide-ranging contingent that has bought or sold through pocket listings in the last year.
Also fueling the pursuit of privacy, experts say, is the change in the economy.
The well-to-do have a stronger sense of needing to protect themselves and raise the drawbridge on the details of their lives, said clinical psychologist Stephen Goldbart, the coauthor of “Affluence Intelligence.”
A recent convert to pocket listings is Randy Phillips, chief executive of concert-promotion powerhouse AEG Live, who sold a house late last year outside the MLS. The gated estate he had renovated in Beverly Hills went for $15.5 million, more than Phillips expected to get.
“It’s the only way to sell a great house,” said Phillips, who has a passion for restoring homes. “Once it’s in the MLS, it ages like bread on a shelf.”
Pocket listings have become the signature niche of Ben Bacal of Sotheby’s International Realty in the Hollywood Hills, who estimates about 70% of his business comes from such deals. He worked with Phillips on his sale and sold several other multimillion-dollar houses in Beverly Hills that way.
Bacal plans to expand his role with the launch of an exclusive agent platform for pocket listings. His website already boasts “pocket lister” in anticipation of its start in January.
“It’s a more sensible, low-key way to sell,” he said, and keep a transaction “hush-hush.”
For Matt Pernice of NW Real Estate Brokers in Manhattan Beach, pocket listings are flourishing, making up to a third of all deals in the South Bay communities of Manhattan Beach and Hermosa Beach. The beach cities are popular with professional athletes and the occasional actor because the ritzy coastal location is close to Los Angeles International Airport and the Lakers‘ and Kings’ training facilities in El Segundo.
Pernice also markets the benefits of pocket listings on his website as a buying tool for finding the best homes in a low-inventory market as well as a way to create a layer of privacy.
Some sellers don’t want a sign in the ground, Pernice said. “They don’t want the neighbors to know.”
Beyond pocket listings, a traditional way for well-heeled property owners to shield their identities is to buy real estate in the name of a trust.
A trust name can be whatever the buyer wants. Pernice has seen an increase in the use of Asian trust names among celebrities, perhaps hoping to blend into the sea of international buyers in the Los Angeles housing market.
Not all stars have managed to keep a low profile. Singer Britney Spears‘ use of the Love Shack Trust to buy and sell houses — including the sale this year of her Italian Renaissance-inspired villa in Studio City for $4.253 million — attracted attention because it was so specific.
“You want generic names,” said Jim Cody, managing director for estate, trust and philanthropy services at the national firm Harris myCFO. “The more general the name, the better. When you Google that name you are going to get millions of hits.”
But even mundane names can lose the cloak of invisibility. Nicolas Cage‘s Hancock Park Real Estate Trust became commonly known when he lost his Bel-Air trophy home to tax problems.
In recent years, many wealthy real estate buyers have turned to limited liability companies, Cody said. That legal entity limits an owner’s liability and, like a trust, can use a fictitious name.
When I Look at All These YouTube Original Channels, I See Ad Revenue | Armonk NY Homes
Local officials against insurance hike | Mount Kisco NY Real Estate
The Onslow County Board of Commissioners passed a resolution Monday night against the proposed insurance rate increase and asked residents to join them in protesting the hike in Raleigh on Wednesday.
“It makes me plain sick,” said Onslow County Chairman W.C. Jarman, adding that it’s time for the inequitable increases to stop.
The rate hike could mean an average 30-percent increase in homeowner policies across 18 coastal counties including Onslow and Carteret counties while western counties see barely an increase at all, according to the rate filing from the North Carolina Rate Bureau, which represents property insurance companies doing business in the state.
A public comment period is set for Wednesday.
“I think folks should go and should say they are against it,” said State Senate Majority Leader Harry Brown, R-Onslow. Brown pushed for legislation last year that created the public comment session in front of the state insurance commissioner.
The N.C. Department of Insurance said last week that it received the requested rate hike from the NCRB at a statewide average increase of 17.7 percent. The NCRB is also requesting that the new rates take effect June 1, 2013.
The increase is unfair to counties east of I-95, said state Rep. Phil Shepard, R-Onslow.
“A homeowner with a house valued at $75,000 in Mecklenburg County pays $341 for insurance,” Shepard said. “A homeowner with the same valued house in Onslow County pays $1,200. That’s just not fair and they want to raise it 30 percent here and next to nothing there.”
While coastal counties see a 30 percent increase, other areas of the state would see increases of only 1.2 percent. Coastal homeowners have seen rate increases every cycle since 1992.
NC-20, a group of individuals, local governments and businesses that promote economic development in coastal counties, said it fought against the 2009 rate increases and plans to oppose this increase as well.
Onslow County Manager Jeff Hudson said he was organizing a trip to Raleigh for residents to be able to speak in front of the commissioner. Hudson said the county couldn’t use tax dollars to pay for the bus so he was seeking funds from local business organizations.
The Jacksonville Board of Realtors, the Jacksonville-Onslow Chamber of Commerce and the Onslow County Home Builders Association have partnered to charter a bus to Raleigh on Wednesday morning. The bus will depart from the county parking lot adjacent to the Onslow County Justice Complex on Court Street at 7:30 a.m.
Canada housing market cools as household debt grows | North Salem NY Real Estate
September home prices jump as Bay Area housing market shows strength | South Salem NY Homes
US homebuilder confidence at 6-year high | Waccabuc NY Real Estate
Confidence among U.S. homebuilders remains at its highest level in six years, reflecting improved optimism over the strengthening housing market this year and a pickup in visits by prospective buyers to builders’ communities.The National Association of Home Builders/Wells Fargo builder sentiment index released Tuesday rose to 41 this month, up from 40 in September. That’s the highest reading since June 2006, just before the housing bubble burst.
Any reading below 50 indicates negative sentiment about the housing market. The index hasn’t been above 50 since April 2006, the peak of the housing boom.
The gauge of current sales and builders’ outlook on sales over the next six months remained unchanged from September’s reading. But a measure of traffic by prospective buyers rose 5 points to 35, the highest level since April 2006.
The survey is based on responses from 400 builders. It has been trending higher since last October, when the reading stood at 17. The index sank to 8, its lowest point dating back to 1985, in January 2008.
Recent housing data continue to point to signs that the housing market is making a sustained comeback.
Sales of new homes remained near a two-year high in August. And home prices rose nationwide in July compared with a year earlier, according to the Standard & Poor’s/Case-Shiller index. That was the second straight year-over-year gain.
Construction of single-family homes rose in August to the fastest annual rate in more than two years.
Home sales have been boosted by ultra-low mortgage rates. A limited supply of homes for sale also has helped drive prices up.
Despite the positive strides, sales of new homes and the pace of new construction remain well short of levels considered healthy. And while many economists anticipate the turnaround will continue gaining momentum next year, the housing market isn’t expected to recover fully until job growth improves and the unemployment rate, now at 7.8 percent, declines further.
Though new homes represent less than 20 percent of the housing sales market, they have an outsize impact on the economy. Each home built creates an average of three jobs for a year and generates about $90,000 in tax revenue, according to the NAHB’s data.
3 Digital Marketing Strategies you Should Not Ignore | Cross River NY Real Estate
Everyone loves something for free. The marketing message varies but the core tactic involves the word “free”.
Phrases such as “buy two and get one free”, “free holiday for purchases over $1,000″ and the online shopping favorite of “free shipping” are the bread and butter for all marketers.
When you are starting your blog, website or start-up you usually don’t have a big bucket of money to throw at marketing. Traditionally you did something like a letter box drop, a direct mail after buying an expensive list from a database marketing company or you hired a telemarketing company to call people and annoy them.
In the digital marketing world it could be buying Google Adwords and commencing a digital marketing campaign that uses key words and phrases that people would use to find your product or service when searching online, it could also be Facebook ads targeting your city and target demographic. At the end of the day it can cost a lot of money to mount a major marketing campaign unless your family is backed by Rupert Murdoch, Bill Gates or a drug baron. The money pit is not a bottomless pile of gold coins produced by the golden goose. You have to get smart and savvy and find cheap or zero cost alternatives or otherwise start robbing banks.
So you have to be clever and work out ways to get free traffic that you can convert to leads and sales.
The three digital marketing strategies that can pay off and drive free traffic include social, search and the all important “unique” content that is the foundation element that facilitates and accelerates the sharing and lifts your search results.
1. Search is Changing
There are two ways people find your blog or website when searching online. They either click on the paid Google Adwords that are placed on the side or the top of the search results page (that someone has paid Google to put there) or they clicked on the other links that are called “Organic Search Results”. These are earned through optimizing your website and blog for search engines.
Five years ago SEO consultants were all the rage. You hired them and put them in a dark room, fed them pizza and pasta and soon your site was ranking on the first page of Google. It was like magic. If you dug a little deeper they were doing things like buying links, setting up domains with the keywords in the URL that were important for your business and other tactics that gamed the search system.
But Google has started changing the rules. Strange sounding updates for Google that include the words “Panda” and “Penguin” are really code words for “watch out your site is about to drop from page one to page ten”
Plumbers, painters and podiatrists that were ranking on the first page of Google and had built booming businesses based on old school search engine optimization (SEO) tactics had dropped off page one and the inquiries and leads had dried up. This type of SEO didn’t require creating great unique content that the web needs and loves but just involved playing the SEO game.
The search game is changing with Google now putting major emphasis on content and social signals such as Retweets, likes, shares and the Google Plus one platform’s +1′s.
It is no longer about gaming the sytem but adding real value to the web through regular publishing of content that people love to share, link to and embed.
2. Content is the New SEO
Google’s updates have made content marketing the hottest trend since “planking”.
Create, publish and promote great content and Google (read search engines) will start to love you. That content can be a YouTube video, a blog post or a Slideshare presentation or any type of multi-media content. eCommerce stores are hiring magazine editors to lead the creation of content that is visual, viral and valued by readers and viewers.
A word of warning here. Google does not like duplicate content (it has new ways of detecting that) so just copying and pasting someone else’s content into your website or blog is frowned upon. It needs to be unique.
The challenge is to make the content so enticing that people will share it with their friends, family and colleagues. This does take some thought, skill and creativity.
Content with a good headline or a captivating image will be shared much more on Twitter or Facebook than a bland bit of poorly written text. You need to think about what sort of content captures your attention and then create that for your customers that is relevant and tempting.
3. Social is the Turbo Charger for Content
Social networks (Facebook, Twitter and LinkedIn) and social media (YouTube, Slideshare and Pinterest) provide the platforms to turbo charge your content. It is how people share content.
Social accelerates the discovery of your content. Before the rise of social web, content was locked up in filing cabinets, hard disks and printed offline articles. Sharing online was limited to sending an attachment via email. This limited its spread as it was private.
Content needs to be re-purposed (Make a blog post into a Powerpoint presentation and put it on Slideshare or take a printed press release and turn it into a blog post), published online and it then needs to be set free. It needs to be built for sharing.
Google has created Google+ to measure these social signals of sharing and is embedding and weaving social into search results.
Content that is shared on social channels is your new SEO.
What About You?
The days of single channel marketing are over. Combining and integrating social, search and content into your digital marketing strategy are now vital to move from visible to visible on a crowded and competitive web.
This blog was created on a foundation of consistent unique content that was shared on social networks. When I started, Google didn’t really know I existed. Today nearly 50% of my traffic (and it is free) is via Google organic search. That is over 160,000 page views a month. It doesn’t cost me a cent.
How are you playing in the digital marketing landscape? Is it social, search or content or have you moved to an integrated approach?
Which strategies and tactics are working best for you?
Look forward to hearing your stories in comments below.
Want to Learn How to Market Your Business and Brand on Social Networks?
My book – Blogging the Smart Way “How to Create and Market a Killer Blog with Social Media” – will show you how.
It is now available to download. I show you how to create and build a blog that rocks and grow tribes, fans and followers on social networks such as Twitter and Facebook. It also includes dozens of tips to create contagious content that begs to be shared and tempts people to link to your website and blog.
I also reveal the tactics I used to grow my Twitter followers to over 110,000.
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