Daily Archives: October 14, 2012

Home prices in Southern California hit four-year high | Bedford NY Real Estate

Southern California is on the rebound when it comes to home prices, but sales are beginning to fall as inventory levels decline, DataQuick said in a report Friday.

During the month of September, counties in Southern California saw the median home price edge up to $315,000, a 1.9% jump from $309,000 in August and a 12.5% increase from September of 2011.

It’s also the highest median in more than four years.

San Diego-based DataQuick attributes the jump to a modest supply of homes for sale and demand sparked by recent levels of affordability in the market.

Still, prices are ticking up and sales are falling with low-end deals and foreclosure resales hitting five-year lows.

Low mortgage rates and a falling supply of homes are doing two things in the region: sparking new sales and cutting back on supply levels. Meanwhile, more mid-to-high end homebuyers are moving into the market to pick up the slack while taking advantage of low interest rates.

It appears that not quite half of the 12.5% year-over-year gain in last month’s median sale price can be attributed to a shift in the types of homes selling,” DataQuick said. “In September, price levels for the lowest-cost third of Southern California’s housing stock rose 13.2% year-over-year, while they rose 7.7% in the middle and 3.5% in the top third.”

Sale levels fell with only 17,859 properties sold in the counties of Los Angeles, Riverside, San Diego, Ventura, San Bernardino and Orange during the month. That number is down 20.4% from the 22,438 sales recorded a month earlier and down 1.6% from last year.

Social Media and Social Change | Pound Ridge NY Real Estate

Social Media and Social Change [INFOGRAPHIC]

Thanks to Social Media, individuals and organizations have been empowered to advance social change in education like never before. Check out this great infographic witch has some good statistics and ways how only one person could make a diffrence in social media.

Social Media Social Change 800 675x2503 Social Media and Social Change [INFOGRAPHIC]

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via dreamgrow.com

Chappaqua NY Real Estate | Top 3 Ways To Kill Your Online Reputation

Life is great when everything is going as planned and moving along seamlessly. But what do you do when things aren’t so bright and cheery and roadblocks appear along your path?

The way in which you respond to situations creates the same reputation of who you are online (i.e., liked and trusted or blacklisted and banned) just as it does offline. So, with this in mind, here are three ways to kill your online reputation at lightening speed!

1. Freak out. If you’re not actively checking to see what is being said about you online, then you may be in for a surprise. Hopefully, that is not the case for the majority of you; however, wouldn’t you prefer to know than just hope for the best?

Setting up a Google Alert with your name (and/or business name) will prove to be the best way of being aware of any review, whether negative or positive.

What should you do if you come across a negative review?

You can:

a) freak out and punch your fist through your monitor;
b) freak out and, without any thought, respond in an unprofessional manner; or
c) take a professional approach — thank them for their opinion and ask how you can improve your wrongdoings and how you can turn that negative review into a positive one.

Of course, the latter of the three options is the ONLY thing you should do, no matter how upset you are!

By responding in a professional way, and encouraging communication with the reviewer, you are not only portraying an aware and caring persona to them but to anyone else who may read the review stream. Seeing your willingness to rectify the situation would be better than just seeing the reviewer’s bashing.

(NOTE:  If the negative review truly is unjustified, it is possible to request the review to be removed from most of these sites.) In the meantime, work on getting more positive reviews by always asking both current and previous clients for one.

2. Stalk ‘em.

Online stalking – image courtesy of Author

Someone has just requested to be your friend or has liked your page on Facebook. The first thing you need to do is add their email to your “HOT BUYER” campaign. Then, add numerous updates on their Facebook wall about YOU, YOU and YOU. Don’t forget to also include links to your listings over and over again.

STOP!!! Of course, I am joking, but you’d be surprised at how many people truly get social networking completely wrong! When you’re using the multiple social media platforms available to you, please, don’t be a stalker about it. As Chris Smith mentioned in his latest webinar, 12 Secrets to Converting Leads from Facebook, “the No. 1 best practice on Facebook is don’t be creepy”!

So what should you do when you get a new friend or new like? Continue on as usual. They probably began following you because they liked what you were saying without any pressure from you to begin with! Be social. Be you!

3. Permanent markers

Permanent markers – image courtesy of Author

What you post, what you link to, what you upload … all are like writing with a permanent marker, not a pencil. It is there for all to see, and it is there for good. Your mother seeing something less than respectable online is the least of your worries … what if you were looking into becoming a professional real estate speaker? Or what about if you were attempting to move up the corporate ladder in any way, shape or form?

Seventy-seven percent of employers search Google for their prospective employees; what do you want to have visible to the public’s eye?

If your past updates or uploads to any social media platform are questionable, I would recommend changing your privacy settings so that future posts are more protected. Here’s a direct link to Facebook’s privacy settings:  https://www.facebook.com/settings/?tab=privacy. On Twitter, you have the ability to protect your tweets through the settings page of your account, and LinkedIn has similar privacy features within your profile settings.

The moral of this story is think before you do. This is a golden rule for life in general, but when it comes to your online reputation, this is definitely a doozy.

These are my top three ways to kill your online reputations, but what other ways can you protect it from being demolished?

4 Elements of a Digital Marketing Roadmap | Katonah NY Real Estate

A digital marketing plan needs a roadmap. At Find and Convert, we create roadmaps for each client engagement to serve as a Plan of Action (POA). Each POA contains four primary elements, which get further defined in the roadmap according to each client’s unique digital marketing plan.

Web Assets

A digital marketing strategy is made up of digital assets. Think in terms of real estate assets. However, in this context we’re working with digital destinations. The company website is nearly always the mother web asset or target digital destination. The company website is where you describe who you are as a business (your products/services), what problems you solve (your value proposition), for whom you solve them (your target customer segments) and how you solve them (your distribution channels).

In the web assets element of the POA we audit the website’s architecture so that technical issues which may exist get identified and corrected. We execute keyword and persona research to develop the SEO strategy. We also develop a pay-per-click (PPC) search engine marketing plan, and the accompanying landing pages. The analytics key-performance-indicators (KPIs) get established, along with the measurement criteria and frequency of metrics reporting.

There are two aspects of planning web assets in a digital marketing plan. There is the up front planning, even for existing web assets such as the current website. And, there is the ongoing maintenance and updates of web assets. Web assets need to be updated regularly for technology reasons and for content reasons. And, speaking of content….

Content Strategy

The content marketing strategy is a parallel effort in the POA.  Of course, content marketing is also a long term plan. Content which is determined to be relevant to the SEO strategy and is available on the website undergoes a review and optimization process. This can take months (usually between 1 and 6 months). Additionally, a dynamic content strategy usually anchored in a blog is also developed to bolster the SEO value of the web assets. New content also serves the important purpose of delivering a relevant user experience.

The content strategy serves two masters: 1) Google (and Bing) is one master because being found in a search query for relevant keywords is very desirable. 2) It’s also very important to create relevant content that will be consumed and shared by your target audience. The content strategy is the fuel that makes the engine (web assets) valuable.

Social Channel Strategy

Social media is a channel of engagement and distribution for content. Whether it’s Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest or Instagram each social destination serves the purpose of human engagement with relevant people who have interest in your content. The social marketing strategy is defined according to the customer segmentation strategy (customer personas) and the content strategy. This approach to a social strategy is the dog wagging the tail. A lack of persona definition and content plan results in a tail wagging the dog approach. It simply doesn’t work. Unfortunately, many businesses do it this way.

It’s the end of speculators in UAE real estate market | Bedford Hills NY Real Estate

Is it the end of speculators and over-leveraging in the UAE real estate market?

If Tamweel, the Islamic home mortgage company, figures are to be relied on then 90 per cent of home buyers in the UAE are end-users.

The Dubai Financial Market-listed company’s findings are based on analysis of home finance extended by it between January 2011 and June 2012.

Although average finance-to-value ratio stood at 80 per cent in 2008, Tamweel says the ratio currently stands at 75 per cent, indicating end-users are seeking to keep their leveraging to minimum.

“The past 18 months have witnessed a profound shift in the UAE home finance sector,” said Varun Sood, Acting Chief Executive Officer, Tamweel.

“Customers now are very savvy and will have thoroughly done their homework on both the property and the home finance product. Importantly, customers are no longer seeking to over-leverage themselves, and are instead fully prepared for significant equity participation, which is a very healthy characteristic of the UAE home finance sector today.”

However, Complete Limited, a global property firm that manages over 800 properties across 13 global markets, says loan-to-value ratio stood at around 70 per cent across the board, but raised for good cases. In the United States of America, 60 per cent is most likely to be the maximum.

The company claimed that local and international banks were ready to lend to investors from the Middle East who have a “good stable” income, thanks to the region’s perception as “safe haven”.

Chris Allen, Head of Mortgages, Complete Ltd, Dubai, said: “For those investing and hoping for an increase in value over the next few years, fixed rate mortgages are very popular, knowing that the interest rate cannot move for the following five years and that the rental income covers the mortgage is a huge feel good position for most buyers.”

Last week, Emirates 24/7 reported that increasing mortgage availability and low interest rates are boosting sale of completed units in Dubai.

“Buying homes in UAE may just have gotten more easier. Since early this year several top banks have cut interest rates in a bid to attract the real estate mortgage loans and that has had a positive impact on the Dubai real estate market,” Juma Ahmed Majid Al Ghurair, Managing Director of Al Manal Development, had told this website.

Property transactions jumped 21 per cent to Dh63 billion in the first half of 2012 compared to the same period last year in Dubai.

However, in 2011, the Dubai Land Department reported transactions worth Dh143 billion, with 60 per cent of the total transactions done through mortgage. It said this indicates the “recovery of the property financing and the return of healthy activities.”

An NCB Capital report has revealed that the mortgage markets in the six-nation Gulf Cooperation Council remains extremely underdeveloped by global standards.

In the UAE, it was only four per cent in 2005, but is estimated to have surged to around 14 per cent in 2009, while Kuwait and Qatar stood at around 14 and nine per cent, respectively. In Saudi Arabia, it is only around one to three per cent, while in Bahrain it is estimated at 4.5 per cent.

Southwest Florida real estate recovery strengthens | Bedford Corners NY Real Estate

Whether analyzing market statistics or speaking directly to those professionals “in the trenches” in the real estate industry, opinions of the state of our market vary — often substantially. Yet, regardless of what gauge one uses to assess the current state of our market, one thing is clear — we are on the upside of recovery. Both notable shifts in forward-looking indicators, and overall outlook from prudent real estate investors, point to very positive signs of improvement.

In Florida, and particularly here in Southwest Florida, the industrial sector of the commercial real estate market is leading the pack with newly released data showing a top-three placement for lowest industrial vacancy rates in the nation. According to a recent Cushman and Wakefield market statistical report, the Naples metro area ranked No. 2 in the nation for the lowest industrial vacancy rates with 4.2 percent overall vacancy. Moreover, Florida claimed three of the top 10 metro areas with the lowest industrial vacancy rates (Lakeland at No. 1, Naples at No. 2, and St. Petersburg/Clearwater at No. 7). Lee County ranked 38th on the list with a 9.3 percent vacancy rate — slightly higher than the national average of 8.7 percent vacancy.

Housing market improvements

Improvements in the housing market are widely considered a contributing factor to positive developments in the industrial sector of commercial real estate, not unlike the correlation recognized between growth in employment and positive gains in the office sector. Both nationally and statewide, prices and home sales increased year over year in August. According to the National Association of Realtors, existing home sales jumped 7.8 percent in August to the highest level in more than two years — the highest level since May of 2010 when sales were fueled by a federal home-buying tax credit.

While many argue that Southwest Florida lags both the nation and the state with respect to spikes in housing figures, a direct comparison does not always reveal the entire picture. It is true similar spikes were not prevalent in Southwest Florida’s data, yet, when placed in proper context factoring in dwindling inventory numbers and the area’s position in the recovery cycle, important strides were unquestionably made in our local market.

Spain Foreclosures Spread to Once Wealthy | Armonk NY Real Estate

Entrepreneurs who refinanced home loans to support businesses at the beginning of the crisis in 2008 have gone bust or failed to keep up with payments and now make up 15 percent of Madrid home foreclosures. Once-affluent families, who until recently had been able to buy time by selling assets other than their homes, represent another 25 percent, according to the AFES study carried out last month.

‘Easily Extrapolated’

“The study can be easily extrapolated to the rest of the country,” said Banos, who estimates as many as 400,000 foreclosures have occurred in Spain since the beginning of the housing market’s collapse.

Rajoy’s nine-month-old government on Sept. 27 announced its fifth package of budget cuts and tax increases, bringing planned savings to about 150 billion euros ($195 billion), or 15 percent of annual gross domestic product, by the end of 2014.

Those austerity measures have failed to contain the deficit, which may still approach last year’s 9.4 percent of gross domestic product, said Ignacio Conde-Ruiz, an economist at the independent Applied Economic Research Foundation in Madrid.

“The mix of tax increases, disappearing wage growth and rising energy and food prices continues to chip away at families’ disposable income, and represents a growing risk to mortgage affordability,” Raj Badiani, an economist at IHS Global Insight in London, said in a phone interview.

Garnered Wages

“Meanwhile, recent austerity measures including two labor market reforms to make it cheaper to lay off traditionally secure workers are expected to accelerate the rate of defaults on retail mortgages,” he said.

Under Spanish law, a bank can pursue a borrower for the difference if a foreclosed property is sold for less than the outstanding mortgage. Lenders can also garner present and future assets and earnings of borrowers and their guarantors, including pay checks and pensions.

“These people completely lose their purpose in life,” Banos said. “Everything they had or will ever have in the future will go to the bank.”

Falling interest rates, which have led to the European mortgage index dropping to its lowest level since it began in 1999, are helping to delay foreclosures Spain will face when a recovery starts in the rest of Europe, according to Juan Villen, head of the mortgage advisory service at Idealista.com, Spain’s biggest property website.

The Euro interbank offered rate “at record lows has allowed families where one member has lost their job to hang on to their homes because their mortgage payments have fallen,” he said in an interview in Madrid.

‘Time Bomb’

“When the rest of Europe recovers before Spain, interest rates will rise,” Villen said. “It’s a ticking time bomb.”

In 1994, the unemployment rate in Spain was 24.5 percent and the mortgage-default rate peaked at 5.5 percent. Today, with a similar jobless rate, about 3.2 percent of outstanding home loans are in default, according to the Bank of Spain.

“Many investors ask me why mortgage delinquency hasn’t grown here,” said Fernando Acuna Ruiz, managing partner of Madrid-based Taurus Iberica Asset Management, which oversees 60,000 foreclosed properties on behalf of 25 banks.

Acuna estimates that because more than 90 percent of mortgages in Spain are variable, low interest rates have shaved an average of 400 euros a month from mortgage payments since 2009 and that’s helped keep delinquencies low.

Foreclosed Homes

When a bank decides to start foreclosure proceedings on a homeowner who’s more than 90 days in arrears, it can take 18 months or more to dislodge them and seek to sell the home, according to Acuna. He estimates repossessed assets on lenders’ books will swell to more than 500,000 units sometime in the next two years.

Spanish banks have said mortgage defaults aren’t a problem for them even as some analysts say the official default rates for mortgages may be obscuring future losses. In April, Banco Santander SA (SAN) Chief Executive Officer Alfredo Saenz said that anyone raising this as an issue for mortgage lenders was “saying something stupid.”

At the Bankia group, the Spanish lender that was nationalized in June, mortgage defaults as a proportion of 84 billion euros of lending for home purchases was 4.7 percent in June, up from 4.1 percent in December, according to a company report. Bankia, Spain’s third-largest bank, set aside 6.8 billion euros in the first half to provision for bad loans and real estate. A further 6.9 billion euros of charges are expected this year.

Housing prices rise in Southern California | Katonah NY Homes

The housing market turnaround in Southern California is pushing prices higher as the number of foreclosure sales has dropped, real estate analysts said.

Foreclosure sales have dropped to 16.4 percent of sales in Southern California in September, the lowest level in nearly five years, DataQuick reported this week.

The Los Angeles Times reported Saturday the median price for homes in the region is climbing as inventories of homes on the market have fallen.

The median price — halfway between the lowest and highest prices of homes on the market — hit $315,000 in September, a climb of 1.9 percent from August and 12.5 percent from September 2011.

“Right now, inventory is down 40 percent or 50 percent, depending on where you are in LA, so people are going crazy — they can’t find anything to buy,” said Glenn Kelman chief executive officer at Redfin, a housing brokerage firm.

“The latest stats suggest unbelievably low mortgage rates and modestly higher consumer confidence continue to put pressure on a supply-starved housing market,” said DataQuick President John Walsh.

“Assuming this year’s modest upward trend in pricing holds, we’ll eventually see the market begin to re-balance with more supply, though that could take many months,” he told the Times.

West NYS housing market heating up | Mount Kisco NY Real Estate

When Christopher and Amy Capalbo saw the four-bedroom house on Clarendon Place in Buffalo, they just knew they had to have it. They just didn’t expect what it would take.

The parents of two young children had looked at homes in the city for eight months, but “we never really saw anything we liked,” said Chris Capalbo, 36. “Something always was missing from our wish list.”

They already lived in one half of a duplex they owned in Depew, near where Amy worked as an art teacher, so they weren’t in a rush, but they were “slowly outgrowing” what they had after eight years. They considered building a new house in Orchard Park, but many of their friends lived in the city, and a new build “would have been a lot more expensive and our lifestyle would have been different than we had hoped,” said Capalbo, an information technology manager at Sodexho in Williamsville.

So when their agent, Kristan Andersen of Gurney Becker & Bourne, showed them the 2,400-square-foot, three-story house, on a street they liked, “we jumped on it.”

But it wasn’t so easy. Even after offering $10,000 more than the $349,000 asking price, they still found themselves in a bidding war with two other buyers just days after the house was listed. So they raised their price to $362,000, waived the inspection and any contingencies, and agreed to give the seller extra time to move in order to win.

“We had never heard of that in this area, a bidding war,” Capalbo said. “So we were a little surprised by that, but we knew we wanted it.”

The nation’s economy continues to languish in a tepid recovery and developers are still adding new rental apartments to the local scene, but the housing market is heating up in Western New York, particularly in some key neighborhoods and communities.

“This is the best time to buy a home that I have ever seen,” said Dan Symoniak, vice president and general manager for RealtyUSA. “The combination of adequate supply, relatively stable prices over the last several years and amazing borrowing costs have created a once-in-a-lifetime opportunity.”

Demand is high and some homes are selling almost as quickly as they go on, with multiple competing offers happening frequently. Throughout the area, homes are going for an average of 95 percent of the asking price, according to the Buffalo Niagara Association of Realtors. In many cases, bidding wars are driving prices well above the listed amount.

“Prices are wonderful,” said Ann Edwards, broker and owner of Realty Edge in Amherst. “Homes priced right to sell are going quickly and in many cases to multiple bids over asking. But the rates are so terrific that buyers are doing so well, too.”

Western New York’s affordable housing values have always tilted the buy-versus-rent equation in favor of “buy,” as consumers can own a decent home for as much or even less than they would pay to rent an apartment. The region didn’t suffer the massive decline in housing values that California, Florida, Arizona and Nevada experienced, but it also never experienced the boom that made homes unaffordable in those areas. So buying a home here has remained attractive. “For what you can get in Western New York compared to other cities, it always makes sense to buy, but particularly because the interest rates are so low,” Andersen said. “Your buying power is so much better. You can afford a lot more.”

Also, the supply of rental units is down, because more people are unable to qualify under the more stringent mortgage standards right now, so they’re renting apartments or homes until they can save enough money and improve their credit.

As a result of the demand, rental rates are going up.

So, with interest rates still hovering at record lows, real estate agents say now is a great time to buy.

“This is the best time in a long time to buy,” said Susan Lenahan. a broker at M.J. Peterson Real Estate’s City Office on Delaware Avenue. “I’ve been doing this for more than 30 years. They’ve never been lower. I’ve never seen the rents so high.”

After several tumultuous years of falling prices, weak demand and sluggish sales — tempered only by special tax incentives that propped up the market temporarily — the housing industry is coming back.

The Federal Reserve’s newest economic survey released last week, known formally as “The Beige Book,” found that stronger housing activity helped drive economic growth in 10 of the Fed’s 12 regional banking districts from August through September, and rising home sales drove prices up. That helped overcome generally flat consumer spending and mixed manufacturing activity.

The housing surge is driven heavily by the Fed’s efforts to keep interest rates low to spur more borrowing and spending, particularly by consumers.

The average interest rate for 30-year fixed-rate mortgages of less than $417,500 — conforming loans — fell to 3.53 percent at the end of September, according to the Mortgage Bankers Association’s weekly index. It ticked up a week later after six weeks of declines, but was still “historically low,” the group noted.

Loans backed by the Federal Housing Administration were even lower, at 3.34 percent, while 15-year fixed-rate mortgages were 2.90 percent. Both rates are the lowest in the 20-year history of the MBA’s survey.

As a result, mortgage applications nationwide increased 17 percent in one week at the end of September, according to the MBA. More than 80 percent of the volume stems from refinance applications, but home purchase loans also rose, and that continued into the first week of October. Purchase activity was up 11 percent to 12 percent from the same weeks a year ago, and hit the highest level since June, with both conventional and government loan volume increasing, according to MBA.

“The market is definitely better than it was a couple of years ago,” Andersen said.

Locally, the impact of the low rates is significant because prices are already inexpensive. For example, Symoniak noted that a borrower would pay $422 a month in principal and interest on a $100,000 loan at 3 percent interest over 30 years. For the same loan at 7 percent, which was common several few years ago, the payment would be $665, or $243 more.

And a $500 monthly payment for 30 years at 3 percent would buy a home for $118,594 (not including taxes). The same loan at 7 percent would only pay off a $75,153 loan. “Today, you get over $43,000 more house for the same money,” he said. “In our market, at this price range, that is a major difference in lifestyle.”

Most of Western New York remains a buyer’s market, because there are plenty of homes on the market in most price ranges, so sellers can’t command premium prices. That’s particularly the case with the suburbs. “Buyers are looking for good deals now, and you can definitely find some,” Andersen said. “The suburbs are a little more sluggish. There are a lot more houses, and the houses are not going as quickly as in the city.”

Carlo Zavatti Jr. and his wife, Anna, just bought a 3,701-square-foot, four-bedroom home on Stonebriar Drive in Clarence, to be closer to family members. The sellers had listed it for $439,000, but the Zavattis offered $400,000 to start — and found themselves in a bidding battle with another buyer well below the asking price. They won it for $412,500.

“We kept countering back and forth,” said Zavatti, 40. “We were surprised to see that there was a lot of activity on that street.”

They also sold their former house, also in Clarence, to his mother-in-law, who was downsizing from a five-bedroom home in Amherst, which also sold — all in a couple of months. “It was a quick turnaround,” he said. “There are definitely people out there who are looking.”

The key for sellers, agents say, is to do the research to price a home properly the first time. “It’s all about price right now. If you price your house correctly, it will sell very quickly,” Andersen said. “If you overprice your house, hoping you’ll get more, those are the houses that you’ll see sitting. People are not just going to pay anything.”

By contrast, she said, “homes go pretty quickly” in certain desirable neighborhoods of Buffalo, such as Allentown, the Elmwood Village or the Delaware District. “There is a shortage of housing right now in the city,” Lenahan said. “There are more buyers than there are properties that they want to buy.”

A few suburban villages have particular appeal as well, such as East Aurora or Orchard Park. “You can’t ever find a house,” Andersen said. “They come on the market and they sell quickly.”