Daily Archives: May 16, 2011

Mobile Search for the Armonk NY Realtor | Armonk Luxury Properties

As smartphones become the norm and mobile internet access a part of everyday life, mobile habits are changing and online activities are growing more popular. Search, one of the top online activities overall, is becoming more important on mobile devices for both users and advertisers. eMarketer estimates that mobile search ad spending will make up 27% of the U.S. mobile ad market this year, rising to 34% by 2014.

Mobile search could prove very valuable for businesses due to the on-the-go nature of so much usage. While a search on the desktop web might indicate the very early stages of the purchase funnel, those searching via mobile are likely out and about and looking for immediately useful information—likely for a purchase or at least a store visit.

describe the imageAccording to research from Google and Ipsos OTX MediaCT, smartphone users conducting a search are more likely to be in the later stages of the purchase funnel—continuing their research or even visiting a business—than they are to be in the early consideration phase. The most common single action after a smartphone search was conducted was to visit a store in person, as was the case for 55% of respondents.

Overall, more than half of smartphone users made a purchase after conducting a mobile search, whether in a store, online, or via their phone.

Smartphone users searching for information about local businesses or services were also highly likely to take action. A majority of searchers visited the business’ website, got directions, or called or visited the business.

Traditional media was the biggest motivation for beginning a search on a smartphone, followed by word-of-mouth. More than one in four respondents conducted a mobile search after seeing a mobile ad, almost evenly split between search ads and display ads.

South Salem NY Realtor Learns Twitter | South Salem NY Homes

Email_by_robert_paul

 

In mid-April, I found myself sitting on a panel presentation for the American Bar Association. The group was comprised of three lawyers and social media journalist Jeff Cutler — me. Our session, titled “Fad or Future: Social Media’s Place in Today’s Legal Profession,” was developed to give practicing lawyers a glimpse into how social media can be both a boon and a danger in their daily lives. 

Essentially, social media is a communication form that puts control into the hands of everyone. And that’s not exactly the model through which many compliance-guided industries operate. For businesses like financial institutions, pharmaceutical firms, and law offices, keeping a tight leash on conversations is part of doing business.

But many of these firms are so paranoid and looking in one direction — following the cross-the-street analogy — that they get run down by the pedicab going in the opposite direction. They don’t see any other way of doing business or having conversations.

That’s why it’s so important for folks in these fields to understand the tools and how they can be used by anyone. I’m not advising (because I’m not qualified to dispense legal advice) that firms relinquish control. What I am saying — and what I told the dozens of attendees in our session — is that you can’t have an informed, intelligent discussion with your audience if you don’t listen to them first.

It’s the first tenet of any conversation, whether it takes place over cocktails and stuffed mac & cheese or in the mahogany board room of some Fortune 100 company — or even over the tubes of the internet. Know your audience. Know how they communicate. Know how and where they get their information. And know what they’re already saying about your company and your industry.

My colleague, Sree Sreenivasan, gave a similar talk on May 10 in Boston, proving that it’s not just a fad. Knowing social media tools and how to use them is mainstream and in-demand.

By taking the time to research your audience — customers, clients, media — you’ll have a better handle on how to speak to them and with them when the opportunity arises. You won’t make the mistakes some consumer-facing companies make by giving too little credit to customers and too little attention to what those people say.

Ultimately, it doesn’t matter if you run a bank, a boardroom, or a bordello. Take a moment to stop, look, and listen to your audience. That way, you won’t be left in the social media gutter with tire tracks on your BlackBerry and stains on your $700 suit.

 

 

Homeowners Remodeling Not Moving | Lewisboro NY Homes

Bedford_tree_by_robert_paul

The March BuildFax Remodeling Index, which is based on building permit data, increased for the seventeenth straight month on a year-over-year basis as the residential remodeling industry continued to strengthen and more homeowners opted to stay where they are and remodel rather than move.

The index rose 14 percent year-over-year – and for the seventeenth straight month – to 98.0, the highest March number in the index aside from March 2006. Residential remodels in March were up month-over-month 2.9 points (3 percent) from the February value of 95.1, and up year-over-year 12.0 points from the March 2010 value of 86.0.

All regions except the Midwest posted year-over-year and month-over-month gains. The West posted the largest gains, up 18.5 points (22 percent) year-over-year and up 5.4 points (6 pecent) month-over-month. The Midwest saw significant drops, down 15.3 points (20 percent) year-over-year and 3.3 points (5 percent) month-over-month, perhaps due to a colder winter. The Northeast gained 2.7 points (4 percent) year-over-year and 4.5 points (8 percent) month-over-month, and the South improved 7.8 points (10 percent) year-over-year and 7 points (9 percent) month-over-month.

“The winter of 2010/2011 was one of the worst on record. The economy is continuing to struggle and gas prices have soared, however, consumers in March still continued spending on renovations and home improvements as they drove the remodeling industry to yet another month of solid gains compared to a year ago,” said Joe Emison, Vice President of Research and Development at BuildFax. “Significant improvements in the West continue to drive activity nationally to the best year in remodeling since 2006. Even though the Midwest saw a drop this winter, 

early data shows that remodeling in all regions will continue to prove out the economic recovery in 2011.”

BuildFax has created a proprietary property intelligence engine that contains building and permitting information from 4,000+ cities and counties throughout the country.  The BuildFax database currently covers over 60 percent of the U.S. commercial and residential building stock with 6 billion data points

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Lewisboro Luxury Homes

North Salem Realtor Wants His Resume Noticed | North Salem NY Real Estate

7 Great Ways to Get Your Resume Noticed

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Getting your resume noticed is the first step towards a successful employment, and it may lay down the path of the rest of the recruitment stages. Sure, your working experience, skills and personalities may very well be the deciding factor as to whether you or the next candidate get employed or not. Yet, if you do not present your qualities in a coherent manner, the recruiter would not be able to objectively assess you as a suitable candidate. Sometimes, recruiters may be carried away by drudgery of work or deadlines and simply missed out a potential employee because the resume doesn’t look very different from the rest of the cohort. It would be such a waste.

man with tie 7 Great Ways to Get Your Resume Noticed
(Image source: Shutterstock)

You need to create a resume that brings out the best of what you possess, and do it in such a way that it looks appealing enough to get their attention. Earlier on, I showcased an entry with some really exceptional resumes that are perhaps more fitting for graphic designing posts: Land Your Dream Job With 25 Innovative Resume Ideas. In this post, however, I’m giving some pointers for those who are more comfortable with the ‘traditional’ kind of resumes where the unspoken rule is to look professional. Even so, there are still ways to tweak and tune your resumes to make it unique and secure you that follow-up interview.

 

1. Avoid cliche words

After reading one resume after another, the HR personnel would probably get sick of a couple of reused words common among resumes. Words and phrases to describe your past work experiences such as ‘responsible for’, ‘successfully’, ‘developed’, etc, lost their meanings in the pile of seemingly similar resumes.

avoid cliche words 7 Great Ways to Get Your Resume Noticed
(Image source: Shutterstock)

If you wish to stand out and get chosen from that crowd, you’ve got to play around with unfamiliar wordings or phrasings. Do a simple search on the net and you can easily find power verb lists like this one from ResumeEdge.

Also equally important, you need to present evidence on what you label yourself as. Everyone had a different experience as to what leads them to call themselves ‘innovative’ or ‘team player’, for instance. It is these experiences which distinguish each individual candidate. Explain what you meant by being a ‘team player’ that you are. One example would be to say that you willingly sacrifice your interest for the good of the team in a particular project. The more specific you are, the more you can stand out from the rest.

2. Have an ‘adaptable’ resume

As much as possible, don’t send the same resume to every organization which you are applying for. It’s better to modify your resumes in accordance to the job requirements stated for the particular post. In other words, you should have a resume which ‘adapts’ to the situations. Now, how should you do that?

adaptable resume 7 Great Ways to Get Your Resume Noticed
(Image source: Shutterstock)

First, you need to consider the format of the resume. When you list down your work experience and skills, should you use a functional or reverse chronological style?

A functional resume categorizes your work experience and skills by skill area of job function. For example, if you had worked under a variety of executive posts in the past, you might have amassed a substantial amount of experience in project managements, planning-related tasks and so forth. What you can do is you create headings such as ‘Project Management’ and ‘Planning’, and you list down in bulleted style the different accomplishments you have under the appropriate headings.

We are more accustomed to the reverse chronological style where we simply list down our work experience over the past decade or so, starting with the most recent one. The recruiter can easily read and comprehend how the candidate progressed in his or her career over time, and see what were the competencies gained through each stage of the progression.

reverse chronological resume 7 Great Ways to Get Your Resume Noticed
(Image source: Shutterstock)

As you probably can tell, a functional resume allows the recruiter to easily assess the skill sets you possess, and is especially helpful if they are matched to the job requirements. This will be great for those who are making a career switch because they would have lack relevant work experiences pertaining to the new post. Yet, they will be able to single out specific responsibilities they held in their past jobs that are applicable to this post.

On the other hand, a reverse chronological resume would benefit those who sticking to their career path as they apply for the new post. This is because those previous posts would be deemed related in terms of job scopes to the current post you are applying.

Secondly, the resume should illustrate how you, as a potential employee, can help the organization with your skills and experience. Every organization is different when it comes to their vision, values and culture. You would need to do your research well enough to know how you can contribute to the organization, and sell that through your resume. By selling, I mean you need to know what they look for in a candidate, and show that you have those qualities.

3. Be Concise and Neat

When writing a resume, you can imagine that the person reading it has a really short attention span. If he or she reads for 20 seconds and don’t see any point reading further, your resume will be placed on the ‘rejected’ pile. This is understandable because they need to go through hundreds and hundreds of resumes like yours. This is why you will need to get to the point and captivate the recruiter enough to examine your piece.

neat and concise 7 Great Ways to Get Your Resume Noticed
(Image source: Shutterstock)

Writing on and on with chunks of words wouldn’t help the recruiter assess whether you are the right person for the job. If they need to pick out your skills and experience for you, then you have failed. You will need to help them do that by writing in bulleted style to enhance the readability. There’s no one specific format to follow for bullets, but just keep in mind that the purpose is to organize information about yourself clearly for them.

Given that recruiter has only that limited amount of time for each resume, do remember to keep your resume short. A rule of the thumb is to restrict it to two pages maximum. Well, you may have lots of things to say about yourself, but choose those stuffs which are especially relevant for the job. Pick words wisely, choosing those that strikes a balance between being overly cliché and being informative. When you are doing your editing, you will be surprise by how many words you can actually leave out without compromising your content.

4. Write a Career Summary/Objective

It will be time consuming for any recruiters to read every single resume in its entirety, so most of them would only browse through and pick out the main draw of your resume. Why not help them do that by having a career summary or objective at the beginning? That way, you can score point for consolidating your facts into a neat paragraph for clarity, and you can orientate the recruiter to areas which you wish to highlight.

career summary 7 Great Ways to Get Your Resume Noticed
(Image source: Shutterstock)

Some articles on resume-writing assert that career summary or objective may be outdated because employers are less interested in what you want to achieve in your career than what you can do for them. However, I believe that any job recruitment process involves two parties; the job applicant and the employer. A seasoned employer would recognize the importance of job-fit between the applicant and the job as a good predictor of future performance and company loyalty. A career summary or objective would allow you to voice out your aspirations so that the recruiter can assess whether you would belong in the company.

You can declare your own career goals, but at the same time, try to relate those to how you can contribute to the company. At the same time, highlight your past major achievements to the recruiter such that you can induce him or her to read further and discover more about you. And as always, try to keep it short, concise and straight-to-the-point.

5. Quantify Achievements Wherever Possible

If you are out there trying to catch the eye of the recruiter through your resume, you’ve got to include in details which would separate yourself from the rest of the crowd. You may be in charge of a team for a specific project in your previous company, but you need the numbers to back you up and strengthen your claims.

Instead of simply putting ‘Led a team in research project’, you should also say how many people were in your team, and what the output was in quantifiable amount. Now, the claim become much more complete when you write, ‘Led a team of 5 in research project which cuts down annual operational costs of company by $xxxxx.

You see, there are many people out there who can lead a team, implement programs or whatever. The only way to differentiate yourself is through the results of what it is that you do. Assigning numbers to these accomplishments ultimately translate into what you can value-add to the company you are applying for, and that’s what really appeals to recruiters out there.

6. Explain gaps

One of the things you can be sure that the recruiter would ask you in your interview are those gaps in your resume. If you make it to the interview, that is. To be safe, fill in the gaps for them even in your resume. Briefly explain why you were unemployed for a year or two, and what you did during those times.

If you simply leave the gap unaccounted for in your resume, it might give the recruiter the impression that you have something to hide, or that you didn’t check through your piece. It’s possible that rather than setting up an interview to find out what it was all about, the recruiter might just prematurely conclude that it would be a waste of time to do so. You wouldn’t want to take that chance with your dream company.

7. Integrate keywords of job post

According to CNN, 51% of all resumes are processed via a tracking system that works by detecting keywords. These keywords are chosen based on what the recruiters are looking for in candidates, and are usually found in the job advertisement itself. With the increasing number of online submissions of resumes, turning to such system is an obvious solution for the recruiter to effectively screen out candidates.

job post keyword 7 Great Ways to Get Your Resume Noticed
(Image source: Shutterstock)

As such, you as an applicant should do some research on your own to find out what qualities or skill sets are expected of candidates. Fortunately, this tracking system is likely to be only used at the early stages of screening, so all you need to do is make sure that you enter in the most basic prerequisites of the job.

Bonus: Visual appeals?

I’m sure that when most of you think of resumes, the first few things that come into your mind is that they have to be professional, neat and preferably in no-nonsense black-and-white. But if you are also hoping that yours would be able to be distinct from other resumes, you wonder if colors or visual appeals would make a difference.

Yes, it probably would, but you don’t want yours to stand out for the wrong reasons. In ‘Land Your Dream Job With 25 Innovative Resume Ideas‘, you see lots of really creative and out-of-the-box ideas for resumes, something that you would least expect from resumes. Like I said, if you are going for graphic designing jobs, you might consider those ideas to illustrate your designing capabilities. But if you are eyeing for a position which has little to do with graphics, I suggest you go conservative with visual appeals.

Now, what can you do to make your resume a little different? First of all, you have to remember that visual appeal has the primary purpose of facilitating the recruiter in reading the resume. It should not distract him or her. In fact, it should be used to accentuate keywords. So, bold or italicize your texts in areas which you want to emphasize.

If you do use colors, try to limit the range of colors that you use; it can get too distracting. Personally, I only use a light blue background and dark blue lines to segregate the various headings and sections. I applied them because it easily enables the reader to see where each section begins and ends.

 

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North Salem Luxury Properties

Bedford NY Real Estate Branding | Bedford Luxury Homes Realtor

 

An article titled “Get Google Get Hired” on TalentZoo.com last week by William Arruda got me thinking about my personal brand.  Everyone is using Google these days to learn more about a person (or to check up on how they look when others Google them).  The idea behind the article is how to measure someone’s Google Quotient and introduces an algorithm called the Online ID Calculator which measures an individual’s Google Quotient.

The Online ID Calculator was created by William Arruda and Kirsten Dixson as a way to promote their book called “Career Distinction: Stand Out By Building Your Brand”.  But using the calculator is a worthwhile exercise and takes just minutes to complete.  The model uses four key measures in the calculations – volume, relevance, purity and diversity.  A link was included in the article to a short video that explains these concepts in depth.

So I took their test.  Fortunately, Tom Humbarger is a fairly unique name which means that it pays a bit to have genetics on your side.  In fact, there is another Tom Humbarger who is an actor and lives in Los Angeles too – and it turns out that we are 6th or 7th cousins.  But the other Tom Humbarger only shows up once on the first page of a Google search for our name – and I was the first to claim our ‘vanity’ name on both Facebook and LinkedIn.  So, I guess he needs more help with branding than I do.

Overall, I do fairly (really) well on the Online Identity Calculator and it turns out that I am definitely Digitally Distinct.  But even though I am Digitally Distinct, I cannot rest on my laurels as noted in the excerpt from the Online Identity Calculator results page:

This is the nirvana of online identity. A search of your name yields lots of results about you, and most, if not all, reinforce your unique personal brand. Keep up the good work, and remember that your Google results can change as fast as the weather in New England. So, regularly monitor your online identity. That way, if something negative, such as an anonymous ad hominem attack on your character on a blog, crops up, you can address it quickly, before it gets out of hand

Online Identity Calculator – Results for Tom Humbarger

There was also a link on the Online Calculator page for Vizibility.  According to Vizibility, they “deliver the first SearchMe™ Button for Google which instantly returns the search results people want to see.”   Their approach lets users pre-select the information they want to see displayed in a search results and then give users an easy way to share those search results via a link or button.

Vizibility works by embedding search options into a standard Google search.  For my search, the options turn out as +”Tom Humbarger” AND +”social media” OR +”thcg” OR +”irise” OR +”marketing” OR +”Morphlabs” -”actor”  -”events.unisfair.com.  And the resulting Vizibility Search for Tom Humbarger can be found at this link http://vizibility.com/tomhumbarger or in the picture below.

Based on the growing use of Google to do background searches, it makes sense to invest a bit of time to make sure that your own personal brand is well represented.

 

Bedford Luxury Homes

The smartest guy in the real estate boom | Katonah NY Homes

Last week, RXR Realty Chairman Scott Rechler addressed a group of fellow real estate executives and joked that there were so many familiar faces he felt like it was his bar mitzvah. Chuckles followed his instructions to leave the gift envelopes in the corner.

Mr. Rechler certainly isn’t hurting for cash. In the past 12 months, RXR has invested more than $3.5 billion in Manhattan real estate, including buying or signing contracts to purchase 4 million square feet of space in four properties. Underpinning the spending spree is a $1 billion-plus fund whose dozen or so investors include the Safra family and Rothschild Realty.

“Over the next 24 months, we are going to be very active,” Mr. Rechler told Crain’s. “We are making a substantial bet on Manhattan.”

That’s a switch from four years ago. In January 2007, the then-chairman of Reckson Associates Realty Corp. sold his public company to SL Green Realty Corp. for $6 billion after deciding the market was too frothy. Sure enough, the average price of a Manhattan office tower tumbled 59% between 2007 and 2009.

Mr. Rechler may have shown an excellent sense of timing back then, but some real estate executives say RXR is shelling out too much for its recent purchases. They note that rents, while no longer falling, are largely flat. And just like in the boom, scores of buyers are chasing deals. The average price of a Class A office tower rose 73% last year.

“If you aren’t paying a premium, you aren’t getting the property,” said Richard Baxter, a vice chairman at Jones Lang LaSalle’s New York Capital Markets Group, who doesn’t believe that Mr. Rechler is overpaying.

The office market in Manhattan is indeed improving. In the first quarter, leasing activity soared 34% from the year-earlier period, to 7.6 million square feet, according to Cushman & Wakefield Inc. In midtown, net effective rents—what the tenant pays after accounting for perks like construction allowances—rose 24%, to $57.82 per square foot.

Conservative financing is a key part of 43-year-old Mr. Rechler’s investment strategy. RXR’s plan is to pay an average of 50% of a building’s price in cash and fund the rest with long-term loans. That should allow it to ride out any future drops in the market.

A hit list in hand

“Scott is very smart and leads a great team that understands New York,” said Andrew Silberstein, a managing director at Rothschild Realty, which put $150 million into the RXR fund. “They really understand how to create value with real estate and not just financial engineering.”

RXR entered Manhattan in August 2009. Mr. Rechler had quietly mined his contacts, built over a lifelong real estate career, and compiled a hit list of buildings with financial problems. His goal was to swoop in and snap up a bargain.

“I wanted to be the first call when anything was for sale,” he said.

RXR’s first Manhattan purchase was buying discounted debt on a 556,000-square-foot office condominium at 1166 Sixth Ave. that is leased to two gold-plated tenants. The firm is now under contract to buy 40% of the condo.

Growing bolder, RXR in June 2010 bought 49% of 340 Madison Ave. in a deal that values the property at $570 million, or $760 a square foot. Mr. Rechler knew the building faced a refinancing in 18 months, which would make it less attractive to other investors. He took the risk—and is now in the process of refinancing the property in a deal that will bring in an additional partner.

RXR won 1330 Sixth Ave.—a prize Mr. Rechler had been eyeing since 2009, when Harry Macklowe was forced to give it back to lenders—in a bidding war late last year. Still, the $400 million purchase price was nearly $100 million less than what Mr. Macklowe paid in 2006.

When RXR bought the building, rents were about $70 a square foot. Recently. a tenant signed a $100-a-square-foot lease, Mr. Rechler notes with pride.

He understands that not all rents will jump so quickly. RXR has a contract to pay $900 million, or about $400 a square foot, for the Starrett-Lehigh Building, the sprawling, 2.3 million-square-foot property in Chelsea.

Chelsea, of all places

Mr. Rechler, a midtown maven, says he’s drawn to the West Side neighborhood because it’s becoming a center for media and technology companies that are a vital part of New York’s economy. Google’s recent purchase of its Eighth Avenue home and the eventual construction of Hudson Yards will only add to the area’s allure.

The Starrett-Lehigh Building’s rents, currently around $40 a square foot, could jump to $70, he predicts. Of course, that could take a decade. “I have,” he said, “very patient money.”