Daily Archives: May 16, 2011

Katonah Realtor In A Thong | Katonah NY Real Estate

Social media makes sharing easy, but expose only the most attractive parts of yourself and cover up those things you would rather the rest of the world NOT glimpse.

We’ve all wished we could take back something we said, or hoped that an embarrassing memory would fade with time. With a little luck, and forgiveness on the part of others, it’s possible to make a fresh start and put the past behind us. Unless, of course, our past is indelibly etched into the hard drive of a computer—and recalled with the press of a button.

Overexposure

As an FBI agent, I interviewed many different kinds of people. The most productive for my investigations were those who talked—and talked—because they were often the kind who didn’t know when to shut up for their own good. They provided too much information about themselves and many times those details were ultimately damaging to their character and/or their goals

Here are some things to keep in mind when developing your social network:

Specific, Not Brief

Social networks force you to condense large thoughts into a few skimpy words. The rule to remember is this: be specific, not brief. With 140 characters, you can’t afford to make a mistake, so specificity is key when trying to get your thoughts across. Too often, in an effort to be brief with your comments, the words you use can be vague and confusing.

The best business plans are one-page because they force the writer to concentrate on essentials and clearly think through the issues. In social media, the limit is one good sentence. If that sentence is specific and vivid enough, your readers will get the point.

Intentional

The greater your goals, the more intentional you need to be in the way you communicate them to others. Develop a strategy so the world sees exactly what you want them to see, and nothing more.

Start off by focusing firmly on the people with whom you want to interact. Once you figure that out, then you’ll have a much better idea of how to intentionally create the type of content that they need. If you can share valuable content, you’ve drastically increased the chances of them following you and promoting you in their networks.

Close, Not Intimate

If people are going to accept you, you will need to accept them, too. This means close and frequent contact with them if you expect your relationship to grow. In other words, continued presence makes the heart grow fonder. Instead of asking, “Who can help me?” start thinking how you can be both a valuable and regular player in their life.

Social media allows you to extend your reach by helping others. Do this by sharing helpful content. It’s easier to connect with people and stay close to them because they feel that you have their best interests at heart. If they feel accepted by you, they will reciprocate. It increases the chance that they will mention you if they’re in contact with a company or organization that needs your kind of help.

Talk Back

Your behavior doesn’t go unnoticed, so pay attention to on-line etiquette. When people respond to your content, talk back! Form personal connections with your audience and encourage them to continue viewing your content.

  • Use sound judgment by remaining aware of how your comments will be interpreted by others listening in.
  • Reply in a timely manner.
  • Take the time to thank people for their interest and their response.
  • Give credit where credit is due.

Discreet

To prevent over-exposing yourself on social media, keep your goals in mind. Words are expressions of your mind—they communicate your personality. The wrong information can leave the wrong impression, so be discreet in the way you convey yourself in social media. People often ignore their choice of words when presenting themselves, but they are as important as facial expressions, handshakes, and the way you dress.

No matter how compelling your story, remember that condensing the most revealing details is key. Maintain appropriate boundaries on social media because if something embarrassing is hanging out, everyone sees it.

 

Full Story

 

Katonah NY Homes

Chappaqua NY Realtor Uses the Three C’s Of Social Media | Chappaqua NY Homes

I recently received a “Twitter Status 6 achievement” on empireavenue.com.
It means I posted 750 tweets in my life. This merely indicates that I’ve been active on Twitter for a short period. During this short period however, I noticed a little annoying aspect of the social media phenomenon.

 

That little annoying aspect I want to talk about is what I call “the deployment of social media marketing automation tools” or even “twitter marketing automation”.

Social media has a human aspect

Social media doesn’t bear the word “social” in it just for fun. It’s all about engagement and connecting with people. As a result I recommend to listen before you define your social media strategy – and especially before you start automating. This will improve your overall social media campaign…

Oh wait! Stop thinking campaign-wise! It’s social, not campaigns. It’s people. It’s connecting. It’s engaging. It’s conversations. It’s for once and forever. It is marriage.

The Machine - painting as spotted in Museum of Modern Art Brussels.

The Machine – painting as spotted in Museum of Modern Art Brussels.

Social media’s machine aspect: automation

 

Let’s say social relates to human and let’s assume automation relates to machines. How can you then appropriately deploy automation within a social sphere? I believe the answer ought to be found in the 3 C’s of Social Media Marketing Automation.

The 3 C’s of Social Media Marketing Automation: Cool, Cute, Crap.

As I’ve been around and active in social media for about 750 tweets now, I’ve distilled some of the do’s and don’ts of social media automation.

It turned out however that it’s not that easy to define an automation aspect as “do” or “don’t”. Sometimes it can be used in a “good” way but it can easily glimpse into a “bad” one. That’s why I introduce a third class into this debate, the “consider wisely” category.

Bringing sexiness: category labels and infographics – Cool, Cute, Crap.

So to turn my entire theory / philosophy about social media marketing automation into a sex bomb, I’ve relabeled the categories into something more compelling (at least I believe, and please allow me to do so) and spice it up with an infographic.

The categories / labels are:

  • Cool (do): social media automation that’s recommended. A do. A Cool thing.
  • Cute (do with care): social media automation that might be beneficial. There’s the danger to glimpse into the don’t category.
  • Crap (don’t): absolute don’ts of social media marketing automation.

Cut the crap – what exactly is Cool, Cute or Crap?

Well, read the below overview or scroll down to the infographic below. Please realize that this is not an exact science and only a personal interpretation of what I’ve encountered. Of course, the list also doesn’t claim to be complete. I would highly appreciate your suggestions to include in this list – whether under Cool, Cute or Crap.

Infographic - 3 Cs

Infographic – 3Cs

  1. COOL
    • Multiple account management tools. If you need more than one account / profile / personality in the social realms, it might be cool to automate the management of the different personas. One could think of e.g. a professional and a private account or a consultant managing multiple company accounts, etc.
    • Multiple contributors to one account (professional environments).
    • Url shorteners. One of the key social aspects is to share things. Most of the time this includes sharing a link. It’s very cool to use Url shorteners. And it’s supercool to deploy personalized url shorteners…
    • Monitoring. It’s cool to monitor what people say about you or your themes. But please don’t push it.
  2. CRAP
    • Auto creation of users so to have a higher follower rate. There are tools who promise you a high amount of followers. In fact, the software creates fake people that follow you. Big fail.
    • Extensive retweet scheduling: automatically scream the same message over and over.
    • Bulk tweet sending. If you see a person able to tweet 10 messages in less than a minute than you know it’s automated, than you know it ain’t human.
    • Auto message to new followers “look forward to your tweets”. Yeah right, you follow over 20K people, as if you’re really interested in me.
    • Auto follow followers. It doesn’t make sense to follow somebody just merely because they follow you.
    • Picked keywords that are automatically (re)tweeted. This is very annoying. Yes it’s cool to monitor to stay informed but automatic re-spread of a message is crap.
    • Constant retweet of your marketing hero without any input. If I like those tweets, I will follow the source, your hero. After all it’s your hero who’s cool, not you.
    • Feed tweets from other sources that don’t have a 140 chars limit. Facebook has a 420 character limit, so if you push this to Twitter, your message is lost.
  3. CUTE:
    • Feed it from a different source. Linking your blog to other social networks is cool but tends to be cute when you don’t pay enough attention. It’s completely crap when you don’t pay any attention at all. Make sure you can modify your message for the different platforms’ characteristics.
    • Tweet scheduling can be very cute. Especially if you have a follower base in different time zones. But don’t spam it.
    • Automated tweeting when there’s a new comment on your blog is cute. But what about auto tweeting spammy a-like messages?
    • Social Media Monitoring and auto-follow anyone who mentions you without any interaction or further engagement. I personally had that experience with big brands as Adobe, Audi and RedBull. Of course I was flattered they followed me but without any engagement or interaction, it was only cute, not cool.

An infographic – that makes things sexy these days

Infographics are very hot these days. And yes, it makes facts and figures sexier to read. That’s probably why some even call it infoporn. OK, mine isn’t that sexy but it’ll be only by trying that I’ll make good once later, much later.

 

Infographic - 3 C's of Social Media Marketing Automation

Infographic – 3 C’s of Social Media Marketing Automation

 

Chappaqua Homes

Mount Kisco Realtor Sees Downturn Lasting Years | Mt Kisco NY Real Estate

Real estate downturn's impacts to linger for years

Commercial property owners

By Matt Carter, Monday, May 16, 2011.

Inman News™

WASHINGTON — The repercussions of the biggest economic downturn since the Great Depression continue to ripple through multifamily and commercial property markets, and real estate agents and brokers helping their clients manage their investments need to stay on top of economic, regulatory, and legislative issues affecting lending, tax policy, health care and energy.

Charles Achilles, chief legislative and research officer for the Institute of Real Estate Management, summarized a dizzying array of issues facing commercial property investors, many of which will also have an impact on residential housing markets.

For multifamily and commercial property owners, loans remain hard to come by, Achilles said Friday, speaking at the National Association of Realtors’ midyear conference.

Debt and taxes

The nation’s growing debt, changes to the federal tax system, and implementation of health care reform also have implications for commercial property investors, Achilles said.

Declining property tax and other revenues have 35 states projecting budget shortfalls totaling $82 billion in 2012, Achilles said, and could produce "hundreds" of bankruptcies at the municipal level in the next 12 to 18 months.

Last year’s health care reform bill could put additional stress on state budgets, because it increases the scope of Medicaid coverage without providing revenue beyond 2016.

A number of states have sued the federal government, with mixed results, meaning the U.S. Supreme Court will probably have to weigh in on the issue, possibly by the end of the year.

The bottom line for commercial brokers and their clients is that in areas where state and local governments are struggling, tax increases may be inevitable and the potential for economic growth is reduced.

"You have to ask yourself, ‘Where are the jobs? Are there jobs where my portfolio is located?’ " Achilles said.

The federal deficit, which grew from 33 percent of gross domestic product in 2001 to 62 percent in 2010, could ultimately raise the cost of borrowing and curb economic growth, Achilles said.

A recent report by a bipartisan deficit reduction commission, the National Commission on Fiscal Responsibility and Reform, projects that by 2025, federal tax revenue will only pay the interest on the national debt.

The commission recommended returning spending to 2008 levels by 2013, and eliminating hundreds of tax breaks that reduce tax revenue by more than $1 trillion a year.

Achilles said some of the commission’s recommendations — including reducing the number of income tax brackets from six to three, and eliminating the alternative minimum tax (AMT) — would be good for commercial property owners.

But other recommendations — including treating capital gains that are currently taxed at 15 percent as ordinary income, and eliminating itemized deductions other than the mortgage interest deduction (MID) (see related article) — could have negative implications for commercial property owners, he said.

"The only difference between death and taxes is death doesn’t get worse every time Congress meets," Achilles said, quoting Will Rogers.

The commission’s final report recommended that the mortgage interest deduction be changed to a 12 percent nonrefundable tax credit, with only the interest paid on debt of up to $500,000 on a principal residence eligible. Homeowners are currently allowed to claim an itemized deduction for interest paid on total mortgage debt of up to $1 million on both their principal and second homes.

Although the report was not adopted by the full commission, Achilles said "it has some legs" in Congress.

NAR strongly opposes any changes to the mortgage interest deduction, saying such changes could  further depress home prices by up to 15 percent.

For now, Congress and the Obama administration have been leery of raising taxes, with President Obama signing into law December legislation that extended Bush-era tax breaks for two years.

Achilles said the extension "will have substantial impact on (commercial) properties you own or manage," because general partners in properties will continue to pay 15 percent tax on capital gains, instead of up to 35 percent if those gains were treated as personal income.

Tax breaks for carried interest — which serve as an incentive for general partners to invest in property maintenance — also remain in effect.

Lending issues

Many community banks that specialize in commercial lending have been forced to make write-downs that limit their ability to make new commercial mortgage loans.

That’s a problem for commercial property owners who need to refinance, Achilles said — about $1.4 trillion in commercial loans are set to mature in the next few years, and more than half of commercial properties with mortgages are underwater.

Cutbacks in small-business lending mean more businesses fail, worsening unemployment and putting downward pressure on commercial rents, placing still more pressure on community banks, he said.

Two regulatory issues could make the situation worse, Achilles said.

The Financial Accounting Standards Board (FASB) is considering changes to accounting rules governing how lease contracts are treated on company balance sheets.

Currently, he said, companies can treat lease payments as operating expenses. FASBE and the International Accounting Standards Board (IASB) are proposing that companies recognize their full liability for leases on their balance sheets.

If the proposal is adopted, Achilles said, it could create problems for commercial property owners because tenants may want to renegotiate long-term leases to reduce the space they occupy and their rents.

The resulting reduction in cash flow could reduce a property’s value, and make it more difficult for owners to refinance, he said.

Another regulatory issue facing commercial property owners is bank regulators’ inconsistent treatment of loan-term extensions, he said. Loan-term extensions can help property owners who are unable to refinance weather the downturn, preventing billions in losses and stabilizing commercial property markets.

Banks "need greater flexibility to roll over performing loans" than some bank examiners are willing to give them, Achilles said.

Pending legislation that could help provide more liquidity to commercial lenders includes HR 940, which would create regulatory oversight for lenders to finance commercial loans using covered bonds.

Covered bonds, which have been used in Europe for years, won’t replace mortgage-backed securities or the secondary mortgage market, Achilles said, but could provide another avenue for channeling investment into mortgage lending.

Many lawmakers like the concept, because lenders keep loans financed by covered bonds on their books, giving them "skin in the game." Parallel legislation has been introduced in the Senate, and Achilles said the bills have a shot at passage.

Another bill that could boost commercial property markets, S 509, would raise the cap on credit union business loans from 12.25 percent of total assets to 27.5 percent. The National Credit Union Administration Board would have to certify that credit unions exceeding the current cap were well-capitalized.

Environmental issues

On the environmental front, commercial property owners should take advantage of incentives to retrofit their buildings for greater efficiency, as energy use accounts for about one-third of the operating expenses for commercial buildings.

The Obama administration has proposed an initiative aimed at achieving $40 billion a year savings through energy conservation, but IREM has yet to weigh in on the proposal, as no legislation has been introduced yet.

In general, IREM supports greater energy self-sufficiency and voluntary incentives for conservation, but opposes mandatory programs like "cap and trade" policies on emissions.

The Environmental Protection Agency has extended its lead-paint rules governing renovation, repair and painting to multifamily properties, he noted, and may propose a rule governing exteriors of commercial buildings this year.

Contact Matt Carter:
Email

Email

Letter to the Editor

Letter to the Editor

Copyright 2011 Inman News

All rights reserved. This content may not be used or reproduced in any manner whatsoever, in part or in whole, without written permission of Inman News. Use of this content without permission is a violation of federal copyright law.

Bedford NY Real Estate Mortgage Rates | Bedford Luxury Homes

Each day the Research staff takes a look at recently released economic indicators, addressing what these indicators mean for REALTORS® and their clients. Today’s update highlights mortgage rates and inflation.

 

  • dfu051611
  • The rate on a thirty year fixed rate mortgage remained relatively unchanged last week at 4.69%, but is down 26 bps from mid-April.
  • The average annual inflation expectation in the U.S. over the next ten years declined by 9 bps to 2.39%.
  • The decline in long term interest rates reflects conflicting signals from the latest employment report – more people employed, but a higher unemployment rate due to a bigger labor force.
  • Incredibly, despite rising and accelerating consumer prices and producer prices, the global bond investors have largely discounted any future inflationary pressure.  If there is a change in this sentiment, interest rates could quickly spike upward.

 

 

Bedford Luxury Homes

 

Free Email Marketing Reviews (Screencasts) | Email Marketing by Armonk NY Realtor

You create email marketing campaigns with the hope that your subscribers take some type of action (open, click, convert, share, etc).

You hit send, then hold your breath.

You review the metrics. It seems to be working. But do you really know? Have you tested various creatives? Different segments? Subject lines? Have you tried moving the call-to-action around? Have you considered a preheader or what your email looks like with images off? How about Share With Your Network (SWYN) functionality?

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Effective immediately, Blue Sky Factory will be providing free, 5-minute or less, reviews of your email marketing campaigns. Yes – free. I, DJ Waldow, will be taking submissions from email marketers everywhere, anytime. Beginning this Friday, I’ll be initiating a weekly series – posting the Email Review screencasts on this very blog, similar to the Trulia one.

Free Email Review: What Can I Expect?

Below is the 5-minute Email Review I did last week for Klout. This screencast provides a pretty good taste as to the format and content of the Email Review.

YouTube Preview Image

What’s really cool about this particular review is that the folks from Klout (Charles & Megan) saw it, loved it, and are redesigning their next email campaign to incorporate some of the suggestions.

Note: I’ve also posted past Email Reviews on a separate page. View them now.

FAQs

I’ve already received a few very good, fair questions about these Email Reviews, so I figured I’d list them here – as well as the answers.

Q: Do I need to be a Blue Sky Factory client in order to have my email reviewed?
A: Nope. I’m happy to review both clients as well as non-client emails.

Q: If I’m not a client, will you try and pitch Blue Sky Factory to me?
A: Quite possibly. I’ll likely send a follow up email once the Email Review has been posted. If you are not interested in learning more about Blue Sky Factory, that’s totally fair. Just reply to my email indicating so.

Q: Our team has reasons for why our email looks like it does. Who are you to tell us what should be changed?
A: I’m someone who has been living, breathing, and sometimes sleeping email marketing for nearly 6 years. I don’t claim to have all of the answers. My Email Review is simply a 5-minute-or-less take on a recent email. Take it for what it’s worth. Think about the suggestions. Test a few things. Report back.

Q: If our team ends up changing a few things based on your Email Review, do you want us to tell you?
A: Yes! Please. If you’ve implemented a suggestion, I’d love to know about it’s impact. Was it positive? Negative? Did you get more opens, more clicks, more conversions, etc as a result?

If you have other questions, do not hesitate to ask them in the comments below, or dropping an email to emailreview@blueskyfactory.com.

Are you ready to have your email reviewed?

Go to the Email Review page now.

DJ Waldow
Director of Community, Blue Sky Factory

Blue Sky Factory 16 Tips Social Sharing eBook

At Blue Sky Factory, we strongly believe that, if used properly, email marketing and social media go together like Batman & Robin. If effectively implemented, email marketing can power social media and social media can power email marketing.

Good news! We have an eBook that provides 16 tips to use email and social together.

What are you waiting for? Download the eBook now!

This entry was posted on Tuesday, May 10th, 2011 at 6:00 am and is filed under Email Review. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Bedford NY Prudential Douglas Elliman Partners With British Luxury Realtor | Crain’s | Bedford NY Luxury Properties

To expand its presence overseas, Prudential Douglas Elliman has established a new partnership with Knight Frank Residential, a United Kingdom-based global real estate agency and consultancy.

Under the relationship, Prudential Douglas Elliman and Knight Frank Residential will share and promote some exclusive listings among their respective client pools. As a result, both firms aim to refer business to each other and, in turn, earn commissions off more closed deals.

Prudential Douglas Elliman expects Knight Frank Residential property listings from Europe and other parts of the globe to appear on its website in the coming weeks. Brokerages across the city are striking similar strategic partnerships to boost business. Just last week, 5-month-old Town Residential partnered with property manager Cooper Square Realty to capture more clients.

“There is a high percentage of international buyers who like to invest in New York real estate,” said Dottie Herman, chief executive of Prudential Douglas Elliman, adding that the exclusive partnership was a year in the making. “They feel it’s a good investment.”

Only the top 5% of Prudential Douglas Elliman’s properties will be advertised by Knight Frank Residential—most often limited to the $3 million-plus properties in New York City, the Hamptons, Long Island and Westchester, the brokerage said.

While the partnership is new, the Manhattan brokerage is already close to benefitting from the referral arrangement. Knight Frank referred to Prudential Douglas Elliman a client who wanted to sell a 10-room co-op on Park Avenue. The New York firm started marketing the property in March for $11.8 million, and Ms. Herman said the listing is very close to going into contract.

Prudential Douglas Elliman is the city’s largest residential brokerage, based on number of agents. It currently has roughly 2,000 agents in the city. Knight Frank Residential, part of privately owned global property consultant Knight Frank, has established similar exclusive partnerships with other brokerages in the United States.

“We selected Prudential Douglas Elliman because they can provide our clients with access to the best properties in New York,” said Patrick Ramsay, managing partner of Knight Frank Residential, in a statement. “Our companies share similar values and business practices to ensure the highest level of service for our clients.”

Big loans are back for real estate | Crain’s | Chappaqua Luxury Properties

Funding for real estate projects in the city is flowing again, with many developers taking advantage of the improving environment to refinance properties, according to Real Capital Analytics’ ranking of the top financing deals, which appears in this week’s Crain’s.

Out of the Top 35 deals done in the past 12 months, 24 were refinancings. The remainder were new loans taken out for acquisitions.

The largest loan made in the past 12 months was an $800 million refinancing done in September 2010 for 245 Park Ave. Brookfield Asset Management and ING Clarion tapped into Bank of China for the deal. It was followed by Boston Properties’ $700 million loan from MetLife for the Citigroup Center at 153 E. 53rd St. in March. The third-largest was a $650 million refinancing of One Bryant Park in June by Bank of America, which owns the building in partnership with The Durst Organization.

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“We’re seeing big loans again,” said Dan Fasulo, managing director of Real Capital Analytics. “It’s a very healthy sign that liquidity has returned to the market place.”

As a measure of that phenomenon, even the smallest of the Top 35 financings done in the past 12 months was for in excess of $100 million. It was the $110 million refinancing of 200 Water St., arranged for Rockrose Development Corp. by Freddie Mac.

The composition of lenders was highly eclectic. Bank of China took the honors of doing the biggest transaction and also loaned $110 million to SL Green Realty Corp. and CPP Investment Board for the refinancing of Manhattan Tower at 600 Lexington Ave. Several U.S. banks, including Bank of America, Wachovia, Morgan Stanley and Goldman Sachs, also featuring prominently on the list, as did several German institutions, such as DekaBank, WestImmo and Deutsche Bank.

There were also some surprises in the data.

“For all the talk of the investment banks not lending, there are a lot of them in this list, including foreign banks,” Mr. Fasulo said. “The insurance companies have also been very active lately.”

Among those was MetLife, which was behind two of the Top 10 transactions; and Pacific Life Insurance Co., which helped SL Green and New York State Teachers’ Retirement System refinance 919 Third Ave. with a $500 million loan done at the end of March.

Although most of the top transactions were office related, there were five apartment refinancings. Fannie Mae provided funding for two deals, including the $175 million loan for Lands End I at 265-275 Cherry St. in Manhattan, while Freddie Mac provided $133 million to refinance an apartment tower at 4720 Center Blvd. in Long Island City, Queens.