Tag Archives: Westchester Luxury Homes
Dealing With Snow On The Roof | Bedford NY Homes – Robert Paul’s blog
With snow piling up on my roof I am afraid it might do damage or worse yet cave in. What can I do?
Lisa – Ypsilanti, MII have talked to many people with the same concern this week. The fact is, snow along with ice could cause roof damage. The threat of collapse is a very low probability, but possible. As I stated in my February 10th, 2010 article “preventing Ice Dams”, sometimes snow can weigh up to 30 LB per square foot. On a 1500-square-foot house with a roof surface area of 1600 square feet, that’s 48,000 Lbs or more on your roof! Some roofs aren’t built to withstand that amount of weight. The weight of a large amount of snow and ice can also cause damage to your gutters and downspouts.
The damage mostly occurs when the snow melts and refreezes underneath snow where it meets the shingles. Snow melts due to the heat from the attic, then drains to the gutters and refreezes. Now the water and ice accumulates and works back up the roof growing underneath the shingles causing damage – and in many cases melts into the house.
Using a roof rake and getting it replaced or repaired by austin roofing will help you alleviate some of the stress on both you and your roof. A roof rake is a solid piece of metal or plastic about 16 to 20 inches wide on the end of an extension pole which allows you to “rake” or pull snow off the roof. They can be purchased at most of your local hardware stores. Remove as much snow as possible from the top of the roof down toward the gutters. About 10 to 15 feet should be sufficient. Never remove the snow while on top of the roof. For obvious reasons, it is a slippery slope and snow isn’t as soft as you think to land in.
Apply calcium chloride to all ice in gutters and down spouts. Do not use sodium chloride (rock salt), or table salt, it can cause damage to your landscape greenery. I’ve seen homeowners insert calcium chloride into panty hose and lay it inside the gutters, it was successful to remove the ice. To apply, I recommend tossing it up into the gutters, sounds funny but it really is the best way. Roofers In Boca Raton will do it professionally for you at fair pricing.
There is controversy over whether or not to use a ladder when removing the snow. I believe it is much safer not to use a ladder because when the ice and snow melts, it can accumulate on the rungs of the ladder and refreeze in minutes. This is definitely a slippery and hazardous situation. You can easily fall and get seriously hurt.
Lastly, if your home continually has a problem with ice damming, have a professional check your home for proper roof ventilation and insulation. You may consider having heat tape installed in those problem areas along your roof then you’d be able to melt the ice with a flick of a switch. Heat tape is a low temp electrical cord that is normally placed along the perimeter of the roof, in the roof valleys and in the gutters and downspouts to keep the water moving during the frigid winter months. It should be installed by a professional.
TheRobReportBlog | Armonk NY Weekly Real Estate Report
AemonkArmonk NY Real Estate Report | RobReportBlog
63 homes available
$14,995,000 high price
$469,000 low price
$1,350,000 median price
4921 average square feet
$418 average price per foot
209 average days on market
Chappaqua NY Weekly Real Estate Report | Chappaqua NY Homes – Robert Paul’s blog
Chappaqua NY Weekly Real Estate Report | Chappaqua NY Homes
Chappaqua NY Real Estate Report | RobReportBlog
84 homes available
$27,500,000 high price
$449,000 low price
$1,097,500 median price
4097 average square feet
$414 average price per foot
107 average days on market
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10 David Ogilvy Quotes that Could Revolutionize Your Blogging | Bedford Homes

David Ogilvy
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
David Ogilvy
Advertising is only evil when it advertises evil things.
David Ogilvy
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy
Advertising reflects the mores of society, but it does not influence them.
David Ogilvy
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
David Ogilvy
Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
David Ogilvy
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose… the vast majority of editors are incorruptible.
David Ogilvy
Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
David Ogilvy
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David Ogilvy
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
David Ogilvy
Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
David Ogilvy
Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
David Ogilvy
I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
David Ogilvy
I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
David Ogilvy
I do not regard advertising as entertainment or an art form, but as a medium of information.
David Ogilvy
I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
David Ogilvy
I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
David Ogilvy
New York State Association of REALTORS, Inc. – New York housing market aided by tax credit, low mortgage rates in 2010 | Armonk NY Homes

“Without the federal homebuyer tax credit, we would undoubtedly be telling a much different story about the Empire State’s 2010 housing market,” said Duncan R. MacKenzie, NYSAR chief executive officer. “The tax credit, low mortgage rates and large inventory combined to help New York State homebuyers overcome larger concerns about the economy.”
With little chance of another significant federal home buying incentive, the future of housing in our state may well be dictated by how state lawmakers address the enormous state budget deficit…
Facebook’s next big media move: Comments | The Social Media Realtor | Katonah Homes

Facebook is planning to launch a third-party commenting system in a matter of weeks, according to multiple sources familiar with the new product. This new technology could see Facebook as the engine behind the comments system on many high-profile blogs and other digital publications very soon.
The company is actively seeking major media companies and blogs to partner with it for its launch, part of a bigger media industry move spearheaded in part by the recent hires of Nick Grudin and Andy Mitchell, media business development executives with respective track records at Newsweek and The Daily Beast.
Representatives from Facebook were not immediately available for comment.
Facebook, of course, is already very present in blog comments. Currently, a digital publishing outlet–say, a blog or a newspaper’s Web site–can integrate Facebook’s developer API and allow users to “connect” to their Facebook accounts, or can build in “Social Comments” in a widget of related messages. Often, users can post alerts on their Facebook walls announcing that they’ve commented, or can have a “Social Comment” turned into a status message. The new commenting product is a significantly deeper expansion of this, according to sources. Facebook will be able to power the entire commenting system–handling the log-in and publishing, cross-promoting comments on individuals’ Facebook walls, and possibly even promoting them as well on media outlets’ own “fan” pages. Undoubtedly, the Facebook “like” button will be deeply integrated as well.
Read more: http://news.cnet.com/8301-13577_3-20030106-36.html#ixzz1CjJ6BgFt
Real Estate Marketing – 3 Steps to Making it More Personal | Pound Ridge Homes

I must be on a lot of Realtor’s marketing lists. I’m not surprised, I know a ton of real estate agents and brokers from all over the country and I blog about real estate marketing and social media. The downside to being on all these lists (most of which I don’t remember signing up for), is the onslaught of marketing materials I receive. I get tons of postcards and newsletters sent to me and emailed to me.
I receive reminders about turning the clocks back, and when it’s time to change the batteries on my smoke detector. All of this is fine – and I know as a marketer, some real estate agents were sold the idea that the more “touches” they got to me, the more likely I am to call them to buy or sell a house.
Not only that, I was a promoter of this theory!!
I remember working with agents, getting their databases organized and getting them on a 12 month drip marketing campaign. It all sounded so great until now.
Existing home sales jump 12% | South Salem NY Homes
Sales of existing homes jumped in December, marking the fifth month of gains in the past six months, based on an industry report released Thursday.
Previously-owned home sales climbed 12.3% in December to an annual rate of 5.28 million, from 4.70 million in November, according to the National Association of Realtors.
That puts sales at the highest level since the homebuyer tax credit expired in June, said Stuart Hoffman, chief economist at PNC Financial Services Group.
The December rate came in much higher than expected. A consensus of experts surveyed by Briefing.com had forecast an annualized sales rate of 4.8 million. However, sales were down 2.9% from 12 months earlier and fell 4.7% in 2010.
“December was a nice finish to the year, but looking at the bigger picture — home sales and prices have been scraping along the bottom for the last three years,” Hoffman said. “So, while we’re not digging a deeper hole — the housing market is still quite weak, and there are still more homes available on the market than there are likely to be buyers.”
The median price of all existing homes sold in December was $168,800, down 1% from a year ago.
Meanwhile, the inventory of homes on the market fell 4.2% in December to 3.56 million units. That’s enough inventory to last 8.1 months, and is down from a 9.5-month supply in November.
While that’s an improvement, Hoffman said that data doesn’t reflect the large number of foreclosures that could soon enter on the market.
“What’s hidden behind the curtain are potential foreclosures adding to those inventory levels,” he said. “Even as we have jobs growing, inventory is still large and more foreclosures are going to be coming on the market. Prices will go down and it’s going to continue to be very much a buyer’s market.”
That said, Hoffman expects sales to gradually improve — rising about 4% or 5% — by the end of 2011, as the employment picture improves.
“I do think there will be more sales in 2011, because job growth will support homebuyers,” Hoffman said. “We’re getting back to the underlying demand without the homebuyer tax credit, but housing is still not contributing much to the overall economic improvement in the economy.”


AemonkArmonk NY Real Estate Report | RobReportBlog
