Thinking about investing in a customer relationship management (CRM) software? If you are, now is the time to get on board. Here’s why: the U.S. real estate market is finally making a comeback after years in decline. In fact, there are reports that U.S. housing rebounded to a four year high last month. There are less vacant homes on the market and applications for building permits are increasing
If you’re still a REALTOR®, you’ve lived through some tough times. Now is the time to prepare yourself for more business and make sure that you’re able to take it on while staying 100% organized and in-control.
In addition to helping you remain in touch with clients, nurture your leads, and build relationships with your sphere, a real estate CRM is absolutely instrumental to getting more organized. Below are four ways you can use your CRM to stay both proactive, organized, and in-control:
1. Listing and Closing Activity Plans
A good real estate CRM will come with pre-designed listing and closing Activity Plans. These plans will help you manage every step in the process of listing and closing a home so nothing ever falls through the cracks.
2. Transaction Management
Part of running a completely organized business is having the ability to manage all of your transactions, transaction documents, showings, and third parties in one place. And this is exactly what a top-notch CRM will let you do. Use your CRM to generate service reports, schedule appointment and task reminders, list property details, record closing and other dates, manage offers, and track commissions.
3. Drip Email Marketing
Staying in touch with clients and prospects and building long-term relationships with them is the impetus that’ll spark referrals and repeat business. Your CRM should have a number of pre-designed marketing campaigns created you. Simply select the campaign that works best for a particular contact or group and your CRM will send emails out automatically at various time intervals. Drip email marketing campaigns will help you automate some of your marketing, which means that while you’re busy with a client on the road, you’re also marketing to hot leads and staying in touch with past clients at the same time.
4. Integrated Calendar and Task List
Never underestimate the power of a calendar and task list in helping with personal organization. One of the benefits of a good CRM is that you don’t have to rely on your memory. Use the system for any reminders or notifications that you want to receive (for example, you may want the system to remind you to call your clients on their birthday or home purchase anniversary date). As soon as you log into your CRM, take a look at your calendar and tasks for the day so you’re aware of your appointments and what needs to be done.
Choose a system that automatically and wirelessly syncs with the built-in calendar in your smartphone. That’s an important plus because it gives you the opportunity to add and view appointments on the road and keep your CRM constantly up-to-date.
A good, easy to use CRM will play a big role in helping you run a more organized and productive business. As the real estate market is coming back to life, adopting a CRM into your business is more important now than ever.
Daily Archives: November 29, 2012
Cross River NY Real Estate | Productivity Q&A
Interested in doing a Q&A with me? What tech/apps/social media are you into?
Email me (meg@inman.com) or Facebook/Tweet me your ideas!I recently did a mini review of Evernote 5 so I thought who better than Dean Ouellette to do my next productivity Q&A with? I’ve had the privilege of sitting in on an Evernote class of Dean’s here in Phoenix. If you ever get the chance, I promise you won’t be disappointed!
1. Tell us about yourself Dean.
Hi, my name is Dean and I am an Evernote-a-holic. I have long been a tech geek and since I have got into real estate I have looked for ways to become more productive. Evernote has allowed me to do so, while also saving money. I am a former political consultant who moved to real estate five years ago in an effort to find more balance and a way to spend more time with my 5 kids. My real passion in life is coaching youth athletics. When I am not coaching kids I sell real estate in the Chandler/Phoenix market and teach real estate tech classes to other agents.2. You’ve upgraded to Evernote 5. What are your overall thoughts?Evernote 5 is out, and like always I was an early Beta user. When I first saw the videos on the web I was very excited. It looks gorgeous and with the new changes in sharing and the ability to search both shared notes and personal notes at the same time I couldn’t wait to my hands on it. After a few weeks, I was not happy with some of the performance issues and changes, but Evernote being as responsive as they are fixed all those issues with version 5.0.1. After the latest version I am very pleased with the update!3. What specific things about Evernote 5 will be boosting your productivity?
A few of the features I really like about Evernote 5 for productivity. Such as the type ahead search which gives you search suggestions based on your account. As you type a drop down list of suggestions appears such as things you have searched in the past and text from within your notes. This has made finding things even easier than before. As a keyboard shortcut user I also like the Command-J which makes jumping between notebooks quick and easy. Some people are going to find the shortcuts on the top left a time saver, but I had used shortcuts in the old system. These just made it more obvious for the general user that the function is a possibility.
4. How has Evernote helped you in your business planning? Have you started doing those things for 2013 and beyond?
Evernote is used in just about every aspect of my business and planning. I have a master sheet with goals and timelines that I check out every Sunday night. This allows me to look at my business, see where I am, where I am going and to make sure I have moved forward this week to get closer to my goals.
5. A lot of people think that Evernote is just another app to try and help us get organized. What is it about Evernote that makes it stand out from the others especially in the real estate world.Simplification. I could leave my answer at that one word. I used to use one program for doing all of my to-do and task management items. Another program for doing all of my transaction management. I had another program to track my leads and another program for managing just my short sale listings. Then I had Dropbox for storing all my folders and Gmail for storing all my emails. I spent a lot of time looking for the best systems to do all these aspects of my business. What I have been able to do is replace all of those old systems, all of which I liked, into one program for a small fraction of the cost I used to pay. Getting everything into one location saves me a lot of time because I never need to worry about where something is or do I have access to it from my phone or iPad or relatives house that I am visiting during the holidays. I always have access to it and know right where it is.
6. Any tips for agents that are just getting started with Evernote?The best thing I ever did was a 30-day challenge. I challenged myself to use Evernote exclusively for 30 days. Every piece of paper, every business card, any to-do item, they all went into Evernote. After 30 days I saw the power because I never had to wonder what i did with that note or that phone number. I knew right where it was. Also learn to use tags. There are powerful things you can do with your notes once you learn the power of tagging. I have done videos on how I use tags for my to-do and action items. This is probably my favorite thing I do in Evernote.
7. I’ve been going a little app crazy lately & Laura’s NEXT post talks about wiping out those apps you just don’t use. What are some top apps that you can’t live without.Jeff Lobb and myself did a panel on this very topic for Inman Connect San Francisco in 2012. I am an app junkie when it comes to trying out apps. But I am also a big believer in simplification and minimalism. If an app does not fix a problem for me and make my life easier I am going to pass. If an app will make my life easier I ask myself, is this something I can do with another app I am already using, and if so then I do that. If I have hundreds of apps it is only because I teach a lot of classes so feel I need to at least try most apps and know what they do. But as far as apps I use often, the short list of most use apps would be Evernote, Google Voice, PDF Expert, my Flex-MLS shortcut I created, Realtor.com branded app for my clients, Zite, Skype, Lift, and of course MLB At-Bat.
4 steps to goal setting 2013: Uncover your best year yet! | South Salem Real Estate
We love tools! We love technology! The best business strategies are inspired by both of these. But, implementing and applying new goals can sometimes be lost in the fast-moving pace of bright and shiny, and we can lose focus. As the old Robert Burns quote says “The best laid plans of mice and men go awry.”
So, for Week 3, of 10 Weeks and 10 Strategies, we will be using a classic business tool that provides 4 steps to quickly assessing where you should be setting your NEW goals of 2013. This will involve some critical thinking skills, so if you aren’t up for the challenge, you might want to move on.
Tips: Print the downloadable PDF to work on, or use this as a whiteboard brainstorming session:) This is meant to be a quick tool, don’t over analyze!
The S.W.O.T. Analysis: Strengths, Weaknesses, Opportunities and Threats in your real estate business
The basics: In business we all have strengths and weaknesses, these are internal to your business. We also have threats and opportunities; these are the external factors. When you step back to answer what these are, you can uncover some amazing things about you and your business, that can help you prioritize and focus your efforts on the areas that will provide the most ROI for you, and your business. For example; should all your focus be on social media? What is having a bigger pay off; online activities or offline?Build on what you do well; learn from what you don’t
Strengths:
- What do you do better than your competition? (social media presence? better video marketing?)
- What do your colleagues, team members, clients see as your strengths? (knowledge of the market? tech-savvy? great at using the phone?)
- What is your best personal strength?
- What factors help you get the listing, sell the home, or close the deal?
Weaknesses:
- What could you improve?
- What service could you add to stand out in your market? Be a paperless agent?
- What should you delegate to someone else?
- What should you avoid doing?
- Is there something your competitors are doing better?
Opportunities:
- Is there a trend with your buyers and sellers that you can act on? Lifestyle changes? Use of social media? Reviews and feedback websites?
- Is there an area that you stand out in in your market that you can really become the expert in?
- Is there an untapped resource you can utilize more? (relationships with local businesses? New networking possibilities?)
Be proactive, not reactive
Threats:
- Is technology threatening your market position?
- Are there more tech-savvy agents accomplishing more in year?
- What are your obstacles to achieving your goals?
- What is happening in the real estate industry? Nationally? Regionally?
- How do these threats affect your strengths and opportunities?
It’s time to set some goals. Prioritize your goals based on what you’ve learned, and add them to your weekly, monthly and yearly goals. Set some milestones to have each goal implemented and break them down into implementable steps. You’ll have some built-up excitement and momentum going into 2013, and some awesome clarity! One app I love for finding new exercises for business strategizing is Mindtools.com
I’d love your thoughts and to know one goal you are implementing next year, leave us a comment! Did you miss Week 1 or Week 2? << There ya go! Until next week!
The Weak Economy and Uncertainties | Katonah Real Estate
Each month, the National Association of REALTORS® obtains up-to-date and on-the-ground incisive comments from REALTORS® who participate in the REALTORS® Confidence Index (RCI) survey. The RCI survey tracks expectations about overall market conditions, buyer/seller traffic, price, buyer profiles, and issues affecting real estate, and can be found here.
The selected comments reflect the general sentiment expressed by REALTORS® who participated in the October 2012 survey, conducted from October 22 through November 5, 2012. All real estate is local and conditions in specific markets may vary from the national trend.
REALTORS® reported that the weak job market remains a major concern for buyers, especially given the dependence of credit scores on employment conditions. Policies that are seen to adversely affect the real estate market next year are the fiscal cliff and associated taxes and policies, and potentially regulations from the implementation of Dodd-Frank.
- “Job loss is still causing even the recent HARP homes to now start showing up in short sale and foreclosure market.”
- “Concerned with new Obama tax on sale of real estate. His new 3.5percent tax was slipped in under the guise of the Obama care health bill.”
- “The fear of sequestration is very real in Northern Virginia.”
- “The Dodd-Frank bill is causing chaos with buyers and sellers. Something has got to change!”
Case Shiller and FHFA Housing Data | Chappaqua NY Real Estate
6 Things to Consider About Facebook’s Newest Feature: Promoted Posts | Armonk Real Estate
Case-Shiller Makes it Official: “We are Now in the Midst of a Recovery” | Pound Ridge NY Real Estate
Two of the nation’s most authoritative national housing price indices today reported significant third quarter price increases over last year at this time, and the chairman of the Index Committee at S&P Dow Jones Indices confirmed that a housing recover is underway.
The S&P/Case-Shiller U.S. National Home Price Index recorded a 3.6 percent gain in the third quarter of 2012 over the third quarter of 2011, marking the sixth consecutive month of increasing prices. In September 2012, the 10- and 20-City Composites posted annual increases of 2.1percent and 3.0 percent, respectively.
Federal Housing Finance Agency’s (FHFA) seasonally adjusted purchase-only house price index reported today that deasonally adjusted house prices rose 4.0 percent from the third quarter of 2011 to the third quarter of 2012. FHFA’s seasonally adjusted monthly index for September was up 0.2 percent from August.prices and rose 1.1 percent from the second quarter to the third quarter of 2012.
With significant growth in home prices during the quarter and a modest inventory of homes available for sale, house price movements in the third quarter were similar to what we observed in the spring,” said FHFA Principal Economist Andrew Leventis. “The past year has seen consistent price increases, but a number of factors continue to affect the recovery in home prices such as stagnant income growth, high unemployment levels, lingering uncertainty about the macroeconomy, and the large number of homes in the foreclosure pipeline.”
FHFA’s expanded-data house price index, a metric introduced in August 2011 that adds transactions information from county recorder offices and the Federal Housing Administration to the HPI data sample, rose 1.0 percent over the latest quarter. Over the latest four quarters,the index is up 3.3 percent. For individual states, price changes reflected in the expanded-datameasure and the traditional purchase-only HPI are compared on pages 21-23 of this report.
Average home prices in the S&P/Case-Shiller 10- and 20-City Composites were each up by 0.3 percent in September versus August 2012. Seventeen of the 20 MSAs and both Composites posted better annual returns in September versus August 2012; Detroit and Washington D.C. recorded a slight deceleration in their annual rates, and New York saw no change.
The 10- and 20-City Case-Shiller Composites have posted positive annual returns for four consecutive months with a 2.1 percent and 3.0 percent annual change in September, respectively. Month-over-month, both Composites have recorded increases for six consecutive months, with the most recent monthly gain being 0.3 percent for each Composite.
“In September’s report all three headline composites and 17 of the 20 cities gained over their levels of a year ago. Month-over-month, 13 cities and both Composites posted positive monthly gains. says David M. Blitzer, Chairman of the Index Committee at S&P Dow Jones Indices.
“We are entering the seasonally weak part of the year. The headline figures, which are not seasonally adjusted, showed five cities with lower prices in September versus only one in August; in the seasonally adjusted data the pattern was reversed: one city fell in September versus two in August. Despite the seasons, housing continues to improve.
Blitzer said Phoenix continues to lead the recovery with a 20.4 percent annual growth rate. Atlanta has finally reversed 26 months of annual declines with a 0.1 percent annual rate as observed in September’s housing data. At the other end of the spectrum, Chicago and New York were the only two cities to post annual declines of 1.5 percent and 2.3 percent respectively and were also down 0.6 percent and 0.1 percent month-over-month.
“Thirteen of the 20 cities recorded positive monthly returns; Boston, Charlotte, Chicago, Cleveland and New York saw modest drops in home prices in September as compared to August; Tampa and Washington D.C. were flat. With six months of consistently rising home prices, it is safe to say that we are now in the midst of a recovery in the housing market.”
As of the third quarter of 2012, average home prices across the United States are back at their mid-2003 levels. At the end of the third quarter of 2012, the National Index was up 2.2 percent over the second quarter of 2012 and 3.6% above the third quarter of 2011.
As of September 2012, average home prices across the United States for the 10-City and 20-City Composites are back to their autumn 2003 levels. Measured from their June/July 2006 peaks, the decline for both Composites is approximately 29 percent through September 2012. For both Composites, the September 2012 levels are approximately 9 percent above their recent lows seen in March 2012.
In September 2012, 13 MSAs and both Composites posted positive monthly gains. Home prices in Tampa and Washington DC saw no change from August to September. Boston, Charlotte, Chicago, Cleveland and New York saw a slight drop in prices in September. Phoenix recorded the highest increase in annual rate, up 20.4% from its September 2011 level. Chicago and New York were the only two cities that fared worse year-over-year with respective annual rates of -1.5% and -2.3 percent.
The table below summarizes the results for September 2012.
2012 Q3 2012 Q3/2012 Q2 2012 Q2/2012 Q1 Level Change (%) Change (%) 1-Year Change (%) U.S. National Index 135.67 2.2% 7.1% 3.6% September 2012 September/August August/July Metropolitan Area Level Change (%) Change (%) 1-Year Change (%) Atlanta 96.06 0.3% 1.8% 0.1% Boston 157.26 -0.6% 0.7% 1.9% Charlotte 116.28 -0.3% 0.6% 3.5% Chicago 116.69 -0.6% 0.7% -1.5% Cleveland 102.10 -0.9% 1.0% 1.4% Dallas 121.57 0.2% 0.1% 4.4% Denver 134.01 0.4% 0.5% 6.7% Detroit 79.82 0.7% 2.1% 7.6% Las Vegas 97.38 1.4% 1.6% 3.8% Los Angeles 174.80 1.0% 1.3% 4.0% Miami 150.24 0.1% 1.0% 7.4% Minneapolis 126.02 1.1% 1.2% 8.8% New York 166.10 -0.1% 0.6% -2.3% Phoenix 120.65 1.1% 1.8% 20.4% Portland 141.10 0.2% 0.5% 3.7% San Diego 160.09 1.4% 0.9% 4.1% San Francisco 143.15 0.5% 0.5% 7.5% Seattle 142.09 0.3% -0.1% 4.8% Tampa 134.90 0.0% 0.4% 5.9% Washington 192.36 0.0% 0.5% 3.2% Composite-10 158.93 0.3% 0.8% 2.1% Composite-20 146.22 0.3% 0.8% 3.0% Source: S&P Dow Jones Indices and Fiserv Data through September 2012 Since its launch in early 2006, the S&P/Case-Shiller Home Price Indices have published, and the markets have followed and reported on, the non-seasonally adjusted data set used in the headline indices. For analytical purposes, S&P Dow Jones Indices publishes a seasonally adjusted data set covered in the headline indices, as well as for the 17 of 20 markets with tiered price indices and the five condo markets that are tracked.
A summary of the monthly changes using the seasonally adjusted (SA) and non-seasonally adjusted (NSA) data can be found in the table below.
2012 Q3/2012 Q2 2012 Q2/2012 Q1 NSA SA NSA SA US National 2.2% 1.1% 7.1% 2.4% September/August Change (%) August/July Change (%) Metropolitan Area NSA SA NSA SA Atlanta 0.3% 1.7% 1.8% 1.7% Boston -0.6% 0.1% 0.7% 0.5% Charlotte -0.3% 0.4% 0.6% 0.4% Chicago -0.6% -0.7% 0.7% -0.1% Cleveland -0.9% 0.6% 1.0% 0.3% Dallas 0.2% 1.0% 0.1% 0.2% Denver 0.4% 1.0% 0.5% 0.2% Detroit 0.7% 0.4% 2.1% 0.5% Las Vegas 1.4% 1.1% 1.6% 0.8% Los Angeles 1.0% 0.8% 1.3% 1.0% Miami 0.1% 0.3% 1.0% 0.4% Minneapolis 1.1% 1.0% 1.2% 0.4% New York -0.1% 0.3% 0.6% 0.0% Phoenix 1.1% 1.3% 1.8% 1.4% Portland 0.2% 0.7% 0.5% 0.4% San Diego 1.4% 1.7% 0.9% 0.7% San Francisco 0.5% 1.0% 0.5% 0.1% Seattle 0.3% 0.5% -0.1% -0.2% Tampa 0.0% 0.0% 0.4% 0.2% Washington 0.0% 0.1% 0.5% 0.0% Composite-10 0.3% 0.3% 0.8% 0.3% Composite-20 0.3% 0.4% 0.8% 0.4% Source: S&P Dow Jones Indices and Fiserv Data through September 2012









