Daily Archives: October 19, 2012

FICO reveals behaviors behind sterling credit scores | Cross River NY Real Estate

Tight mortgage lending standards have dashed the hopes of many would-be homebuyers, but the developers of the most popular credit risk score today revealed some habits and behaviors of “high achievers” with FICO scores above 785.

More than 50 million people — about a quarter of all people with credit scores — are considered high achievers and tend to have “strikingly similar” credit habits regardless of background or life experience, San Jose, Calif.-based Fair Isaac Corp. said.

Some of these habits are fairly predictable: They keep low revolving balances relative to their available credit, don’t max out their credit cards, and consistently make payments on time.

But high achievers are not debt-free. They have an average of seven credit cards, including open and closed accounts, and carry balances on an average of four credit cards or loans. One-third have balances of more $8,500 on nonmortgage accounts.
Nevertheless, almost none — less than 1 percent — have an account past due. The overwhelming majority, 96 percent, have no missed payments on their credit report. Those who do have long since mended their ways — their last missed payment happened an average of four years ago.

The FICO score ranges from 300 to 850, and is used by virtually all lenders to gauge credit risk and the likelihood a borrower will repay a loan. The credit score can affect how much money a lender will offer and at what terms; higher credit scores mean borrowers can potentially save thousands of dollars over the life of a loan, FICO said.

Ellie Mae Inc., which provides mortgage origination software to lenders, reports that the average FICO score for mortgages approved in September was 750, with borrowers making down payments averaging 22 percent, having front-end debt-to-income ratios of 23 percent and back-end DTIs of 34 percent.

Those whose applications were denied had an average FICO score of 704, with borrowers willing to make down payments averaging 12 percent. The average front-end debt-to-income ratio was 27 percent; the average back-end DTI was 44 percent.

The average FICO scores for purchase mortgages eligible for purchase and guaranteed by Fannie Mae and Freddie Mac was 762 (compared with 729 for denied applications), while FICO scores on FHA-backed purchase loans averaged 701 (compared with 665 for denied applications).

Because payment history makes up the biggest chunk of how a person’s FICO score is calculated — 35 percent — managing credit responsibly over time plays a large part towards improving one’s credit score, FICO said. This includes paying at least the minimum amount on all credit cards every month, the company added.

“Missing payments will lower a person’s FICO score, but if that happens, establishing or re-establishing a good track record of making payments on time will generally improve a person’s score,” said Anthony Sprauve, credit score adviser for myFICO, the company’s consumer division, in a statement.

By law, most negative information, including missed payments, is removed from credit reports after seven years. This does not apply to tax liens or Chapter 7 bankruptcy. About 1 in 100 high achievers had a collection on their credit report, and about 1 in 9,000 had a tax lien or bankruptcy.

“While people with a high FICO score are not perfect, their consistently responsible financial behavior usually pays off over time,” Sprauve said. “In a challenging economic period, the fact that we all have a chance to be high achievers is very good news. The lesson from these high achievers is that it’s never too late to rebuild and score high.”

FICO high achievers typically have long, well-established credit histories and rarely open new accounts, FICO said. They opened their oldest credit account 25 years ago, on average, and their most recent credit account more than two years (28 months) ago. In general, their average credit account is 11 years old.

Their balances are often low and they use only an average of 7 percent of their available revolving credit, i.e., $70 on a credit card with a $1,000 maximum.

FICO considers both positive and negative credit report information within five general categories, the company said: payment history, amounts owed, length of credit history, new credit, and types of credit used.

Source: FICO

The FICO score does not take into account attributes such as race, gender, age, marital status, salary, employment history or address, the company said. FICO’s consumer website, myFICO.com, offers tips and tools to help people make decisions about their credit.

“Because a high FICO score is typically achieved over time and takes into account dozens of variables, there are no ‘quick fixes’ for rapidly improving scores or repairing bad credit,” Sprauve said.

“Practicing good credit behavior consistently over time and regularly checking your credit report for errors can be instrumental for achieving a high credit score, which can lead to better loan terms and lower interest rates. Achieving good credit health is a long-distance event, not a sprint.”

Mortgage money stays cheap | Cross River NY Real Estate

Mortgage rates remained at or near record lows this week as investors — including the Federal Reserve — continued pouring money into mortgage-backed securities that fund nine out of 10 U.S. home loans.

Rates on 30-year fixed-rate mortgages averaged 3.37 percent with an average 0.7 point for the week ending Oct. 18, down from 3.39 percent last week and 4.11 percent a year ago, Freddie Mac said in releasing the results of its latest Primary Mortgage Market Survey. Rates for 30-year fixed-rate loans hit an all-time low in Freddie Mac records dating to 1971 of 3.36 percent during the week ending Oct. 4.

For 15-year fixed-rate mortgages, which are popular with homeowners refinancing, rates averaged 2.66 percent with an average 0.6 point, down from 2.7 percent last week and 3.38 percent a year ago. That’s a new low in records dating to 1991.

Rates on five-year Treasury-indexed hybrid adjustable-rate mortgage (ARM) loans averaged 2.75 percent with an average 0.6 point, up from 2.73 percent last week but down from 3.01 percent a year ago. Rates on five-year ARM loans hit a low in records dating to 2005 of 2.69 percent during the week ending July 19.

For one-year Treasury-indexed ARMs, rates averaged 2.6 percent with an average 0.4 point, up from 2.59 percent last week but down from 2.94 percent a year ago. Rates on one-year ARM loans hit an all-time low in records dating to 1984 of 2.57 percent during the week ending Oct. 4.

The $40 billion-per-month increase in government purchases of mortgage-backed securities guaranteed by Fannie Mae and Freddie Mac announced by the Federal Reserve on Sept. 13 is expected to help keep mortgage rates low for an indefinite period.

Looking back a week, a separate survey by the Mortgage Bankers Association showed demand for purchase loans at its highest level since June. The survey showed demand for purchase loans during the week ending Oct. 12 up a seasonally adjusted 1 percent compared to the week before, and up 12 percent from a year ago

How Instagram, Pinterest and Tumblr are Blasting Social Media Monitoring tools | Bedford Corners NY Real Estate

Social Media Monitoring methodology seemed to be a proven process within organizations at a global level. Mostly because big players like Salesforce / Radian6 succeeded in imposing a vision, but also because new professionals started to deeply reengineer the whole value chain of their companies or clients, based on Social Business ideas.

We thought that “Listening“, the core activity of Social Media, could be handled, and that everything was already forecast for this practice. A lot of Conversations Analysis tools still ask users to set up queries, based on key-words. Once this work is done, you can then pick up categories, fine-tune your analysis, generate widgets to better understand your landscape etc.

This is a methodology which cannot work alone anymore. There’s a fantastic bias which now needs to be solved: it supposes that people express themselves through words, sentences and syntax.

This is absolutely wrong, at least in terms of semiotics.

Most of the “real” conversations are now happening on Tumblr, Pinterest or Instagram. It’s a blast in terms of methodology, as key-words are not always added to snapshots or videos by users. Because users fundamentally don’t care to add specific tags: the relevant context is for instance where they are at the moment, and maybe who are with them.

Digital analysts must now do a hell of a job to really identify emerging trends, genesis of ideas or influencers. They must get data from geolocation services as Foursquare; they must work with strong strategic planners to better understand what are the new digital journeys; they must understand from which device a photo has been taken; they also need some design knowledge.

At the moment, no one really gets a rational overview of what’s going on in these networks, in terms of meanings.

First for management reasons:

  • PR agencies are not all connected to strong networks of planners, whereas they try to identify the best influencers for their clients
  • Strategic planners are not all digital-savy, so as most of the semiotics work cannot be pre-tested with digital realities
  • Digital analysts, focusing on Social Media, sometimes lack a global understanding of brand management
  • Data analysts sometimes focus too much on digital usages without connecting it to a PR approach
  • brands have so many things to deal with that they still delegate a lot of their reputation to third-part providers which don’t mutualize a global strategy

Second because of our own digital culture:

  • Most of the Tumblr users want to remain anonymous, and that’s the essence of this network
  • As digital experience is reaching a new fringe with our real lives, the social design of applications helps us shape new walls. Think about your home: visible from the outside, complicated to get into if you’re not introduced

And that’s a missed opportunity for brands. So what’s next for Social Media monitoring? Few hypothesis:

  • A growing number of platforms directly ask users to subsribe to diverse polls or contests, like Fan machine. You can then, on a regular basis, pre-test some insights, to a relevant community, thanks to an upload of photos or contributions. If the passive listening is not perfect, maybe a more active one could be. Media do it pretty well, as they’re used to work with their readers: it’s a direct way to get useful information
  • Some start-ups are now analyzing photos on Instagr.am, trying to better understand emotions, and how it relates to brands. It’s stilll very new, but brands could find a great interest in getting this kind of insights (when does one publish a Diet Coke picture in France?)
  • The revenge of plaftorms: as Twitter is closing its doors, other platforms could also try to sell themselves some analytics features, based on meanings, directly to brands. It could be a great source of revenue, out of classic advertising.
  • The come-back of intuitive analysts. Yes, it’s something we’ve been denying a lot, because of a clear aggressivity towards madmen: good advertisers are first people who have a good industry knowledge + a good intuition. We use to talk about a “brand culture”: maybe we should hire specialised Social Media Analysts, as we used to hire advertizers specialized in a specific area

The Social Media is Not Only For You “Marketers” | Chappaqua NY Real Estate

The Social Media is Not Only For You “Marketers”

Social-media-marketingWith most companies nowadays running social media marketing campaigns, it’s safe to say that the majority of them aren’t running them up to their full potential. That’s because in many companies and offices, the only people actually using social media for anything at all is the marketing team. This is because of a common misconception that has to do with the speed with which social media marketing came upon the world and its unfortunate name. While it is indeed marketing, leaving it to the sole use of the marketing team is a huge waste of potential resources.

So who should be using it? Everyone.Involving and integrating the whole company into a multi-faceted social media blitz will not only increase profits, but it will open new doors to thinking outside of the box that could give your company the edge when it comes to competitiveness in your industry. So, instead of leaving it to the marketing team to come to you with a plan for integration across the boards, take the initiative and push cross-functional social media marketing upon your company.

Why Does Everyone Have To Be Involved?

Since social media has dug in firmly and is here to stay, every department in the company should be looking at how they can use it to make the whole entity run better. Ideally, this will involve representatives from each department meeting up for social media brainstorming sessions, but here are a few suggestions to help get the ball rolling.

The Sales Team sales-team

Perhaps the biggest untapped resource of social media marketing is the sales leads which are out there. You have at your disposal a targeted marketing list: either people who already like your service or product or people who like your competition’s. Go after them! In your monitoring tool, implement a smart keyword search and get new leads.

Customer Service

customer-serviceEvery B2C has a customer service department that is typically only using traditional methods to make themselves available to customers. In the future, social media outlets will be used, so start to plan ahead (or even implement them now) and you’re sure to stay at the forefront of the competition. Be certain you have a strategy, good management tools for social media and a clear plan and then see how social media can help build trust amongst your fans and followers.

Marketing and Communication Departments Marketing-Communications-Team

Because traditional media is actually quickly becoming outdated media, it’s important that the marketing and communications departments stay on top of the latest trends, but also not forget what works. Campaigns shouldn’t always solely be aimed at social media; at times there should be some integration with standard media methods. Regardless, finding the mix of the perfect combination is what it’s all about.

Social media has one huge advantage in that you can instantly get feedback on the campaigns from the target audiences (i.e. likes, shares, comments, edge rankings, etc.). Applying this to your current and future campaigns helps you build a more responsive and non-plastic approach to monitoring and adjusting your sales and reputation. Be sure you’re using keyword searches and monitoring tools to do so.

Public Relations

PR-TeamThe PR team should be closely monitoring this same feedback as well, but taking it a step further, scouring blogs, newsletters and other forms of lesser known social media to stay on top of public opinion. Having an extra set of ears to the ground will help the marketing team and vice versa, as both teams work hand in hand to create the exact public image and branding your company needs to succeed.

Purchasing Departments

If you’re in one of the larger companies that have purchasing departments, they can use research tools available online to monitor and assess the companies they will be making acquisitions from. Tracking their sales and other stats through social media is simple, fast and efficient.

Essentially, the possibilities are endless with each department and how they can use social media to boost their productivity. Consider getting the best and brightest together for some brain storming and expand upon some of the things we’ve touched on here

via blog.socialmaximizer.com

Seth’s Blog: The no-problem problem | Armonk NY Real Estate

An organization that’s run on emergencies and reaction to incoming doesn’t know what to do when there are no problems.

Instead of seeking out new ways to delight, they run around looking for new emergencies, and if they look hard enough, of course they’ll find them.

(Two reasons for this: emergencies concentrate the mind and allow things to get done, and history).

Metrics to Evaluate Your Success in YouTube Beyond Video Views | South Salem NY Real Estate

There are a couple of ways that you can gauge how effective and successful your online video content really is.  A lot of people focus on video views for that (we’ve debated the value in views before), but that may not be the best way to really evaluate how your content is performing on the web.  For this week’s Creator’s Tip we cover some other important ways and metrics you can look at in order to evaluate how well your video content is performing.

YouTube Preview Image

Going Beyond Video Views – YouTube Performance Metrics:

1) Audience Retention – Average Length & Proportion Watched

For example, you have a video that’s three minutes long, but after 34 seconds into your video you’re seeing, everyone dropping off the radar.  Would you call that a successful video?  Even if you have a million views, but only like 100 of them get past the first minute, would that be?  I don’t think that would be a successful video.

Paying attention to how long your average viewer is watching your video is actually really important (especially now given the fact that YouTube just changed their search algorithm to focus on this).  You can find that in the analytics of your YouTube channel.  For each specific video it will give you a graph, both on your absolute retention for this video in total, how many people are still watching at various points throughout the video.

It also gives you more general comparisons to all other videos on YouTube that are similar length.  How does your video compare against all those other videos?

3) Engaging Content? – Views in Relation to Subscribers

Don’t just look at the number of views you’re getting total.  Look at the number of views you’re getting in relation to how many subscribers your channel has.  For example, if you have 100 subscribers and you’re getting an average of 100 views per video, you’re making some pretty darn good content.  Now you just need to grow and get some more subscribers.  If, however, you have a million subscribers and you’re only getting 100 views, then you’re making some really junky content.  Looking at that ratio can be really important and telling for how engaging your content is.

Look at the rate of how many subscribers you’re earning from each particular video.  If you have one and you’re just picking up ten subscribers out of 100 views, and that’s kind of your average, what can you do to increase that?  When you see that you have a video that maybe you have a ratio of half your views, which may never happen, but if you have half your views converted into new subscribers, for example, you had a video of 100 views and you got 50 new subscribers off of it, then that would be like a really successful video.   That is way more valuable to you than getting, like, a viral video even, with a million views.  As long as then you get 500,000 subscribers, then that’s even better.

3) Ratio of Views to Number of User Interactions

This is really the key for determining how successful your video might be.  Interactions like you’re getting comments, you’re picking up new subscribers, or people are clicking that like button, all those types of things.  Are they going to your channel?  Are they checking out other video content of yours?  All that kind of stuff you can see in your analytics of your YouTube channel, and kind of determine how engaging your content is.  If someone just watches one of your videos, and then maybe they watch it as an embedding on Facebook, or just leave completely, you know that’s probably not as successful a video.  Even if it gets lots of views, if it’s not pulling people into your content to check out more of your stuff and engage with you and your stuff in some sort of way it isn’t successful.

For another example, our videos here right now average around 1,000 views on a regular video.  We usually have over 100, sometimes 200 comments after a couple of weeks of these videos being published.  This is really good, because it’s good to engage with your viewers.  I’m part of another channel that might get, 10,000 views easily per video, but they only have, 50 comments.  I would say even though that one’s got way more views, the first channel is way more successful in terms of engaging an audience.  Look at some of the other stuff, not just purely views.

4) Elicit Emotion? Ratio of Shares to Number of Views

Another thing that goes into measuring how successful your video is, is if it elicits enough emotion and value in your viewers for them to feel compelled to share this online in their social networks.  Let’s not just look at the pure number of shares you get, but look at the number of shares in relation to how many views that you have.  Look at that ratio.  If a video that gets half a million views only gets like 100 shares, that’s probably not doing as well, in this regard as if your video has 1,000 views but you get 100 shares.  That’s a way more viral video than the other one, because viral videos are determined by how much their shared in relation to the number of views that they have.

There are a couple of ways you can check sharing that’s going on around your video content.  One is just to look in the YouTube analytics.  It’ll give you there a little graph and then some statistics of how your stuff is being shared.  You can also go to Topsy if you just want to see what people just copy and pasted the URL and Tweeted it rather than clicking on the share button underneath your video and shared it.  You can go to Topsy and look at exactly how many people Tweeted it from there.  It’s kind of a rough estimate, actually.  It’s not exact.  You can see some of that there and some of the Facebook things.  It’s not very great at Facebook since a lot of Facebook is private, but you can get an idea of how your stuff is being shared through those two sources.