Daily Archives: February 1, 2011

Chappaqua NY Weekly Real Estate Report | Chappaqua NY Homes – Robert Paul’s blog

Chappaqua NY Weekly Real Estate Report | Chappaqua NY Homes

Chappaqua NY Real Estate Report  |   RobReportBlog

Chapp2  

84  homes available

$27,500,000  high price

$449,000  low price

$1,097,500  median price

4097  average square feet

$414  average price per foot

107  average days on market

Chappaqua NY Real Estate

Chappaqua Luxury Homes

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10 David Ogilvy Quotes that Could Revolutionize Your Blogging | Bedford Homes

A good advertisement is one which sells the product without drawing attention to itself.
David Ogilvy

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
David Ogilvy

Advertising is only evil when it advertises evil things.
David Ogilvy

Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy

Advertising reflects the mores of society, but it does not influence them.
David Ogilvy

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
David Ogilvy

Develop your eccentricities while you are young. That way, when you get old, people won’t think you’re going gaga.
David Ogilvy

Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose… the vast majority of editors are incorruptible.
David Ogilvy

Don’t bunt. Aim out of the ball park. Aim for the company of immortals.
David Ogilvy

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
David Ogilvy

First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
David Ogilvy

Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.
David Ogilvy

Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.
David Ogilvy

I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
David Ogilvy

I did not feel ‘evil’ when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years.
David Ogilvy

I do not regard advertising as entertainment or an art form, but as a medium of information.
David Ogilvy

I don’t know the rules of grammar… If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.
David Ogilvy

I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
David Ogilvy

New York State Association of REALTORS, Inc. – New York housing market aided by tax credit, low mortgage rates in 2010 | Armonk NY Homes

The federal homebuyer tax credit and low mortgage rates helped bring consumers to the housing market, particularly in the first half of 2010, despite overarching concerns about the economy. As a result, 74,718 existing single-family homes were sold in New York State in 2010, a decrease of 4.6 percent from 2009, according to preliminary existing single-family sales data accumulated by the New York State Association of REALTORS. Home values remained solid as the $215,000 annual statewide median sales price finished above both 2009 and 2008.
“Without the federal homebuyer tax credit, we would undoubtedly be telling a much different story about the Empire State’s 2010 housing market,” said Duncan R. MacKenzie, NYSAR chief executive officer. “The tax credit, low mortgage rates and large inventory combined to help New York State homebuyers overcome larger concerns about the economy.”
With little chance of another significant federal home buying incentive, the future of housing in our state may well be dictated by how state lawmakers address the enormous state budget deficit…

Facebook’s next big media move: Comments | The Social Media Realtor | Katonah Homes

Facebook is planning to launch a third-party commenting system in a matter of weeks, according to multiple sources familiar with the new product. This new technology could see Facebook as the engine behind the comments system on many high-profile blogs and other digital publications very soon.

The company is actively seeking major media companies and blogs to partner with it for its launch, part of a bigger media industry move spearheaded in part by the recent hires of Nick Grudin and Andy Mitchell, media business development executives with respective track records at Newsweek and The Daily Beast.

Representatives from Facebook were not immediately available for comment.

Facebook, of course, is already very present in blog comments. Currently, a digital publishing outlet–say, a blog or a newspaper’s Web site–can integrate Facebook’s developer API and allow users to “connect” to their Facebook accounts, or can build in “Social Comments” in a widget of related messages. Often, users can post alerts on their Facebook walls announcing that they’ve commented, or can have a “Social Comment” turned into a status message. The new commenting product is a significantly deeper expansion of this, according to sources. Facebook will be able to power the entire commenting system–handling the log-in and publishing, cross-promoting comments on individuals’ Facebook walls, and possibly even promoting them as well on media outlets’ own “fan” pages. Undoubtedly, the Facebook “like” button will be deeply integrated as well.

Read more: http://news.cnet.com/8301-13577_3-20030106-36.html#ixzz1CjJ6BgFt

Real Estate Marketing – 3 Steps to Making it More Personal | Pound Ridge Homes

I must be on a lot of Realtor’s marketing lists. I’m not surprised, I know a ton of real estate agents and brokers from all over the country and I blog about real estate marketing and social media. The downside to being on all these lists (most of which I don’t remember signing up for), is the onslaught of marketing materials I receive. I get tons of postcards and newsletters sent to me and emailed to me.

I receive reminders about turning the clocks back, and when it’s time to change the batteries on my smoke detector. All of this is fine – and I know as a marketer, some real estate agents were sold the idea that the more “touches” they got to me, the more likely I am to call them to buy or sell a house.

Not only that, I was a promoter of this theory!!

I remember working with agents, getting their databases organized and getting them on a 12 month drip marketing campaign. It all sounded so great until now.