Daily Archives: February 17, 2011

How the Auto Industry Is Embracing Social Media [INFOGRAPHIC]

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Every industry these days is trying to figure out how to employ social media, but the auto category is being especially scrutinized. The segment is known for its glitzy TV ads and deep pockets, but social media is a field where money will only drive you so far. The big gains seem to come from out-thinking opponents, not outspending them.

So how are the big automakers doing in this new arena? As this infographic shows, there have been some triumphs, some missteps, and a lot of learning.

Because of the large size of this infographic, we’ve broken it up into multiple smaller parts. You can view the full graphic here.

 
Image 1 of 8

 

 

 

 

 

 

 

How the Auto Industry is Embracing Social Media

General Motors

Ford

Chrysler

Toyota

Honda

The Super Bowl

Lessons & Takeways

 

Infographic created by Muhammad Saleem. You can follow him on Twitter @msaleem.

via mashable.com
via    http://www.carinsurance.org

Vornado Realty Trust Sees Real Estate Recovery | Mount Kisco NY Real Estate

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Executives at Vornado Realty Trust, one of the country’s biggest commercial real estate owners, rarely speak publicly, much less to the press.

Vornado, which has offices in New York and Paramus, owns office buildings in New York City and Washington, D.C., as well as shopping centers around the country, including the Bergen Town Center in Paramus.

But last week , Michael Fascitelli, Vornado’s president and chief executive officer, sat down with Bruce Greenwald, a Columbia Business School professor who was once Fascitelli’s teacher at Harvard Business School.

Fascitelli and Greenwald spoke at Citigroup’s headquarters in Manhattan, at an event benefiting the De La Salle Academy, a private independent school for academically talented, economically disadvantaged students.

(Disclosure: Greenwald also taught the author at a financial journalism program at Columbia).

Here are excerpts of the exchange (questions edited for clarity, and answers for length):

Q. How do you see the economy shaping up in 2011, and how do you see that affecting real estate?

Real estate is on the mend, and everything that we see in the economy at least is signaling that we’ve bottomed and we’re coming back. We [use] in real estate a very simple measurement — rent: What are the rents doing? What are the vacancies doing? And it’s an unclear picture as you look around the country; there’s a lot of unevenness. New York had a very steep drop and a very rapid recovery. On the other hand, asset prices have been well ahead of fundamentals for quite a while. Low interest rates are one reason. Lack of opportunities — lack of other investment alternatives — is another reason. People wanted yield for real estate. All of a sudden bricks and mortar meant safety for some people. We’ve bottomed and we’re going in an upward trend. The question — what’s the slope of that line upward? The pricing is indicating a much more robust recovery for three to five years than I think we might have.

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