via ArtsWestchester:

For the second year in a row, ArtsWestchester is kicking off “Encuentros Culturales/Cultural Encounters,” a partnership with Westchester County Government designed to put a special focus on Westchester’s vibrant
Hispanic community and the numerous Hispanic-themed cultural events and activities happening here. In 2010, during the first year of Encuentros Culturales, ArtsWestchester promoted events happening in the fall. This year, the initiative has been expanded to include summer events as well. Those wishing to access a bilingual Encuentros Culturales calendar of events click here.

“We’ve envisioned Encuentros Culturales as a bilingual resource for Latino Arts & Culture in Westchester,” says Westchester County Legislator Jose I. Alvarado, who was instrumental in the inception of the initiative. “This summer, we’ve highlighted 14 major events for people to enjoy and we will present a new calendar of Encuentros Culturales events for the fall.”

“Encuentros Culturales does seek to engage with and celebrate Westchester’s Latino community,” adds Ken Jenkins, Chair, Westchester County Board of Legislators. “At the same time, we hope many non-Latino residents will take advantage of these wonderful cultural opportunities as well.”

The Encuentros Culturales initiative will be unofficially launched at the Hispanic Heritage Festival of Westchester on Sunday, July 24, at Kensico Dam Plaza in Valhalla. ArtsWestchester is planning two family workshops as part of the launch. Visual Artist Miguel Cossio will paint faces and paper artists Aurelia Fernandez and Zafiro Acevedo will teach youngsters how to “A cornerstone of ArtsWestchester’s mission is to make the arts accessible to all,” explains ArtsWestchester CEO Janet T.

Langsam. “For several years, our Folk Arts Program has presented programs highlighting the music, dance and visual arts traditions of the distinct countries that make up Latin America. As Westchester’s Hispanic population grows and diversifies, initiatives such as Encuentros Culturales, become increasingly relevant.”

Neighbors whose homes encircle the site of a proposed Katonah housing development challenged key provisions Tuesday of a draft report on the project’s pros and cons.

For more than an hour, they voiced concerns about traffic, water runoff, noise and myriad other details of the environmental impact statement, or EIS, submitted in support of a 23-home cluster development planned for the former Bailey Hall property.

The land—more than 26 thickly wooded acres largely untouched for a quarter-century—lies north of Harris Road and borders the property of numerous Katonah residents. Some three dozen of them filled the second-floor meeting room, spilling into the foyer, as the draft EIS met its critics.

Fifteen speakers questioned a number of assumptions, projections and conclusions contained in the EIS, already in its second iteration. Still considered a draft, the statement is “probably many months” away from formal approval, planning board Chairman Donald J. Coe said. “We are nowhere near approvals,” he said in opening the meeting.

Perhaps reassured by Coe’s remarks, the speakers delivered a critique of the EIS that was spirited but remarkably free of the rancor that can accompany a discussion of one’s home, a subject almost always profoundly personal and most often financially crucial. In addition to their comments Tuesday, the residents submitted a 2,700-word, 55-signature impact statement of their own, a document Coe called a “well-reasoned report.”

The proposal by developer Cosimo Tripi, first presented to the planning board last October, would cluster 23 homes on about half the available land and link them with a 30-foot, lighted loop road. The subdivision would be reached via New Street, with Harris Road providing an “emergency-only” backup access.

Like a number of speakers Tuesday, the neighbors’ impact statement challenged both the EIS’ projections of future traffic and adequacy of the designated artery. The neighbors’ report contends that the applicant is “seriously underestimating” the project’s likely population and traffic impact and asks, “Why is New Street being asked to shoulder the entire traffic load?”

Speakers at the public hearing suggested the street cannot, and will not. “I apparently just foolishly moved to New Street,” newcomer Eileen Sullivan said. “There’s no possible way [to use it as a subdivision access] . . . I just can’t see it working.”

Skeptics offered one answer. “You know they’re going to use Harris Road [for regular, not emergency, access] eventually,” said Nick Dillallo, who lives on that narrow, winding street. A number of residents sought assurances that Harris Road would not become that de facto second way to enter the complex. “How will Harris Road be closed [at the emergency route access]?” asked one woman, who was told a breakaway gate would control entry.

Laurie Lewis, who wrote the extensive neighbor report and spoke only briefly Tuesday, said she wanted to underscore every point the statement makes. “My biggest question is about the traffic and how that would be mitigated,” she said.

If traffic—both construction vehicles as well as the daily residential flow—was the No. 1 concern expressed Tuesday, water—both runoff and septic—was a close second. Leonard M. Episcopia of Pleasant Street, armed with photos and a poster, was the first of several neighbors to address the issue, warning that stormwater runoff, already pooling in the property’s valley, can only worsen as trees are cut down to clear building lots and septic fields.    

Developer Tripi and James and Adelade Murphy own the 26.5 acres on which the Bailey Hall Boys’ School once stood. The school served mentally challenged youngsters from 1921 to 1987.

 

Welcome to the Friday Email Review Series. If you’ve missed the reviews from the last few weeks, you can see all past Email Review blog posts here. Not sure what I’m talking about? Learn more about the free Email Review’s in this blog post.

Also, I’m always taking submissions. Be sure to fill out the webform and send in your email to be reviewed next week.

Today’s Email Review screencast is ShareFile (hat tip to Dan London for submitting). The 5-minute Email Review screencast is below.

 

 

Having trouble seeing? Try going directly to YouTube.

6 Comments About The ShareFile Email

The following points were all covered in the screencast above, but for those that like them written out, see below:

1. Preheader: ShareFile includes a “view in browser” option in their preheader as well as the text “ShareFile May 2011 Newsletter.” It’s a good idea to include meaningful text in the preheader as this is what will appear as the “snippet text” in some email clients such as Gmail. However, I always recommend making that text clickable. Whatever the main call to action is of the email, link it in the preheader. Then, look at your click-through and conversion metrics to see if it’s working.
2. Subject Line: I was not able to see the subject line for this email, but I’d recommend doing an A|B test to see which subject line performs best (see Five Ideas for Email Subject Line Testing). I’m always a fan of matching the main call to action of the email with the subject line, but again, TEST!
3. Friend, Follow, Subscribe (Social Networks): ShareFile does a nice job of making their social networking icons/links stand out. I see many marketers simply slapping the social networking icons in their email and hoping subscribers will (a) know what they are, (b) know what do to, and (c) take action. While not ideal, ShareFile does take it to the next level by at least telling subscribers what to do (Friend, Follow, etc). The next step is the why. Why should I connect with your company on Facebook, Twitter, and YouTube? What’s in it for me? Learn more in our Social Sharing eBook. Note: You’ll notice that ShareFile does a better job of promoting the WHY for their social networks near the bottom of this email. Yes!
4. Clean Look & Feel: This email is very easy on the eyes. It’s broken up nicely into different sections. Great use of white space. I’m not normally a fan of big images, but I think it works in this case.
5. Video: I love that they included a video in the email. Remember: Do not embed video into your email as many email clients will not be able to play it. It’s always best to include a clickable image, like ShareFile does here. As an added bonus, you can also then track the click-throughs! One tip for ShareFile is to make this image/video stand out a bit more. It seemed to get a bit lost in the sidebar.
6. Clear Call to Action: Quick. Look at the email again. What’s it about? What does ShareFile want you to do? Pretty clear call to action, right? Notice how they also provide a few different ways to engage with the main call to action – image, links, etc. See #1 above about Preheader for another way to entice click-throughs.

Reminder: All comments, suggestions, and feedback in the email reviews are given without intimate knowledge behind the actual email or program overall. I am not privy to any testing or historical data that may be driving decisions. I’m simply critiquing what I see based on my 6+ years in the email industry.

What did you think of this email? (Pretty good, huh?). Do you have other suggestions? If so, please share below.

Want to have one of your emails reviewed for free? It’s simple. Just follow the directions here. Until next week!

DJ Waldow
Director of Community, Blue Sky Factory

 

Email inboxes are getting more and more crowded. How do you ensure that your emails get noticed? How to you make sure that they stand apart from the rest? If you want your emails to get opened and clicked on, we have just the eBook for you.In the 17 Ways To Make Your Email Stand Out eBook, we review strategy and tactics, creative and design, as well as unique campaigns. There’s a bit of something for everyone.

What are you waiting for? Download the eBook now

  

This entry was posted on Friday, June 10th, 2011 at 12:04 pm and is filed under Email Review. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.