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2013 a year of ‘pleasant surprises’ for housing market | Armonk Homes

Toronto’s housing market continues to defy skeptics, Calgary’s is upward and onward, Vancouver has “sprung back to life” and Montreal remains a relative bargain, says a BMO Capital Markets assessment of “a year of pleasant surprises” on Canada’s real estate front.

In fact, the market has “pulled up sharply” from last year’s downturn and “is cruising at an above-normal altitude,” says BMO senior economist Sal Guatieri in a cross-country checkup on four key housing markets.

  • Toronto is “hardly landing,” says Guatieri, with sales up 9 per cent over historic norms in the three months up to October. But benchmark prices, up 4 per cent over a year ago, remain “lofty” at more than six times median family income.

But with close to 60,000 new condos under construction and developers offering more incentives, such as free furniture and waived maintenance fees, in the face of a dramatic sales slowdown, price gains should slow in 2014, says Guatieri.

While there is mounting concern that far too many new units will be coming on the market, the report says the shortage of new detached homes, and their high prices, will force more buyers into condos and they should absorb the new supply.

  • Calgary is the place to be: It is the strongest major market in Canada, with house sales 20 per cent above historic norms and benchmark prices up 8 per cent, virtually making up for the 16 per cent decline in prices from 2007 to 2009.

Prices remain at a more reasonable four times median family income and demand remains extraordinarily high because of the number of immigrants and young people heading west looking for work.

  • Vancouver has pulled out of last year’s steep decline — sales were down 33 per cent, year over year, at the peak, and prices were depressed by 6 per cent — but “affordability is Vancouver’s Achilles’ heel,” says the report.

“We continue to expect detached house prices to decline moderately in the medium term,” says Guatieri.

Condos remain the most affordable option, eating up 29 per cent of median family income, now that prices have fallen to essentially where they stood six years ago, says the report.

  • Montrealmay be the weakest of the four major markets, but that’s good news for house hunters. Sales remain 9 per cent below historic norms and prices are up just 2 per year over year.

That makes the median price of a two-storey detached home in Montreal just $382,000, compared to $565,000 in Toronto and just over $1 million in Vancouver.

 

 

http://www.thestar.com/business/2013/12/05/2013_a_year_of_pleasant_surprises_for_housing_market.html

 

Freddie Mac reports Mortgage rates increase | Armonk Homes

Freddie Mac (OTCQB: FMCC) today released the results of its Primary Mortgage Market Survey® (PMMS®), showing average fixed mortgage increasing strongly following better than expected reports on private job growth and new home sales.

News Facts

  • 30-year fixed-rate mortgage (FRM) averaged 4.46 percent with an average 0.5 point for the week ending December 5, 2013, up from last week when it averaged 4.29 percent. A year ago at this time, the 30-year FRM averaged 3.34 percent.
  • 15-year FRM this week averaged 3.47 percent with an average 0.4 point, up from last week when it averaged 3.30 percent. A year ago at this time, the 15-year FRM averaged 2.67 percent.
  • 1-year Treasury-indexed ARM averaged 2.59 percent this week with an average 0.4 point, down from last week when it averaged 2.60 percent. At this time last year, the 1-year ARM averaged 2.55 percent.

Average commitment rates should be reported along with average fees and points to reflect the total upfront cost of obtaining the mortgage. Visit the following links for the Regional and National Mortgage Rate Details and Definitions. Borrowers may still pay closing costs which are not included in the survey.

 

 

Case Study: Advanced Content Marketing | Armonk Realtor

Case Study- Advanced Content Marketing

Content is a two syllable word that has become an online marketing strategy.  Its impact has far reaching effects that belies its verbal simplicity. It  influences search engine results, drives online engagement and can create brand  awareness at velocity when it goes viral.

With Google’s recent updates, the role of content has increased in priority.  The search giant is now rewarding sites with higher rankings that offer unique  content that delivers a quality user experience.

This means that progressive brands need to become publishers and not just  advertisers. Advanced content marketing is a human and creative art form with  soul enabled by technology and process driven. It is multi-media content at  scale that leverages a brand’s reach that is efficient and amplified.

Is corporate media getting better than mainstream media?

In a recent article on the Hubspot blog, Dan Lyon poses an intriguing question.

Is corporate media getting  better  than mainstream  media?”

He then cites examples of Microsoft, General Electric and Google who are  using both technology and their great content archives to “out publish” existing  traditional media companies.

I think that in some cases he may be right.

Today’s companies do have the technology and platforms to go it alone. They  often have the marketing CRM’s, databases, access to vast libraries of content  and the technology to make a traditional newspaper brand look bland.

Marketing and publishing has been democratized

Technology changes have put the power in the users hands. Companies don’t  need to understand how to use a printing press.

  • Want to publish. Launch a blog
  • Need to design and create an online magazine. Hire a designer, assign an  editor and writer and create your brand magazine using Photoshop.
  • Have the impulse to shoot a video. Buy a $1,000 video camera, create a video  and upload it to YouTube
  • Feel the motivation to market. Amplify your content to your Facebook and  Twitter fans and followers

Should some advertising dollars be moved to publishing?

Companies such as Red Bull are moving their spending from advertising to  publishing. They are also about creating “conversations around the  brand” not “about” the brand. This means creating content that has  heart and soul of the brand embedded but not mentioned.

No-one wants to talk about the drink but the lifestyle that revolves around  the brand image.

Advanced content marketing case study:  Lorna Jane

Lorna Jane is an “activewear” label for women that has been around for over  20 years. The brand is about fitness and fashion for women. They have embraced  the the strategy of advanced content marketing.

Their aim “to inspire women to live their best life through active  living”. Their mantra and mission is based upon a three pillared philosophy  of:

  • Move
  • Nourish
  • Believe

Lorna Jane is not simply a clothing label, it is a way of life”. They are about fitness and a healthy lifestyle.

Lorna Jane’s marketing is not about talking about its product but being a  publisher. The heart and soul is about creating conversations around the  brand.

Jessie Dean, the Digital Marketing Manager at Lorna Jane has a team that  includes:

  • Social media specialist
  • Social media coordinator
  • Editor of “Move Nourish Believe”

They have also created a separate and secondary brand that is about the  lifestyle and mission that is core to the Lorna Jane message.

 

 

 

Read more at http://www.jeffbullas.com/2013/11/27/case-study-advanced-content-marketing/#CgUbpkk6o1KJEJiZ.99

How Many Homes in the Country Are Still Underwater? | Armonk Homes

In addition to low housing inventory, the unprecedented amount of monetary easing from the Federal Reserve has acted like a life preserver to the real estate market. However, many Americans still find themselves underwater or anchored to their current homes.

In the third-quarter of 2013, the national negative equity rate declined at its fastest pace on record to 21 percent of all homeowners with a mortgage, according to Zillow’s latest Negative Equity Report. In comparison, 23.8 percent of homeowners with a mortgage were underwater in the previous quarter. The peak was made in the first quarter of 2012 at 31.4 percent.

The national negative equity rate has now declined for six consecutive quarters, and fell below 25 percent earlier this year for the first time since Zillow began using its current methodology in 2011. In fact, around 1.4 million American homeowners were freed from negative equity during the third quarter. While this is a significant improvement, many people are still trapped in their homes.

 

 

http://wallstcheatsheet.com/stocks/how-many-homes-in-the-country-are-still-underwater.html/?ref=YF

 

7 Things to Do Before You Move Into a New House | Armonk NY Homes

Our son and daughter-in-law just purchased their first home.  It’s in a location that allows an easy commute into Boston, where our son works, and is just a few towns away from where his wife works.  The house is in a older suburb adjacent to Boston, and is itself older and in need of some TLC.  So rather than move in right away, the new homeowners will stay in their apartment until the lease is up.  They’ll spend just about every free moment of the few months getting their house ready to live in.

Of course, we didn’t let them do all of this alone.  Uncle Ralph and I traveled to Boston to spend a week helping them clean, paint and otherwise get the house ready.  One of the things that we really helped with is how to prioritize tasks.  Since it’s getting close to winter, we stressed the importance of getting only the most basic outside things done.  Fixing up the yard, cleaning the siding, touching up the paint etc. can all wait for the spring.  What really needed to be done is the inside, not only so they can move in but so they can live there comfortably through the approaching winter.

With that in mind, here’s a list of tasks that needed doing.  It’d be great to hear from you what your list of tasks would be.

traditional exterior by Sapia Builders Corp.
Sapia Builders Corp.
1.  Change the locks on the exterior doors. As soon as the closing is over and you’ve gotten the keys to your house, either buy and install new lock sets or call locksmith service to come to the house to switch them out.  Let’s face it, the previous owners, Realtors, maintenance folks and who knows who else are all likely to have keys to your place.  For some peace of mind and as a necessary step in making this house yours, get new locks installed immediately. The locksmith walnut creek ca provide locksmith services such as: lock & key cutting, lost car keys replacement, re key and unlock door assistance. Locksmiths of today go beyond just audits and installation, they offer services to maintain and upgrade these systems installed by them. Brisbane locksmith come to offer services as a package of tasks that include auditing a space that requires security, upgrading existing systems, installing new security systems, installation of sophisticated security and vigilance equipment such as sensors, radars, security cameras and CCTV recording systems.
2.  Get the house cleaned up. While many folks will leave the house clean for you, some won’t.  Even if they do, you’ll want to clean everything for yourself.  You can hire a service to do a deep house cleaning, something I heartily recommend if time is tight, or you can do it yourself.  If you do it yourself, set up an area with all of the supplies and tools you’ll need to get the job done: buckets, brooms, mops, a vacuum, cleaners for each type of surface etc.  By hiring professional removal companies, like reliable removalist in Sydney, you’ll be able to clear out your rooms better in order to clean it up more thoroughly. Washing down cabinets, counters and plumbing fixtures and cleaning the carpeting etc. will make you feel good about the house. And don’t forget a healthy supply of rubber gloves. There are many good Carpet Cleaning Company who are always ready to clean house.
3. Paint all the walls and ceilings. This can be really time consuming, so you’ll probably want to hire professionals if you can. There’s no point in just slapping up a coat of paint if the walls and ceilings are damaged — if they have cracks, holes and other defects. Prepping these surfaces can be a real chore. So unless you have a relative or two who can help, save yourself a lot of time and just hire someone.
Also, if you’re short on time and the house is in dire straits and every surface needs painting, consider one neutral color for every room. This will just make it easier and limit the number of decisions you’ll have to make now. You can always go back and repaint rooms the colors you want as time permits.
4.  Get some organizers.  Many older houses suffer from closets that have a simple pole and shelf (if that).  Look at where you’ll store what and get the closets outfitted to accommodate everything, to make moving in less stressful and your life in the new house more enjoyable.
And don’t just look at the closets.  Think about where you’ll put everything, from winter boots to laundry detergent.  A well-placed extra shelf, coat hook etc. will go a long way toward making the house that much easier to live in.

Purchase Loans Fell 19.8 Percent in Q3 | Armonk Real Estate

Rising rates caused residential loan originations took a hit in the third quarter, and fourth quarter volume is poised for a further decline. But the top three lenders and servicers maintained their standings.

Mortgage Daily’s estimate of total U.S. originations from all lenders during the third quarter is $441 billion. Business was down around 19.8% from the second quarter thanks to increasing rates that drove down refinances. Compared to the third-quarter 2012, originations subsided around 21.1%.

The estimates were based on data collected by Mortgage Daily. In addition to a quarterly lender survey, the numbers were obtained from earnings reports, public filings and announcements.

With a third-quarter market share of around 18.1%, Wells Fargo maintained its standing as the biggest residential lender during the third quarter.

The second-biggest lender was JPMorgan Chase, where market share was around 9.3 percent.

Originations By Lender (in billions)

Wells Fargo$80
Chase$41
BofA$24
U.S. Bank$22
Quicken$17

Compared to the second quarter, business was up 20.4% at Walter Investment Management — more than any other company.

Nationstar Mortgage followed with a 12.7% gain in the third quarter.

Stonegate Mortgage had the third-biggest increase: 12.2%. In addition, thanks to its planned acquisition of Nationstar’s wholesale division, Stonegate is about the only lender that is poised for further short-term growth.

With a 62.3% decline between the second and third quarters, Provident Funding had the biggest drop.

Among lenders to report third-quarter 2012 originations, Nationstar’s 344.4% increase was the largest year-over-year gain.

 

 

 

http://www.realestateeconomywatch.com/2013/11/purchase-loans-down-198-percent-in-q3/