Category Archives: Lewisboro

Listing inventories down in most markets | Mount Kisco NY Real Estate

Editor’s note: This report is based on Realtor.com’s September 2012 Real Estate Trend Data Report. The report covers 146 U.S. metros, and includes single-family homes, condos, townhomes and co-ops.

The number of homes for sale nationwide continued to fall in September from a year ago, Realtor.com reported today. The 17.77 percent drop to 1.8 million units continues a trend that’s played out in every month this year so far.

For-sale inventory dropped on a year-over-year basis in all but three of the 146 markets tracked by Realtor.com in its report.

Nationwide, median list prices were up 0.78 percent from August to September, to $191,500 and have held steady throughout 2012 — another sign that the housing recovery is solidifying, the report noted. However, median list prices are still 23.37 percent off their early 2007 high of $249,900.

Annual change in listings, inventory and median list price

Data pointPercent change from year ago 2012September 2012
Number of listings-17.77%1.80 million
Median age of inventory (days)-11.21%95
Median list price+0.78%$191,500

Source: Realtor.com

Article continues below

The number of homes for sale nationwide was down 40 percent from a September 2007 high of 3.1 million units. The median age of inventory was also down 11.21 percent on a yearly basis to 95 days. However, that number represents a 4.4 percent increase from August.


Source: Realtor.com

As was the case last in August, California markets continue to dominate a top 10 chart of markets that have experienced the largest year-over-year drop in inventory. Tight inventories and lending standards are two of the California housing market’s biggest challenges to full recovery, said Leslie Appleton-Young, California Association of Realtor’s vice president and chief economist.

Stockton-Lodi, Calif., topped the chart with a 63.04 percent drop in inventory between September 2011 and September 2012. Sacramento, Oakland, and Riverside-San Bernardino (Calif.) rounded out the top four, in order, with drops in inventory of 60.26 percent, 57.14 percent and 42.57 percent, respectively.

Seattle-Bellevue-Everett (No. 9 at a 38.34 percent drop) and Atlanta (No. 10 at a 37.15 percent drop) were the only two metros on the list not in California.

Top 10 markets for annual inventory declines, September 2012

Percent change
-63.04%
-60.26%
-57.14%
-42.57%
-41.97%
-41.26%
-38.92%
-38.39%
-38.34%
-37.15%

Source: Realtor.com

California metros also made up the majority of the top 10 metros experiencing the largest year-over-year percentage median list price increases. Santa Barbara-Santa Maria-Lompoc, Calif., topped the list at a year-over-year jump of 32.05 percent in its median list price. San Francisco (No. 3), San Jose (No. 4), Sacramento (No. 6), Oakland (No. 7), and Riverside-San Bernardino (No. 9) were the other Golden State metros on the list.


Source: Realtor.com

Phoenix-Mesa, Ariz. (No. 2 at 26.66 percent), Seattle-Bellevue-Everett, Wash. (No. 5 at 14.98 percent), Boise City, Idaho (No. 7 at 13.33 percent) and Atlanta (No. 10 at 11.94 percent) were the non-California metros on the top list for the largest year-over-year median list price increase.

Top 10 metros for annual median list price increases, September 2012

Percent change
32.05%
26.66%
18.11%
17.50%
14.98%
14.23%
13.97%
13.33%
12.56%
11.94%

Source: Realtor.com

Katonah Real Estate | Wells Fargo mortgage originations grow, profit climbs

Mega bank Wells Fargo & Co. ($33.68 -0.57%) posted a third-quarter profit of $4.9 billion, or 88 cents a share, up from $4.6 billion, or 82 cents a share, last year.

The company’s profit grew as the loans in its portfolio rose another $11.9 billion, driven by the firm’s mortgage and deposit businesses.

Mortgage lending alone became more robust with $139 billion in mortgage originations recorded at Wells Fargo during the period, up from $131 billion in the prior period. Applications, on the other hand, fell to $188 billion compared to $208 billion in the last quarter.

The total residential mortgage servicing portfolio reached $1.9 trillion during the period.

“Through the efforts of our more than 265,000 team members, we’ve now achieved six consecutive quarters of record net income and EPS,” said Wells Fargo chairman and CEO John Stumpf. “By focusing on earning all of our customers’ business and providing outstanding service, we continued to generate growth across our diversified set of businesses. In the third quarter, core loans grew by $11.9 billion and we saw continued strength in our mortgage and deposit businesses.”

Growth stemming from asset management, commercial mortgage servicing, lending and the real estate capital markets also contributed to Wells Fargo’s third-quarter revenue. The bank’s revenue hit $21.2 billion, down slightly from $21.3 billion in the second quarter.

via housingwire.com

4 Elements of a Digital Marketing Roadmap | Katonah NY Real Estate

A digital marketing plan needs a roadmap. At Find and Convert, we create roadmaps for each client engagement to serve as a Plan of Action (POA). Each POA contains four primary elements, which get further defined in the roadmap according to each client’s unique digital marketing plan.

Web Assets

A digital marketing strategy is made up of digital assets. Think in terms of real estate assets. However, in this context we’re working with digital destinations. The company website is nearly always the mother web asset or target digital destination. The company website is where you describe who you are as a business (your products/services), what problems you solve (your value proposition), for whom you solve them (your target customer segments) and how you solve them (your distribution channels).

In the web assets element of the POA we audit the website’s architecture so that technical issues which may exist get identified and corrected. We execute keyword and persona research to develop the SEO strategy. We also develop a pay-per-click (PPC) search engine marketing plan, and the accompanying landing pages. The analytics key-performance-indicators (KPIs) get established, along with the measurement criteria and frequency of metrics reporting.

There are two aspects of planning web assets in a digital marketing plan. There is the up front planning, even for existing web assets such as the current website. And, there is the ongoing maintenance and updates of web assets. Web assets need to be updated regularly for technology reasons and for content reasons. And, speaking of content….

Content Strategy

The content marketing strategy is a parallel effort in the POA.  Of course, content marketing is also a long term plan. Content which is determined to be relevant to the SEO strategy and is available on the website undergoes a review and optimization process. This can take months (usually between 1 and 6 months). Additionally, a dynamic content strategy usually anchored in a blog is also developed to bolster the SEO value of the web assets. New content also serves the important purpose of delivering a relevant user experience.

The content strategy serves two masters: 1) Google (and Bing) is one master because being found in a search query for relevant keywords is very desirable. 2) It’s also very important to create relevant content that will be consumed and shared by your target audience. The content strategy is the fuel that makes the engine (web assets) valuable.

Social Channel Strategy

Social media is a channel of engagement and distribution for content. Whether it’s Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest or Instagram each social destination serves the purpose of human engagement with relevant people who have interest in your content. The social marketing strategy is defined according to the customer segmentation strategy (customer personas) and the content strategy. This approach to a social strategy is the dog wagging the tail. A lack of persona definition and content plan results in a tail wagging the dog approach. It simply doesn’t work. Unfortunately, many businesses do it this way.

Housing prices rise in Southern California | Katonah NY Homes

The housing market turnaround in Southern California is pushing prices higher as the number of foreclosure sales has dropped, real estate analysts said.

Foreclosure sales have dropped to 16.4 percent of sales in Southern California in September, the lowest level in nearly five years, DataQuick reported this week.

The Los Angeles Times reported Saturday the median price for homes in the region is climbing as inventories of homes on the market have fallen.

The median price — halfway between the lowest and highest prices of homes on the market — hit $315,000 in September, a climb of 1.9 percent from August and 12.5 percent from September 2011.

“Right now, inventory is down 40 percent or 50 percent, depending on where you are in LA, so people are going crazy — they can’t find anything to buy,” said Glenn Kelman chief executive officer at Redfin, a housing brokerage firm.

“The latest stats suggest unbelievably low mortgage rates and modestly higher consumer confidence continue to put pressure on a supply-starved housing market,” said DataQuick President John Walsh.

“Assuming this year’s modest upward trend in pricing holds, we’ll eventually see the market begin to re-balance with more supply, though that could take many months,” he told the Times.

West NYS housing market heating up | Mount Kisco NY Real Estate

When Christopher and Amy Capalbo saw the four-bedroom house on Clarendon Place in Buffalo, they just knew they had to have it. They just didn’t expect what it would take.

The parents of two young children had looked at homes in the city for eight months, but “we never really saw anything we liked,” said Chris Capalbo, 36. “Something always was missing from our wish list.”

They already lived in one half of a duplex they owned in Depew, near where Amy worked as an art teacher, so they weren’t in a rush, but they were “slowly outgrowing” what they had after eight years. They considered building a new house in Orchard Park, but many of their friends lived in the city, and a new build “would have been a lot more expensive and our lifestyle would have been different than we had hoped,” said Capalbo, an information technology manager at Sodexho in Williamsville.

So when their agent, Kristan Andersen of Gurney Becker & Bourne, showed them the 2,400-square-foot, three-story house, on a street they liked, “we jumped on it.”

But it wasn’t so easy. Even after offering $10,000 more than the $349,000 asking price, they still found themselves in a bidding war with two other buyers just days after the house was listed. So they raised their price to $362,000, waived the inspection and any contingencies, and agreed to give the seller extra time to move in order to win.

“We had never heard of that in this area, a bidding war,” Capalbo said. “So we were a little surprised by that, but we knew we wanted it.”

The nation’s economy continues to languish in a tepid recovery and developers are still adding new rental apartments to the local scene, but the housing market is heating up in Western New York, particularly in some key neighborhoods and communities.

“This is the best time to buy a home that I have ever seen,” said Dan Symoniak, vice president and general manager for RealtyUSA. “The combination of adequate supply, relatively stable prices over the last several years and amazing borrowing costs have created a once-in-a-lifetime opportunity.”

Demand is high and some homes are selling almost as quickly as they go on, with multiple competing offers happening frequently. Throughout the area, homes are going for an average of 95 percent of the asking price, according to the Buffalo Niagara Association of Realtors. In many cases, bidding wars are driving prices well above the listed amount.

“Prices are wonderful,” said Ann Edwards, broker and owner of Realty Edge in Amherst. “Homes priced right to sell are going quickly and in many cases to multiple bids over asking. But the rates are so terrific that buyers are doing so well, too.”

Western New York’s affordable housing values have always tilted the buy-versus-rent equation in favor of “buy,” as consumers can own a decent home for as much or even less than they would pay to rent an apartment. The region didn’t suffer the massive decline in housing values that California, Florida, Arizona and Nevada experienced, but it also never experienced the boom that made homes unaffordable in those areas. So buying a home here has remained attractive. “For what you can get in Western New York compared to other cities, it always makes sense to buy, but particularly because the interest rates are so low,” Andersen said. “Your buying power is so much better. You can afford a lot more.”

Also, the supply of rental units is down, because more people are unable to qualify under the more stringent mortgage standards right now, so they’re renting apartments or homes until they can save enough money and improve their credit.

As a result of the demand, rental rates are going up.

So, with interest rates still hovering at record lows, real estate agents say now is a great time to buy.

“This is the best time in a long time to buy,” said Susan Lenahan. a broker at M.J. Peterson Real Estate’s City Office on Delaware Avenue. “I’ve been doing this for more than 30 years. They’ve never been lower. I’ve never seen the rents so high.”

After several tumultuous years of falling prices, weak demand and sluggish sales — tempered only by special tax incentives that propped up the market temporarily — the housing industry is coming back.

The Federal Reserve’s newest economic survey released last week, known formally as “The Beige Book,” found that stronger housing activity helped drive economic growth in 10 of the Fed’s 12 regional banking districts from August through September, and rising home sales drove prices up. That helped overcome generally flat consumer spending and mixed manufacturing activity.

The housing surge is driven heavily by the Fed’s efforts to keep interest rates low to spur more borrowing and spending, particularly by consumers.

The average interest rate for 30-year fixed-rate mortgages of less than $417,500 — conforming loans — fell to 3.53 percent at the end of September, according to the Mortgage Bankers Association’s weekly index. It ticked up a week later after six weeks of declines, but was still “historically low,” the group noted.

Loans backed by the Federal Housing Administration were even lower, at 3.34 percent, while 15-year fixed-rate mortgages were 2.90 percent. Both rates are the lowest in the 20-year history of the MBA’s survey.

As a result, mortgage applications nationwide increased 17 percent in one week at the end of September, according to the MBA. More than 80 percent of the volume stems from refinance applications, but home purchase loans also rose, and that continued into the first week of October. Purchase activity was up 11 percent to 12 percent from the same weeks a year ago, and hit the highest level since June, with both conventional and government loan volume increasing, according to MBA.

“The market is definitely better than it was a couple of years ago,” Andersen said.

Locally, the impact of the low rates is significant because prices are already inexpensive. For example, Symoniak noted that a borrower would pay $422 a month in principal and interest on a $100,000 loan at 3 percent interest over 30 years. For the same loan at 7 percent, which was common several few years ago, the payment would be $665, or $243 more.

And a $500 monthly payment for 30 years at 3 percent would buy a home for $118,594 (not including taxes). The same loan at 7 percent would only pay off a $75,153 loan. “Today, you get over $43,000 more house for the same money,” he said. “In our market, at this price range, that is a major difference in lifestyle.”

Most of Western New York remains a buyer’s market, because there are plenty of homes on the market in most price ranges, so sellers can’t command premium prices. That’s particularly the case with the suburbs. “Buyers are looking for good deals now, and you can definitely find some,” Andersen said. “The suburbs are a little more sluggish. There are a lot more houses, and the houses are not going as quickly as in the city.”

Carlo Zavatti Jr. and his wife, Anna, just bought a 3,701-square-foot, four-bedroom home on Stonebriar Drive in Clarence, to be closer to family members. The sellers had listed it for $439,000, but the Zavattis offered $400,000 to start — and found themselves in a bidding battle with another buyer well below the asking price. They won it for $412,500.

“We kept countering back and forth,” said Zavatti, 40. “We were surprised to see that there was a lot of activity on that street.”

They also sold their former house, also in Clarence, to his mother-in-law, who was downsizing from a five-bedroom home in Amherst, which also sold — all in a couple of months. “It was a quick turnaround,” he said. “There are definitely people out there who are looking.”

The key for sellers, agents say, is to do the research to price a home properly the first time. “It’s all about price right now. If you price your house correctly, it will sell very quickly,” Andersen said. “If you overprice your house, hoping you’ll get more, those are the houses that you’ll see sitting. People are not just going to pay anything.”

By contrast, she said, “homes go pretty quickly” in certain desirable neighborhoods of Buffalo, such as Allentown, the Elmwood Village or the Delaware District. “There is a shortage of housing right now in the city,” Lenahan said. “There are more buyers than there are properties that they want to buy.”

A few suburban villages have particular appeal as well, such as East Aurora or Orchard Park. “You can’t ever find a house,” Andersen said. “They come on the market and they sell quickly.”

Housing prices rise in Southern California | Katonah NY Homes

The housing market turnaround in Southern California is pushing prices higher as the number of foreclosure sales has dropped, real estate analysts said.

Foreclosure sales have dropped to 16.4 percent of sales in Southern California in September, the lowest level in nearly five years, DataQuick reported this week.

The Los Angeles Times reported Saturday the median price for homes in the region is climbing as inventories of homes on the market have fallen.

The median price — halfway between the lowest and highest prices of homes on the market — hit $315,000 in September, a climb of 1.9 percent from August and 12.5 percent from September 2011.

“Right now, inventory is down 40 percent or 50 percent, depending on where you are in LA, so people are going crazy — they can’t find anything to buy,” said Glenn Kelman chief executive officer at Redfin, a housing brokerage firm.

“The latest stats suggest unbelievably low mortgage rates and modestly higher consumer confidence continue to put pressure on a supply-starved housing market,” said DataQuick President John Walsh.

“Assuming this year’s modest upward trend in pricing holds, we’ll eventually see the market begin to re-balance with more supply, though that could take many months,” he told the Times.

Real estate CRM helps busy agents stay ‘on the ball’ | Mount Kisco NY Real Estate

Real estate agents using a customer relationship management system from Toronto-based Ixact Contact Solutions Inc. now have new features to help them handle the tasks associated with active listings and buyers.

Ixact Contact’s CRM allows agents to track a listing’s status, record notes about listings, and track important dates and commissions, the company said. It also helps agents plan key steps involved in the listing and closing processes, send personalized mass emails and a monthly newsletter, conduct drip marketing campaigns, and view reports detailing who opened emails and clicked on links within emails to identify “hot leads.”

The new features announced this week are improvements to the platform’s “Active Business” section. They allow agents to get automatic reminders about important dates, upload and store transaction documents, track all parties involved in a transaction, track information on showings, and capture mortgage and sale information.

“The No. 1 challenge for many Realtors is simply maintaining control when things get busy,” said Rich Gaasenbeek, vice president of sales and marketing at Ixact Contact, in a statement.

“With these enhancements, the Active Business functionality built into our real estate CRM helps agents grow their business fast while staying ‘on the ball.’ And when they manage all their transactions in a professional manner, they build their reputation as an exceptional Realtor, which is the foundation of a profitable and growing referrals-based business.”

Ixact Contact offers agents a free five-week trial of the platform, and subsequently charges $34.95 per month or $377.46 per year.

Another real estate marketing technology company, planetRE, recently updated its CRM with lead generation and social media marketing tools for real estate agents and brokers.

Matthew Collis, sales and marketing manager at Ixact Contact, has written several articles for InmanNext on choosing and getting the most out of CRM applications.

It’s still a great time to buy an SUV | Cross River NY Real Estate

2012 Cadillac Escalade2012 Cadillac Escalade

Last year I advised you that 2011 was a great time to buy an SUV for your business, because of the extremely generous 100 percent bonus depreciation available for that year only.

If you didn’t take my advice and buy that SUV, you may want to do so by the end of 2012. Although the deductions you can get for buying a business SUV this year are not as generous as in 2011, they’re still pretty great. And they may not come around again.

As I said in my previous column on the subject, there is an annual cap on the amount of depreciation you can take on a passenger vehicle each year. The cap for a passenger vehicle purchased in 2012 is $11,160.

However, this cap applies only to passenger vehicles — those with a gross loaded weight of less than 6,000 pounds. If you buy an SUV that weighs more than 6,000 pounds, the cap won’t apply.

This can enable you to take an enormous first-year deduction in 2012 because you can take 50 percent bonus depreciation on top of a $25,000 Section 179 deduction.

Let’s say you buy and place into service during 2012 an SUV that weighs more than 6,000 pounds and use it 100 percent for your real estate business. You’ll be able to deduct $40,000 of the vehicle’s cost on your 2012 tax return. Here’s how:

  • First, you can deduct $25,000 of the cost using IRC Section 179, which permits business owners to deduct a substantial amount of business equipment in a single year; this deduction is capped at $25,000 for heavy SUVs.
  • Next, you can deduct an additional $12,500 using 50 percent bonus depreciation (you have only a $25,000 basis left after taking your Section 179 deduction, so this deduction is limited to $12,500).
  • Finally, you can take $2,500 in regular depreciation on the remaining $12,500 basis in the SUV.

Note that these calculations are based on using the SUV 100 percent for your real estate business. If you use it less than that, your deduction will be reduced by the percentage of your personal use. Moreover, you must use the SUV at least 51 percent of the time for business to take advantage of the Section 179 bonus depreciation deduction.

“Bonus depreciation” is a special temporary tax provision that allows you to deduct a substantial amount of the cost of business equipment in a single year, with no annual limit. In 2011, the limit was an unprecedented, incredible 100 percent. For 2012, bonus depreciation is limited to 50 percent, much less than last year, but still a lot.

Bonus depreciation is scheduled to expire at the end of 2012. Bonus depreciation has expired before and been extended, so it could be extended again by Congress. However, no one knows for sure what will happen, including Congress. Bonus depreciation is just one of many tax cuts that will expire at the end of the year. With partisan gridlock in Washington and our enormous budget deficits, it is impossible to predict what will happen.

If bonus depreciation expires and you buy a heavy SUV in 2013, you’ll be able to deduct only $27,500 of the cost the first year, instead of $40,000 — $12,500 less. So you should think about acting now.