Category Archives: Bedford Corners NY

Google Beats Nike to Become Most Shared Social Video Brand of 2012 | Mt Kisco NY Real Estate

According to new data released today by Unruly Media, Google is the most successful social video brand of 2012. The technology giant’s video campaigns attracted more shares this year than any other advertiser.

Thanks to the global success of campaigns such as Project Glass: One Day, Google increased the number of shares it attracted in 2012 by 196.8% from the previous year, beating Nike to the top spot by 421,359 shares.

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The Most Shared Social Video Brands Of 2012

The Unruly 2012 Social Video Share Index shows a number of newcomers in the top 10, with TNT Benelux, Coca-Cola, Abercrombie & Fitch, Samsung, and P&G replacing last year’s front-runners Budweiser, Evian, T-Mobile, Activision and Kia.

<img class=”aligncenter size-full wp-image-74776″ title=”social-video-brands-2012″ src=”http://cdn4.reelstatic.com/wp-content/uploads/2012/12/social-video-brands-2012-e1355082351369.gif” alt=”” width=”509″ height=”724″/>

PositionBrandTotal 2012 shares% change from 2011Difference vs. 2011 Top 10
1.Google 5,892,608+196.8%Up six places
2.Nike  5,471,249+166.2%Up four places
3. TNT Benelux4,352,283N/A*New entry
4.DC Shoes  4,121,250-19.9%Down 2 places
5.Red Bull 3,795,767+45.6% –
6.Coca Cola 3,260,962+485.4%New entry
7.Abercrombie & Fitch 2,435,774N/A*New entry
8.Samsung 2,424,702+85.5%New entry
9.P&G**  2,360,328+94.0%New entry
10.Volkswagen  2,251,640-57.9%Down 9

The top 10 brands accounted for a colossal 35 million video shares. This indicates that competition in social video advertising is heating up. And it’s worth noting that Coca-Cola made the biggest leap, growing by 485.4% from last year, powered by campaigns like Unlock the 007 in you. You have 70 seconds!

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According to Unruly co-founder Sarah Wood,

“The Unruly 2012 Social Video Share Index is the definitive chart for measuring a commercial brand’s social video success as it’s based purely on sharing activity rather than views and subjective criteria. This is the content that people are choosing to share. Savvy brands are no longer creating content to merely watch their YouTube view counter tick up; they’re measuring who’s sharing the content, what they’re saying, and how it’s impacting brand metrics.”

Video Marketing Lessons from Social Video in 2012

Why should internet marketers and video content producers pay more than casual attention to the Unruly 2012 Social Video Share Index?

Let’s start with the methodology.

The 2012 Index, based on data from the Unruly Viral Video Chart, ranks videos by the number of shares they attract across Twitter, Facebook and the blogosphere as opposed to the number of views. As such, it is a measure of the brand’s viral success ranking branded content by the volume of active pass-on rather than the more passive metric of video consumption.

The list also shows the extent to which some brands have already recognized video’s potential for brand advocacy and are successfully leveraging the potential of the social web to increase sales. However, the top 20 does not include movie trailers.

Internet marketers and video content producers understand that the days when YouTube was exclusively a place for one hit, viral videos are gone. If you’re interested in building a successful channel on YouTube, you’ve got to consider your channel’s long term plan. And that requires developing a viable programming strategy.

Programming means creating a cohesive viewing experience across videos on your channel, where each video fits into the larger channel vision. It includes both what type of content to produce, as well as when to publish it.

And this extends to video advertising campaigns.

Social video grew up in 2012. It is the year when social video advertising proved it was the hottest trend instead of a passing fad by reaching heights usually reserved for Austrian space-jumpers.  (Click on the Top 5 Trends for Social Video Advertising in 2012, to download Unruly’s report on the topic.)

But you can’t begin to harness this trend unless you know which brands were the top performers in 2012.  You can’t develop new strategies unless you can see which advertisers seized the opportunity to engage with their consumers at scale.

That’s why Unruly has compiled a list of the top 10 social video brands of 2012. And that’s why you should pay more than casual attention to it.

The Unruly 2012 Social Video Share Index is your new yardstick for measuring the top 10 brands – instead of the top 10 individual videos. These are the brands that “get it.” Many of these brands have gone beyond creating one-hit wonders. Most of these brands are worth emulating next year and the year after that.

In other words, this is a chart worth getting on.

Get it? Got it? Good.

Inventories of Homes Available for Sale Continue to be Tight | Bedford Hills Real Estate

Each month, the National Association of REALTORS® obtains up-to-date and on-the-ground incisive comments from REALTORS® who participate in the REALTORS® Confidence Index (RCI) survey. The RCI survey tracks expectations about overall market conditions, buyer/seller traffic, price, buyer profiles, and issues affecting real estate. The full report can be found here.

The selected comments reflect the general sentiment expressed by REALTORS® who participated in the October 2012 survey, conducted from October 22 through November 5, 2012. All real estate is local and conditions in specific markets may vary from the national trend.

Low Inventory/Multiple Bidding
REALTORS® reported that the inventory of homes for sale remains very tight, resulting in multi-bidding in some cases. REOs and other properties do not appear to be coming on market sufficiently to meet demand, while sellers are also waiting for prices to pick up further. Listings for properties that are in good condition are reported as receiving multiple offers. Investors are snapping up REOs, paying cash.

Here are few direct quotes:

  • “I feel that the price of housing is going up due to the lack of inventory that is available, once the banks start releasing more property’s I feel that it will become a more stable market and the bidding war will end!!”
  • “Inventory still down, sellers waiting for prices to go up if they can; rental market is way up, prices too.”
  • “Buyers want properties in A1 condition. Investors are out there & will do the work to get property in A1 condition but only at a rock bottom price.”
  • “Foreign investors focused on foreclosures make up most of our potential buyers.”
  • “All entry level single family homes are multiple offer. Many homes are sold to investors prior to reaching the MLS, then within hours of listing on the MLS, it changes from active to under contract.”

Luxury Prices Fall Despite Tight Inventories | Bedford Corners Real Estate

Though inventory shortages began at the lower price tiers, tight inventories have worked their way up to the luxury levels in the past two quarters.  Expensive homes are selling faster than they were a year ago but third quarter prices are down in many markets compared to a year ago.

The median luxury property is taking nearly 200 days to sell this week, far above the 5.4-month supply for all price ranges.  However, this is the time of year when inventories traditionally increase, especially in the upper price tiers.  Last year in December, the Institute for Luxury Home Marketing reported that homes in its market profile were spending an average of 231 days on market and luxury properties in all markets it tracks were averaging 215 days on market at the end of the year, a year-long high.

During the spring buying season, luxury homes were selling much faster.  Days on market for luxury homes fell to 120 days, down from 155 days at the outset of the buying season in February.

Luxury agents and brokers around the country report brisk activity up to the onset of the holiday season, an indication that demand is strong.  Tighter inventories are not translating into higher prices at the million dollar plus end of the spectrum, however.

In the Hamptons, Town and Country Realty reports the greatest gain in third quarter activity was in the $3.5 million to $4.99 million price range and the only price range to see a statistical decline was the $5 million to $9.9 million range.  Total number of sales in the Hamptons was up 17 percent.

Luxury home sales in the Denver metro area almost doubled in October compared to October 2011, according to John Rebchook of Inside Real Estate News, citing a report by Coldwell Banker Residential Brokerage.  However, the median sale price $1.31 million of a luxury home closed last month in the Denver market was off 4.8 percent from October 2011 and 3.9 percent from September.  Homes also sold at a much faster pace year over year and sellers on average received a higher percentage of their asking price.

In Lake Tahoe, homes under and over the million-dollar mark both experienced significant increases in sales (37 and 33 percent, respectively) while overall prices fell around the lake. The median price of a home in Lake Tahoe is $330,000 (down 11 percent) and the average price is $538,289 (down 15 percent), according to Chase international.

Overall there was a 49 percent quarter-over-quarter and 39 percent year-over-year improvement in Lake Tahoe-area home sales, according to Better Homes and Gardens Mason-McDuffie Real Estate. In the third quarter, 122 homes changed hands, up from 82 homes sold in the second quarter and 88 homes sold in last year’s third quarter. In another sign the market is recovering, the average number of days a home was on the market before attracting a contract to purchase declined from 162 days a year ago to 101 days in this year’s third quarter.

In the greater Truckee area, the median price of a single-family detached home declined slightly from $451,129 in the second quarter to $450,083 in the third quarter, although it was up 3 percent from $437,261 in the third quarter of last year as the local real estate market continued to show signs of a recovery. Locally, a change in the mix of homes sold boosted the median sales price in Donner Lake by 50 percent year over year while low inventory pushed sales prices slightly higher in the Town of Truckee (+12% for the quarter and +7% for the year) and the Glenshire Area (+4 percent for the quarter and +3% compared with a year ago).

In Atlanta, while most of the real estate market is enjoying a nice rebound this year, luxury real estate is going backward. Sales of $2 million-plus single family detached resale homes are down 33 percent from 2011 (33 sales in 2012 vs. 49 during first 10 months of 2011) while sales of $3 million plus homes are down 67 percent (5 sales in 2012 vs. 15 in 2011). The average sales price for $2 million-plus homes is down 11 percent from 2011, while the average for $3 million-plus is up 1 percent. There are 112 single family detached new and resale homes in Buckhead currently on the market that are priced more than $2 million, which translates at the current rate of sale to a nearly four-year supply, according to Beacham and Company Realtors.

New York City is suffering from an acute lack of inventory throughout the sales marketplace, according to Warburg Realty.  Foreign money is snapping up the high and mid-priced condominiums all over Manhattan. But the profound shortage of inventory which has developed in the co-op market defies expectations. Throughout the city, resident New Yorkers are hamstrung month after month in their new home searches. At $20 million, at $10 million, at $5 million, at $1 million – few new listings appear. The customers, hoping that there is still seasonality in the market ask, “Won’t there be a lot more inventory hitting the market in September?” Sadly, the answer was no. Many of these customers asked the same questions in April. There was no major spike in inventory in the spring and not much more in the fall. And we don’t anticipate one any time soon, at least not on the resale side, not even with the almost certain increase in the capital gains tax burden for sellers looming on the 2013 horizon.