Daily Archives: December 22, 2012

Fiscal cliff will lead to a recession and drop in real estate | Armonk Homes

Fiscal cliff intro: In the United States, the fiscal cliff is a term used to refer to the economic effects that could result from tax increases, spending cuts and a corresponding reduction in the US budget deficit, beginning in 2013 if existing laws are not changed by the end of 2012.

The deficit—the difference between what the government takes in and what it spends—is expected to be reduced by roughly half beginning in the first days of 2013.

This sharp decrease in the deficit in such a short period of time is known as the fiscal cliff.

However, the CBO estimates this sudden reduction will probably lead to a mild recession in early 2013.

New Home Construction is Still Only 40 Percent of Normal | Katonah NY Real Estate

Single family home construction, the largest segment of the nation’s home building industry, is operating at only 40 percent of its normal capacity despite a healthy improvement in starts and production over last year.

Single-family home starts are projected to climb to 534,000 units this year, up 23 percent from 2011. NAHB is forecasting that single-family new-home production will post a healthy 21 percent gain in 2013 to 647,000 units. Starts are expected to continue their upward climb in 2014, posting a further 29 percent rise to 837,000 units, the chief economist of the National Association of Home Builders forecast today.

“Consistent, positive reports on housing starts, permits, prices, new-home sales and builder confidence in recent months provide further confirmation that a gradual but steady housing recovery is underway across much of the nation,” said NAHB’s David Crowe. “However, stubbornly tight lending standards for home buyers and builders, inaccurate appraisals and proposals by policymakers to tamper with the mortgage interest deduction could dampen future housing demand.”

“It’s the single-family market that has the farthest to go, standing at only 40 percent of what is considered a typical market,” Crowe said.

Noting that there is no consistent national trend, Crowe noted the housing recovery is local but spreading. “We are transitioning from a very low demand level, where most people hold themselves out of the marketplace, to a case where supply will start being the problem,” he said. “As we begin to build more homes to address that supply, the new home stock will be a much more important element of the recovery.”

The number of improving housing markets across the nation continues to show considerable advancement. When the NAHB/First American Improving Markets Index (IMI) was launched in September of 2011, only 12 metropolitan areas out of 360 were on the list. As of December 2012, the list stands at more than 200 metro areas. The index is based on a six-month upswing in housing permits, employment and house prices.

Another factor spurring the recovery is that household formations are on the rise. In the early part of the decade, the nation was generating 1.4 million new households each year. This collapsed to 500,000 annually during the housing downturn and currently new households are being formed at close to a 900,000 clip per annum.

As new households form at a growing rate, so too does builder confidence. The NAHB/Wells Fargo Housing Market Index, which measures builder confidence in the single-family housing market, has posted gains for eight consecutive months and now stands at a level of 47. This is very close to the critical midpoint of 50, where equal numbers of builders view the market as good or bad. The HMI has not been above 50 since April of 2006.

Multifamily production is expected to rise 31 percent in 2012, reaching the 233,000 level, and posting a solid 16 percent gain in 2013 to 270,000 units. Multifamily starts are anticipated to rise an additional 9 percent in 2014 to 294,000 units.

Bedford Hills Realtor | URL Be Sorry! Google Cuts Back on Top-ranking Exact-match Domains

Regular Google users will know that one of the easiest ways to get a good ranking in its search results is for your web address to exactly match the search query.

Get it spot-on and, until recently, you’ve been almost assured of a position close to the top, and often in the number-one slot on page one of the SERPs.

But Google’s continuing mission to put right what once went wrong in their algorithms is now targeting what Matt Cutts calls “low-quality ‘exact-match’ domains”.

This adds to the work done by the Panda update, which filtered out poor-quality web pages, and Penguin, which tackled spammy pages.

According to a Cutts’ tweet on September 28th, 0.6% of English-US queries will be noticeably affected.

This might not sound like many searches in the grand scheme of things. However, the latest comScore figures show that Google sites were responsible for 11.3 billion individual search queries in the US alone in August 2012, meaning that 0.6% of queries amounts to almost 68 million searches per month.

What they said

Cutts’ full announcement of this update on Twitter read as follows:

Minor weather report: small upcoming Google algo change will reduce low-quality ‘exact-match’ domains in search results…

New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.

The immediate response was positive, with one Twitter user simply replying with “Yippeeee!,” and another joking “I suspect that won’t be a ‘minor’ weather report to the vast majority of affiliate marketers.”

Moving on from EMDs

So just what does this mean for online marketing and SEO? Well, it goes considerably further than simply meaning that EMDs won’t be so prevalent in the search results, because it opens up that top spot to other websites that are able to compete using the remaining “acceptable” methods of SEO not yet targeted for penalisation by Google.

There are as many webmasters out there who are frustrated by always ranking second to an EMD as there are site owners who will be negatively affected by this change. So it’s the perfect opportunity for us to re-optimize any of our pages that could use a bit of attention.

Poor quality content is already a no-no, as are paid links or those created by spamming blog comments and discussion forums. Now EMDs are out too. So renew your focus on legitimate PPC platforms and the remaining on-page SEO opportunities.

Where to focus for better position

Good-quality content will always be favoured by Google, and they’ve never stopped saying that well-placed on-page keywords are a good thing, as long as they don’t damage the overall quality and grammar of the page they’re placed on.

Look to your best-performing pages for inspiration, and you can’t go wrong: you’re likely to find a strong structure with keywords and phrases repeated a couple of times in appropriate places on the page, possibly helped further by your choice of anchor text for hyperlinks on the page, text used in image captions, and so on.

With these Google-approved locations for keywords, you can make sure your pages are viewed in the best possible light by the search robots, even if they’re hosted on an EMD. Hopefully, you’ll be able to snag yourself that top spot in the search results once the dust settles.

This blog was written by Rob Henry, marketing specialist at K2L. K2L Marketing is a full service marketing agency offering a unique approach to your marketing needs.