Daily Archives: June 14, 2011

Katonah NY real estate finds “Search Engines Haven’t Beat Yellow Pages – Yet” | Katonah NY real estate searches for answers

Search Engines Haven’t Beat Yellow Pages – Yet

The popular conception seems to be that yellow pages serve their primary purpose by keeping uneven table legs more stable, elevating TV sets for slightly better reception, or otherwise serving a less-than-informational purpose. A recent survey from the Burke-sponsored Local Search Association contradicts this, however, showing that not only are yellow page still in use – they’re more popular than web searching.

The study surveyed 8,000 adults in the United States, and the findings go against a lot of pre-conceptions, including the idea that search engines had “killed” yellow pages. While “print directories,” a category that includes both yellow and white pages, surpassed search engines in annual use (78% of users having used a print copy of the yellow or white pages within the last year, compared to 76% for search engines), search engines still surpass print directories for monthly use (67% for search engines compared to 55% for print directories).

Yellow pages really make their showing when you combine online and offline versions of yellow pages. When looking at these two mediums combined, 84% of surveyed users say they used yellow pages at least once per year and 62% said they used yellow pages in the last month. That puts the yellow pages marginally above search engines when keeping in mind both the annual and monthly use, but frequent use isn’t the only factor evaluated by the study.

More users said yellow pages or print directories are their most trusted source for information, with 51% and 45% respectively compared to 41% for search engines. Notably, social networks (another option on the list) only had a 1% “top trust” rating, contradicting much of the pop wisdom (especially that pushed by Bing) that says most users are turning to their social network to make decisions on local businesses. Yellow pages and print directories also outranked search engines for being viewed as the most accurate source of local business information, the best source to use first, and the most convenient resource for local business data.

The demographic data for the study hasn’t been applied to the data, so it’s difficult to say if these figures should be blamed on the “older generations.” Still, it’s clear that businesses shouldn’t ignore yellow pages, and the search engines still have a big gap to fill to be the most trusted source for local business information.

[via Search Engine Land]

Why Is Google Wallet Doomed? | North Salem Real Estate asks what is google wallet?

Is Google Wallet Doomed?

Google seemed to be mid geekgasm when they announced their Google Wallet program, a system by which users could make payments via smartphone. This wasn’t some payment routing utility, either. You could literally tap your phone to a special sensor and – voila! Payment sent. The problem is that, beyond many being entirely apathetic about the entire idea, numerous analysts have predicted the failure of the device.

I myself have a mixed opinion on the topic, and I always try to suspend judgment. Rather than giving you an ear-load about my opinions, I’m going to go through some of the common “complaints” about Google Wallet and give my feedback.

  • The rollout is too tiny to succeed!
    It’s true that the Nexus S is the only phone, there’s only one card, and there are only 15 chains who are supporting the program. Some call that a minuscule rollout. I would call that a testing phase. Google will definitely need more partners to succeed, but it’s okay to test the waters a bit first.
  • You’ll still need your wallet!
    Yeah, you pretty much will. You’ll still need your driver’s license, library card, and school ID at a minimum, and many will want to keep payment methods as a backup. So, while Google Wallet might work to keep your payment methods at home – and thus less vulnerable – even that use is minimal at best. This could change if schools, states, and other groups started introducing smartphone IDs. The concept isn’t unheard of, and with NFC technology it may even be a good step forward. But we’re not there yet.
  • The technology is weak!
    NFC is new but fairly reliable. Security concerns are legitimate due to the young age of the product, but NFC is as secure or more secure than other mediums – as far as we can tell. The greater concern here is battery life, since no one wants to be deprived of cash just because their Evo ran out of juice (which it does in, like, four hours). Batteries and general phone reliability will have to step forward to make this viable.
  • AT&T, Verizon, ISIS, and PayPal are competing!
    Okay, this one is completely off. Yes, there are competitors. That’s a good thing. It means more merchants, card groups, and retailers are likely to implement the technology. In this instance, the rising tide will raise all ships.

What are your thoughts? Is Google Wallet the way of the future or just another Google experiment doomed for failure?

[via eWeek]

Bedford Hills Realtor finds “Facebook Beats Google for Local Business Advertising” | Search Engine Journal for Bedford Hills NY homes

Facebook Beats Google for Local Business Advertising

Local marketing has adapted well to the digital era, learning how to optimize for search engines, social sites, and even mobile apps. But while we knew that the worlds of local and online were colliding, we didn’t have a clear sense of what online services were winning – until now. Social networks, and especially Facebook, are trumping Google when it comes to marketing local businesses on the web.

The study was conducted by Merchant Circle, and involved the 4,942 survey completions from small business owners. The majority of the businesses involved were categorized as “very small” (one to four employees). Questions examined the expectations of the business owners, their projections for growth, their confidence in the economy, and their advertising practices.

Here are some highlights from the web-oriented section of the study:

  • The single most popular advertising method for local businesses was creating a free profile on a social network. 40.9% of business owners selected this answer as very important, compared to only 37.1% for email marketing, 25.9% for local review sites, and 21.7% for print newspapers.
  • 65.7% of businesses used Facebook to create a free page for their business.
  • 53% of businesses used Google to advertise for their business.
  • 22% of businesses used Facebook advertising, and nearly two-thirds (64.9%) would do it again.

It’s of note that much of what’s being discussed with “Facebook marketing” here is the creation of a free page, not Facebook advertising. However, Google also has free page creation options (such as in Maps and Places) that compete directly with this element of Facebook’s model. Slice it whatever way you’d like: Facebook is trouncing Google in the local business category.

[via Search Engine Land]

K-L Schools Honor Tenure Candidates | Katonah Lewisboro Schools

The Katonah-Lewisboro school board awarded tenure to 10 district staff members during Thursday’s board of education meeting.
 
The annual ceremony took place inside the theater John Jay Middle School in front of an audience of family, friends and colleagues. The John Jay High School Vocal Jazz Ensemble gave a brief performance near the start of the program before the tenure candidates were introduced by their respective building adminstrators.
 
Tenure is granted to a district employee after a three-year probationary period, during which employees write annual goals and are observed and evaluated on their associated job tasks. Tenure indicates a permanent employment status.
 
“Tonight you are recognized for your professionalism, dedication, commitment, values  and for demonstrating the qualifications we believe to be indicators of a successful educator,” said Carol Ann Lee, the district’s assistant superintendent for human resources. “We applaud your achievement and extend our support for you continued success and achievements.”
 
The ceremony was bittersweet for Li Lai Ng-Luongo. Although she received tenure, her teaching assistant position was terminated during the June 1 school board meeting.
 
“It’s an honor to receive tenure,” Ng-Luongo said. “But there’s a  lot of mixed emotions because my position was laid off.”

The board also honored Troy Chryssos, who served as the board’s student representative this year, and Eve Hundt, who is finishing her last term on the board after serving on it for six years.

Here’s a list of the individuals who were given tenure Thursday:

District

Barbara Milone, school social worker

John Jay High School

Jennifer Carde, school psychologist

Christopher Griffin, director of guidance

Therese VonSteenburg, English teacher

Elizabeth Krissoff, teaching assistant

John Jay Middle School

Monica Bermiss, assistant principal

Anne Doebler, teaching assistant

Diana Keith, English and special education teacher

Li Lai Ng-Luongo, teaching assistant

Katonah Elementary School

Whitney Zorn, teaching assistant

Metro-North: Newtown Man Jumped to His Death | Katonah NY real estate for sale

Updated, Monday 5 p.m.

An MTA spokesperson confirmed that the man who stepped in front of a northbound train was from Newtown, CT. Authorities do not plan to release the man’s name because the incident is being investigated as a suicide.

The train he stepped in front of was a northbound express from Grand Central due at 9:16 a.m. in Southeast, said Marjorie Anders, MTA spokesperson. The man apparently parked his car on I-684 and then walked to the railroad tracks from there.

The MTA turned the power off on the third rail and sent an extra train to evacuate passengers from the train and handle the service. Passengers were delayed approximately two hours.

First story: A 49-year-old man was struck and killed at approximately just before 9 a.m. Sunday by a northbound Metro-North train near the Goldens Bridge station, said MTA spokesman Sal Arena.

Officials are not yet releasing the man’s name, and the MTA police are on the scene investigating the cause of the accident. The man was on foot when he was struck; not in a vehicle. According to news reports, the MTA is investigating the death as a suicide but has not yet classified the incident as a suicide.

“It’s unclear the circumstances as to what this gentleman was doing on the tracks,” Arena told Patch this morning.

The Lewisboro Ledger cites an “unnamed official” who was at the scene saying the man was from Connecticut, and he parked his car near a power station in between exits 6 and 6A in I-684.

Arena said that approximately 40 people were on the train at the time, and the power was shut down briefly. Trains on the Upper Harlem line were back in service by mid-day.

Phone calls to MTA officials this afternoon were not returned for comment.

Patch will have more information as it becomes available.

Spray-Painted Swastika Sparks Mixed Reaction in South Salem NY | South Salem NY real estate

Anti-Semitic slurs and a swastika painted on the Elmood Road home of a Jewish family in South Salem sparked different reactions across town on Monday as students and community members learned of the incident.

“I think it’s offensive but those students may not have understood the meaning of the swastika,” said Bella Flanagan, a freshman at John Jay. “I’ve seen people draw them and think it was just a symbol, they don’t get what it means.”

Four youths were accused on Friday of a hate crime after an investigation into the anti-Semitic graffiti conducted by New York State Police and the Lewisboro Police Department led to the arrest of Michael Trapasso, 17, of South Salem, Cris Grispin, 17, of South Salem, Daniel Mitchell, 17, of Cross River, and Michael Skalaski, 18 of Golden’s Bridge. They each face felony charges of second-degree hate crime and third-degree criminal mischief.

The incident also included anti-Semitic messages painted on post office vehicles in Vista, and other graffiti on the paddle ball courts at John Jay High School, said Patrick Bosley, a senior investigator with the state police department. Trapasso and Skalaski are current seniors at John Jay High School; Grispin and Mitchell are recent graduates.

School district administrators would not say Monday whether the students would face disciplinary action, but school board president Michael Gordon said while it was “premature” to comment on the allegations, “we have long maintained in our schools a focus on the evils of all forms of intolerance, bias, and bigotry and we shall continue to do so.”

Tom Gosset, owner of Gosset Brothers Nursery in South Salem and a former employer of Grispin, said he did not believe that the incident was intentionally anti-Semitic.

“He [Grispin] is not an anti-Semitic kid. He’s young…I hope [the media] doesn’t make this out to be an anti-Jewish incident. I don’t think the students know what it means. It’s a tough lesson, but he had to learn it,” he said.

Others said that even if it was just a group of youngsters behaving badly, the incident should not be treated lightly.

Rabbi David Greenberg of Temple Sharaay Tefila stated his view strongly when he fired off a swift response after hearing about the incident over the weekend.

“The swastica stands for hatred of the one whom you label as ‘inferior’ or ‘alien.’ You commit your act of ignorance and wickedness in the dark of night. Come out in public in the daylight so that we can all tell you that you have no place among the good and decent people of our community,” he said in a letter posted Monday.

The residents of the Elmwood Avenue home were not members of the Jewish Family Congregation, the nearest temple to their home, but Leslie Gottlieb, director of education, said the incident should not be tolerated.

“Even if it was a prank, it conveys a meaning, a message of hatred, and it’s hurtful to the community,” she said, painfully recalling an incident a few years prior, when a swastika was painted on a sign in front of the temple. “Through the education of young people we can stamp out ignorance.”

Another student, a senior at John Jay who is Jewish and did not want to be named, said whether it was a prank or not, it was “unsettling.”

“I’m trying to see another side…where they may not have known the significance behind a swastika. But it’s a symbol that has so much hatred behind it. The timing is unfortunate because it’s how they may be remembered by their classmates.”

Editor’s Note: The story originally stated the graffiti was on the exterior of John Jay High School; it was on the paddle ball courts and not anti-semitic in nature. We have fixed the copy and regret the error.