Daily Archives: May 18, 2012

Why I Won’t Retweet You | Bedford NY Realtor

There are two main reasons I won’t retweet you.

1. Are you presumptuous?

2. Are you rude?

If you want a RT of your article or book link, and send it with a link on my stream or in DM, chances are I won’t.

(On the other hand, I won’t ask for a glass of milk, either…)

Let’s just get that out of the way now.

Then again, I might.

Am I being a fickle hormonal woman in need of a Nutella fix? (Okay, that’s a loaded question.) In truth, no. (Though I always want Nutella. Feel free to send some along.)

It’s not because I’m being difficult. It’s because I don’t know you (sure that’s an existential argument, but let’s leave that for another day…).IF I know you, you’ll find me to be one of the most supportive tweeps ever.

I realize that people ask lots of favors of people they don’t know in social media all the time, but manners are still manners.

I NEVER expect a retweet. Ever. And neither should you. (That’s why it’s such a wonderful gift to receive one when we do.)

Take me (okay, bad choice of words but still…made your smile): take the time to woo me a little. And by that, I don’t mean the ‘you don’t bring me flowers anymore’ kind of wooing (though sadly, you don’t).

Sigh.

Let’s deconstruct:

1. PRESUMPTION

Actual tweet: @RachelintheOC Thanks Rachel for following me! Check out my blankety blank interview at http://itsallaboutme.com to learn more about me! Plz RT! #pompousdouche

Okay, I had a little fun here, but this is a tweet I received yesterday. Here’s what’s wrong with this whole shebang:

  • I didn’t follow him. Red flag number one. (And why is he using my handle in a tweet to me? I’m pretty sure I know who I am…#newbiemistake)
  • I clicked on his handle. He sent the exact same message (spam) to at least 100 people that I could count at quick glance.
  • Why would I retweet someone who presumes I’m that much of an Homer Simpson? Not that I’m all that; but I do have a decent following on both my author stream and business stream, and teach Twitter skills to folks. #researchdude
  • Even if I were that much of an Homer, let’s look at it this way (meaning nicer and not as snarky): how effective is it for him to spam hundreds of authors with the same exact message?

Are we his target PURCHASING audience?

(the subject of next week’s article. Like how I did that?)

2. MANNERS

I discuss this quite a bit with my children and clients, so you don’t escape it here either. Please and thank you go a looonnng way in this world. You probably say it in everyday life, yes? Teach your own kids, or dog and cat to do the same.

Then WHY would you (not you, of course…you’d never do this #ahem) throw someone a tweet and expect them to retweet it? And be upset if they don’t?

Oh, it happens.

Take nothing personally. Assume nothing. Expect nothing and you won’t be disappointed.

We’re all busy people. I’m more likely to RT you if we have a prior ‘relationship’ – meaning if we’ve chatted once or twice before, you’ve sent me something cool or interesting, or sent me virtual Nutella.

Sure, Twitter and social media are about karma, but it’s more about connections.

As I said above, I never expect people to RT me. If they do, it’s always a delightful gift.

Has anyone ever paid your toll? Yielded on the freeway when you desperately needed to get over? Sent you a gift basket of cute little yummy cookies just because?

Your brain (and body) chemistry changes when you receive a gift you don’t expect, rather than anticipating one. (One of the many reasons I don’t like Valentine’s Day, but that’s a whole other blog post about expectation and branding.)

My goal here is to change that paradigm of entitlement many people have when first starting on Twitter – or of those who have never caught on. I may be completely high, but hopefully my blog posts and tweets are a start.

What say you?

(Now go RT this. Totally kidding.)

Author: Rachel Thompson     Rachel Thompson on the Web Rachel Thompson on Facebook Rachel Thompson on Twitter Rachel Thompson RSS Feed

Rachel Thompson aka RachelintheOC is a published author and social media consultant. Her two books, A Walk In The Snark and The Mancode: Exposed are both #1 Kindle bestsellers! When not writing, she helps authors and other professionals with branding and social media for her company, BadRedhead Media. She hates… View full profile

This article originally appeared on Bad Redhead Media and has been republished with permission.

Find out how to syndicate your content with Business 2 Community.

How to Grow Your YouTube Subscriptions | Pound Ridge Realtor

As part of your video marketing strategy you are likely to be sharing your videos on platforms like YouTube. There are different ways to measure the success of your videos and your presence on YouTube. These include the amount of videos you produce and upload, the amount of views your videos get and also the number of subscribers you have to your YouTube channel.

When someone subscribes to your YouTube channel, they will see all updates to your channel on a personalised feed. Subscribers represent a stable audience base with an active interest in your videos. This type of engagement enables viewers to feel part of a community in which they can interact with like-minded people and the makers of the videos themselves.

Subscribers are likely to be genuinely interested in your content. They are more likely to recommend you to others as a result.

Here are some tips to help you grow YouTube subscriptions to your channel

1. Don’t do ‘subs for subs’

This means don’t subscribe to lots of random channels for the sake of subscribing so that you get a reciprocal YouTube subscription. The value of subscribers using this method is minimal in comparison to attracting genuinely interested parties more organically.

2. Be original

If you are producing original and unique video content you are more likely to stimulate interest. If your titles and content are the same as everyone else’s, you will more difficult to find.

3. Upload new content regularly

Regularly doesn’t have to mean frequently or every week for example. But for a channel to be successful, you need to be producing content. This new content will not only draw in new subscribers, it will also keep existing subscribers interested and engaged.

4. Reply to comments and messages

It is important that you interact with other YouTube users to help your channel grow. It can be time consuming but if you don’t make the effort you won’t be be able to compete with other channels. Try to reply to comments and messages from people – even if just to say thank you.

5. Put thought into your titles and descriptions

Well thought through titles and descriptions, with some consideration to SEO, will help draw interested parties to your channel.

6. Have an organised and professional looking channel

Make sure that you have a picture, your company logo maybe, and ensure that you include contact details in your channel description.

7. Get your name out there

Interact where relevant e.g. by leaving comments on other people’s videos that might attract the same target audience as your own business. It is important to be professional and positive in these interactions. You should also utilise social networking opportunities but don’t spam people.

8. Collaborations

If you have opportunities to do collaborative projects with other businesses you will open the door to their subscribers too. Collaborations are a great way to introduce yourself to people who are likely to have a predisposed interest in what you have to say.

How subscriptions work:

Author: Neil Davidson     Neil Davidson on the Web Neil Davidson on Facebook Neil Davidson on Twitter Neil Davidson RSS Feed

Neil Davidson is the Founder of My Web Presenters, who are a leading Video Production specialist. My Web Presenters work with businesses of all sizes to create and market compelling and emotive video that helps them to communicate with their specific audience…. View full profile