Want to market to socially-savvy moms? 92% of them buy products based on social media recommendations.
Data from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social Media Right Now — and How You Can Make the Most of It”, also found that Facebook and blogs have the largest impact on their purchasing decisions.
1200 moms who are active on social media sites were asked these questions:
- What social media platforms do you currently favor?
- How has that changed?
- Why?
- What social media platforms impact your purchase decisions?
- What products do you buy as a result of social media recommendations?
Takeaways:
- Facebook, Twitter, and blogs are the three most popular social media platforms among social moms.
- 63% of moms tried Pinterest for the first time this year.
- 28% would like to try Instagram.
- Moms are early adopters of social media: Polyvore and Olioboard are among the new services they’re using.
- 64% of moms are spending more time on Facebook than in the past.
- 33% of them use Twitter less.
- 92% of moms buy products as a result of a social media recommendation.
- 80% say that blogs influence their purchasing decisions more than any other social media sites.
- Toys are the
Tag Archives: Pound Ridge NY Real Estate for Sale
Is your Business Right for Pinterest? 5 Ways to Mold it to the New Trend | Pound Ridge NY Real Estate
Canada’s Hot Housing Market Chills in September as Prices Drop | Pound Ridge Realtor
Canadian home prices in September fell the most in nearly two years, suggesting that recent changes to the country’s mortgage rules have reined in Canada’s once-hot housing market.
- Canadian home prices cooled in September, according to the Teranet-National Bank Composite House Price Index.
The Teranet-National Bank Composite House Price Index, or HPI, fell 0.35% in September from August, with price drops observed in six of the 11 major Canadian cities watched by the index, including British Columbia’s Vancouver and Victoria markets, as well as Montreal.
That’s the largest price decline seen by the HPI since November 2010, when the index fell 0.39%. Since then, the HPI has only seen four monthly declines, as historically low interest rates have spurred spending in Canada’s housing sector.
On an annualized basis, the HPI gained 3.6% in September, a slight drop from the previous month.
The federal government’s new rules that reduced the maximum amortization period of new government-insured mortgages from 30 to 25 years has “undoubtedly” contributed to cool the market, said National Bank Financial senior economist Marc Pinsonneault.
Still, existing home sales in Canada jumped 2.5% in September from August, according to the Canadian Real Estate Association, igniting worries that the sector may be headed for a crash landing.
Those concerns should be tempered as prices are likely to steadily drop up to 5% by the end of next year, said Mr. Pinsonneault.
“It doesn’t mean a catastrophe, but it’s consistent with a soft landing in the sector,” he said.
The sector will continued to be closely monitored by the Bank of Canada, which is concerned that the state of household debt in Canada is worse than originially perceived, said Mazen Issa, Canada macro strategist at TD Securities. The ratio of household credit-market debt to disposable income hit a record high of 163.4% in the second quarter of 2012.
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Knicks Star Carmelo Anthony & Wife La La Looking for New Digs | Pound Ridge NY Realtor News
Carmelo Anthony will soon be on the move.
No, not from the New York Knicks, whom he joined last year and signed a three-year, $67 million contact extension to become the face of the Big Apple’s NBA franchise. Instead, Melo and his reality TV star wife, La La, are out looking for a new Manhattan apartment to rent, now that their current pad at The Hit Factory has hit the market.
Melo rented the 3,800-square foot penthouse duplex at 421-429 W 54th St, New York, NY 10019 after his trade to New York from the Denver Nuggets last February, but there will be no lease extension now that the 4-bedroom, 3.5-bathroom condo is listed for sale for $5.75 million.
According to the New York Post, La La Anthony was spotted in the Upper East Side looking for the couple’s next NYC abode, which has to include room for their young son.
The Hit Factory is a 25-unit condo building in Columbus Circle that once housed one of the most famous recording studios in the world — a place where everyone from the Rolling Stones to Bruce Springsteen to John Lennon to Mariah Carey cranked out some of the greatest and best-selling music recordings in history.
But for Anthony, who actively sought to move his career to New York after refusing a contract extension with the Nuggets, it’s not music history he cares about. He wants to return the wayward Knicks to NBA playoff prominence, and with a contract that runs through the end of the 2014-2015 season, the All-Star knows his time in New York could be short and intense, if he doesn’t deliver.
Maybe that’s why Melo and his savvy wife, who stars on the VH1 hit “La La’s Full Court Life,” are not rushing to buy any pricy NYC real estate, but instead will continue to be renters.
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Pound Ridge NY Real Estate | Housing nears bottom, investors ready to buy
Home prices will not reach a true bottom until late 2013, Fitch Ratings said.
Still, investors are busy scoping the market for deals, with more real estate professionals and mid-sized private equity firms acquiring homes in key areas to rent them out, Fitch Senior Director Suzanne Mistretta said in a new structured finance report.
The New York-based ratings giant believes home prices in the U.S. will decline another 7.8%, which is improved from a previous estimate of an additional 9.8% drop. Research firm Capital Economics expressed similar optimism, declaring Tuesday that a rise in April existing-home sales suggests a modest recovery driven by cash buyers and investors.
Fitch said other parties on the securitization side have built and offered distressed residential mortgage-backed securities funds. In addition, larger firms are now allocating capital to distressed mortgage bonds, sending additional doses of optimism throughout the market.
Fitch believes 12 states are now undervalued in terms of prices while 14 states now have price levels in a sustainable range. The company cited Arizona as an example of a state that experienced steep price declines but is now beginning to stabilize.
But prices aren’t up everywhere. New York and New Jersey are seeing prices fall.
Market recoveries will hinge on what happens at the local level, the report added. Georgia is one of the worst performing states with prices 32% below levels reached in 2000.
“Those losses are second only to Michigan’s. But a closer look at Atlanta exemplifies the local nature of the crisis and recovery,” Fitch said. “Prices in the central portion of the city and its affluent northern suburb have largely held ground, while the southern portion of the city’s prices collapsed.”
Fitch believes there’s a need to stop steep price declines in parts of the South. The research firm suggests REO-to-rental programs in troubled neighborhoods could fill vacant homes, making the neighborhoods more viable again.








