Tag Archives: Mt Kisco NY Homes

What Festivus Can Teach You About Social Media | Mt Kisco Realtor

HAPPY FESTIVUS!

In this post, I’ll explain how you can use the concept of Festivus to improve your social media in 2013. If you are unfamiliar with the story of Festivus take a gander at the video below.

Bellow are my comments on how social media pages and brands have disappointed me in the last year, the “Airing of the grievances” if you will.

– Syndicating Social Media Pages – You should never, ever sync your social media pages. If you are repeating your messages, why should your fans follow you on more than one platforms?

– Keep it short and sweet – Stop posting long paragraphs on your Facebook Page. It’s rare that someone will want to read that. Try posting less than 100 characters or just an image, and measure the differences in engagement.

– Strategize – Use Facebook Insights to see which of your posts is popular and keep doing that. Let your fans dictate your postinsg

– Over Posting – Facebook’s EdgeRank Algorithm dictates how many of your fans see your posts. Not every fan will see your posts, so this encourages page admins to post and post in an effort for more fans to see their posting. The average life span of a post is 3 hours. Try only posting every 3 hours to give your post the attention it desvered.

– Under Posting – It’s important to find the right balance in posting because EdgeRank works in that Facebook will show your fans your posts when they engage with you and less often when they don’t engage with you.

– What social media is for Your Social Media Strategy is an extension of your brand. It is meant to give insite that your fans wouldn’t get normally. The added insite will build trust and recognition, which will lead to new customers via your current ones.

What social media isn’t for – Social media cannot directly be associated with getting new customers and making money. If you take the time to think critically about what you are posting, you’ll see many returns of the day from your fans and their friends. Your fans who love you will help you acquire new fans.

– Social Media and Your Website – I have seen archaic sites that don’t have any social media links.  Take the time/money and invest in this functionality. You’ll see a great return on this investment. Once you do integrate social, make sure you are consistent, or else your new functionality will be pointless.

– Brands are not caught up – A sub strategy of social media is to connect business to business instead of business to consumer. As a page admin, it’s frustrating when a business doesn’t have a social media strategy and hasn’t posted in 4 months. It’s likely that they won’t engage with you if they post so sporadically.

I hope my grievances are addressed in 2013 and brands start to hire brand managers who know how to help them. There is a lot of pressure put on social media as it can be really beneficial, but if used incorrectly or not to it’s full potential, it’ll do more harm then good.

Do you have any social media grievances in 2012? Let us know in the comments.

***If you Google “Festivus”, you’ll see a surprise.

Snagging real estate bargains on Florida’s ‘Forgotten Coast’ | Mt Kisco Real Estate

When the real estate bubble finally burst across the U.S., tiny St. George Island was pounded as if a Category 5 hurricane had just passed through. Home values dropped by 75 percent. That $3 million lot now cost $750,000.

“There were many people who bought during the time of house price escalation and didn’t flip,” Collins said. “They wound up underwater (an ambivalent phrase if there ever was one in Hurricane Alley), owning more for the property than they could possibly sell it for. We have been dealing with foreclosures and some short sales for the last four years.”

It’s important to remember that the Franklin County market peaked in 2005, far ahead of the rest of the country. So, the question is, does recovery happen ahead of the country as well?

Sadly, that’s not the case, but Collins and Parker see sunshine after the housing hurricane.

“People who wanted to buy but couldn’t when the prices were so high have started coming around,” Collins said. “These are not investors, but professionals with families.”

Over at Alligator Point, Parker is seeing a brisk business from a different kind of client. “I sold over 70 properties this year,” Parker said. “Most of my buyers are newly retired or getting ready to retire. They always wanted a place on the water and now they can afford it.”

The New Myspace According to Justin Timberlake | Mt Kisco NY Realtor

Although Facebook and Twitter currently dominate the world of social networks, their management probably understand all too well that today’s industry leader can be tomorrow’s joke. Just ask the early adopters and investors in Friendster about how that went. One social network that had all the visitors and content before Mark Zuckerberg’s company drew international attention was Myspace. Back in its heyday Myspace was the place to be, not only for friends and hopeful daters, but artists and musicians plying their wares as well. Myspace has since spectacularly faded away, and for the last several years was only useful for musicians with a core demographic of tween listeners. But last year Specific Media, an advertising network based in Orange County, California bought Myspace for a paltry $35 million, a sure steal of a company that once was worth upwards of $65 billion. And when music and film superstar Justin Timberlake announced he had purchased an ownership stake in the company, a real curiosity began to swarm around the site. On Thursday the first questions were answered, as Timberlake unveiled the first look at a redesigned Myspace, which he oversaw as a leading creative force.

If you remember anything about Myspace, you probably remember how unattractive it was. Pages were clogged with banner ads, and those die-hards who continued to use the site found that their postings landed in the equivalent of an online ghost town. Under Timberlake’s guidance the development team completely scrapped the old site and redesigned it from the ground up. That’s an important distinction, as the new ownership recognize it’s going to take a huge amount of work to turn public opinion about Myspace around. And according to Tim Vanderhook, the CEO of Specific Media, that’s exactly what they plan to do. He acknowledged the great skepticism they will face, and declared that their first mission is to show the online community exactly why they should revisit Myspace.

Based on the unveiled site and the core constituency Myspace was able to hold on to, this new mission will be continuing to help new artists connect with and win over fans. Once Myspace began losing users in droves to Facebook, this was really the only dynamic that still worked. In fact, a survey of users completed last year found that more than 50% of those left on Facebook were hoping to be ‘discovered’. And with Timberlake’s help, this is exactly what Myspace will be about.

The site will give users free music from independent artists, small record labels and the majors alike. Users will create profiles that help them discover music they will enjoy, and artists’ profiles will be designed to help them aggregate fans. And then fans and artists can personally interact, either through private messages or through a Myspace “Connect”, which is basically the same as a “Like” or “Follow” on the other social networks. According to Timberlake, the ease of interaction will empower artists to a sustainable future, and a closer relationship with their fans.

News from the test run of the website was generally positive. The magazine-style layout was clean and smooth, and the images were impeccable. The navigation bar has a music player built-in, and you can continue to listen to songs even as you browse the site. Upgraded browsing functions such as “Discover” will help you find specific types of music or music news, utilizing an algorithm based on your connections and browsing habits and a curated list of suggestions from the staff. There will be no ads whatsoever once the beta launch is complete, although Timberlake did leave the door open for advertisers to come on board. However, those ads will have to be seamlessly integrated in the site, meaning brands will have their work cut out for them if MySpace again becomes a player in the social media game.

Existing-home sales and builder confidence rise | Mt Kisco NY Real Estate

The housing market recovery showed signs it is continuing to strengthen as sales of existing homes increased 2.1% in October from the previous month and a measure of home-builder confidence jumped in November to its highest level since 2006.

Sales of existing homes rose to a seasonally adjusted annual rate of 4.79 million last month, up from a downwardly revised 4.69 million rate in September, that National Assn. of Realtors reported Monday. Sales were up 10.9% in October from a year earlier.

Stronger demand helped push up the median home price nationwide to $178,600 in October, an increase of 11.1% from a year earlier, the group said. It was the eighth-straight month to show a year-over-year increase, the first time that’s happened since 2005-2006.

Fewer houses on the market also helped drive price increases. There were 2.14 million existing homes for sale in October, down 1.4% from September. That translates to a 5.4-month supply at the current sales rate, the lowest level since February 2006.

Sales by distressed homeowners still accounted for a large chunk of activity. Foreclosures and short sales made up 24% of October’s sales. That was the same level as in September, but down from 28% a year earlier.

Superstorm Sandy had some negative impact on sales, the group said.

The Northeast, which was hit hard by the storm, was the only region to show a decrease in sales in October from the previous month. Sales were down 1.7% there, while they increased 1.8% in the Midwest, 2.1% in the South and 4.4% in the West.

“Home sales continue to trend up and most October transactions were completed by the time the storm hit, but the growing demand with limited inventory is pressuring home prices in much of the country,” said Lawrence Yun, chief economist at the Realtors group.

He expected more of an impact in the Northeast in coming months.

The improving housing market led to a boost in builder confidence, according to a measure released Monday.

The National Assn. of Home Builders/Wells Fargo Housing Market Index rose five points in November to 46 from the previous month. It was the seventh straight monthly increase, lifting the index to its highest level since May 2006, before the crash of the subprime housing market.

The index remained below 50, indicating that builders who view sales conditions as poor still outnumber those who view them as good. But the index is up sharply from its 19 reading a year ago, the home builders group said.

“Builders are reporting increasing demand for new homes as inventories of foreclosed and distressed properties begin to shrink in markets across the country,” said Barry Rutenberg, a home builder from Gainesville, Fla., and chairman of the builders’ group.

“In view of the tightening supply and other improving conditions, many potential buyers who were on the fence are now motivated to move forward with a purchase in order to take advantage of today’s favorable prices and interest rates,” he said.

Troubleshoot home repairs and save | Mount Kisco NY Real Estate

Book cover image courtesy of <a href=

Book Review
By the time you see this, I pray that Hurricane Sandy will have wound herself down, giving our East Coast friends and neighbors a moment’s rest before they begin putting their homes and towns back together again. There were many stories of heroism and rescue to come out of this disaster, but one that touched me personally probably failed to make many front pages.

Brooklyn, N.Y., writer Deanna Zandt realized early on in the storm that the wind had blown her home’s fire hatch wide open. In her own words:

“I went to the back of the house, slowly, and noticed light and a breeze coming through the cracks of the doors of my back closet. Opened the doors to find that the lid to the fire escape roof hatch had blown off. Here’s the problem with this whole lid-blowing-off thing: it’s not just the rain. An open window/door/whatever during a hurricane creates a pressurized situation that allows very little wind force to lift a roof right off of the house. Only thing we could do was take turns holding on. Holding on to our roof.”

Zandt and her landlords spent the next six hours — six hours! — taking turns holding their roof down, with a rope; she chronicles her household’s extraordinarily brave, smart and ultimately successful efforts in a comedic/terrifying blog post, here.

MacGyver wouldn’t be proud: He’d be in awe. Zandt detected the issue and was able to heroically avoid true disaster only because she and the others in her household (and some family members from afar) realized it presented a much graver danger, if not dealt with, than it would appear on the surface. They understood how a home works, and that positioned her to hold onto her roof. Literally.

When it’s time to study up on real estate, often in anticipation of buying a home, we tend to focus on the transactional and financial aspects of the experience. We read books and blogs on homebuying; we download lists of interview questions to ask agents; and we fixate on what to offer and when to lock our interest rates. We tend to leave the understanding of the literal nuts and bolts of our properties themselves to the inspectors, investing blind trust in them mostly because in this day and age where we focus on digital information and content, it’s much, much harder to wrap our heads around the physics, engineering, mechanics and myriad moving pieces of what is still legally called “real property.”

But this knowledge is essential — and it doesn’t have to be painful to acquire. I can’t tell you the number of times, as the owner of a home in pretty great condition, I have had to call on my relatively rudimentary knowledge of building basics, acquired through years of selling real estate, reading inspection reports and compacting myself into crawl spaces that my own clients, the owners-to-be, have never been in, alongside the inspectors.

If you are planning to buy or build a single-family home, or you already own one, listen up. I’m about to make a bold statement. You should own this week’s book: “How Your House Works: A Visual Guide to Understanding and Maintaining Your Home,” by Charlie Wing.

“How Your House Works” is precisely what it says it is: a beautifully illustrated, diagram-packed, no-frills guide to every component and system of your home complete with super-short, plain English mini-tutorials that explain each visual.

Don’t be intimidated by the idea of diagrams: Wing, a national home improvement and repair authority, strips back each one to no more than a handful of the most important elements you absolutely need to know to understand the basic function of whatever home system is being covered, from framing to faucets — no more, and no less.

“How Your House Works” is written on two foundational (pardon the pun) assumptions: (a) that most repairs your home will ever need are very, very simple; and (b) that understanding how to fix something requires that you understand how it will work. Wing is not seeking to inspire us each to channel our inner Bob Vila; rather, he’s trying to help us avoid stories like his friend’s, who had to pay a $150 site visit fee for the plumber to pluck a pistachio shell out of the dishwasher, instantly stopping the noise it was making.

Having even a basic understanding of how your home works empowers you to save potentially thousands of dollars during your time in the property on unnecessary repair visits and calls, positions you to speak knowledgeably about what needs to happen with contractors when you do truly need them, and minimizes downtime from supposedly “broken” appliances and systems that might not really require much more than a tightened screw, a replaced bolt or a new washer.

And “How Your House Works” does this, elegantly and manageably, for 10 categories of home elements: pluming, electrical, heating, cooling, air quality, appliances, windows and doors, foundation and frame, outdoors (think: lawnmowers, chainsaws, sprinklers and septic), and a more aspirational section on sustainable home elements, like timed thermostats and solar heating.

So, get this book. If you’re buying a home in an area where many sellers have prelisting inspection reports available, it’s not at all premature to buy the book before you even find “the one”; and it’s certainly not overkill to flip through it before you attend your own home’s inspections or while you’re reading the reports. And homeowners, consider yourself on notice: The knowledge in this book can save you money, drama and in the most dire of circumstances, immeasurably more.