Zillow is adding a suite of free tools and productivity solutions to allow property managers and rental agents to quickly and easily create a custom website to brand themselves or their business at no cost.

Real estate search is transitioning to a more virtual experience with an estimated 90% of home shoppers — and renters — starting their search online.

“At Zillow we’re focused on giving rental professionals the tools they need to attract and collaborate with prospective tenants,” said David Vivero, vice president of Zillow Rentals.

The target users for the new suite of tools are rental professionals who do not own a website or are looking to improve their current website.

Users can choose a personalized domain, optimize their site for search engines, integrate rentals listing and engage surfers using Zillow.