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Armonk NY Homes asks if the Rise Of Online Video Will Break The Internet | Armonk NY real estate for sale
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Tag Archives: Armonk NY Homes for Sale
Armonk NY Homes for Sale Market News | Buying An Armonk NY House | RobReportBlog
RobReportBlog | Armonk Report Buying an Armonk NY Home Today
99 homes on the market
$1,425,000 median asking price
$12,995,000 highest asking price
$489,000 lowest asking price
4768 average square feet
$401 average asking price per foot
145 average dom
5 Tornado Ingredients that’ll Ensure Your Next Post Turns Viral | Armonk NY Homes
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Skype’s Rollercoaster History [INFOGRAPHIC] | Armonk NY Realtor Uses Skype
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Free Email Marketing Reviews (Screencasts) | Email Marketing by Armonk NY Realtor
You create email marketing campaigns with the hope that your subscribers take some type of action (open, click, convert, share, etc).
You hit send, then hold your breath.
You review the metrics. It seems to be working. But do you really know? Have you tested various creatives? Different segments? Subject lines? Have you tried moving the call-to-action around? Have you considered a preheader or what your email looks like with images off? How about Share With Your Network (SWYN) functionality?
Effective immediately, Blue Sky Factory will be providing free, 5-minute or less, reviews of your email marketing campaigns. Yes – free. I, DJ Waldow, will be taking submissions from email marketers everywhere, anytime. Beginning this Friday, I’ll be initiating a weekly series – posting the Email Review screencasts on this very blog, similar to the Trulia one.
Free Email Review: What Can I Expect?
Below is the 5-minute Email Review I did last week for Klout. This screencast provides a pretty good taste as to the format and content of the Email Review.
What’s really cool about this particular review is that the folks from Klout (Charles & Megan) saw it, loved it, and are redesigning their next email campaign to incorporate some of the suggestions.
Note: I’ve also posted past Email Reviews on a separate page. View them now.
FAQs
I’ve already received a few very good, fair questions about these Email Reviews, so I figured I’d list them here – as well as the answers.
Q: Do I need to be a Blue Sky Factory client in order to have my email reviewed?
A: Nope. I’m happy to review both clients as well as non-client emails.Q: If I’m not a client, will you try and pitch Blue Sky Factory to me?
A: Quite possibly. I’ll likely send a follow up email once the Email Review has been posted. If you are not interested in learning more about Blue Sky Factory, that’s totally fair. Just reply to my email indicating so.Q: Our team has reasons for why our email looks like it does. Who are you to tell us what should be changed?
A: I’m someone who has been living, breathing, and sometimes sleeping email marketing for nearly 6 years. I don’t claim to have all of the answers. My Email Review is simply a 5-minute-or-less take on a recent email. Take it for what it’s worth. Think about the suggestions. Test a few things. Report back.Q: If our team ends up changing a few things based on your Email Review, do you want us to tell you?
A: Yes! Please. If you’ve implemented a suggestion, I’d love to know about it’s impact. Was it positive? Negative? Did you get more opens, more clicks, more conversions, etc as a result?If you have other questions, do not hesitate to ask them in the comments below, or dropping an email to emailreview@blueskyfactory.com.
Are you ready to have your email reviewed?
Go to the Email Review page now.
DJ Waldow
Director of Community, Blue Sky FactoryAt Blue Sky Factory, we strongly believe that, if used properly, email marketing and social media go together like Batman & Robin. If effectively implemented, email marketing can power social media and social media can power email marketing.
Good news! We have an eBook that provides 16 tips to use email and social together.
What are you waiting for? Download the eBook now!
This entry was posted on Tuesday, May 10th, 2011 at 6:00 am and is filed under Email Review. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Financing a Vacation Home – Mortgages | Armonk NY Homes
Check out this website I found at nytimes.com
5 Ways Blogging Can Make You a Better Person | Armonk NY Homes
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Email A/B Split Test Experiment | Email Marketing Strategy | Armonk NY Homes
No amount of experimentation can ever prove me right; a single experiment can prove me wrong.
– Albert Einstein (1879-1955)If you’ve been following my Marketing Over Coffee (MoC) blog series, you know that we’ve been running a little experiment here at the Factory. My first blog post introduced the experiment, which involved testing two MoC email templates against each other. The first template was very text-heavy and light on design. The second, which Blue Sky Factory designed, involved more HTML design, followed industry best practices, and was more polished and professional looking.
My second blog post revealed these two creatives and compared them against each other. I explained how, by all email best practices, the second template was “better” than the first. I then went on to outline how the A/B split test would work.
Previously Used Template
New Template
Let The Testing Begin!
The A/B split test was launched on September 22nd to 40% of the MoC email list. 20% of their list received the old template, while the other 20% received the new template. Subject line, From Name, email content and date/time of send were all completely identical so that the only factor we were testing was the actual template design. We allowed the A/B test to run for a sufficient amount of time, then gathered the email metrics to determine the winning email that would be sent to the remaining 60% of the list.
After letting the A/B test run for two hours, the new template had a slight edge on the old template. The old template had received an open rate of 9.8% and a click-through rate of 0.9%. The new template, however, had received an open rate of 11.6% and a click-through rate of 2.3%. Satisfied with these results, we sent the “winning” new template to the remainder of the list.
We continued to follow the results of the A/B test into the next day, and then something interesting happened…
It Turned Into A TIE!
Seriously, the results were almost identical. The old template finished strong with a 25.7% open rate and a 4.2% click-through rate, whereas the new template received a 27.0% open rate and a 4.7% click-through rate. The new template’s results were still slightly higher, but it certainly did not blow the old template out of the water. In addition, the MoC team tracked downloads of an OPML file on their site. MoC found that unique clicks from each email to the OPML file were almost identical from the two templates, while there were more repeat clicks to the file from the old template than the new template.
What We Learned
What a colossal waste of time, you may be thinking. Not so! What we learned from this experiment was that industry best practices do not necessarily work for all audiences. To learn what works for your email recipients, you must Test, Test, Test! Not all audiences will respond to the same type of subject line, call-to-action, email design, landing page, etc. Test different types with your own email recipients, and use what works best for your email campaigns.
So What Now?!?
With these inconclusive results in mind, what does Marketing Over Coffee plan to do moving forward? After speaking with Chris Penn, one of the co-hosts of MoC, about the A/B test results, they plan on using a “hybrid” email template for future campaigns. They will use the design and look of the new template, and apply that to the “barebones simplicity” of the old template. This will help MoC to maintain the polished, professional look of the new template, while keeping the email template easy to use for the MoC team.
Intrigued by this experiment and want to conduct your own? Click here to read how to get started with your own A/B test. Ready to run a creative A/B test of your own? Check out our creative portfolio to see what our team can do, and contact us if you’re ready to start experimenting!
Joanna Lawson-Matthew
Account Manager, Blue Sky Factory
Armonk NY Real Estate Report | RobReportBlog | January 2011
Armonk NY real estate was UP 34% in 2010 compared to 2009. Very good news. The Armonk NY median price dropped 6.37% to $955,000. Sellers understand there is a lot of competition to sell and need to price accordingly.
2010 Armonk Sales Numbers
82 sold
3664 average square feet
$4,000,000 high price
$460,000 low price
$955,000 Median price
$337 average price per foot
215 average days on market
92.95% average sold to ask price
2009 Armonk Sales Numbers
61 sold
3906 average square feet
$5,100,000 high price
$425,000 low price
$1,020,000 Median price
$338 average price per foot
190 average days on market
91.56% average sold to ask price
5 Steps To An Armonk NY New Year’s Resolution | Armonk NY Real Estate
How to Make a New Years Resolution That Works
Do you remember the New Year resolutions you made last year?
If you’re like most people, you made New Year resolutions – but you probably didn’t stick with them all year long.
But New Year resolutions are a good thing – so what’s the secret to making and keeping your New Years resolutions?
1. Make Resolutions You Can Achieve
Most New Years resolutions can be achieved, but not all of them are realistic.
If you want to feel good about your resolutions, don’t set unrealistic goals. Saying “I resolve to lose 100 pounds this year” if you don’t know how you’re going to achieve your goal is a sure way to fail. Help yourself by only making New Years resolutions you can keep.
2. Make 2 or 3 Resolutions You Can Keep and 1 You’ll have To Stretch To Keep
By making realistic resolutions that you can keep, you’ll set yourself up to feel good about yourself when you achieve your resolutions.
And by making 1 New Years resolution that you’ll have to really work at to achieve, you’ll challenge yourself to be successful.
3. Write Down Your New Years Resolutions
Do you really want to make some changes in the New Year? Then you need to put at least a little thought into the changes you’d like to make.
Blurting out a few resolutions at a New Years party may be fun, but you probably won’t take them seriously. But if you take a few moments to think about some realistic changes you’d like to make – you’ll surprise yourself by being successful.
4. Put Your Written New Years Resolutions Someplace Where You Can Find Them
About a week after New Years, take out your list of resolutions and start planning how you’re going to achieve your goals.
Weight loss, making more money or travel, if your goals are achievable and you actually come up with a plan, your New Years resolutions will become a reality.
5. Celebrate Your Success
When you achieve one of your New Years resolutions, reward yourself and celebrate. Your friends will be amazed when you say “I just achieved one of my New Years resolutions.
New Years resolutions are a good thing. Improve yourself, make a positive change, do something you’ve always wanted to do. Make the New Year count – you’ll be glad you did.