Category Archives: South Salem

Are local housing markets recovering too quickly? | South Salem Homes

 

While housing bubble concerns are overblown, there are cities where the pace of recovery is perhaps too strong, given current market dynamics, CNBC reports.

The news publication is sounding the alarm on potential bubble territories:

“Nationwide, the housing market is not in a bubble. But there are probably some markets that are at risk for getting into bubble territory if they continue at the pace that they’re going,” said Daren Blomquist, vice president at RealtyTrac.

                    Source: CNBC

How Do Digital Marketers Engage On Twitter? | South Salem Real Estate

Social media has made it possible for us all to be digital marketers.How do digital marketers engage on Twitter

The reality is that if you are on Facebook, Twitter or Google+ you “are” a digital marketer whether you like it or not. You are publishing  and promoting a brand. It might be brand “you” or it maybe be a  business or organisation you represent.

If you publish you are a digital marketer.

Publishing is now marketing and the mind share that content marketing has  garnered reveals the power of social content and crowd sourced sharing.

Marketing also involves two key activities.

Publishing and promotion

Social media provides the means, the technology and the platforms to do  both.

Don’t underestimate Twitter’s brevity

Twitter’s role in the digital marketing pantheon was often seen as about  breaking news. Used correctly it can accelerate your brand message and content  to a global waiting audience that will pass it on. Don’t underestimate Twitter’s  marketing horsepower because of its 140 character brevity.

It can be a focused marketing platform that drives brand awareness and  content discovery. It is a low friction network that moves multi-media content  in real time….fast.

Some questions

So if you see yourself as a digital marketer then you may be asking some  questions. This will provide you with some ideas on the sources you may need to  be reading to keep up to date. It will also enable some insights into the  sources, apps and people that you may need to follow or check out.

  1. Which social networks are they on?
  2. What apps and platforms do they use to share on Twitter?
  3. What mobile apps do they use for sharing ?
  4. What types of content do they share?
  5. What are the mainstream media sources?
  6. What industry sources are they sharing?
  7. What are the social media media sources are they reading, viewing and  sharing?
  8. Who are the people most retweeted by digital marketers?
  9. Who are the people that are most mentioned?
  10. What are the brands most retweeted?

A recent report on  Leadtail looked at 143,856 tweets and 69,657 shared links to provide a  snapshot of how digital marketers engage on Twitter. It also provided  answers to those 10 questions.

How do digital marketers engage on Twitter?

Here are some insights into Twitter engagement as performed by digital  marketers. It reveals resources, tools and people that you may not have heard of  that you may want to add to your reading, viewing and watch list.

 

Read more at…

 

http://www.jeffbullas.com/2013/08/13/how-do-digital-marketers-engage-on-twitter/#lDMbWKAz2bVfL841.99

Will rates kill the building rebound? | South Salem Real Estate

McBride & Son had so many people waiting to buy houses in its new subdivision in south St. Louis County that it held a lottery last week to allocate the lots.

“We had 47 people give us checks,” McBride Chief Executive John Eilermann said. The lottery determined the order in which buyers could pick their home sites.

“I’ve been doing this 27 years, and that was the biggest demand I’ve ever seen,” said Eilermann of his new subdivision near Grant’s Farm.

Home building has been rising rapidly in St. Louis — although higher mortgage rates put the future in doubt.

From January through June, home construction permits were running 38 percent ahead of last year on the Missouri side of the area. Permits issued in June were up 66 percent from June 2012.

“The industry is healing. It’s getting better, and we’re putting more people back to work,” said Pat Sullivan, executive vice president of the Home Builders Association of St. Louis and Eastern Missouri.

The association counts the hours that carpenters work building houses in St. Louis. At the current rate, carpenters will work 2.1 million hours this year, up from 1.4 million last year.

But that’s still far below the 4.7 million of 2005, before the housing bust. And it’s below the 5.4 million record set in the late 1980s.

 

 

Will rates kill the building rebound? : Business.

1 in 3 buyers would bid above asking price | South Salem Real Estate

One in 3 buyers are willing to bid higher than a home’s asking price, according to a survey conducted by Trulia in partnership with Harris Interactive.

That was just one of several other findings of the survey that appear to show that homebuyers are feeling the squeeze of market conditions that are significantly altered from those of a year ago. At the same time, they capture improved sentiment towards the housing market.

Today’s tight home inventory appears to be pushing some buyers to use aggressive tactics to beat out competing buyers, the survey found. In addition to a third of buyers being willing to make above-market offers, 1 in 4 said that they would offer to pay a seller’s closing costs.

“Tight inventory means slim pickings for buyers. Even though inventory is starting to expand, and rising home prices should bring more for-sale homes onto the market, people who actually want to buy within the next year are feeling the pressure of competing buyers and limited inventory,” wrote Trulia Chief Economist Jed Kolko in blog post about the survey.

Also seemingly a symptom of today’s limited housing stock, homebuyers who plan to buy within the next year said that finding a home that they like is their biggest worry.

And highlighting two other defining characteristics of today’s market, consumers who said they might buy someday indicated that their two greatest fears were that mortgage rates and home prices would rise further.

– See more at: http://www.inman.com/2013/07/25/one-in-three-buyers-would-bid-above-asking-price/#sthash.rgSe8GhB.dpuf

 

 

1 in 3 buyers would bid above asking price | Inman News.

Bedford NY area sales highlights | Chappaqua sales up 80% – Bedford up 17% | RobReportBlog

 

 

Sales
Armonkup 7%
Chappaquaup 80%
Pound Ridgedown 25%
Bedford Cornerseven
Bedford Villageup 17%
Bedford Hillsup 9%
South Salemup 7%
Katonahup 2%
North Salemup 11%
Mt Kiscodown 12%

So far, it’s a lucky ’13 for rebounding home values | South Salem Real Estate

The first six months of 2013 brought a remarkably fast recovery to Sacramento’s real estate market.

Figures from DataQuick, a San Diego real estate information firm, show median single-familyhome prices jumping anywhere from 15 percent to 50 percent across much of the four-county Sacramento region.

“I don’t recall anyone predicting prices would rise this much” in so short a time, said DataQuick analyst Andrew LePage.

There were a few exceptions, mainly in the region’s most sought-after residential areas. The college town of Davis, the leafy neighborhoods near downtown Sacramento, and the upscale foothill communities of Granite Bay and El Dorado Hills held their value better in the crash, LePage said. Those areas saw more moderateprice increases during this year’s rebound, he noted.

“The spectacular appreciation tends to be in areas where prices got beaten down the most during the downturn,” LePage said.

Parts of south Sacramento, West Sacramento,Tahoe Park, North Sacramento, North Highlands and Arden Arcade were among the places that saw the biggest leap in prices, with appreciation of about 50 percent over the same period of 2012, according to DataQuick.

The median price is the point at which half of homes sell for more and half sell for less.

Most of the rise in median home prices has been driven by an increase in values, as more buyers compete for a relatively small number of homes for sale, LePage said.

Investors paying cash and snapping up cut-priced homes for rentals spurred the upward price pressure, he said. The realization that the market had hit bottom and turned upward also unleashed a wave of pent-up demand from mid-level and high-end buyers, he added.

Combined with a record-low inventory of homes for sale and record low mortgage rates, it pushed prices skyward.

“In six months people went from thinking prices might fall to thinking they would go up,” LePage said.

Another big factor was a sharp drop in the number of foreclosed homes on the market. There was a huge decrease in foreclosure resales in the first six months of this year compared with the first six months of last year, LePage said.

In Sacramento County, for example, the number of homes on the market that were foreclosures dropped from 41 percent in the first half of 2012 to 16 percent in the first half of this year. El Dorado, Placer and Yolo counties also saw the percentage of foreclosures on the market drop by more than half.

Whether such huge price gains can continue is another question. Rising mortgage rates and rising prices could moderate demand, LePage said.

“It’s easy to imagine a temporary pause where people have to think more carefully because (those factors) are affecting affordability,” he said.

 

Read more here: http://www.sacbee.com/2013/08/04/5620257/so-far-its-a-lucky-13-for-rebounding.html#storylink=cpy

 

 

So far, it’s a lucky ’13 for rebounding home values – Real Estate – The Sacramento Bee.

What To Expect From Housing In The Second Half Of 2013

The U.S. housing recovery continues to make gains. New home sales have surged 38% since last year, hitting a five-year high in June, according to the newest figures from the Commerce Department. And despite a monthly drop in activity, sales of previously owned homes remain 15% higher than last year as well, according to the National Association of Realtors.

 

If housing in the first six months of 2013 could be summed up in one sentence, it would go something like this: Inventory is painfully tight, sales activity is surging and home prices have jumping.

 

Now real estate experts are sounding off on the trends that will help shape the sector in the second half of 2013. Here’s what you need to know.

 

We Are Not Re-inflating A Bubble

 

Home prices have clocked double-digit price appreciation this year. Prices across the 20 major U.S. metro markets were 12% higher in April than they were a year before, according to the S&P/Case-Shiller Home Price Index. Other indexes have registered similarly dramatic gains. The last time prices appreciated by double digits were during the last housing bubble, motivating to question whether a new bubble is beginning to inflate.

 

It isn’t.  The current pace of growth, while certainly unsustainable for long term market health, is nothing to worry about just yet. “Prices are now rising as fast as they were during the bubble years, but they are still low relative to the levels where they were back then,” explains Jed Kolko, chief economist of Trulia TRLA -0.65%, a San Francisco, Calif.-based real estate site.

 

He says prices are actually undervalued across most of the country, lower not just than their bubble-era peaks but also lower than their historical norms when adjusted for inflation.

 

“You can sort of think of it as we overshot on the way down and this is sort of a correction back to something more normal,” adds Mark Fleming, chief economist of CoreLogic, an Irvine, Calif.-based real estate data firm.

 

 

What To Expect From Housing In The Second Half Of 2013 – Forbes.

4 Ways Marketers Can Use Facebook Hashtags | South Salem Real Estate

Have you started using Facebook hashtags for your business?

Are you wondering how to best use a Facebook hashtag?

In this article, I’ll reveal four important benefits of using hashtags on Facebook.

I’ll also explore important considerations when putting together your hashtag strategy.

Why Facebook Hashtags?

As you’ve undoubtedly seen, hashtags are now clickable and useable on Facebook.

Using a hashtag # (or pound symbol) in front of a word or phrase turns the word into a clickable link.

When you click on the link, you’ll see a feed of public posts (or posts that are visible to you due to a friend relationship on Facebook) that include that hashtag.

Here’s how you can use Facebook hashtags:

#1: Expand Your Reach

As hashtags gain momentum on Facebook (they’ve been in use on other platforms such as TwitterInstagramPinterest and Google+), they’ll help you expand your reach to people who are looking at posts in your topic.

Hashtags have been a great way to help people interested in niche topics find each other and find the conversation.

walking dead hashtag

The #WalkingDead hashtag connects people interested in this show.

By including a hashtag in your post, you can possibly get in front of people who may not have seen your post otherwise.  But you’ll have to monitor this in yourFacebook Insights.  Make sure you watch your Reach and Engagement Numbersto see if your hashtags are making a difference in your posts.

reach column

Click the Reach column in your Facebook insights to see which posts are getting the highest reach.

#2: Amplify Your Brand

Branding your Facebook Page with your own special hashtag can help an idea or new product catch on.  By branding all your posts about a new product, you can break this information out into a separate stream of information and give people an easy way to share information about that product or idea.

Think carefully about what types of things others would also be interested in sharing.  If the posts are too promotional and not valuable, you may have a hard time getting people to share them with their friends.

 

 

4 Ways Marketers Can Use Facebook Hashtags | Social Media Examiner.

Hot Real Estate Market Causes Unexpected Glitch For Buyers, Sellers | South Salem Real Estate

The real estate market in the Boston area has been crazy lately and that’s adding up to trouble for both buyers and sellers.

Demand is way up and inventory is way down. That means buyers are all chomping at the bit to bid on the few houses that are on the market. “I’ve had clients this spring who have offered on properties without even seeing them,” explained realtor Kerrianne Ciccone.

In the most popular neighborhoods, sellers are routinely getting multiple offers above the asking price. While that may sound like great news for Ciccone’s clients like Neil Maniar, it can create some problems. “You never quite know what you are going to get into when you sell your house,” Maniar said.

One of the biggest unknowns in the current market is the appraisal. If a bidding war pushes the price above asking, the appraisal may come in too low.

 

 

Hot Real Estate Market Causes Unexpected Glitch For Buyers, Sellers « CBS Boston.

4 sexy trends to add fun and inspire visitors to your real estate website | South Salem NY Homes

Sometimes it’s just too easy to let your website presence slack off a little. Especially with today’s fast-moving market. There are many mixed messages about what you should have on your website; content; videos; or even if you should HAVE a website. Blogging falls off; we don’t add our listing photos or videos; and there it sits. Yawn.

But, there are some exciting new trends happening, and, truth be told, agents are business owners who need to market their services online. It’s the billboard, the storefront, the treasure trove of your expertise and personality. It could be time to find ways to inspire your website visitors in NEW ways, with new content, and shift the perspective of the old website. Engaging your visitors in new ways can increase traffic, inspire them to take action, and give them a little fun at the same time. Below are some colorful finds with fresh ideas that turn old websites into new, sexy, trendy places to find a home.

1. Check out the newest website trends: FUN! Color! Action!

DCLifestyles.jpg

DC Lifestyles by Real Living at Home

Some of the newer WordPress or Tumblr themes (or custom-developed ones) have fun new layouts. For the most part, they take the “categories” of your website and turn them into visual destinations, rather than the old drop-down menus in navigation menus. Add in some fun graphics or photography, and suddenly you have eye-catching calls to action that are discoverable rather than just “Communities.” Check out DC Lifestyles’ new home page. As a site visitor, my eye draws me in to all the things I can search; I want to stay and play, and see what’s under all the fun “windows.”

2. Bring in your reviews from other sources.

Real Estate Reviews.jpg

GlendaleandBeyond.com

Reviews on sites like Google, Realtor.com, Zillow, Trulia and Yelp are yours and yours to keep. Display them proudly on your website. Kendyl Young of GlendaleandBeyond.com has integrated her reviews with a WordPress plug-in, and then LINKS BACK to the original review on the associated site. This is a great way to add some extra SEO juice to your site as well. Alternatively, using your own user-generated reviews through a service like RealSatisfied, you can bring in widgets, plug-ins, and other tools to display your great service. Make your visitors search easier by giving them exactly what they want: information about you.

– See more at: http://www.inman.com/next/4-sexy-trends-to-add-fun-and-inspire-visitors-on-your-real-estate-website/#sthash.UxHJVeH5.dpuf

 

4 sexy trends to add fun and inspire visitors to your real estate website | Inman News.