Sometimes it’s just too easy to let your website presence slack off a little. Especially with today’s fast-moving market. There are many mixed messages about what you should have on your website; content; videos; or even if you should HAVE a website. Blogging falls off; we don’t add our listing photos or videos; and there it sits. Yawn.
But, there are some exciting new trends happening, and, truth be told, agents are business owners who need to market their services online. It’s the billboard, the storefront, the treasure trove of your expertise and personality. It could be time to find ways to inspire your website visitors in NEW ways, with new content, and shift the perspective of the old website. Engaging your visitors in new ways can increase traffic, inspire them to take action, and give them a little fun at the same time. Below are some colorful finds with fresh ideas that turn old websites into new, sexy, trendy places to find a home.
1. Check out the newest website trends: FUN! Color! Action!
DC Lifestyles by Real Living at Home
Some of the newer WordPress or Tumblr themes (or custom-developed ones) have fun new layouts. For the most part, they take the “categories” of your website and turn them into visual destinations, rather than the old drop-down menus in navigation menus. Add in some fun graphics or photography, and suddenly you have eye-catching calls to action that are discoverable rather than just “Communities.” Check out DC Lifestyles’ new home page. As a site visitor, my eye draws me in to all the things I can search; I want to stay and play, and see what’s under all the fun “windows.”
2. Bring in your reviews from other sources.
Reviews on sites like Google, Realtor.com, Zillow, Trulia and Yelp are yours and yours to keep. Display them proudly on your website. Kendyl Young of GlendaleandBeyond.com has integrated her reviews with a WordPress plug-in, and then LINKS BACK to the original review on the associated site. This is a great way to add some extra SEO juice to your site as well. Alternatively, using your own user-generated reviews through a service like RealSatisfied, you can bring in widgets, plug-ins, and other tools to display your great service. Make your visitors search easier by giving them exactly what they want: information about you.
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4 sexy trends to add fun and inspire visitors to your real estate website | Inman News.