Category Archives: Pound Ridge

Quick Tip: 7 Great Sources to Curate Real Estate Content | South Salem NY Real Estate

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These days, curating content is the name of the game – especially as you plan your 2013 social media strategy. As a real estate agent, broker or marketing professional you need to be on the lookout for some of the best content that you can share to increase engagement. Here are 7 of my favorite sources for great content.

1. Apps, apps and more apps. There are tons of fantastic apps out there for content and news but my favorites include: Zite, Flipboard, Google Currents and Pulse News. Most of these channels won’t let you post directly to a Facebook business page from the app, so you can send interesting articles to Evernote or InstaPaper and then post or schedule them as needed later.

2. Google alerts. Set up searches of neighborhood and community news to go right to your inbox once a day or more. This is one of my favorite sources of content because it comes right to my email. You can even filter to receive just video or blog content depending on what you are looking for.

3. AllTop. Former Apple chief evangelist Guy Kawasaki set up AllTop a few years back. This site has different channels with links to some of the best content on the web. Search for “real estate” or “home improvement” and you will see a wealth of content.

4. Quora. The Quora forum is a great site to see what interesting conversations are happening and get questions answered by the community. Often times, this can be an interesting and unique source of content.

5. Flickr and Instagram. Photos are all the rage and are some of the best type of content to post onto social networks. Search both sites for photos relevant to your city and/or community. You will be amazed at some of the incredible images found. Make sure when posting to Facebook you credit the source of these images. Also, Flickr has set up copywrite blocks, so if you try to Pin a copywrited photo, it won’t let you do it!

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6. Google News. Google News is a great way to source content from thousands of news outlets. All sources on Google News are manually vetted by Google, so you are ensured to receive content from a reputable source.

7. Sulia. With 10M users under its belt this year, Sulia is a new subject-based social network. For curating content, it’s a fantastic source – check out the real estate channel.

I know there are many more great sources to curate content. Which ones are your favorite? Leave me a comment below!

 

 

via next.inman.com

Treasury foreclosure prevention info-push begins final phase | Mount Kisco NY Real Estate

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Wednesday morning the Treasury Department, U.S. Department of Housing and Urban Development and Ad Council will launch the final phase of their Foreclosure Prevention Assistance public service advertising campaign.

The third phase of the PSA is in an effort to increase awareness of the resources and assistance for struggling homeowners through the Making Home Affordable Program, which is now extended through December 2013.

“Research conducted by the Ad Council shows that many struggling homeowners delay conversations about their mortgage concerns because they feel confused about where to turn for help and whom to trust,” spokesperson Andrea Risotto of the Treasury and deputy press secretary George Gonzalez of HUD said in a post.

The “whom to trust” bit is the kicker and the Consumer Financial Protection Bureau provides a great example of what to look out for.

Earlier today, the CFPB cautioned distressed homeowners to be weary of the use of government logos in campaigns because two mortgage loan modifications were allegedly ripping-off struggling homeowners using false advertising.

The CFPB forced Gordon Law Firm and the National Legal Help Center to halt all operations after investigating the two entities for allegedly scamming borrowers.

The protection bureau said the two parties took in more than $10 million by falsely promising homeowners they had the ability to prevent foreclosures and renegotiate troubled mortgages for borrowers.

Here’s an example of a real ad.

Going forward there are various signs to spot a scam. Be suspicious if an ad or someone suggests paying high fees upfront to receive services, promises of a loan modification and making payments to someone other than your servicer or lender.

However, distressed homeowners can rest assure that the final installment of the PSA campaign is the real deal and the unveiling tomorrow is being done so in struggling homeowners’ best interest.

Don’t believe me? Check it out for yourself tomorrow morning.

via housingwire.com