Category Archives: North Salem

Social Media Marketing Has a Major Influence on Moms’ Buying | Pound Ridge Realtor

Want to market to socially-savvy moms? 92% of them buy products based on social media recommendations.

moms and social media Social Media Marketing Has a Major Influence on Moms’ BuyingData from a new study by Child’s Play Communications, specialists in connecting companies with moms, shows that moms are increasingly using social networks to research products. Presented at the Marketing to Moms Conference in Chicago,“How Moms are Using Social Media Right Now — and How You Can Make the Most of It”, also found that Facebook and blogs have the largest impact on their purchasing decisions.

1200 moms who are active on social media sites were asked these questions:

  1. What social media platforms do you currently favor?
  2. How has that changed?
  3. Why?
  4. What social media platforms impact your purchase decisions?
  5. What products do you buy as a result of social media recommendations?

Takeaways:

  • Facebook, Twitter, and blogs are the three most popular social media platforms among social moms.
  • 63% of moms tried Pinterest for the first time this year.
  • 28% would like to try Instagram.
  • Moms are early adopters of social media: Polyvore and Olioboard are among the new services they’re using.
  • 64% of moms are spending more time on Facebook than in the past.
  • 33% of them use Twitter less.
  • 92% of moms buy products as a result of a social media recommendation.
  • 80% say that blogs influence their purchasing decisions more than any other social media sites.
  • Toys are the

Troubleshoot home repairs and save | Mount Kisco NY Real Estate

Book cover image courtesy of <a href=

Book Review
By the time you see this, I pray that Hurricane Sandy will have wound herself down, giving our East Coast friends and neighbors a moment’s rest before they begin putting their homes and towns back together again. There were many stories of heroism and rescue to come out of this disaster, but one that touched me personally probably failed to make many front pages.

Brooklyn, N.Y., writer Deanna Zandt realized early on in the storm that the wind had blown her home’s fire hatch wide open. In her own words:

“I went to the back of the house, slowly, and noticed light and a breeze coming through the cracks of the doors of my back closet. Opened the doors to find that the lid to the fire escape roof hatch had blown off. Here’s the problem with this whole lid-blowing-off thing: it’s not just the rain. An open window/door/whatever during a hurricane creates a pressurized situation that allows very little wind force to lift a roof right off of the house. Only thing we could do was take turns holding on. Holding on to our roof.”

Zandt and her landlords spent the next six hours — six hours! — taking turns holding their roof down, with a rope; she chronicles her household’s extraordinarily brave, smart and ultimately successful efforts in a comedic/terrifying blog post, here.

MacGyver wouldn’t be proud: He’d be in awe. Zandt detected the issue and was able to heroically avoid true disaster only because she and the others in her household (and some family members from afar) realized it presented a much graver danger, if not dealt with, than it would appear on the surface. They understood how a home works, and that positioned her to hold onto her roof. Literally.

When it’s time to study up on real estate, often in anticipation of buying a home, we tend to focus on the transactional and financial aspects of the experience. We read books and blogs on homebuying; we download lists of interview questions to ask agents; and we fixate on what to offer and when to lock our interest rates. We tend to leave the understanding of the literal nuts and bolts of our properties themselves to the inspectors, investing blind trust in them mostly because in this day and age where we focus on digital information and content, it’s much, much harder to wrap our heads around the physics, engineering, mechanics and myriad moving pieces of what is still legally called “real property.”

But this knowledge is essential — and it doesn’t have to be painful to acquire. I can’t tell you the number of times, as the owner of a home in pretty great condition, I have had to call on my relatively rudimentary knowledge of building basics, acquired through years of selling real estate, reading inspection reports and compacting myself into crawl spaces that my own clients, the owners-to-be, have never been in, alongside the inspectors.

If you are planning to buy or build a single-family home, or you already own one, listen up. I’m about to make a bold statement. You should own this week’s book: “How Your House Works: A Visual Guide to Understanding and Maintaining Your Home,” by Charlie Wing.

“How Your House Works” is precisely what it says it is: a beautifully illustrated, diagram-packed, no-frills guide to every component and system of your home complete with super-short, plain English mini-tutorials that explain each visual.

Don’t be intimidated by the idea of diagrams: Wing, a national home improvement and repair authority, strips back each one to no more than a handful of the most important elements you absolutely need to know to understand the basic function of whatever home system is being covered, from framing to faucets — no more, and no less.

“How Your House Works” is written on two foundational (pardon the pun) assumptions: (a) that most repairs your home will ever need are very, very simple; and (b) that understanding how to fix something requires that you understand how it will work. Wing is not seeking to inspire us each to channel our inner Bob Vila; rather, he’s trying to help us avoid stories like his friend’s, who had to pay a $150 site visit fee for the plumber to pluck a pistachio shell out of the dishwasher, instantly stopping the noise it was making.

Having even a basic understanding of how your home works empowers you to save potentially thousands of dollars during your time in the property on unnecessary repair visits and calls, positions you to speak knowledgeably about what needs to happen with contractors when you do truly need them, and minimizes downtime from supposedly “broken” appliances and systems that might not really require much more than a tightened screw, a replaced bolt or a new washer.

And “How Your House Works” does this, elegantly and manageably, for 10 categories of home elements: pluming, electrical, heating, cooling, air quality, appliances, windows and doors, foundation and frame, outdoors (think: lawnmowers, chainsaws, sprinklers and septic), and a more aspirational section on sustainable home elements, like timed thermostats and solar heating.

So, get this book. If you’re buying a home in an area where many sellers have prelisting inspection reports available, it’s not at all premature to buy the book before you even find “the one”; and it’s certainly not overkill to flip through it before you attend your own home’s inspections or while you’re reading the reports. And homeowners, consider yourself on notice: The knowledge in this book can save you money, drama and in the most dire of circumstances, immeasurably more.

Regulators teaming up to build national mortgage database | North Salem NY Real Estate

Two federal agencies are teaming up to create a national mortgage database they say will help them track emerging mortgage and housing market trends and support policymaking and research.

The Federal Housing Finance Agency (FHFA), which regulates mortgage giants Fannie Mae and Freddie Mac, and the Consumer Financial Protection Bureau (CFPB) have signed an agreement outlining the terms of the database’s development, maintenance and funding. An early version of the database, which will aggregate data spanning the life of a mortgage loan, is expected to be complete in 2013.

“This partnership between FHFA and CFPB will create a unique resource that benefits the government and public as we seek to answer important questions about how the housing finance market is evolving and changing,” said Edward J. DeMarco, FHFA’s acting director, in a statement.

CFPB Director Richard Cordray said the database would be a valuable tool for regulators and researchers.

“In order to understand what is going on in the mortgage marketplace and develop appropriate consumer protections, we must have the best facts and data,” Cordray said in a statement.

At least two real estate industry players have set their sights on providing government agencies as well as lenders and secondary mortgage market investors with high-quality analytics products based on public records data and real-time multiple listing service data nationwide: National Association of Realtors subsidiary Realtors Property Resource (RPR) and data aggregator CoreLogic’s Partner InfoNet.

Both initiatives depend on the participation of individual MLSs, which number roughly 900 across the country. Despite some success in MLS adoption, RPR has not achieved the national coverage required by big banks and federal agencies who indicated interest in purchasing analytics from RPR, NAR CEO Dale Stinton told Inman News last week. The initiative has subsequently generated very little revenue and has cost NAR nearly $58 million to date.

“The disappointment is far less about the revenue shortfalls, and far more about the fact that this nationally scaled data could have and still can be a tremendous, reliable, real-time source of market information for the big banks and the federal agencies,” Stinton said.

“They tell us, in plain terms, that this information could considerably speed up the short-sale/foreclosure pipeline clog that has existed for several years and continues to be among the most frustrating aspects of our members’ daily business lives.”

Ben Graboske, CEO of CoreLogic MarketLinx, has declined to disclose how much revenue the company has generated from Partner InfoNet, but has said most of the initiative’s customers are lenders and government agencies.

“All of the big lenders and government agencies are very interested in this data. It’s hard to size the market … but the demand is absolutely there and the demand is absolutely growing,” he told Inman News.

Contract awarded to Experian

Regulators say they’re building their own database in order to track the relative health of mortgage markets and outcomes for consumers; provide insights on consumer decision-making; monitor the volume and performance of mortgage products and identify potential risks; view both first and second-lien mortgages for a given borrower; and understand the impact of consumers’ debt burdens.

The database will not contain personally identifiable information, they said. The database will track a loan from origination through servicing and include the borrower’s financial and credit profile, the mortgage product and terms, the property purchased or refinanced, and the ongoing payment history of the loan.

The agencies will match a nationwide sampling of credit bureau files on borrowers’ mortgages and payment histories with “informational files” from the Home Mortgage Disclosure Act (HMDA) database, property valuation models, and other data files, the agencies said. The data will track as far back as 1998.

On Sept. 27, the FHFA awarded Experian Information Solutions an $11.1 million contract to collect and compile consumer credit record files and merge them with other data sources to build the database.

Updated monthly, the database will fulfill an FHFA requirement under the Housing and Economic Recovery Act of 2008 (HERA) to conduct a monthly mortgage market survey, the agencies said.

They noted that, although the mortgage market is the single largest market for consumer finance, there is a lack of comprehensive data available on a complete, national scale.

“Multiple federal and state agencies, as well as private vendors, collect and maintain information, but there is no single database that contains all information in one place,” the agencies said.

“The creation of the National Mortgage Database will be the first step in a broader strategy to help streamline data for research and policy analysis and to ensure accurate, comprehensive information is more easily accessible for monitoring the market.”

October Prices Seen Rising to Six Percent Annually | Pound Ridge NY Real Estate

CoreLogic’s pending sales index indicates that October prices will rising by 5.7 percent on a year-over-year basis from October 2011 and falling by 0.5 percent on a month-over-month basis from September 2012 as sales exhibit a seasonal slowdown going into the winter.

Excluding distressed sales, October house prices are poised to rise even higher, to 6.3 percent year-over-year from October 2011 and by 0.2 percent month-over-month from September 2012. The CoreLogic Pending HPI is based on Multiple Listing Service (MLS) data that measure price changes for the most recent month.

Home prices nationwide, including distressed sales, increased on a year-over-year basis by 5 percent in September compared to September 2011, the biggest increase since July 2006 and the seventh consecutive increase in home prices nationally on a year-over-year basis, according to CoreLogic

On a month-over-month basis, including distressed sales, home prices fell by 0.3 percent in September compared to August*. The HPI analysis from CoreLogic shows that all but seven states are experiencing year-over-year price gains.

Excluding distressed sales, home prices nationwide also increased on a year-over-year basis by 5 percent in September compared to September 2011. On a month-over-month basis excluding distressed sales, home prices increased 0.5 percent in September compared to August , the seventh consecutive month-over-month increase. Distressed sales include short sales and real estate owned (REO) transactions.

“Home price improvement nationally continues to outpace our expectations, growing five percent year-over-year in September, the best showing since July 2006,” said Mark Fleming, chief economist for CoreLogic. “While prices on a month-over-month basis are declining, as expected in the housing off-season, most states are exhibiting price increases. Gains are particularly large in former housing bubble states and energy-industry concentrated states.”

“Home prices are responding to better market fundamentals, such as reduced inventories and improved buyer demand,” said Anand Nallathambi, president and CEO of CoreLogic. “So far this year, we’re seeing clear signs of stabilization and improvement that show promise for a gradual recovery in the residential housing market.”

Highlights:

  • Including distressed sales, the five states with the highest home price appreciation were: Arizona (+18.7 percent), Idaho (+13.1 percent), Nevada (+11.0 percent), Hawaii (+8.9 percent) and Utah (+8.7 percent).
  • Including distressed sales, the five states with the greatest home price depreciation were: Rhode Island (-3.5 percent), Illinois (-2.3 percent), New Jersey (-1.8 percent), Alabama (-1.3 percent) and Delaware (-0.5 percent).
  • Excluding distressed sales, the five states with the highest home price appreciation were: Arizona (+14.0 percent), Idaho (+10.5 percent), Nevada (+9.5 percent), Montana (+8.5 percent) and California (+8.4 percent).
  • Excluding distressed sales, this month only four states posted home price depreciation: Alabama (-3.1 percent), New Jersey (-1.6 percent), Delaware (-1.4 percent) and Rhode Island (-1.3 percent).
  • Including distressed transactions, the peak-to-current change in the national HPI (from April 2006 to September 2012) was -27.0 percent. Excluding distressed transactions, the peak-to-current change in the HPI for the same period was -20.4 percent.
  • The five states with the largest peak-to-current declines, including distressed transactions, are Nevada (-53.9 percent), Florida (-44.7 percent), Arizona (-41.7 percent), California (-37.2 percent) and Michigan (-35.0 percent).
  • Of the top 100 Core Based Statistical Areas (CBSAs) measured by population, 18 are showing year-over-year declines in September, nine fewer than in August.

*August data was revised. Revisions with public records data are standard, and to ensure accuracy, CoreLogic incorporates the newly released public data to provide updated results.

Lewisboro – Pound Ridge Real Estate Update | Assemblyman Castelli Reports

Dear Robert,The investigation is, in a sense, already underway.

As of yesterday, we have been advised that Con Ed expects full restoration of power on November 9th.

NYSEG has indicated they expect full restoration of power by November 7th.

Both of those, I am sure you would agree, are unacceptable.

I have been in contact with the management of both NYSEG and Con Ed, to express our displeasure at the inconvenience and danger this poses to our citizens.

Governor Cuomo has indicated as of yesterday that those restoration times may be shorter, but that will be on a town by town basis.  Gasoline has also run short, as a result the Coast Guard has opened the Port of New York again for deliveries and we expect that to take place hopefully sooner rather than later.

However it should be noted that those gasoline stations which do not operate on their own independent generators will not be able to pump gas until their regular power is restored.

This storm has had a catastrophic effect on the northeast and is many times worse than Hurricane Irene and the previous storms we experienced in the last several years.

Bottled water and dry ice will be available through each town and please contact your town police department to find out the times and locations for those distributions.

I have contacted the Governor’s office every day since this has happened in an attempt to get pressure put on Con Ed and NYSEG to expedite our road openings and power restoration.  As a result, our Governor has issued the sternest response and direction to both NYSEG and Con Ed indicating that their performance is unacceptable and falls short of any reasonable expectation for companies of this size.

He has further directed state interagency monitors and the Commissioners of the Public Service Commission to the headquarters of both facilities to personally oversee their performance and stands ready to employ the National Guard to take over for them if they are incapable of doing their own job.

Please understand that we as elected officials and your municipal officials are doing everything in our power to get these public utilities to do their job properly and while we understand that this is a catastrophic incident, their inability to deal with the problem is another example of their incapability of servicing the citizens of New York and will need to be dealt with in the very near future.

We apologize to you for this terrible inconvenience and please know that from the Governor’s office on down, everyone is outraged by the lack of service by both Con Ed and NYSEG, has expressed that outrage to them every day, in no uncertain terms and will continue to push them to do their job properly for the sake of our citizens.

Respectfully yours,

ROBERT J. CASTELLI
Member of Assembly

P.S. Although both my office and home are currently without power, we are currently able to check my email remotely from the Emergency Operations Centers in each town. As information becomes available, we will update this

The Real Estate Book updates marketing products website | Pound Ridge Real Estate

Real estate marketing platform The Real Estate Book has updated its online marketing tool, trebstore.com, to allow agents and brokers to target the brochures, postcards and flyers they create on the site to their contacts’ demographic characteristics and locations.

The three-year-old marketing hub, powered by communications company R.R. Donnelley and Sons Inc., allows users to access their listing photos and data from RealEstateBook.com, which has 1.5 million listings in the U.S., Canada and the Caribbean, and create marketing materials from them.

The service then charges users to have them printed and delivered or to download the digital file. Costs range from $0.61 per 6-by-9-inch mailed postcard to $2.05 per 11-by-17-inch mailed brochure. Users can download and print the pieces themselves at a subscription rate starting at $0.99 per download.

The service’s new targeting capabilities make it easy for real estate pros to maximize their marketing efforts, said Scott Dixon, CEO of NewPoint Media Group, parent company of The Real Estate Book.

Advertisers “can choose a specific area down to the subdivision level and then filter their list by household income, the amount of time the consumer has owned the home, for example,” Dixon said in a statement.

Sample design template on The Real Estate Book’s trebstore.com.

Trebstore.com also offers a broker product that allows brokers to create consistent branding for all of the pieces their agents send out using the site.

Last year, The Real Estate Book updated its website to make it mobile-optimized and released an iPhone app.