Category Archives: Mount Kisco

What Festivus Can Teach You About Social Media | Mt Kisco Realtor

HAPPY FESTIVUS!

In this post, I’ll explain how you can use the concept of Festivus to improve your social media in 2013. If you are unfamiliar with the story of Festivus take a gander at the video below.

Bellow are my comments on how social media pages and brands have disappointed me in the last year, the “Airing of the grievances” if you will.

– Syndicating Social Media Pages – You should never, ever sync your social media pages. If you are repeating your messages, why should your fans follow you on more than one platforms?

– Keep it short and sweet – Stop posting long paragraphs on your Facebook Page. It’s rare that someone will want to read that. Try posting less than 100 characters or just an image, and measure the differences in engagement.

– Strategize – Use Facebook Insights to see which of your posts is popular and keep doing that. Let your fans dictate your postinsg

– Over Posting – Facebook’s EdgeRank Algorithm dictates how many of your fans see your posts. Not every fan will see your posts, so this encourages page admins to post and post in an effort for more fans to see their posting. The average life span of a post is 3 hours. Try only posting every 3 hours to give your post the attention it desvered.

– Under Posting – It’s important to find the right balance in posting because EdgeRank works in that Facebook will show your fans your posts when they engage with you and less often when they don’t engage with you.

– What social media is for Your Social Media Strategy is an extension of your brand. It is meant to give insite that your fans wouldn’t get normally. The added insite will build trust and recognition, which will lead to new customers via your current ones.

What social media isn’t for – Social media cannot directly be associated with getting new customers and making money. If you take the time to think critically about what you are posting, you’ll see many returns of the day from your fans and their friends. Your fans who love you will help you acquire new fans.

– Social Media and Your Website – I have seen archaic sites that don’t have any social media links.  Take the time/money and invest in this functionality. You’ll see a great return on this investment. Once you do integrate social, make sure you are consistent, or else your new functionality will be pointless.

– Brands are not caught up – A sub strategy of social media is to connect business to business instead of business to consumer. As a page admin, it’s frustrating when a business doesn’t have a social media strategy and hasn’t posted in 4 months. It’s likely that they won’t engage with you if they post so sporadically.

I hope my grievances are addressed in 2013 and brands start to hire brand managers who know how to help them. There is a lot of pressure put on social media as it can be really beneficial, but if used incorrectly or not to it’s full potential, it’ll do more harm then good.

Do you have any social media grievances in 2012? Let us know in the comments.

***If you Google “Festivus”, you’ll see a surprise.

Biggest technology flops of 2012 | Katonah Realtor

Blackberry 10 / Photo: Aman Firdaus - FlickrBlackberry 10 / Photo: Aman Firdaus – Flickr

They can’t all be winners.
This is especially true when it comes to technology and gadgets.

Consumers can be a fickle bunch and even the best minds come up with the occasional loser.

Although 2012 wasn’t a huge year for gadget flops, those that flopped did so in magnificent fashion.

Facebook’s poor IPO showing was daily news. (As for IPOs, Zynga didn’t do much better.) But Facebook’s Reach Generator flopped as well. A product that would have filled your news feed with more ads, it was killed after six months.

On the marketing side of technology, we saw Oprah use Apple’s iPad to Tweet praise for the Microsoft Surface:

“Gotta say love that SURFACE! Have bought 12 already for Christmas gifts.

It would have been a hell of an endorsement if she didn’t post it “via Twitter for iPad.”

Here’s some more of 2012’s biggest tech flops.

1. BlackBerry 10
We used to call them “CrackBerrys.”

They were everywhere and people couldn’t put them down. Even President Barack Obama was seen obsessing over his Blackberry during his first campaign.
But those days are over.

The Blackberry 10 is one of the year’s biggest tech flops because it never released in 2012 as promised. This was supposed to be a comeback year for the Blackberry brand. The promise of a new line of Blackberry was exciting. Now that it’s nearing its newest release date — Jan. 30, 2013 — the Blackberry faithful are getting their hopes up again. But have the rest of us — and, more importantly, the development community — lost interest?

We’ll see when the Blackberry 10 allegedly releases next year, which should totally help them not capitalize on the 2012 Christmas shopping season.

AirtimeAirtime

2. Sean Parker’s AirTime
This turned out to be a whole lot of nothing.

Airtime was Sean Parker’s response to Chatroulette, a place to meet new people via text-chat, webcam and mic.

As a social video network, AirTime suffered from a stagnant user base despite its $33 million in funding and a somewhat infamous June opening press conference with stars such as Jim Carrey and Alicia Keys — not to mention the blessing of cool comics Jimmy Fallon and Julia Louis Dreyfus.

Parker later said the site was getting only 10,000 active users per day. Despite that anemic performance, he maintains the product will transform how we communicate.
Not yet.

PS VitaPS Vita

3. PlayStation Vita
This is a hard one for me because I truly want the Vita to succeed. It has a ton of cool things going for it: amazing graphics, excellent design and build quality, the promise of a robust online community, and cross-play with the PS3. Still, mine gathers dust.

It was well received at launch but it has yet to get the killer app it needs to become a “must have” platform. “Call of Duty: Black Ops: Declassified” for the Vita could have easily been that title. Instead, it was an absolute mess.

One or two blockbuster games could change this momentum, but I don’t see any on the immediate horizon.

As of now, the PlayStation Vita has become a chilling answer to the question about the viability of handheld gaming consoles in a world filled with game-capable smartphones.

Nokia LumiaNokia Lumia

4. Nokia Lumia 900
At the beginning of 2012 Nokia and Microsoft launched their first major phone together in the United States. This may be news to you because almost no one bought the Lumia 900.

More people probably have a Zune, which is dreadful news for Microsoft as they try to stop Apple from eating their lunch in the smartphone market.

That’s too bad, because it was actually a good phone — certainly the best Windows phone available when it launched. The unibody design was smart looking and it came with a beautiful 4.3-inch screen and 8-magapixel camera.

But no one cared.

3D HDTV3D HDTV

5. 3D televisions
The 3D HDTV was not introduced in 2012, but this is the year it became irrelevant. It was a hot product when seen at the 2010 Consumer Electronics Show. And it was easy to see why. Who wouldn’t want the “Avatar” experience in their living room?
The answer: Most of us.

Despite an estimated 3% adoption rate in American homes, the industry hasn’t given up on 3D HDTVs yet. You’ll still see them on the shelves of most major retailers. But the glasses can be bulky, awkward and (for some folks) can induce headaches. Picture quality varies greatly and their initial price points were too high for most. Expect to see less and less 3D content coming out while these TVs — which are completely capable of excellent 2D performance — decrease in price and profile.

Apple mapsApple maps

6. Apple Maps
The company Steve Jobs built may be a juggernaut, but even the mighty Apple makes mistakes. Apple Maps was such a fantastic disaster that CEO Tim Cook publicly apologized for it.

When Apple revamped its mapping software to replace Google’s maps in iOS 6, it looked good and early reviews were positive. Users, however, quickly discovered it was broken. The Internet buzzed with stories of Apple Maps suggesting routes that would intersect with a 747 at Dulles Airport or send a car careening off the Brooklyn Bridge.

Apparently the years it took Google to assemble and fine tune their product could not be replicated on the fly by Apple’s cleverness and hubris. Fancy new features such as 3D imagery and spoken turn-by-turn directions couldn’t save what was a product riddled with errors.

7 steps to protect condo funds from embezzlement | Mount Kisco Real Estate

DEAR BENNY: I have just been elected president of my 200-unit condominium association and have heard that some property managers throughout the country have embezzled association funds. How can we protect ourselves and our money? –Fred

DEAR FRED: First, most property managers are honest and hard-working. Unfortunately, as in every walk of life, there are bad apples, and one such apple casts a negative spell against all such managers.

I would immediately talk with your association attorney, your property manager and your insurance agent. Each will be able to provide you with information that will assist your association in securing its funds.

Here are some suggestions I have developed over the years, especially since I have represented two associations whose property managers stole their money.

  • Check out the property manager carefully. Perhaps you should even obtain credit reports on the firm (and the property manager who will be servicing your project); this will, of course, require the permission of the manager, but they should not object if they want your business.
  • Keep control of your funds. Generally speaking, there are two pools of moneys in community associations: operating accounts and reserve accounts.

Regarding the operating account, set a dollar figure above which the property manager will need the co-signature of at least one board member on all checks going out of that account. This will, of course, create a burden on both the property manager and the board member who has to sign checks. But, in my opinion, if you want to serve on the board, you should be willing to assume those responsibilities, which will protect the funds belonging to you as well as the unit owners who elected you.

Clearly, there are routine checks that have to be paid on a monthly basis — such as water bills, insurance, and trash collection. If you set a dollar limit based on your monthly needs, the property manager can write checks up to that amount without a second signature. But any checks over that limit must be co-signed by at least one board member. Your bank will give you signature cards and these signature requirements should be spelled out in those documents. Then, the bank will have to honor your request.

Regarding the reserve accounts, they should be in the name of the association only, and only board members should be authorized to sign checks (or transfer funds) from those accounts. If you visit website you will understand how the community associations do not transfer moneys often from reserve accounts; it should not be a hardship on anyone to require that only board members be authorized to have access to those funds.

  • Make sure the property management company has adequate insurance covering your association in the event of embezzlement, fraud or other activities that may cause your association a loss. The insurance industry will write “third-party-coverage” bond insurance, which will give you protection in the event of a loss. The amount of the policy will, of course, depend on the amount of the reserves you anticipate you will carry. Some associations have hundreds of thousands of dollars in reserve; clearly, third-party coverage in the amount of $50,000, for example, is woefully inadequate for those associations.
  • Ask if the management company has a fidelity bond in place to cover any loss created by its employees. If they do, your association must be named as an additional insured.
  • Make sure that you (and not the property manager) hire an accounting firm to give you a full audit or review each and every year. Your association should give a letter of engagement to the accountant, and the accountant should report back to you — and not the manager.
  • Make sure that your funds (operating and reserves) are in separate bank accounts in the name of the association. It is absolutely wrong for a property manager to co-mingle funds with other associations, or even with their own bank accounts.
  • Perhaps most importantly, insist that the property manager give you and your board members a monthly financial status report, which will include copies of the actual bank statements received by the management company. But, your president or treasurer should also receive a copy of the monthly (or quarterly) bank statement directly from the bank. In the past, those property managers who embezzled money were creating false bank statements on their computer. In one case, although the manager left the association with only $2,000, every month he created a bank statement showing more than $80,000.

I do not believe that property managers will object to the various suggestions I have made, and indeed may have more recommendations of their own.

Community association board members have the power to control as best they can the financial security of association funds, and steps should be implemented immediately while it is not too late.

DEAR BENNY: My husband and I were in Las Vegas and made a horrible mistake in sitting through a time-share presentation so that we could obtain half-price tickets to a show. The presentation was at an office on the Strip.

Unfortunately, I did not research the company before the presentation. The salesman gave only his first name and had no business card; that should have been a clue about the company.

Anyways, he started talking about the time shares at a Vegas hotel, which was running about $52,000 for a two-bedroom. Since we were not interested, the sales manager came out and said there was an issue with our tickets.

While waiting for the tickets, the sales manager starting talking to us about a resale/foreclosure unit at another Vegas hotel.

The cost for a two-bedroom was significantly less, even though it was considered biannual usage. The rest is history as to what happened that afternoon. Later that evening, we found the same two-bedroom unit for $7,000 cheaper and another on eBay for $1.

In addition, we researched the company and found hundreds of unhappy time-share owners. We also read that a class-action lawsuit was filed against the company in November 2011. We immediately sent a rescind letter, while we were still on vacation. We even called the salesman the next day and he told us that “they never cancel.” At that point, we knew we were scammed.

We just received a letter from the company in which they repeated that we are “not the owner/seller of the time-share interest but rather we are an authorized agent acting on behalf of the owner/seller with respect to the resale of the timeshare interest.” Therefore, we are unable to cancel the purchase agreement since the statutory right of rescission applies only to developer sales. Since the purchase is a resale by a nondeveloper owner, the buyer has no contractual or statutory means to cancel the agreement.

Our question to you is whether the company as an authorized agent on behalf of the owner/seller is obligated to tell the buyer that the sale is final and that you are unable to cancel the purchase agreement. While we were finalizing the paperwork, they made sure we initialed the floor plan for the unit. Never did they have us initial any document that we could not cancel the contract nor did they volunteer this information.

The majority of people who attend the time-share presentations are not familiar with real estate law and haven’t even purchased a resale/foreclosure. Does the buyer have any rights to cancel a contract? Is there even a cooling period? Are we stuck with the time share? Shouldn’t we receive some document that we are unable to cancel the purchase agreement? –Thomas

DEAR THOMAS: I have deleted the name of the time-share company that you dealt with, so as to avoid any back-and-forth responses with that company. But if you go to the Web and type in “time share scams” you will find a large number of websites.

I can’t provide legal advice, but suspect that the company carefully complied with existing laws. It has lawyers on retainer who will do their best to keep the company from doing something illegal. Some states provide rights of rescission; others do not. The sale may fall under the federal Interstate Land Sales Full Disclosure Act, which does give you the right to cancel after you sign a contract; but again, your attorney will have to provide you the specific answers to your specific transaction.

However, you got caught because you wanted something free — those Vegas tickets. Florida Attorney General Pam Bondi has posted a number of ways to protect oneself from time-share fraud, and a couple are as follows: (1) be wary of the hard sales pitch; and (2) be wary of too-good-to-be-true claims when it comes to resales.

My suggestion: Don’t make any payments. If you made the mistake of authorizing direct deductions from your banking account, stop that immediately. If you used a credit card to make a deposit, demand that your credit card company cancel the transaction. They will investigate and may be able to help you.

But the bottom line is: Please do not fall for those fast-talking salespersons who promise you the moon. I can assure you that you won’t even get a single star.