Category Archives: Mount Kisco

Real Estate Marketing Insider Lists 3 Traits of Great Blogs | Mt Kisco Realtor

The Real Estate Marketing Insider‘s Tobias Nergarden continued his weekly “Top 3” series with a list of three traits that help make an effective, high-traffic blog. The list was prompted by an analysis of twenty real estate blogs that are updated regularly.

One of the best methods for real estate sales marketing in an internet-driven market is to create an engaging, easy-to-read blog. Blogs are often neglected and dismissed by realtors as a waste of time and mental energy, but the statistics show otherwise. Small businesses that keep regularly-updated blogs receive 50 percent or more hits on their websites than businesses that don’t. And as Joe Heath of Reality Biz News pointed out this week, those hits can become real home sales and commissions in a hurry. This week, Heath published a list of 20 real estate blogs that are regularly updated and easy to read, as a model for realtors who want to start or improve their own blogs.

Heath’s list is a great starting point, but for realtors who want to take a blog from good to great and increase their traffic, REMI has put together a set of three traits that these highly effective blogs have in common:

  • Regularly updated. This is a no-brainer. People will only return to a website or a blog to see content they haven’t already seen. As REMI has said before, the content does not have to be linked to real estate all of the time.
  • Easy to Locate. This is a multi-part task involving a clear blog name comprising both the target market’s city and some variant on “home” or “real estate”. This can include a short, easily-remembered URL, and ideally, individual posts tagged and search-engine optimized, that can appear on simple searches for “real estate.”
  • A simple, attractive format. Most free blog hosts like WordPress or Tumblr have ready-made blog formats specifically designed so that they’re easy to read and have an attractive color scheme that doesn’t hurt the eyes. If it’s not broken, don’t fix it – choose a ready-made template and worry about making the content the centerpiece of the blog.
  • The Real Estate Marketing Insider publishes a “Top 3” feature that focuses on traits of successful, high-traffic real estate blogs. REMI recommends that blogs be updated regularly, be easy to find online, and have a presentation format that is simple and non-distracting.

    About the Real Estate Marketing Insider:
    The Real Estate Marketing Insider brings the real estate industry breaking news, insider information, and analysis. Based in La Jolla, Calif., the online journal caters to real estate professionals and clients alike.

    Mortgage delinquencies, foreclosures on the decline in U.S. | North Salem NY Real Estate

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    CLEVELAND — Seriously delinquent mortgages and foreclosures remain a much bigger problem in Greater Cleveland than in the rest of the nation, as new numbers from Mortgage Bankers Association in Washington D.C. show that one in 10 local homeowners was 90 days’ past due or in foreclosure in the fourth quarter.

    Cleveland’s rate of 9.5 percent is 40 percent higher than U.S. rate and the average for the top 25 metropolitan areas. Greater Cleveland is defined as the Cleveland-Elyria-Mentor region.

    Overall, the U.S. delinquency rate dropped to the lowest level since 2008, declining about 4 percent from the third quarter and about 22 percent from a year ago.

    “This is movement in the right direction,” Michael Fratantoni, vice president of research at MBA, said in a conference call.

    The numbers in Cleveland, however, remained flat from the third quarter. This could stem in part from the jobs picture.

    While the region’s unemployment rate of 6.7 percent is lower than the U.S. average of 7.8 percent, there is concern that the employment picture is skewed. Statewide, the labor force decreased by 8,000 in December, so the declining unemployment rate could reflect people who have dropped out of the work force and therefore don’t show up on state unemployment reports.

    Cleveland also jumped up two spots among the 25 largest metropolitan areas, with the fifth highest level of homeowners who were 90 days’ past due or in foreclosure. Ranking higher were Miami, Tampa, Nassau/Suffolk, N.Y. and Chicago.

    Cleveland’s rate of 90-day delinquency/in foreclosure was 9.5 percent. Miami’s was 20.7 percent. Chicago’s was 10.1 percent.

    The percentage who were 90 days’ delinquent remained unchanged for Cleveland, at 3.7 percent. The percentage in foreclosure was 5.8 percent, down slightly from 6 percent in the third quarter.

    Ohio, meanwhile, remains at No. 9 for the highest percentage of homes in foreclosure, at more than 4 percent. The rate is 12 percent in Florida and nearly 9 percent in New Jersey.

    The Mortgage Bankers’ data covers 42 million first mortgages, or 88 percent of all such loans nationwide.

    “We are seeing large improvements in mortgage performance nationally and in almost every state,” Jay Brinkmann, MBA’s chief economist and senior vice president of research, said in a statement.

    The 30-day delinquency rate and incidence of new foreclosures decreased to their lowest points since 2007. The total in foreclosure is at the lowest level since 2008.

    Brinkmann noted that the foreclosure start rate dropped by the largest amount in the nearly 50-year history of the MBA survey and is half of what it was at the peak in 2009. The percentage of loans in foreclosure also enjoyed a historic drop.

    This is only the second quarter that MBA has broken out numbers for Cleveland and the other larger metropolitan areas. So there are no long-term trends that can be backed up with numbers.

    Many homeowners have been able to catch up financially in part because mortgage interest rates have remained near historic lows. This week’s averages were 3.6 percent for a 30-year loan and 2.8 percent for a 15-year loan, according to Freddie Mac.

    Fratantoni said it’s encouraging that delinquencies normally jump up in the fourth quarter, because of the first winter heating bills of the season and the holidays, but they decreased this time around.

    Not surprisingly, the lowest overall delinquency rate (at least 30 days’ past due) is lowest among borrowers with the best credit ratings and fixed-rate loans. That delinquency rate of 4 percent is nearly half the U.S. average of 7.5 percent.

    However, the overall delinquency rate is worst, at 23 percent, among borrowers with adjustable-rate loans aimed at people with bad credit.

    Brinkmann noted delinquency rates for FHA loans are higher than for prime loans, but said the rates show improvement if you look at FHA loans originated in 2010 or later, when lending standards started tightening.

    Breaking lease over security issues | Mt Kisco Realtor

    Q: Our apartment was recently burglarized. The landlord hasn’t done anything to make my roommates and me feel safer, and we fear out apartment will be burglarized again. We would like to move out, but still have six months left on our lease. Do you have any suggestions?

    A: Your landlord is responsible for providing a functional apartment, which includes working doors and windows and any and all locks or safety devices as required by state and local codes. But your landlord is not the guarantor of your possessions, and you are responsible for acting reasonably and responsibly to protect your own property. The first goal should be to work with your landlord to minimize the chance that there will be any further criminal acts at your rental property.

    You may want to also contact your local law enforcement and ask them for any tips or suggestions that they might have to deter crime. You will need to make sure that you are committed to any suggestions such as timers on lights or keeping doors and windows closed and locked. But also be sure to pass along any information to your landlord that he would need to implement, such as changes to existing exterior lighting or landscaping or access to the property.

    It is always a good idea in multifamily residential properties to alert all tenants to the concerns and ask everyone to be alert.

    Houlihan Lawrence invests in ‘broadband bonding’ | Mt Kisco Real Estate

    Real estate agents depend heavily on telecom networks to communicate with clients and pursue leads. Any disruptions can bring business to a screeching halt.

    So it’s important that brokerages safeguard their Internet connectivity — especially in an era when many services rely on cloud-based technology.

    “Broadband bonding” is one network technology that may prove particularly useful in helping brokerages hedge against line disruptions.

    The technology digitally bonds DSL and cable lines to link together the telecom lines of company branch offices and headquarters.

    Branch offices often depend on their headquarters for access to telephone lines and cloud-based services, like customer management systems. So brokerages often pay for connectivity that is more reliable and efficient than consumer-grade Internet connections. 

    Broadband bonding does more to safeguard interoffice networks than other services, said Cahit Akin, CEO of broadband bonding provider Mushroom Networks. That’s because it uses multiple Internet connections to sustain a companywide network. Other services typically use just one, Akin said.