Category Archives: Lewisboro

How to Grow Your Business Network With Social Media | Katonah NY Realtor

Is your business or company struggling to find new customers?

Do you know how to build your business network on social media?

Before you can sell, you have to create a trusted relationship with your future customer.

In this article, you’ll discover four ways to use social media to find and establish relationships with new prospects and leads for your business.

#1: Join a Conversation on Twitter

Tweet chats are great for person-to-person networking on Twitter and they can act as one of the single best lead generation tools in social media.

You can consult a number of lists to quickly locate chats that are relevant to you. These lists include hashtags and other key information like date, time and the name of the host or owner of the chat.

A tweet chat example.

The best thing about tweet chats is that while almost everyone starts out a stranger, over time the participants begin to know one another and develop relationships that extend beyond the regularly scheduled chat.

During the chat, you’ll find people who ask questions you can answer. Your replies will be limited to 140 characters, so they’ll need to be as concise as possible. Use the opportunity to let participants know you’re open to accepting a follow and a direct message from them and carrying the conversation further by phone or on another platform.

#2: Participate in LinkedIn Groups

LinkedIn groups hold a lot of opportunity for networking with people who fit your prospect profile.

There’s an easy way to find the groups you are interested in. Hover on Interests in the header navigation and click on Groups. From here, click on More>> in the Groups You May Like box.

From here, use keywords specific to your industry to search for and find groups relevant to your business. You can filter your search results by Relationship, Categories and Languages.

Use the search function to identify the right groups for you to join.

Next, check out each of those groups and join one or two that are made up of people who could be interested in what you offer.

This isn’t a place to sell. Be nice, be helpful and focus on providing service to the other members. Answer questions, give advice and share your knowledge.

Pay attention to who likes your posts and comments. Similar to Facebook, you can click on the Like button to see a list of people who have liked your comment.

Follow the people who like your comments.

Visit the profiles of those folks and see if any of them fit your prospect profile. Follow them on LinkedIn to get to know them better and when the opportunity arises, ask them to connect with you.

Use tags to sort your new contacts into one of two groups—prospects and strategic partners who can refer prospects. The tags will make it easier for you to keep track of the relationships as they evolve.

If there’s not an existing group that fits your needs, create one to network with your current prospects and attract new ones.

#3: Share Insights From an Event

When you attend trade shows or conferences, share the highlights and notes with people who can’t attend and you’ll attract people interested in the same niche.

On Twitter, share your notes in real time with your followers. Use the official event hashtag in your tweets so they are included in the larger conversation, and they’ll be visible to people who don’t follow you. Make sure you pay attention to new follows during this time, as they could well be new prospects for you.

You can accomplish the same goal with your company’s website. A tool such as Storify will help you consolidate your notes into a blog post with a rundown of all of the most important points made during the conference.

This event recap blog post was created using Storify.

Pay attention to the folks who follow along, comment or retweet your information. This is a simple way to surface invisible prospects that you might otherwise miss. Connect with each person on the platform or network that makes the most sense, and when the time is right, reach out and offer your help.

 

 

 

 

http://www.socialmediaexaminer.com/build-your-business-network/

 

 

 

9 Little-Known Facts About Stephen Ross and Hudson Yards | Katonah NY Real Estate

In its latest issue, Fortune magazine spends more than 4,300 words on the nation’s biggest megaproject: Hudson Yards. Related Companies’ 72-year-old chairman Stephen Ross gave author Shawn Tully a behind-the-scenes look at how he runs his empire and why Hudson Yards is the crown jewel of his long career. The article, titled “America’s Biggest Real Estate Project…Ever”, highlights some lesser-known pieces of the Hudson Yards saga, while shedding light on the way Ross works and what he wants to see (hint: a giant sculpture that will “will be to this city what the Eiffel Tower is to Paris”). The magazine hits newsstands Monday, but the article can be found online (for subscribers only, sadly) today. The whole thing is worth a read, but we pulled nine of the most interesting and little-known factoids for your perusal.

9) The colossal size of Hudson Yards, 26 acres and 18 million square feet of buildings, makes it the largest private real estate project in the history of the United States, hence the article’s title. And Related is making it even bigger by purchasing adjacent parcels (some of which pretty much begged to be a part of the megaproject).

8) Ross graduated from the University of Michigan and is a diehard Wolverines fan. His office is covered with paraphernalia, and his ringtone is the school’s fight song, The Victors.

7) His dad invented vending machines and fuel additives.

6) Because Related bought the railyards from the city, the developer’s land costs are “locked in,” which means that Hudson Yards can become a veritable gold mine for the developer. Tully explains that Related cut deals with the construction unions that lowered building costs, and allowed the company to offer lower prices to early tenants like Coach and (probably) Time Warner. Ross says they’re “breaking even, at best” on current leases, but “the big money is in retail and residential” and residential constitutes half of Hudson Yards. And everyone knows that rentals and condos are way more profitable than office space. Jeff Blau, described by Fortune as Related’s “ace deal maker,” says, “When residential prices rise, so do land costs, which takes away most of the profit. But we’ve locked in our land costs over many years. They can’t be bid up.”

5) Ross briefly worked for Bear Stearns in the ’70s, but got fired for telling his partner to go to hell. His mom lent him $10,000 to pay for his rent and food while he tried to make headway in the development world.

F09.16.2013.Promo%255b1%255d.jpg4) He was a really big crybaby about losing the original Hudson Yards bid in Mach 2008 to Tishman Speyer. Tully writes, “Ross was disconsolate. Within days he was telling anyone who would listen that he shouldn’t have been so cautious and rational and should have stayed in the race, even without an anchor tenant. ‘When Stephen lost the first time, he went through an unspeakable litany,’ says Marty Edelman, a real estate attorney with Paul Hastings and a longtime friend of Ross’s. “He kicked everybody and anybody for everything. No one escaped except the doorman—until he finally settled on blaming himself.'”

3) Related’s $20 billion portfolio consists mostly of retail and apartments. In NYC, Related owns and manages 5,000 high-end rental units, and the company has another 1,000 outside of New York. But affordable housing, where Ross got his start in real estate, makes up the bulk of Related’s residential portfolio: 45,000 below-market-rate apartments in 19 states. “Though Related declines to disclose its free cash flow, Fortune estimates that it’s several hundred million dollars a year. That big, recurring income stream gives Related a stability rare in the development world.”

2) The aforementioned financial stability is what made Related such an attractive developer for the Bloomberg administration. Former deputy mayor Dan Doctoroff, now CEO of Bloomberg LP, told Fortune: “We were accused of being too close to Ross, but Ross was the only developer willing to step up on projects like the Hudson Yards. He was also the best at mixed use. Ross shared Bloomberg’s vision of New York more than any other developer.”

1) Ross really truly does want the public plaza’s sculpture to be the centerpiece attraction of the new neighborhood. He previously told New York magazine, he wanted it to be “a modern-day Trevi Fountain” and that idea has only intensified: “He’s holding an epic sculpt-off, auditioning the works not of one great sculptor, but six. The contest is rumored to pit such legends as Anish Kapoor, Jeff Koons, Thomas Heatherwick, and Richard Serra, or others in their class, against one another. According to his staff, Ross is telling the famous contestants to ‘raise their games,’ to create something totally unlike anything they’ve done before. The colossal work will be many stories high and could cost upwards of $100 million. ‘This sculpture will be the greatest tourist attraction in New York,'” Ross immodestly predicts. ‘It will be more than the Christmas tree in Rockefeller Center, but 365 days a year. It will be to this city what the Eiffel Tower is to Paris.”

 

 

 

http://ny.curbed.com/archives/2013/08/29/9_littleknown_facts_about_stephen_ross_and_hudson_yards.php

Single-family housing starts improve | Cross River Real Estate

The increase in housing starts fell short of expectations in August, up a slight 0.9% from July, the Census Bureau revealed Wednesday.

Housing starts in August were at a seasonally adjusted rate of 891,000, compared to the revised July estimate of 883,000.

“The small rise in starts in August, which was below expectations and would have been a fall were it not for downward revisions to earlier data, is not as disappointing as it first appears,” said analysts at Capital Economics. “The figures are skewed by the volatile multi-family sector; single-family starts posted an encouraging gain.”

The August rate is 19% higher than the August 2012 rate of 749,000.

Daren Blomquist, vice president of RealtyTrac, believes that the latest report suggests builders are looking much more carefully at the market.

“Builders continue to be very cautious given what they’ve been through the past seven years,” said Blomquist. “They do recognize that you have several things at play that could change this sort of frenzied buying activity that we’ve been seeing over the last six months,” he added.

According to Blomquist, the current market is similar to the market we were seeing 5-to-10 years ago, so many of the builders that experienced that market aren’t assuming this one will last.

“That’s what got them into trouble last time,” said Blomquist. He added that Wednesday’s report may not be what some people want to see from an economic perspective, but he believes it is a good sign that builders are being cautious and not overextending themselves.

Auction.com Executive Vice President Rick Sharga has a much brighter view of Wednesday’s housing starts data.

“The most positive aspect of today’s numbers were the fact that single-family starts were up pretty significantly,” said Sharga.

In August, single-family housing starts were at a rate of 628,000, up 7% from the revised July figure of 587,000. The August rate for homes in buildings with five units or more reached a pace of 252,000 units.

Sharga noted that it’s not unusual on a month-to-month basis to see some ebb and flow. “What we’re seeing is really an adjustment as builders try to figure out where they really are,” he added.

When reports fall short of expectations, it’s easy to take a negative view of it, said Sharga. However, it’s important to look at the composition under the top-line numbers, he explained.

 

 

 

http://www.housingwire.com/articles/26903-single-family-starts-improve

Many Markets Still Underpriced and Primed for Growth | South Salem NY Homes

Prices in half the 315 markets covered by Local Market Monitor were flat through the first half of the year, but the slow takeoff only means most homeowners can expect steadily higher home prices during the next few years.

Part of the reason is that many markets are still under-priced relative to local incomes, some by 25 percent and more. In these markets, prices fell too far and buyers can now get a lot of house for their money.

Foreclosures still cloud the data in places like Phoenix, Las Vegas, and a good number of California and Florida markets. The value of the average home bears little relation to the bidding wars for cheap foreclosed properties.

 

 

http://www.realestateeconomywatch.com/2013/09/many-markets-still-underpriced-and-primed-for-growth/

 

Andy Warhol’s Old UES Townhouse Sells for $5.5 Million | Katonah NY Real Estate

8 images

Before all the Andy Warhol interest decamps for the Lower East Side’s future Andy Warhol museum, one more moment (or 15) for the Warhol house at 1342 Lexington Avenue. Warhol used to own the house and lived there between 1959 and 1974, with his mother, 25 cats, and a number of the objects (yep, we’re talking about Campbell’s Soup cans, among other things) he included in some of his most famous paintings. The townhouse’s current owners listed it in April for $5.795 million. The place has sold for $5.5 million, the Daily News reports.

The sellers purchased the house for $3.5 million in 2011 and spent another $1 million on the home’s renovation—a far cry from the $60,000 Warhol spent on the place back in 1959.

Here’s the current floorplan:

WarholTownhouseFloorplan.jpg

· Andy Warhol’s Upper East Side townhouse sells for $5.5M [NYDN] · 1342 Lexington Avenue coverage [Curbed]

Investors pull out of rental market | Katonah Homes

According to CNBC, some big investors are pulling out of the single-family rental market after witnessing a stall in home price gains and a large drop in the number of distressed properties. CNBC has more:

“I think the investor market is largely past us,” Doug Lebda, chief executive of Lending Tree told CNBC. “People were buying investment properties three, four, five years ago. What I hear is that’s slowing now.”

Recent reports that Oaktree Capital Group is selling about 500 of its homes added fuel to other reports that Och-Ziff Capital management is selling its homes as well. Both declined to comment on the reports. Carrington Mortgage Services stopped buying distressed homes late last year, claiming the market was “a bit too frothy.”

                    Source: CNBC

Fall Is Calling: What to Do in Your October Garden | Waccabuc Real Estate

like having options  — from which flavor of tea to drink after lunch to which route I’ll take to walk home. Gardening this month is no different. Whether you’re after garden chores or perhaps some seasonal puttering, it’s all about picking your own path.
You can prep soil for spring planting, divide grasses and transplant perennials, even tuck in more cool-season edibles. Alternatively, you can just enjoy fall’s splendor and put off some of the season’s more tedious tasks. Let fallen leaves provide hearty mulch for your lawns and hold off, for now, on cutting back spent summer and fall plants. Instead, take some time to sit back and watch the leaves change. It’s your garden, so enjoy it. Here’s what you can do in your garden this October.
Find your October garden checklist:
California | Central Plains | Great Lakes | Mid-Atlantic | Northeast
Pacific Northwest | Rocky Mountains | Southeast | Southwest | Texas

traditional landscape by Le jardinet

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Northwest. “Refresh your container gardens with a selection of winter-hardy evergreen shrubs, perennials and seasonal color spots,” says landscape designer Karen Chapman.
For a festive fall arrangement, she says that “small conifers, bright spurge (Euphorbia spp) and evergreen sedums are easy candidates for containers — especially when dressed up with a few cheerful pansies.”
It’s also time to plant spring-blooming bulbs — even in containers. “Dwarf daffodils, hyacinths and crocuses are just a few of the possibilities,” Chapman says.
Shown: ‘Princess Irene’ tulips are stunning with ‘Peach Flambe’ coral bells (Heuchera).
Get her Northwest October checklist
traditional landscape Pomegranate Tree

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California. Garden editor Bill Marken suggests potting trees and shrubs for a permanent and festive seasonal touch.
“Pomegranates symbolize fall in Mediterannean climates,” Marken writes. “Like early Christmas ornaments, the fat, round red fruits hang heavy on spindly branches along with small leaves turning an autumn yellow. For a container, look for a dwarf variety such as ‘Nana’, displaying fall foliage and tiny red fruits if you’re lucky.”
Get his California October checklist | More tips for the California garden
mediterranean landscape by Donna Lynn - Landscape Designer

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Southwest. Water management is still important this month. “Continue to monitor and reset the timers on any controllers you may have, especially in the low and middle zones. As temperatures decrease, reduce the water needed,” writes New Mexico landscape designer David Cristiani.
“If you are planning a landscape for a barren area or for an area outside plant roots, create water harvesting opportunities to benefit plantings and some visual interest by installing subtle basins, swales and berms away from structures, where lush plantings are desired,” he says.
Get his Southwest October checklist

Information overload to blame for fewer home sales? | Cross River Real Estate

Forget about inventory shortages, tight mortgage underwriting and the lack of affordability in many markets.

The real reason home sales remain below historical levels is the “explosive growth of real estate websites and online homebuying tools,” says Qazzoo founder Michael Urbanski.

“Potential homebuyers search the Internet for information to purchase a home and miss out on the valuable counsel of Realtors, who are the real estate experts in that area,” Urbanski says.

“Often, potential homebuyers become overwhelmed by all the information they collect online and the process ends there.”Urbanski says Qazzoo “improves the house-hunting and homebuying experience by connecting interested homebuyers and Realtors in their area.”

Translation: Qazzoo sells the contact info of consumers visiting the site to real estate brokers and agents (“for less than $2 per lead“).Which pretty much describes the business model of every listing portal on the Web, including the big three: Zillow, Trulia and realtor.com. Source: prweb.com

 

 

read more…

 

 

http://www.inman.com/wire/information-overload-to-blame-for-fewer-home-sales/#sthash.PXa8UZU4.dpuf

Scoop leads off the street with storefront touch screens | South Salem Real Estate

Editor’s note: This post explores a marketing tactic submitted by Halstead Property, the most recent winner of #madREskillz, a weekly Inman News Twitter competition. Every Thursday, Inman News invites real estate professionals and companies to tweet offbeat marketing tricks using the tag #madREskillz. After reviewing the submissions (and retweeting many in the process), we select two finalists and put them to a vote on Facebook. Then we feature the winner in a story.

Interactive ads have proliferated on the Internet for a simple reason: You grab more eyeballs online if your ads move around and actively engage people.

Acting on the fact that the same is true in the real world, Halstead Property, winner of the latest #madREskillz competition, is using interactive storefront displays provided by tech company imageSurge to poach leads right off the street.

“Storefronts get hundreds of thousands walking by them on a regular basis,” said Matthew Leone, director of Web marketing and social media at Halstead. “It’s just taking advantage of that.”

With motion graphics and calls to action, the street-side displays invite pedestrians to search online listings at any hour and connect with agents.

They also offer videos and virtual tours with “through-window” audio. And they track analytics, including the number of people who use the display and which properties they view the most. That way, brokers can gauge return on investment and tweak the content featured in the displays.

 

 

read more…

 

 

http://www.inman.com/2013/09/19/halstead-property-scoops-leads-off-the-street-with-storefront-touch-screens/#sthash.7elKhwjk.dpuf

Find the Best Energy-Efficient Window Treatments | Katonah Real Estate

Windows have a huge impact on how our homes look, feel and function, so we  want to get them right. But even the best windows have a hard time doing  everything we want them to do — let in light and views, keep out the cold, etc.  Happily, homeowners can make their windows perform better by choosing  energy-efficient window treatments such as insulated curtains and blinds.

You can find some great solutions for how to make windows more  energy-efficient — and your home more comfortable — without spending a lot of  money. You can even make some insulated window coverings yourself.

Out the Window

Windows are often described as “holes in the wall” for good reason. The U.S.  Department of Energy (DOE) reports that windows typically account for 25 percent  of annual heating and cooling costs in older houses, and can even be responsible  for as much as 40 percent.

Even those of us whose homes have high-performance windows want them to work  better. “It doesn’t matter whether you get the best window in the world. The  first thing that anybody is going to do is change the way it works,” says Peter  Yost, vice president for technical services at the publisher BuildingGreen.  These changes take place with the addition of blinds, insulated shades, thermal  curtains or other coverings.

So how do we make window treatments work for us, and still be efficient? To  get the most out of our windows, we need them to be adjustable. Depending on the  season and time of day, we may want to let in as much light, heat, fresh air and  view as possible — or do our best to keep those things out — in the name of  comfort, energy efficiency and privacy.

Check the Payback on New Windows

Replacement windows are easy to get excited about because they offer  efficiency features that can lower your energy bills. However, many  green-building professionals agree that replacement windows are usually not an  effective way to spend your money. Less expensive energy-efficient window  treatments — such as plastic sheeting and thermal curtains — are often better  bets. “If you have decent windows now, does it pay to replace them? No. They’re  not going to pay you back in energy savings,” says Ken Riead, a home-energy  rater and trainer with Hathmore Technologies in Independence, Mo.

The easiest way to find out whether you have efficient windows is to have a  home energy audit. For a few hundred dollars — a fraction of the price of  installing new windows, new wall insulation, or even a new heating and cooling  system — a home energy professional will come to your residence to evaluate  which options are a good deal by calculating the energy saved and the payback  period. Specifically regarding windows, a home energy audit will assess whether  your best investment would be new windows, storm windows, or additional  weatherstripping and caulking. (Get the full scoop at Home Energy Audits: Measure Your Energy Costs and Add Up the  Savings.)

Regardless of whether you end up replacing your existing windows, you should  look into ways of improving their performance. With the exception of storm  windows, recommendations about energy-efficient window treatments (cellular  shades, thermal panels, awnings, etc.) are probably beyond the scope of a home  energy audit, so you’ll need to do some further research. Luckily, much of the  legwork has been done for you.

A good starting place is the “Weighing Your Window Options” chart (See also in Image  Gallery). As you can see, no single energy-efficient window treatment will work  for everyone. You may think the hands-down best choice is insulated cellular  shades — because the chart shows they have one of the highest possible  insulation values — but cellular shades have poor resistance to condensation,  which can be a serious issue in cold, wet climates. Indeed, any window covers  that allow warm, moist interior air to come into contact with cold glass will  cause water droplets to form — risking rot and mold on wooden window frames.  Homeowners can stop condensation from forming by creating a vapor barrier that  prevents moisture from reaching the glass’s cold surface. A window quilt (that  is, an insulated shade) made of airtight material will do the job nicely as long  as the edge of the quilt is sealed to the window frame using bottom weights,  magnetic tape, Velcro strips, or snaps and hooks. High-insulating window quilts  are an easy do-it-yourself project — but maybe you’d prefer energy-efficient  curtains that don’t block the view, ventilation and daylight. Exterior storm  windows let you enjoy both the light and view, but they don’t resist  condensation — and they’re not cheap. Old-fashioned homemade curtains are easy  to pull aside and they’re quite affordable, but they provide negligible  insulation value. Be sure you weigh the pros and cons before making your  choice.

Before you start sewing insulated curtains or budgeting to buy storm windows,  compare a range of energy-efficient window treatments at Window Coverings and Attachments, a joint project of  BuildingGreen, Lawrence Berkeley National Laboratory and the DOE. The website is  pretty slick: The tool makes suggestions based partly on the climate and  location selected by the user. For example, in cold northern climates, moisture  condensation issues need special attention, and the wrong type of window covers  can do permanent damage. To avoid problems, you should look at window treatments  rated highly for condensation resistance, and if you indicate that you live in a  northern climate, the tool will automatically default to those options. You can  also narrow the search by your preferences. If you’re only interested in  products that will provide shade in summer, the selection tool will direct you  to those types of window covers. And it provides information on warranties to  help you choose energy-efficient window treatments that are also  durable

 

 

 

Read more: http://www.motherearthnews.com/print.aspx?id={925AA504-40C4-45C6-A4B5-AA6366FD411C}#ixzz2gfHMd9hI