We recently teamed up with ClickZ to learn how marketers around the world are approaching mobile marketing and measurement, and where it’s headed next. We hope these stats will provide useful context for your planning in the coming year. Here are some of the key takeaways:
Mobile is now an important part of the integrated marketing mix
Mobile is no longer an add-on to a campaign, and for many it’s increasingly becoming a central focus.
- 87% of marketers are planning to increase emphasis on mobile during 2013, and belief in the power of mobile is rapidly growing stronger.
- Marketers have a broad mix of mobile tactics planned in the next year:
- 52% plan to create a mobile- or tablet-optimized website
- 48% plan to increase engagement in mobile advertising
- 41% hope to develop a mobile app
- 39% are planning to market a mobile app
For many, mobile measurement is still new territory
- More than half (59%) of marketers consider themselves either novice or inexperienced when it comes to measuring mobile. This presents an opportunity for organizations to invest in training and education today to stay ahead of the curve tomorrow.
- 58% of marketers are currently accountable for mobile metrics, and more than one-third are already sharing internal dashboards to show mobile marketing results.
Mobile measurement unlocks new opportunities
- 53% of marketers who analyzed their mobile metrics say there is a lot of untapped opportunity and plan to increase their mobile spending.
- Tools, technologies and talent are in demand: 68% of marketers plan to increase technology investment and ad spend, and 32% plan to focus more in talent.
A deeper look at mobile app measurement
Here’s a look at the mobile app-related metrics that marketers say matter the most to them:As shown above, marketers are interested in measuring the full app lifecycle, which we’re excited to see as our new Mobile App Analytics covers a majority of the desired metrics marketers are seeking.The opportunity for marketers
This research shows the opportunity that mobile offers app developers and marketers to reach consumers on the go. Effective measurement across mobile sites, ads and apps will help marketers create winning strategies. Mobile’s role in marketing is becoming a central part of integrated campaigns and will only continue to grow. We know that marketers want simple tools that help them seamlessly integrate mobile into their marketing and measurement, and we’re working hard to create robust tools to help.
Category Archives: Bedford Corners NY
Take your social strategy to the next level with Learn with Google Hangouts and Webinars | Bedford Real Estate
Over the next few weeks, we’re offering four opportunities to learn more about Google+ for your business. We kick off with a Learn with Google Hangout on Air with bestselling author +Chris Brogan on November 5th at 10am PT / 1pm ET. Chris will cover tactics for successful social marketing and discuss his new book, “Google+ for Business: How Google’s Social Network Changes Everything.” RSVP for the Hangout on the Google+ Event page.
Learn Chris’s recipes for how to grow and engage your Google+ community to build your brand and drive your business’s visibility and conversions. Hear about Chris’s own experiences helping companies succeed in their content marketing and social projects. Chris Brogan is a New York Times bestselling author, CEO of Human Business Works, and advises companies on marketing, business strategy, communications and more.If you have a question for Chris, leave your question as a comment on the Google+ Event.Boost your success with Google+Want to learn more about using Google+ for your business? Sign up for our Learn with Google webinars. Here are some great upcoming webinars to help you get the most out of social for your business:
- Social that Adds Up: Performance and Measurement (Thurs, Nov 8, 10am PT / 1pm ET)
- Supercharge your Social Media Initiatives with Video (Wed, Nov 14, 10am PT / 1pm ET)
- Building a Digital Brand with Google+ (Thurs, Dec 6, 10am PT / 1pm ET)
Posted by the Google Analytics team
Nothing found for 2012 11 Negative-equity-declined-at-record-rate-in-third-quarter | Bedford Corners Homes
Nothing found for 2012 11 Negative-equity-declined-at-record-rate-in-third-quarter | Bedford Corners Homes
Manhattan Vacancy Rate Drops, Rents Still Super High Elliman reports | Bedford Realtor
4 must-haves when installing a dishwasher | Armonk NY Real Estate
Q: I live in a 1940s house with a kitchen that has never been updated. I’m tired of doing the dishes by hand and would really like to get a dishwasher. I don’t have a garbage disposal and don’t really want or need one. I compost all my organic food waste.
Is it possible to get a dishwasher or am I doomed to continue with washing dishes by hand. Do I have to spend big bucks to have the kitchen remodeled? I’m pretty handy so if possible I’d like to do this myself using the existing kitchen cabinets.
The counters are 25 inches deep with tile countertops, and the counter height is 35 inches. There are two side-by-side banks of drawers to one side of the sink measuring 26 inches between the stiles. This seems to be a perfect place for a dishwasher. What do you think?
A: Yes, you can have a dishwasher in your kitchen. Furthermore, you can do most of the work yourself and save a bunch of money. Four things are necessary for a built-in dishwasher: a place for it; a water supply line; a drain line; and power. We’ll take these in order.
Cabinet space: Standard under-counter dishwashers are 24 inches wide, 24 inches deep and approximately 35 inches high with adjustable legs. We’ve installed a dishwasher in an opening a little less than 34 inches tall. Based on your description, it sounds as if it’ll be a tight fit, but a fit nonetheless. There are narrower models and also single-drawer models with different dimensions available if the standard size won’t work. We’re sure that with a little research you can find one that will fit your space.
The drawer banks are an ideal location. It’s best to locate a dishwasher close to the sink for easy access to water and waste lines. Often 1940s vintage cabinets were built in place. Getting your opening should be as easy as removing the drawers, cutting out the cross rails and cutting out the bottom of the cabinet with a reciprocating saw.
Water supply: A dishwasher needs hot water. The closest source is the hot water supply under the sink. Replace the shutoff valve with a new one that connects both the sink and the dishwasher to the hot water line. The new valve, also known as an angle stop, will have a vertical outlet to be connected to the faucet and a horizontal outlet to supply hot water to the dishwasher. Use a long braided wire hose available at plumbing supply houses, hardware stores and home centers for the connection. You may need to drill a hole in the side of the cabinet to route the hose from the shutoff valve to the dishwasher opening.
Drain line: The dishwasher will come with a hose used to connect the dishwasher to the drain under the sink. Normally the hose is connected to an inlet in the garbage disposal. Because you don’t have one and don’t want one a little simple plumbing is in order. Water empties from the sink, through a strainer, into a tailpiece connected to a p-trap and then into the waste line. To connect the drain hose replace the straight tailpiece you have now with a tailpiece that looks like a “Y.” Secure the drainage hose to the “Y” with a hose clamp.
Depending on the local plumbing view PIC Plumbing Services near you, to help install an air gap in the countertop. This will entail cutting a hole in the tile with a diamond-tipped hole saw attached to a drill. An air gap is a backflow preventer, keeping dirty water from re-entering the dishwasher. If an air gap is not required, the same thing can be accomplished by securing the drain line with a clamp at the top of the sink cabinet.
Here’s a YouTube video on drain lines and air gaps that we think is worth watching: .
Power: Local codes usually require a dishwasher to be on a separate circuit that may be shared with a garbage disposal. The size of the wire and the circuit breaker will depend on the load the dishwasher draws. To be safe, we use 12-gauge wire run to a duplex plug and protected by a 20-amp circuit breaker. If the electrical box is surface-mounted, use armored cable to run the line. This is the only part of the job that may not be appropriate for your do-it-yourself project. It depends on your experience and your level of comfort working with electrical wiring.
With the water, drainage and electrical in place, read the dishwasher manual for hookup instructions. In any case, because there is some question as to whether an air gap is required and there is new wiring involved, get a permit and have the job inspected.
BofA tallies $15.8 billion in mortgage aid to struggling borrowers | Bedford Hills Realtor
A view of the Bank of America’s Tower in New York (Eduardo Munoz Reuters, REUTERS / October 24, 2012)
Federal Flood Insurance Program Faces New Stress | Bedford Corners Realtor
Early estimates suggest that Hurricane Sandy will rank as the nation’s second-worst storm for claims paid out by the National Flood Insurance Program. With 115,000 new claims submitted and thousands more being filed each day, the cost could reach $7 billion at a time when the program is allowed, by law, to add only an additional $3 billion to its onerous debt.
Congress, just this summer, overhauled the flawed program by allowing large increases in premiums paid by vacation home owners and those repeatedly hit by floods. But critics say taxpayer money should not be used to bail it out again — essentially subsidizing the rebuilding of homes in risky areas — without Congress’ mandating even more radical changes.
“We are now just throwing money to support something that is going to end up creating more victims and costing more money in the future,” Representative Earl Blumenauer, Democrat of Oregon, said of the program, which insures 5.7 million homes nationwide near coasts or flood-prone rivers.
Even with the new rules, critics argue, it will be many years, if ever, before many homeowners are required to pay premiums that accurately reflect the market cost of the coverage. Some communities have long resisted imposing more appropriate building codes to prevent damage, putting the program at further risk of devastating losses when storms like Hurricane Sandy hit. And despite some efforts in recent years, many of the flood maps the program relies on are out of date — which can have expensive, and even deadly, consequences in this era of rising sea levels if homeowners are not cognizant of the risks they face.
The program’s giant debt makes matters worse because simply covering the interest owed the Treasury consumes from $90 million to $750 million a year, depending on interest rates. This means it is much harder to build reserves for future catastrophes.
But others on Capitol Hill argue that the changes adopted in July are an important first step, and that Congress must give the Federal Emergency Management Agency, which runs the program, a chance to apply them before any additional changes are considered.
Already, 44 members of the House of Representatives have called for Congress to appropriate whatever money is needed to help victims recover from Hurricane Sandy, and aides on Capitol Hill say that under such extreme losses, they expect lawmakers will do what they have to do to keep the program solvent — even amid a federal budget crisis.
“It is a program we require people to participate in, so we have to make sure it is adequately funded to handle claims,” said Representative Timothy H. Bishop, Democrat of New York, whose district in Long Island has more than 100 miles of coastline. “You can’t say: ‘Awfully sorry. Hope this works out for you.’ ”
The federal government’s flood insurance program, established in 1968, is one of the world’s largest. The insurance is mandatory for homeowners with a federally backed mortgage if they live in an area subject to flooding at least once every 100 years. The average annual flood insurance premium is about $615, but for homeowners in areas at higher risk of flooding, an annual policy can cost from $1,200 to $3,000, according to Steve Harty, president of National Flood Services, a claims-processing company, depending on the level of coverage.
The federal program collects about $3.5 billion in annual premiums. But in four of the past eight years, claims will have eclipsed premiums, most glaringly in 2005 — the year of Hurricanes Katrina, Rita and Wilma — when claims totaled $17.7 billion. Private insurance companies have long avoided offering flood insurance to homeowners.
“It’s like rat poison to them,” said Tony Bullock, an insurance industry lobbyist, explaining how the risk outweighs the benefit for private insurers. “You need the federal backstop.”
But the program is still a moneymaker for the private insurance industry. Even though these companies bear none of the risk, they take, on average, $1 billion a year of the premiums the government collects, as compensation for help in selling and servicing the policies. Federal auditors argue the payments are excessive.
FEMA officials declined to address whether changes beyond the already passed legislation are needed to strengthen the program.
“These reforms are being implemented,” the agency said in a written statement. “Right now, we’re focused on helping survivors.”
More than one million property owners who live in homes at least four decades old also have historically paid only about 40 percent of the estimated true cost of the coverage the government provides — in large part because of lobbying by the real estate industry, mortgage brokers, homeowners associations and other groups to keep federal authorities from charging more.
Perhaps the most troubling problem, program officials acknowledge, is that only a tiny share of enrolled properties accounts for a giant share of the overall claims, as the properties are repeatedly flooded and rebuilt in low coastal regions and in hurricane flight paths.
One Biloxi, Miss., property valued at $183,000 flooded 15 times over a decade, costing the program $1.47 million, according to federal data provided by the agency to a member of Congress. Another in Humble, Tex., has resulted in over $2 million in flood payouts even though it was worth just $116,000.
An analysis of two decades of claims by the Wharton Risk Center at the University of Pennsylvania shows that certain states, like Texas, which has the second-largest number of policies, pay much less in insurance premiums than the homeowners there collect in damage claims, evidence of the inherent inequity in the national program.
The problem of repetitive claims is much less prevalent in coastal New York and New Jersey, where FEMA estimates Hurricane Sandy flooded 100,000 insured homes.
But homeowners in those two states have fought measures that would reduce storm damage. Barrier island communities in the Northeast, for example, have resisted overtures from the Army Corps of Engineers to build sand dunes as a natural flood barrier, arguing that the dunes would block ocean views or harm the local tourism industry.
Other communities, like Tuckerton, N.J., have failed to take steps recommended by FEMA to better protect homes after flooding through a program that pushes owners to elevate new homes above minimum required heights or to move flood-prone buildings.
Hurricane Sandy damaged more than 300 of the 660 houses in Tuckerton’s beach area, including 22 that were washed away, according to Phil Reed, the town building inspector.
Fifteen years ago, Don Horneff, 74, had his Tuckerton house raised on pilings nine feet above ground level. As a result, he said, Hurricane Sandy’s floodwaters ran only through his basement.
That is the kind of protective measure that federal officials want mandated into all new or rebuilt homes in flood zones.
Last week, piles of mattresses, fencing, chairs, appliances and other debris sat outside many of the homes on Mr. Horneff’s street — and a backhoe worked to clear the mess. “All around me, the homes that were lower, most of them will have to be demolished,” he said, surveying his neighborhood. “It’s very sad. They have lost everything.”
The pending costs for Hurricane Sandy would have been even higher if a greater share of residents along the East Coast had signed up for the insurance, which is voluntary outside the 100-year-flood zones. There would also have been more premium dollars, though not enough to pay the claims.
The fact that many homeowners hit by Hurricane Sandy have no flood or homeowners insurance could prompt Congress to provide assistance to the uninsured, too, as happened after Hurricane Katrina, further raising the cost to the federal Treasury.
Officials in New Jersey and New York say the federal government must move quickly to put the flood insurance program back on stable footing, even if it means increasing the federal deficit.
“All we want in our community — not any more and absolutely not less — is what is due to Sea Isle,” said Leonard C. Desiderio, the mayor of Sea Isle City, N.J., one of the coastal towns hit hard by Hurricane Sandy.
Hurricane Katrina put the program so deeply into debt that federal officials have acknowledged they will never be able to fully repay the $18 billion Treasury-financed loan that bailed the program out.
FEMA, as a result of this year’s legislation, has the authority to raise premiums by as much as 25 percent per year over the next five years. The increases will be imposed mostly on vacation homes and other properties that repeatedly flood, but whose owners have paid far below market insurance rates. The legislation also authorizes the creation of a national reserve fund to help the program handle major flood catastrophes, and urges Congress to appropriate $400 million a year to update the thousands of out-of-date flood control maps. That would likely force new homes to be built elevated off the ground in spots where rising sea levels or recent major storms have had an impact.
Lawmakers who pushed the legislation call it major progress in fixing the program’s well-documented failings.
“The program is on a much more responsible path than it had been just one year ago,” said Zachary Cikanek, a spokesman for Representative Judy Biggert, Republican of Illinois, who co-sponsored the legislation.
But others say much more needs to be done. The federal government should ensure continuous coverage in flood-prone areas, spreading the risk among a larger pool of homeowners, who now often allow their coverage to lapse, said Robert Hunter, an insurance administrator in the Ford and Carter administrations.
The 20,000 communities that participate should also be adopting stronger building or flood prevention codes the way Florida has since Hurricane Andrew did $23 billion worth of damage in 1992. Mr. Hunter pointed to earthquake-prone Chile, where builders must assume the liability for catastrophic earthquake damage for 10 years after construction. “This program still encourages unwise construction instead of discouraging it, and to me that means the program has failed, even with the reforms Congress just adopted,” Mr. Hunter said. “People are being killed and their properties are being destroyed because of a government that gives the false impression that there is less of a flood risk than there really is.”
Eric Lipton reported from Washington, Felicity Barringer from San Francisco, and Mary Williams Walsh from Philadelphia. Jon Hurdle contributed reporting from Tuckerton, N.J.
Housing market in Southern California makes October gains | Armonk Realtor
Southern California’s housing market accelerated in October as home sales spiked with more buyers looking to move into pricier homes.
Sales rose 18% from the prior month and were up 25.2% from October 2011, hitting a five-year high for that month. An estimated 21,075 newly built and previously owned homes sold throughout the six-county region last month, real estate firm DataQuick said.
The median sales price for a home last month was the same as the previous month and up 16.7% from October 2011.
“Watching the market rebalance itself is fascinating,” DataQuick President John Walsh in a statement. “In some categories and in some neighborhoods, demand outstrips supply, pushing up prices. In other areas, the market is still largely dormant.”
The area’s lowest-cost areas — and often those the most starved for inventory, real estate agents say — posted the weakest sales volumes. The number of homes that sold below $200,000 in the region dropped 11.2%. Sales in these markets have been slowed by the drop in foreclosures while demand has increased, pushing up prices.
Since the start of the mortgage meltdown, repossessed homes have been considered the discount aisles of real estate. Now competition among investors and first-time home buyers for affordable digs is making those distressed properties less affordable, analyses show.
Sales of previously foreclosed-upon homes made up just 16.3% of the resale market last month, a drop from 16.6% last month and 32.8% in October 2011. Foreclosure resales peaked at 56.7% in February 2009.
Join us for a live video chat at 3 p.m. with consumer columnist David Lazarus, real estate reporter Alejandro Lazo, DataQuick analyst Andrew LePage, and Bill McBride of the Calculated Risk blog. Leave your comments and questions below.
ALSO:
Measure of US home prices rises most in 6 years
Auto loan delinquencies fall to lowest rate on record
Housing affordability in California drops as prices increase
Going to extremes for defect resolution | Bedford Corners NY Real Estate
DEAR BARRY: When we bought our house, the home inspector found nothing wrong with the heating system. One month after moving in, we turned on the furnace but got no heat on the second floor. We immediately complained to the inspector. He came back to the house and said that nothing was wrong.
A year has gone by, and the problem has not been solved, so we hired another home inspector. He found many defects that were overlooked by the first inspector, including a disconnected heat duct to the second floor. The first inspection was warranted for one year only. Now that the year has passed, what can we do? –Corey
DEAR COREY: You complained to your home inspector one month after buying the property. That was well within the one-year limit. The fact that the inspector did not acknowledge the problem at that time is irrelevant. Your claim was made within the first year, so the inspector is not relieved of liability.
If the inspector is unwilling to admit his mistake, you can file a complaint in small claims court. When the judge sees the second home inspector’s report, your position will be strong
But before taking that step, get some advice from an attorney regarding the best way to approach this. A letter from the attorney to the inspector may be sufficient to resolve the entire matter. You should also find out if the home inspector has insurance for errors and omissions.
DEAR BARRY: Our home inspector reported a leaking seal at the base of the toilet. After moving in, we hired a plumber to fix the leak. When he lifted the toilet, the wood beneath it was wet and rotted. Shouldn’t our inspector have disclosed this damage, as well as the leak? And is he liable for the cost of the additional repairs? –Maggie
DEAR MAGGIE: If a home inspector discovers a leaking toilet seal, the repair should be done before you close escrow. That way, moisture damage under the toilet can be discovered before you take possession of the property. Waiting to do the repair at a later date was not a good idea.
If your home inspector was on the ball, he would have recommended that the repair be done prior to close of escrow. However, he cannot be held liable for a defect that was in a concealed location.
DEAR BARRY: Do double-pane windows have to be inspected for broken seals when you sell a home? –Debbie
DEAR DEBBIE: Sellers should disclose all defects of which they are aware, including evidence of leaking dual-pane windows. However, sellers are not obligated to perform an inspection for this type of defect.
Home inspectors, if they are good at what they do, typically check for fogging or dry stains between dual-pane windows. In many cases, this evidence is very faint and difficult to see. It takes a well-trained eye to spot the tell-tale traces of leaking dual-pane windows.
Consumer Confidence in Buying a Home Rises to Four Year High | Armonk NY Homes
The latest research on consumer confidence shows that consumers’ forward-looking view of the economy is at its highest level since the onset of the recession, including interest in buying a new home, which is at its highest level since the recession.
Experian Marketing Services’ Consumer Expectation Index (CEI) figures for the first half of 2012 dhow optimistic start to first half of 2012 carrying over into holiday season. During the first half of 2012, the average CEI figure was 92.7, which is above the index’s average of the first six months for each year dating back to 2008. The 2012 figure measured eight points above those for the first half of 2008 and one point over those for the first half of 2011.
“Our Consumer Expectation Index shows consumer confidence was at its highest point for the first half of 2012 versus the previous four years. The figures are pointing to increased optimism as we head into the 2012 holiday season,” said Bill Tancer, general manager of global research, Experian Marketing Services.
The CEI figures for the first half of 2012 show confidence among consumers planning to buy a new home within the year at its highest level since the onset of the recession. During the first half of 2012, the average CEI figure was 100.4, which is above the index’s average for the first six months for each year dating back to 2008. The 2012 figure measured 2.5 points above the first half of 2011. On a related topic, the CEI of those intending to refinance over the next 12 months was 4.3 index points above the first half of 2011, or 5 percent higher.
The same trend held true for consumers looking to buy or lease a new automobile, as the first half of 2012 showed the average CEI figure was 98.2, which is above the index’s average of the first six months for each year dating back to 2008. The 2012 figure measured 4 index points above the first half of 2011
The CEI is based on weekly results from the trusted Experian Simmons National Consumer Study, for which 25,000 adults are surveyed annually. The survey results cover nearly 60,000 data elements, including in-depth demographics, consumer behavior and brand preferences, and more than 600 psychographics, attitudes and lifestyle measures.
As we head into the 2012 holiday season, the latest CEI figures indicate the potential for a strong seasonal performance for retailers. The CEI figure for the week of Sept. 3, 2012, (the most recent single week for which data is available) was 7.4 points higher than it was at the same point last year and higher than it has been heading into the holiday season since 2008.
Key consumer groups are even more optimistic. On Sept. 3, the CEI of those adults who made an online purchase in the past year was 2 percent higher than the national average and 8.1 points higher than the CEI recorded for online shoppers at this time during 2011. This holiday season also could be very good for brands and retailers with big-ticket items to sell, since the CEI among adults planning to make a big-ticket purchase hit 117.9 the week of Sept. 3, 2012, compared with 103.5 the same week in 2011 and 100.5 in 2010. In fact, a CEI above 100 indicates that consumers are more confident than they were during the base line period, which was the first half of 2004, years before the recession began.
The Experian Marketing Services Consumer Expectation Index (CEI) is based on weekly results from the Experian Simmons DataStream product and the Simmons National Consumer Study, for which 25,000 adults are surveyed annually. The survey results cover more than 60,000 data variables analyzed across in-depth demographics; consumer behavior; and more than 600 psychographics, lifestyles and attitudes among more than 8,000 brands and products. The benchmark for the index is a value of 100 based on consumer sentiment between Jan. 7 and May 7, 2004. The value of the index increases or decreases over time, corresponding to a more positive or less positive consumer outlook. The Simmons National Consumer Study is a patented, multiframe sample accredited by the Media Rating Council.





A view of the Bank of America’s Tower in New York 