Get more social media fans and create engagement! Follow these 17 guidelines when you post on social networks.
![Create Perfect Posts on Facebook, Twitter, Pinterest and Google+ [Infographic]](http://cdn.pamorama.net/wp-content/uploads/2013/08/social-media-conversations.jpeg "Create Perfect Posts on Facebook, Twitter, Pinterest and Google+ [Infographic]")
Is there any such thing as a perfect social media post? Each social network has a specific set of expectations, limitations — and pros and cons. And each one is constantly evolving in terms of potential. A one-size-fits-all strategy just isn’t feasible. This makes it more challenging for brand marketers whose goals are growing their fanbase and creating engagement around relevant content. So what’s the best strategy to engage followers and attract new ones on each site?
My recent post, 10 Tips for Better Facebook Status Updates, offered some great ideas for increasing Facebook engagement through crafting better status updates. The folks at MyCleverAgency, a social media consultancy in the U.K., did some research and formulated these 17 guidelines to help you gain the traction you need to jumpstart your social media engagement.
Best practices for Facebook posts
1. Keep things positive
Being positive breeds engagement and encourages sharing.
2. Provide information
The most appealing updates are ones that offer something, but don’t disclose everything — this increases the likelihood that fans will click.
3. Provide a link
If you’re going to provide a link, use Bit.ly, TInyURL, or another link-shortening service so you can track how many people are clicking through.
4. Include images
Posts with images get the highest amount of engagement on Facebook, so be sure to include one when you can. The perfect size is 800×600.
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