Why Your Brand Must Tell A Compelling Story | Armonk Realtor

We think in story. It’s hardwired in our brain. It’s how we make strategic sense of the otherwise overwhelming world around us. – Lisa Cron, Wired for Story

It’s no longer enough to build a great looking web site that gets traffic.  Those are just the bare essentials and won’t take you very far.  In a world where we are inundated with inputs, your business and your brand must tell a compelling story. As human beings we’re wired for story.

Changing The Story on my About Page

A few days ago I came across an amazing article by Erika Napoletano about the 3 copywriting mistakes that are holding your business back.  When I looked  at it, I realized I was making all of those mistakes. So I decided to make some changes.

Here is the first version of my bio:

BLOGCAST FM founder/host Srinivas Rao has been a 2-time speaker at Blogworld Expo and was listed on Problogger’s annual list of 40 Bloggers to Watch in 2011. He’s a regular contributor to the adage 150 blog {GROW} and his work has been featured on Social Mouths, Write to Done, Dumb Little Man, Twitip, Kikolani, and many other social media and personal development blogs.

As you can see it was written in third person, and it’s just a list of my accolades. It’s not very relatable. There’s no sense of anticipation.

Below is the second version of my bio:

My name is Srinivas Rao and I’m a connector, instigator and corporate misfit who is allergic to cubicles and office buildings. I’m the guy you’ll hear shouting “let’s shift gears” in every episode of BlogcastFM. In other words I’m the host of the show.  I’ve never been particularly good at having a  ”real” job, been fired more than a handful of times, and if I wasn’t, I usually quit before I was going to be fired. It seems I was meant to set the world on fire instead. In April 2009 I graduated from business school, was completely




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