It’s time to move on. The feeling is becoming more and more significant with each passing day and it just keeps spreading.
It’s just not it any more… we want something new, exciting, which can take us places we’ve never been. We want to be surprised again. We want a new, better social network.
Facebook may say its user base is growing, but original members from the last decade appear to be leaving in droves. As more niche networking services and platforms enter the space, people are finding that not any one company is serving all of their networking needs. Our tastes and channels are becoming fragmented, and users are pushing back on accepted norms in the social media space.
This is inevitable. It’s a natural life cycle for any product; unless it somehow becomes a living organism with its own reproductive system and evolution, one will eventually wither and die. Facebook cannot evade this process – it regenerates with nuances, but is not reinventing itself.
For inventions, it usually looks like this:
Early adopters as shown in the Rogers’ bell curve
This curve is missing something important – the two-way migration that happens over time. When the late majority joins in, the innovators and early adopters are already feeling uncomfortable.
Facebook today doesn’t resemble a thriving, living metropolis – it’s more of a friendly neighborhood bar. For that reason, FB will face its cruel destiny of simply fading away. Living in the same city as your parents is forgiven and acceptable; there is enough diversity and distance between everyone. But finding yourself sitting in the same bar as your mom and dad – that’s horrifying. When your father posts pictures of sunsets and breakfast on his wall you know it’s over.
The conclusion is undeniable; a new social network is needed. These are the things that will make it awesome and sustainable…