Monthly Archives: September 2013

Three Cents Worth: Manhattan Unit Sizes No Small Change | Waccabuc Real Estate


After last week’s rental market report release, I thought I’d take a look at the average size of a sale and a rental over the past 20 years. Sales (blue line) represent co-ops and condos that closed during each period.  Rentals (pink line) represent rentals that closed during each period.

The chart shows continued decline in the average size of rentals over the period with a weird blip around the collapse of Lehman.  The sales market showed less variation.  While size fell over the first decade, likely as sharply rising prices pushed shift towards smaller unit sales, the trend began to rise again as the market peaked in 2007-08.

With the micro-unit phenomenon seemingly gaining traction (anecdotally), I’m not sure we’ll see the average size of rental units grow in the near future despite the strength of the current luxury rental market. · Matrix [] · Three Cents Worth archive [Curbed]





Social Sharing: How to Inspire Fans to Share Your Stories | Katonah Real Estate

Do you use stories to market your business?

Are you wondering how you can get people to share your content?

To learn how to inspire your fans and followers to share your stories via social media, I interview Simon Mainwaring for this episode of the Social Media Marketing podcast.

More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It’s designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Simon Mainwaring, author of We First: How Brands and Consumers Use Social Media to Build a Better World. He’s a consultant who’s worked with brands like Nike and Motorola. Simon also hosts the upcoming We First Social Branding Seminar in West Hollywood in a few days.

Simon shares the importance of tapping into the power of your fans to share your story.

You’ll learn how you can create a story and the kind of content you need to use to succeed.

Share your feedback, read the show notes and get the links mentioned in this episode below!

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Here are some of the things you’ll discover in this show:

Social Sharing

Why is it important to tap the power of fans?

Simon states that the power of social media is not in the ability of a brand to sell directly to a customer; it’s more to inspire a customer who made a purchase to talk about your brand to others.

With traditional media, it was “one to many.” A television commercial would reach many people. Whereas with social media, it’s about “one to one to many.” Kevin Kelly, co-founder of Wired magazine, said, “One member of those thousand fans and those thousand fans will promote you to so many other people.”

Apple‘s marketing looks effortless, but they do very conscious things to build their rabid fan base.

They celebrate the customer through the priority they give to the user experience. There is no other brand out there that spends so much time and attention to make sure their customer experience is so well-captured in the product itself.

Apple really listens to their customers and the marketing is done in a very human way. The video below shows the campaign for the iPod, which was done in very simple language.


You’ll discover what else Apple does to tap into the human dynamics and how they have a raving fan base.

Not everybody has the brilliance of what Apple has built and Simon says there is a fundamental shift that every brand needs to make.

The shift is for companies to market themselves not as the celebrity of their customer community but rather as a celebrant. You have to stop talking about yourself. Instead talk about your customers. Now thanks to social media, there is real-time dialog between brands and consumers.

If you want to inspire your fans to promote your brand and build your business, you need to reframe your marketing as a celebration of your customer community. You’ll hear the questions you need to think about that get customers to share and what gives you the power of one to one to many. You can then use your marketing platform to celebrate your customers.

There are many entrepreneurs and big brands that transform their experience with social media. Brands have changed their positioning and it’s become a benefit to their customers.

Dutch Architects Balance the Familiar and the Avant-Garde | Bedford Corners Homes

he avant-garde Dutch architecture firm MVRDV (an initialism of the names of the founding members, Winy Maas,  Jacob van Rijs and Nathalie de Vries) has tackled a wide range of projects, from a doghouse and people houses to whole sections of cities in and outside of the Netherlands.
Research is the consistency in the company’s projects; regardless of building type, size or location, the architects thoroughly analyze the contributing factors to design buildings best suited to the client and how they’ll be used. A number of books have documented the voluminous research MVRDV has produced since their its in 1993, but MVRDV Buildings (the most recent book and the firm’s first monograph), edited by Ilka and Andreas Ruby and published by nai010, focuses on 37 realized buildings.
With the importance of social housing in the Netherlands, MVRDV has realized many multifamily housing projects, but it has also designed single-family houses. This ideabook looks at six of the projects presented in MVRDV Buildings, an excellent monograph that lets readers learn about the buildings from the points of view of the clients and users, not just the architects.

contemporary exterior Didden Village, MVRDV

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Didden Village Rotterdam, the Netherlands, 2006
MVRDV’s first project in its hometown was this small rooftop extension for the Didden family. Ghislaine van de Kamp and Sjoerd Didden wanted to add three bedrooms to the three-story building they were living and working in; the first two floors were for the latter and the top floor was for the former.
The blue addition, covered in polyurethane, seems to respond to the sky rather than the historical redbrick buildings it sits upon and next to.
contemporary deck Didden Village, MVRDV

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The three bedrooms sit atop the roof as two cubes topped by gables, floating within a terrace, also covered in blue. Even the planter is treated with the same material and color as the addition, reinforcing the comic-like aspect of the design.

Byram Hills students chosen for all-state and national music honors | Armonk NY Real Estate

Six Byram Hills High School students recently learned they would be performing in upcoming national and state concerts.

Senior Max Levy earned a spot in the 2013 All-National Honor Chorus sponsored by the National Association for Music Education. Five other students were chosen to perform with All-State ensembles organized by the New York State School Music Association:  Eden Gordon, Thomas Kelly and William Benish, who were selected for the Mixed Chorus; Nicole Weisner, who will sing in the Women’s Chorus; and Zachary Berro, who will play clarinet in the Symphonic Band. Berro was also selected as an Alternate for the Alto Saxophone. All are seniors except for Gordon, who is a junior.

“We take great pride in our musical ensembles here at Byram Hills High School,” Principal Chris Borsari said in a press release submitted on behalf of the school district. “It’s always gratifying to see outside adjudicators be as impressed with our students’ musical talents as we are.”

The students sing and play in a variety of high school music groups – including Choir, Jazz Choir, Jazz Band and Wind Symphony. They have sampled the school’s varied music offerings, taking courses ranging from Guitar Workshop to AP Music Theory, depending on their interests. What unites them is a love of music and performing, whether that means belting out a song in the school musical or singing the National Anthem at a home basketball game.

Great Jones Building Emerges With $25K/Month Penthouse | Mt Kisco Real Estate

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The 1927 building at 37 Great Jones Street has just come out of a renovation, leaving the building with five luxury apartments that are now on the rental market. The information on the official website is sparse, but building reps sent along a few more details. Architect Joseph Pell Lombardi handled the renovation, which includes a sixth-floor addition. The model should open within the next couple of weeks, and the first residents will be able to move in come January.

Of course, the prices to move in are hefty. The penthouse, a 3,602-square-foot, 3BR duplex, will rent for $25,000/month, and the lower-floor units (2BRs at 2,165 square feet) have asks between $10,000/month and $12,000/month. Amenities include private storage and virtual doorman—though we’d expect a flesh-and-blood doorman at those prices—and apartment features include washer-dryers, 11-foot ceilings, wine coolers and steam showers, and keyed elevator access.

Wayne Newton’s Las Vegas Ranch Hits Market for $70 Million | South Salem Real Estate

Casa de Shenandoah, a 36-acre ranch once owned by Wayne Newton, just hit the market for a whopping $70 million. Newton and his family have lived at the ranch since the 1960s, but in 2010 it was purchased by CSD LLC for the purpose of turning the home into a Wayne Newton museum. Unfortunately the project failed due to legal disputes, and the LLC went bankrupt. The Newton family owns 20 percent of CSD, but not enough to keep the home.

The home is also a zoo; Newton used the home to keep his prized Arabian horses and a few other animals, and CSD acquired even more animals for the museum, including sloths, wallabies, penguins, lemurs, and more than 100 birds. The animals have since been sold to the Zoological Wildlife Conservation Center and the Sloth Captive Husbandry Research Center in Rainier, Ore.

And that’s not the only wild thing about this house. There’s a jumbo jet terminal that allows the plane to pull right up to the home. There’s not just a garage, but a “car museum,” with seven double doors. In addition to the main house, which has three bedrooms and 3.5 baths, there are seven additional homes on the property. Other details include 37 stables, an “equestrian pool,” acres of corrals, a gaming room, green room, and tennis court. According to the listing, CSD LLC has invested in excess of $15-20 million in improvements. It is listed by Dale Thornburgh, Synergy Sothebys International. For photos and more information, check out the listing on


JPMorgan CEO meets with US Attorney General | Bedford Real Estate

Whether the settlement hits $11 billion or not, talks are in the works to bring something into fruition to resolve the government’s lingering mortgage securities issues with JPMorgan Chase (JPM). The bank’s CEO Jamie Dimon arrived at the Justice Department Thursday as talks of a settlement intensified. Per The Wall Street Journal:

Mr. Dimon arrived at the Justice Department building around 9:20 a.m. to meet with Attorney General Eric Holder, according to a person familiar with the meeting. Mr. Dimon and Mr. Holder are meeting face-to-face to discuss terms of a potential deal, according this person. Like all visitors to the building, Mr. Dimon showed identification to the guards—in his case a New York State driver’s license—and proceeded inside.

                    Source: WSJ

All-cash deals make huge comeback | Chappaqua Homes

Call it the summer of the cash sale. All-cash home purchases skyrocketed during the summer months of 2013, with their share of total sales growing by more than 40 percent from the beginning of June to the end of August, amid sustained appetite from investors, a recent spike in interest rates and tight inventory.

Cash purchases accounted for 45 percent of sales in August, up from the 2013 trough of 32 percent seen in April and May, according to RealtyTrac data provided exclusively to Inman News. RealtyTrac That indicates that the market share of cash sales has increased 41 percent in just the last three months.

The recent meteoric rise in cash sales’ market share hit its fastest clip yet in August, with cash purchases’ share of total sales jumping 6 percentage points month over month to 45 percent. That’s the highest level that RealtyTrac has recorded since March 2012, right around when home prices hit their post-meltdown low.

Looking back a year, cash sales’ market share was up a whopping 50 percent in August, RealtyTrac said.

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