Daily Archives: June 6, 2012

Why We Like Our National Parks and Why They are So Important | Katonah NY Real Estate

Last week, I had to step off the trail I was on to let a band of bighorn sheep rams go by. It was a beautiful route. No matter which way it turned, it led through wildflowers that all but buried the mountainsides in avalanches of color. Golden eagles sailed among the summits. Patches of sun spotlighted waterfalls on the cliffs below. The world seemed in mint condition. I breathed it in deeply and felt recharged. Topped off with hope. Unbounded. And all I’d done was go for a walk in the park.

Much of the pleasure of being there lay in knowing that everything within view belonged to me — because this was Glacier National Park, a U.S. national park. We the people essentially own 58 national parks. Gifts from previous generations, these special reserves of public land encompass nearly 52 million acres of the country’s most spectacular natural settings and intact wildlife communities. They will be one of the most valuable legacies we bequeath in turn to those who follow in an increasingly crowded world.

More Than Money Can Buy

People say that if something sounds too good to be true, it probably is. National parks are an exception. If you were the richest, most powerful person on Earth, nothing you could ever possess would outshine this treasury of permanently protected canyons, rivers, prairies, beaches, ancient forests and ice-sculpted summits that the most ordinary U.S. citizen inherits. There may be a more perfect expression of democracy. Offhand, I can’t think of what it would be.

When I stayed on Isle au Haut, part of Maine’s Acadia National Park, I liked to glide along the coast in a rowboat with only my thoughts and silent tendrils of fog for company. My favorite thing to do, though, was ramble the shores with my wife, showing our infant daughter the universe of creatures in a tide pool or eider ducks and gray seals out among the waves.

In Arches National Park near Moab, Utah, we explored orange sandstone mountains eroded into a maze of fins. Our daughter was leading the way now, with a younger brother in tow, scouting for crevices wide enough for us adults to squeeze through. At a visitor center, we found out that the crust atop the desert floor wasn’t formed by minerals but, instead, by a webwork of fungi, algae, bacteria and other microbes. What looked like dark varnish on sun-struck rocks turned out to be a product of bacterial colonies that concentrate manganese. The lesson? Even the barest-looking ground can be teeming with wildlife — it just happens to be mostly too small to see.

As the kids transformed into organisms hardly anyone understands — teenagers — we flew halfway around the world to the South Pacific Islands and one of the U.S. park system’s more recent and innovative units — the 10,500-acre National Park of American Samoa. A little more than three-quarters of the park is lush rain forest and cloud forest. The rest is underwater in the form of a multihued marinescape of coral.

There is virtually no federal property on American Samoa, an unincorporated U.S. territory, so the park exists through 50-year renewable leases with residents on sections of three islands. Local villagers retain the right to tend small garden plots and gather wild foods, fibers and medicines within the reserve. On other South Pacific isles, commercial agriculture has stripped away woodlands and then degraded surrounding reefs and fish populations through the runoff of silt and chemicals. American Samoan families embraced the park agreement as a formula for sustaining the natural bounty that underpins their traditional way of life.

To my family, the setting was an open-air classroom where our curious teens could snorkel among butterflyfish and turtles, then clamber up the jungle slopes of a dormant volcano. We hiked into an overgrown crater to observe a roost of fruit bats big as hawks. The visit even allowed us to participate in a traditional Samoan welcoming ritual, known as a kava ceremony, in a remote village.

Learn a Ton While Having Fun

To be honest, the knowledge we absorbed about natural history and Polynesian culture came as a sideline to the adventures. No apologies. Bureaucrats may balk, but I could see renaming the U.S. National Park Service the U.S. National Learning a Ton While Having Fun Service. In addition to national parks, the agency manages more than 330 other locales covering about 32 million acres. Many are national historic sites, such as battlefields. Others are national monuments, rivers, seashores, scenic trails or recreation areas. Like national parks, they are primarily public domain managed with three main goals in mind: preservation, education and, yes, sheer enjoyment.

Although the U.S. National Park Service wasn’t formed until 1916, Yosemite, Sequoia, Mount Rainier, Glacier and other national parks had already been set aside. The earliest was Yellowstone, established in 1872 as the first national park in the world. Similar to the U.S. vision of representative government, this concept of designating park land to benefit not merely the inhabitants of a city or region but the populace of a nation as a whole sparked the creation of similar systems in other countries. Today, travelers looking for a national park to visit can choose from several thousand in nearly 100 countries around the globe.

Wherever these reserves are located, they excite, astound, inform and inspire. They kindle a sense of wonder mixed with well-being. They serve as sources of clean air and water. They safeguard native plants and animals that are far more than a prime attraction for tourists. Those species’ genes, chemical compounds and physical characteristics add up to an irreplaceable stockpile of time-tested survival equipment. With advances in technology, scientists are increasingly able to tap this lode for new medicines and materials to aid our own kind.

The undisturbed settings of national parks also yield important discoveries about the workings of ecosystems. At the same time, the reserves serve as benchmarks, or baselines that help us gauge environmental changes elsewhere. Perhaps the greatest value of national parks is their promise to ensure all of these opportunities and rewards for generation after generation.

National Parks Offer a Lifetime of Adventure

These days, my children are off on their own, and I’m, well, older. Let’s say “pre-geezer,” with a backpack that still gets plenty of use. Not long ago, I was searching for snow leopards in and around Hemis National Park, one of the many reserves in India with conservation measures modeled after the U.S. park system. Although I turned up tracks, scrapes and droppings at altitudes up to 17,000 feet, I never glimpsed any of the big, frost-colored cats. What I did see on the outskirts of Hemis, however, was one of the last brown bears in India’s portion of the Himalayas.

Brown bears and North America’s grizzlies are the same species, Ursus arctos. As I watched the Himalayan version swim an icy river and power up a series of ledges, my mind flooded with memories of watching grizz in the national parks of Alaska and the Canadian and U.S. Rockies. During the 20th century, the silver-tipped bears declined south of Canada under heavy pressure from shooting and backcountry development. By the 1970s, only Glacier and Yellowstone held noteworthy populations, much as Yellowstone once sheltered America’s last wild bison herds. With added protection under the Endangered Species Act, the grizzlies of the lower 48 are currently increasing in number and expanding into some of their former range.

As newlyweds, my wife and I made our home in Montana, close to Glacier and its array of great, untamed mammals. Ever since, we’ve been members of a rapidly changing modern society that values the ability to escape into scenes that could be from any century in the past 10,000 years. This is more than a habit. It’s a balance I can no longer imagine living without.

We went a step further, signing up for the Volunteers-In-Parks program, and were soon spending days on end deep in Glacier to assist wildlife experts with groundbreaking research. A related program termed Citizen Science connects people with park-sponsored studies that require extra people power — counting mountain goats, for example, or searching for rare harlequin ducks. What do folks get in return for the time and effort they contribute? At the very least, a taste of field biology in good company. With training from park personnel, some citizens emerge with the kind of naturalist skills that enrich every outing for the rest of their lives. Not a bad swap.

I can think of one solid upside to growing older: While a pass to a national park is cheap to begin with, as soon as I hit 62 years of age, I qualified for a senior pass. It cost $10 — a one-time payment that guarantees me entry into every national park in the United States for as long as I draw breath. I’ll leave you to ponder renowned nature writer Wallace Stegner’s statement that national parks are the best idea America ever had. To that I would add they’re also the best bargain.


Douglas H. Chadwick is a wildlife biologist and the author of 11 books — most recently, The Wolverine Way (Patagonia Books, 2010) — and hundreds of magazine articles on natural history and conservation. He conducts research on wolverines as a volunteer in Glacier National Park and serves as a founding board member of the conservation land trust Vital Ground.

Pound Ridge NY Estate | Instead of Vinyl Siding Use Fiber Cement

If you’re building a new home, garage, addition, workshop or barn — or if it’s time to replace the ancient, weather-beaten siding on your house — consider fiber-cement siding.

What is fiber-cement siding, and what are your options? Like conventional siding, fiber-cement siding is applied to the exterior of buildings to protect them from the elements. This product comes in a wide range of colors and styles that resemble conventional siding materials, notably stucco, cedar shingles and wood clapboards. It’s made primarily from cement, sand and wood fiber (often a recycled wood-fiber waste product), a combination that results in an extremely durable material.

Fiber-cement siding typically costs a bit more than vinyl siding, but less than stucco (see “What Will it Cost?” below). It also outlasts its competitors — often by decades — because it resists many common hazards, including fire, wind, insects and rain. Fiber-cement siding is recommended in all climates, but is ideal for hot, humid regions. No matter how wet it gets, it won’t rot. And because of the cement and sand content, it’s termite-resistant.

Because of its durability, fiber-cement siding reduces maintenance costs, and it’s less likely than conventional siding to end up in landfills. Unfortunately, there are currently no recycling programs in place for fiber-cement siding. However, it is an inert material that, if ultimately sent to a landfill, should not endanger the environment.

Although many builders and homeowners are just discovering the benefits of fiber-cement siding, this material has been around for quite some time — nearly 100 years — so you won’t be experimenting with a new product.

Fiber-cement planks made with a wood-grained or a smooth finish are popular. These come in widths of 4 to 12 inches, so you can match existing siding if you’re building an addition or garage. Fiber-cement siding also comes in wall panels with vertical grooves and soffit panels for the underside of overhangs.

Fiber-cement siding can be primed and painted at the factory or on the building site. (Some manufacturers prime all of their products.) I recommend factory-primed and painted siding, which often carries a warranty of up to 25 years. For those who want to do the priming and painting themselves, manufacturers typically recommend an alkaline-resistant primer and a 100-percent-acrylic top coat.

If you want to change the color at a later date, no problem. Water-based acrylic paints adhere well. And fiber-cement siding does not expand and contract as much as wood siding, so paint stays in place better. It rarely peels or blisters, reducing maintenance time and cost.

Fiber-cement siding is widely available and can be purchased at home improvement centers and lumberyards. Perhaps the best-known manufacturer is James Hardie, which offers three products: HardiePlank, HardieShingle and HardiePanel. Other manufacturers include CertainTeed, Cemplank and Maxitile. CertainTeed produces products in 16 color choices.

Installation

Before installing new fiber-cement siding, you’ll probably need to remove all the old siding — a time-consuming, demanding job. You’ll also need to rent H&J Long Island Junk Removal excellentjunkguys.com to haul the waste away . You may be able to recycle old siding or burn it in a woodstove if it’s not painted or treated with chemical preservatives or lead paint.

Applying new siding is relatively simple as long as you have basic construction skills, time and patience. You’ll also need a few tools: a circular saw or chop saw, cordless drill or hammer, sawhorses, ladder, dust mask, eye protection, level, straight edge, chalk line and a bevel gauge for marking siding for gable ends.

If you don’t have the necessary skills, hire a professional. A good contractor will do the job right and in a fraction of the time it would take a do-it-yourselfer. For those who want to take on this project, start by reading the manufacturer’s instructions and follow them closely. Manufacturers such as James Hardie offer detailed information on their websites. If the siding is installed incorrectly, you may end up creating costly problems and voiding the warranty.

Like conventional wood siding, fiber-cement siding can be applied to both wood and steel studs, but it’s normally attached to exterior wall sheathing (oriented strand board or plywood) on top of an appropriate weather-resistant barrier, such as Tyvek (see “Weather-resistant Barrier Materials,” below). Some fiber-cement products can be applied over rigid foam insulation. You’ll need to install vertical wood furring strips to which the siding will be attached before installing the siding over concrete or concrete block walls. Check the manufacturer’s recommendations for spacing of the furring strips.

Fiber-cement is attached using corrosion-resistant galvanized or stainless steel nails or screws that penetrate studs or exterior sheathing. Many fiber-cement siding planks can be blind-nailed onto exterior sheathing so that no nails show (an advantage over traditional wood clapboards). To do this, each plank is nailed about 1 inch down from the top edge. The next plank is placed so that it overlaps the nails, hiding them from view. Follow the manufacturer’s instructions carefully, as there are some restrictions on blind-nailing wider planks to prevent wind uplift. (Wind can lift wider planks if they’re only attached at the top.)

Fiber-cement siding also can be face-nailed, which leaves exposed nail heads. But staples cannot be used because of the hardness of the material. Do not under-drive nails or screws.

Whatever system you choose, check the manufacturer’s recommendations for placement of fasteners (nails or screws) in relation to the ends and top edge of the plank. Consult wind tables provided by manufacturers for recommendations on fastener spacing, stud spacing and other factors for your area.

What to Watch Out For

Use a circular saw with a special blade that minimizes dust when cutting fiber-cement siding, such as Hitachi’s Hardiblade or Dewalt’s PCD Fiber-Cement Blade. You also may be able to cut these products with snapper shears or a guillotine-type cutter.

Cut these materials outdoors, in an area away from other people and pets. Anyone in the area should wear a dust mask whenever planks or other fiber-cement materials are being cut or sawn.

When applying new fiber-cement siding, consider installing additional insulation in the wall cavity or over the exterior sheathing. If you add rigid insulation over the exterior sheathing, you’ll have to build out the window and door trim as well.

Check local building codes to determine whether you need a permit to install new siding — and to be sure the job, as planned, meets the requirements. Local building codes may exempt fiber-cement siding from the usual requirement of a water-resistant layer between exterior sheathing and the siding, but it’s a good idea to install building paper. See “Weather-resistant Barrier Materials,” below, for some environmentally friendly options.


Weather-resistant Barrier Materials

A good house wrap underneath siding is an important component in green building because it “breathes,” allowing moisture vapor to escape to the outside. This prevents mold, which can cause health problems and damage to your home. In addition to Tyvek, check out Home Slicker by Benjamin ObdykeDelta Reflex from Cosella Dorken Products, and Construction Film by Gempack (800-328-4556).


What Will it Cost?

Fiber-cement is more expensive than vinyl, but similar in price to wood — if you’re considering only the cost of materials. Fiber-cement products tend to be more costly to install because they require removal of the existing siding and more preparation. (Vinyl siding can often be placed over existing siding.) Cost is determined by several factors, such as whether the siding is pre-finished or painted on-site, the style of paint, type of siding and the size of your house.

Cost estimate per square foot to remove existing clapboard siding and install fiber-cement siding:

Cost for materials only: $2.50

Contractor’s total per square foot, including materials, labor and markup: $9.00

Includes house wrap, insulation board, and painting and priming the new siding. Costs are national averages and do not include sales tax.

Cost of alternate materials per square foot installed (does not include removal of existing clapboard siding):

Brick veneer: $18.00

Cedar clapboards: $8.00

White cedar shingles: $6.25

Vinyl: $6.50


What Will You Save?

Fiber-cement siding typically comes with an impressive (and transferable) warranty of up to 50 years. Less-frequent painting (every 15 to 25 years, versus every three to five years for conventional wood plank siding) means fiber-cement siding could save you a considerable amount over its lifetime.

In terms of return on investment, Remodeling magazine’s 2007 annual “Cost Versus Value” report rated new fiber-cement siding as one of the highest-value projects, with an average return of 88 cents on each dollar invested if homes were sold.


Go Green!

When working on any home improvement project (check out SWSRoofing.com for the must-do list), plan what you are going to do, and make a complete list of materials and supplies you’ll need. This will save extra trips to the hardware store or home improvement center to buy or return materials, saving you time and reducing gas use and wear-and-tear on your vehicle.

Farm Liability Insurance | Bedford NY Real Estate

I’d like to sell some of the surplus garden produce and eggs from my homestead. Do I need special farm liability insurance to do that? 

We checked with insurance agents and homesteaders in several states. The answers varied widely from state to state and policy to policy.

In one case, the agent said not to worry about it unless you’re really the cautious type. However, if you want to be sure you would be covered if a customer were injured while visiting your property or by consuming your products, start by discussing farmers market insurance with your agent. Some agents told us the liability coverage with their standard homeowner’s policy would provide some protection, as long as your agriculture-related income is less than a certain threshold, such as $1,000. One agent recommended you check the exclusions on your homeowner’s or rental policy, and if there isn’t a specific exclusion, you should be covered under your regular policy.

Other companies offer a special rider or endorsement attached to the standard homeowner’s policy specifically to provide liability coverage for small-scale farms that earn less than $10,000 (or another specified amount) annually from agriculture. If you meet the farmstand regulations, you can obtain extra liability protection for as little as $25 to $50 per year. If you desire even more protection against a possible worst-case scenario, you can purchase an umbrella policy for a few hundred dollars annually that will pay $1 million or more for liability claims.

Some providers (often state- or regionally-based) offer special “country lifestyle” or “small farm” policies for those who don’t need the same level of coverage a large commercial farm or ranch would need. The Blumenthal and Donahue Agency in New England, for instance, has a standard homeowner’s policy plus farm and product liability for small farmers in their region (many of whom have just 1 acre). Agents can customize policies for specific needs, such as beekeeping, Christmas tree growing, sheep breeding, etc. In the Midwest and Rocky Mountain states, Farmers Union has a small-farm liability insurance package for those who earn less than $20,000 from farm income and own or lease fewer than 80 acres.

If you rent your homestead, you may want homestead insurance beyond whatever the property owner carries. Renter’s insurance usually includes some liability coverage but, as with many homeowner’s policies, yours may not cover liability for people who use your products.

If your insurance company is not able to offer farmers market liability insurance, or the cost is exorbitant, shop around for a provider who can help. (Independent agents who represent multiple companies can do the shopping for you.) Ask other local homesteaders or market growers for their recommendations, or consult your state Farm Bureau. Farmers’ co-ops and other local farm organizations sometimes partner with insurers to offer goods and services to members at reduced rates.

5 Reasons You Should Measure Social Media Return on Investment | Bedford Hills Real Estate

Are you wondering if measuring social media return on investment (ROI) is important?

Do you cringe when you think about putting together another report?

You aren’t alone. But times are changing for social media and these reasons will show you why it’s time to get serious about measuring your results.

Do I Really Need to Measure ROI?

Let’s start by addressing the elephant in the room. Is ROI the right measure of success for social media?

There are many who would argue that a financial return doesn’t show the true value of social media for the organization. I would agree that ROI doesn’t paint the full picture.

However, the bottom line is that executives and business owners sleep, eat, and breathe ROI. It has been the measure of success since the beginning of their careers and while we can jump up and down and tell them it isn’t a complete picture, they aren’t going to believe it until they see it.

Therefore, it’s time to get serious about ROI, but that doesn’t mean that you should sacrifice other types of metrics that help to round out the story. You need both and this is why.

get serious

Get serious and measure social media results. Image source: iStockPhoto.

#1: ROI is a Necessary Evil

Regardless of whether ROI paints the pretty picture that we want for social media’s value to the organization, it is the universal measure of success for business.

We’ve seen new metrics like Return on Influence and Return on Engagement being talked about. Some marketers like these metrics because they feel they do a better job of telling the story of social media’s value.

I understand the need to have a holistic view on where social delivers; however, we can’t redefine ROI because it doesn’t suit our needs or it doesn’t paint the picture we want. If you don’t start to measure the real return on your efforts, someone is going to do it for you.

And if they do the measurement, you won’t have the opportunity to clarify what ROI isn’t showing and present metrics that help to round out the perspective. You’ll look like the person who was trying to hide a negative ROI to save your project. And yes, when you measure it the first time it will likely be negative.

So it’s time to embrace that ROI is a part of the story and it is our job to make sure we balance ROI with other metrics that show where social delivers incremental value.

clear roi

Clear ROI is part of a successful social media strategy. Image source: iStockPhoto.

#2: Your Boss Will Demand ROI

There is no denying that management teams and business owners are questioning whether your efforts are delivering results. The 2011 Jive Social Business Index Survey revealed that only 27% of executives with budget control for social media felt that social media is a top strategic priority. 47% of the respondents said a social plan was necessary but not a strategic priority.

This shows you that the jury is still out on whether social media is a mission-critical piece of the marketing mix, at least for those who control the purse strings.

The majority understands that social media is important at some level for the business, but it’s clear there’s still skepticism. I think we can all admit that if the people who control our budget still aren’t sold on whether social media can drive business results, they will continue to invest cautiously.

This means it’s important to be able to show quantifiable results from your efforts. If you aren’t able to demonstrate the strategy is delivering a financial return, you may find that optimism quickly turns to pessimism as other activities are shown to produce results, and your budget could just as quickly disappear.

results

Show quantifiable results. Image source: iStockPhoto.

#3: Social Media is Resource-Intensive

I think we can all agree that the days of saying that social media is FREE are over. We realize that a successful social media strategy takes a lot of time, and for many of us it’s time we simply don’t have.

The Social Media Marketing Industry Report revealed “a significant 59% of marketers are using social media for 6 hours or more and 33% for 11 or more hours weekly.” That’s a lot of time, considering that social media isn’t our only job. For many of us, social media is something that has been added to our already full plate.

This has led more people to start outsourcing aspects like content development because they simply can’t produce enough content to generate results in the time they have.

One of the first questions I get from executives is whether they should include the cost of employee time and/or salaries in their social media ROI calculations. They want to understand whether the time employees are spending is worth the expense.

It isn’t because they are trying to launch a war against social media. It is simply a matter of prioritizing resources to the highest-performing initiatives. And if social media can’t be quantified to show a return to the organization, it gets harder to justify the time and budget that is being dedicated to it.

budget

Include the cost of employee time. Image source: iStockPhoto.

#4: You Can’t Expand Without ROI

There are a lot of companies out there that have seen tremendous success in developing large followings and now they’re asking, “Now what?”

The smart marketers didn’t jump into every social media network right away; rather they tested and became awesome in a couple that matters to their business. But now they feel they have demonstrated that social media can work and want to expand into other social networks.

In other situations, marketers realize they need to produce more content because they see the most positive results around the release of new content, but they can’t handle any more internally.

Whatever your scenario is, you won’t be able to secure additional budget dollars to fund your expansion plans if you haven’t demonstrated that the budget that has already been invested delivered a positive return to the organization.

Return isn’t measured in fans and followers; it is measured in dollars and cents. If you want to expand, you need to get serious about measuring social media’s bottom line.

what you need to know

Understand your social media ROI to expand and extend your reach. Image source: iStockPhoto.

#5: Optimization is Critical to Success

While all the other reasons relate to why social media ROI is important for the needs of other people, this one is for you. You are spending time, energy and budget on making social media a success. If you really want it to be successful, it’s critical that you understand what’s actually working and what isn’t.

We all want to prioritize our efforts to the things that produce the highest result, but if you aren’t measuring what’s delivering, you have no idea what you should be doing more of. Further, you won’t be able to test how little tweaks impact important things like conversion rates.

If you truly want to show that social media is a mission-critical element to business, then you need to measure ROI so you can tell exactly what’s working or showing promise and then optimize it.

Optimize until you can’t optimize any more. Imagine if you knew which status update delivered the most conversions for the day. Or which path from social media to the website converted the most leads. Information like that would really help you show a positive ROI in no time.

How Social Media Has Changed Marketing | Bedford Corners NY Realtor

Over the past few years, social media has had an effect on many aspects of the world in one way or another. We can now keep in contact with each other all the time, spread photos and messages simultaneously to thousands, and it’s also allowed brands to interact much more closely to their customers.

Marketing has forever been changed by social media. Marketers can engage with potential customers through adverts specifically tailored to that type of person, all based on information the customer has given.

A social media agency can market a brand to thousands of people, increasing its public awareness through pages and helping to cement the brands image with regular updates, photos, articles and more.

The reach of social media

388012741 9d01040e4d 300x199 How Social Media Has Changed MarketingAs said at the start, social media has taken over in the last few years. It’s hard to find someone not signed up to one social media page or another, and so it makes sense that companies have set up pages to market their products and services.

From teenagers to middle-aged businessmen, and aspiring professionals to those long since retired; social media has access to all.

Information

Social media allows users to interact with people and companies like never before, while also acting as an outlet to channel information about people and their opinions.

When a company sets up a page on a social media site and people begin to follow it, the company can ask them their opinions on their products and services. The information that can be gathered on these topics is invaluable, as it is essentially market research.

All this information can easily be put to use in better marketing to customers, helping marketers appeal to their audience in much better ways than before.

Promoting a positive image

4890770512 5905e505c31 300x271 How Social Media Has Changed MarketingAny social media agency will tell you that keeping your brand image up on your social media page is crucial.

Word spreads fast, even faster with social media, so when negative comments are posted about a particular brand on the page it can be swiftly tackled and the problem sorted. Better yet, all of this being public will show other potential customers how your brand deals with problems.

Facing off negative comments is great, but don’t forget that positive messages will also be posted.

Marketing to the target market

4927470569 390eca1b61 300x226 How Social Media Has Changed MarketingToday and in the past, marketing has been done through publications, signs, television and radio adverts. The target markets for these adverts are broad to try and appeal to as many people as possible as easily as possible. While this is still effective, marketing through social media can be targeted towards a much more niche audience.

Using the information that users post on their social media profiles, adverts can be made to target from either a broad range of people, all the way down to a specific group. This allows for a greater personalisation of adverts, appealing more towards people who’d ignore the normal adverts.

At the opposite end of the scale, setting up adverts to easily avoid users that’d have no interest in the product or service is also possible.

Chappaqua NY Homes | 3 Things You Need to Know About Facebook’s New Mobile Apps

Facebook is on a roll!

Recently, two new Facebook apps launched – the Pages app and the Photo app.

These new apps are available for the iPhone only — not the iPad, and not Android devices.

There has been a ton of buzz about the development and launch of these new apps. I think it is a brilliant move by Facebook to improve their existing app – to address user complaints about how clunky it can be and how often it crashes. By creating individual apps — each app is much more lightweight and focused on the task at hand. And for marketers and anyone using Facebook, beyond the casual user, these new apps are a welcome addition.

Many of you know how much of a fan I was (and still am) of the Facebook Messenger app – that pushes messages to your phone just like a text message.

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1. Is Facebook planning for a mobile phone?

With the launch of these new apps, there is a lot of buzz about the possibility of a Facebook Mobile Phone. Could this be true? Could Facebook build its own operating system and create a new phone? It’s possible – but in my opinion, the first priority of Facebook, post-IPO, is fixing their flawed mobile application.

There is also the debate about whether having one stand-alone app makes it stand out rather than get buried in a folder on your iPhone; never to be seen again.  I tend to agree with The Next Web’s article, that instead of now having Facebook buried in my ‘Social’ folder, it can be found in my ‘Facebook’ folder.

2. When will the ads appear?

I look forward to seeing what else Facebook has up their sleeve. Eventually we will see Facebook ads appearing within their apps. The billion dollar question is how they will integrate those successfully. It is quite the balancing act. Ads are 85% of their revenue, yet they are not seen on mobile devices. (Side note: More than 50% of the people who visit Facebook visit it on a mobile device). If they roll out these ads in an intrusive way – they are going to have their nearly 900M members in an uproar (again), but think of all the opportunities for those who run Facebook ads!

3. What’s on my Facebook app wishlist?

I’d love to see apps for Groups, Events and Ads. The Groups app would be ideal to manage, interact and moderate  the ever-growing number of groups I’m in.  An Events app would be fantastic, especially for Inman, as we manage our 17 Agent Reboot events and 2 Real Estate Connect events. And of course a stellar Ad management app would, in my opinion, make it easier to create and renew ads, while keeping millions of advertisers happy (and spending more money!)

What’s interesting in this segmenting of Facebook apps is that the discussion of brand fragmenting comes up. This is the same conversation I have when people ask me why I have different Facebook pages for Inman – i.e. we have an Inman News page, Inman Next page, Agent Reboot page, Real Estate Connect page and REmessenger page. Five pages — one company.

We have found that, although our audiences tend to sometimes overlap, it’s ideal to have the right conversations with the right audience by segmenting our brand. I think the same is true for Facebook — by segmenting their product into separate apps, they are speaking to different audiences, but also making many of their users very happy by allowing them to go right to where they want to go — bypassing other areas of Facebook.

Armonk NY Homes | How I Closed 17 Deals Because of Facebook — Part 1

Every Realtor I know is on Facebook … or at least they know they should be. And yet most Realtors don’t get any results from it. Is Facebook a colossal waste of time for Realtors? Or are Realtors just taking the wrong approach?

I’ve been on Facebook since back when MySpace was still cool and I’d like to think I’ve learned a few things along the way. In 2011 my husband/real estate partner, Brendan Powell, and I generated 17 closed transactions strictly because of Facebook. And I’m going to tell you exactly how we did it. Today, I’ll start off with the strategy we employed to facilitate genuine engagement. Tomorrow we’ll talk business.

1. We had a Facebook strategy and understood our target market. Like our online and print marketing efforts, we have a strategy, a plan, a target and a message for each one of our activities on Facebook, integrated into our overall marketing strategy. The experience someone has with us on Facebook isn’t unlike the one they’ll have with us at an open house, when reading our blog or when getting our postcard in the mail.

2. We targeted our messages. In our business, everyone you meet online is either a buyer or a seller, a source of referrals, or both. Yes, all 400 of your Facebook friends and all 150 of your business page fans are potential sources of business. Facebook allows you to tailor your message and target:

target image via shutterstock

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  • Your real sphere of influence:people with whom you have real relationships in real life. These 10-15 people are your primary ambassadors and can be a huge source of referrals.
  • Your extended sphere of influence: people who are your Facebook friends but who you aren’t likely to see or talk to in real life — i.e., past co-workers, that guy you met at a bar, etc.
  • Friends” of your Facebook friends — yay, more referrals!
  • Total strangers

3. We shared original content. I know you don’t want to hear this, but fewer than 1 percent of your Facebook fans will ever return to your page after the initial “Like.” So don’t waste your time and money designing the prettiest page. Staying connected with your fans is really about ongoing, targeted and original content that appears in your fans’ news feeds (tomorrow I’ll tell you exactly how to do that).

authentic image via shutterstock

It pains me when I see Realtors sharing only news headlines and listings on Facebook. Guess what? Our fans and friends can read an online newspaper, too, and there are far easier ways for them to look at listings online. Being a curator of content means locating unique and interesting stories and sharing original content from our own photos and funny tales from the road, to our blogs and opinions. Just like our website and blog, content is king.