Zillow, Trulia and realtor.com strengthen their hold on consumers | Waccabuc Real Estate


Zillow, Trulia and realtor.com captured more than a third of all visits to real estate sites from desktop computers in April for the first time.

Real estate’s three largest portals have been slowly growing their overall real estate Web traffic share from desktop computers for at least the last 18 months, according to Experian Marketing Services data.

Horse race image via Shutterstock.
Horse race image via Shutterstock.

(Unlike its digital analytics competitor comScore, Experian measures Web traffic by total visits rather than unique visitors and currently does not report traffic from mobile devices or mobile apps. See recent Inman News story analyzing comScore March data).

Zillow, Trulia and realtor.com captured 34.4 percent of the 360 million visits to real estate sites last month – 8.2 percentage points above their collective Web market share in April 2013.

As it has for the last few months, Zillow came in at No. 1 by a wide margin, capturing 17.39 percent of desktop traffic in April, nearly twice the desktop traffic of Trulia and more than twice that of realtor.com.



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