People will go to all sorts of lengths to get attention from a small subset of Facebook’s 1.23 billion monthly active users. Sometimes it’s good — people focus on creating more compelling content or integrating Facebook with the rest of their marketing strategy. Though it takes more time, their Facebook Page grows steadily and actually delivers results.
Other times people want to take the “easy” way out. They hear of some hack that got one company thousands of followers/page views/comments in a day and think they should start doing the same. They don’t have the time to build a Facebook following — they need eyeballs on their content now.
But there’s little evidence to support that these “tips” work. They’re like ads claiming to lose 20 pounds in a week. Bonus: some of these “hacks” could end up decreasing your Facebook performance.
So if you’re going to spend time on Facebook to build your business, steer clear of the following “tips” that could do you more harm than good … or could just do nothing at all.