5 Twitter Marketing Tactics | Pound Ridge NY Realtor


5 Twitter Marketing Tactics for Building a Fanatical Following

If there’s one group that’s well-versed in developing large and loyal  audiences on Twitter, it’s bloggers. They do, after all, have a content strategy  built into their title — ahem blogging — which means that even when  they’re promoting their personal brand, it’s more likely to be with content that  their followers find helpful or otherwise more interesting than, say, a random  company selling bar soap.

Bloggers who want to be successful have a kind of urgency to directly engage  with, build and look after their following, as there’s really no better way to  attract visitors to their sites. (Can you imagine a blogger running a TV  campaign ad, particularly before they’ve had any measure of success? Yeah,  no).

But of course, not all bloggers have thousands of followers, so, what  separates the superstars from those that hover indefinitely in the middle of the  pack?

Let’s take a look at a few bloggers and their Twitter marketing tactics who  really knock it out of the park to see if we can’t glean a lesson or two.

1. Get targeted

Twitter is a pretty reciprocal place, so you could hop onto the  platform every night and just randomly add people, and in the morning you’d have  a fair amount of people following in return. But having a mass of followers doesn’t mean much if they’re not  engaged, and if one new follower is all about muscle cars while the next is  all about creative applications for doilies, you’re going to have quite the time  appealing to all of them. And if they’re not engaged, they’re certainly not  going to share your work and help you grow your following.

One great example of someone who does this kind of singular focus right is  Heidi Swanson of 101  Cookbooks. Originally started as a way to share her many recipes with her  friends, Swanson’s site features a wealth of healthy recipes and is also home to  her cookbooks, which have a “supernatural” focus.

Clearly, Swanson is targeting not just cooks but also those with a crunchier  bent. You can see this hyper-focus on her Twitter feed:

5 Twitter Marketing Tactics for Building a Fanatical Following

While Swanson does do some retweeting of causes close to her heart and  recipes from likeminded sites, the majority of her tweets are links to her  content, prefaced with a listing of ingredients. This fits well with the  mentality of Swanson’s site, which allows users to search for recipes based on  ingredients, and it does what it needs to do simply before getting out of the  way. This is just what her avid audience, on the hunt for seasonal recipes, is  looking for.

What This Means for You As a rule of thumb, keep in mind that it’s  better to be hyper targeted than too broad; you can always expand from your base  once you get going. While you may not need to get as targeted as this, having some kind of theme is crucial — all the better if you can turn that into  a hook, a la @shitmydadsays. In fact, sometimes just getting a great Twitter  handle can frame all of your activities. Once you have that, get as creative as  possible within those confines.

Who can you follow that clearly shares your interests? What kind of content  can you retweet? How can you mix up the content? Give your followers not just  information but actionable insights, and you’re sure to grow.

2. Help each other

Call it guest posting, call it co-branding, call it coasting on each other’s  tail winds — whatever. There are few strategies quite as effective for growing  your following than teaming up with or regularly giving press to another blogger  or business. Teaming up with someone else not only gives you great material for  your Twitter feed (and who couldn’t use a little bit more meat to feed the  social-content beast?) but it also exposes your work to a much wider audience.  And while not everyone in that audience will be primed to follow you, if you’ve  done a good job of picking a partner whose interests parallel your own, you  should gain a sizable chunk.

Blogger DIY Victoria E. Barnes, who focuses on renovations of her Victorian  home, does this in a number of ways. Sometimes, it’s as simple as retweeting a  fellow blogger’s contest:

5 Twitter Marketing Tactics for Building a Fanatical Following

Sometimes it means riffing on popular culture, a la this Mad Men Spoof:

5 Twitter Marketing Tactics for Building a Fanatical Following 3

Whether it’s directly teaming up with someone or just a playful tease, being  in on it with someone else is a great way to gain exposure

Read more at http://www.jeffbullas.com/2014/01/16/5-twitter-marketing-tactics-for-building-a-fanatical-following/#C6SjYvwkFbaEvxKh.99

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.