It snuck up so quietly that a lot of people didn’t even realize it was happening.
One minute you could post a comment on YouTube just by logging into your YouTube account, and the next you’re being asked to sign in through your Gmail or Google+ account. The same goes for Zagat and other Google owned digital web assets.
Google+ may not have caught on with users as a Facebook alternative yet, but the service’s “Plus 1” symbol is ubiquitous within social marketing, and top name brands are commonly listing the Google+ icon on television ads right next to their Facebook and Twitter symbols. Whether you like it or not, Google+ is quickly becoming a significant player in the social media marketing world because it has one thing going for it that no other social site has: Google.
Google plus is now the second largest social media network behind Facebook and can no longer be ignored.
So Google plus marketing needs to taken seriously in your marketing strategy.
Reason #1. Search
Google’s approach for Google+ has been to seek success through visibility. Because of this, Google is constantly launching new applications that integrate Google+ with search results. A search for information about the election of Pope Francis in March 2013, for example, shows several Google+ post results from TIME, NBC and CTV, as well as author posts with images of the Google+ registered author catching the eye of the casual searcher.
For Google+ users, as long as you share blog posts with relevant, new (un-copied) information on a regular basis, you are that much more likely to be pushed up through the ranks of search results.
As with any search engine, keywords are a big factor in these results. How can you push your Google+ page up in search results?
- Post on a regular basis using relevant keywords in your text, but also integrate those keywords in other aspects of your Google+ page, such as in the “about” and “video” sections.
- Linking back to your own website where possible also improves your Google+ and personal website optimization.
- Creating a Google authorship for you and your most frequent posters helps your posts appear higher in search results, with the bonus of a personal author photo.
Reason #2. Google Authorship
There’s something about being able to look people in the eye that makes the advice or information you receive from them more reliable. But when you can’t look them in the eye, seeing a picture makes them seem a little more reliable and trustworthy. That’s the basic psychology behind Google+ authorship.