Are you looking for some practical tips and tools to help with your social media marketing?
Do you find it difficult to keep up with how quickly social media is evolving?
In this article, I outline a collection of technology tools and tips you’ll want to consider using to improve your presence across social media.
It takes a lot of time to create quality content, engage on social profiles and sustain online relationships that support your business goals.
Larger businesses and corporations often have teams of people dedicated solely to these tasks.
For smaller businesses that don’t have the luxury of staff or financial resources, there are tools to help. But there are also efficient shortcuts and tips to help you get more out these technology tools.
By using some of these tips to strategically choose your tools, you can get more out of your social media marketing.
Here we go.
#1: Monitor Your Blog Visitors’ Activity With Lucky Orange
The more you know about your website visitors, the more you cater to their needs with content, layout and design.
Lucky Orange monitors and interacts with your blog visitors and lets you:
- View details of who’s on your site now, what pages they’re visiting, where they’ve come from and how long they’ve been on your site
- Interact with visitors in real time, through a chat box
- View real-time or recorded videos of your website visitors browsing your site
- View an overall heat map which shows the key areas your website visitors are clicking on
In the image below you see the time people spent on your site, how they found your site, the previous site they were on and the country they are browsing from.
Lucky Orange provides great information about your visitors.
Start by recording sessions of individual users browsing your blog and see where they’re scrolling and what they click on. Then interact with visitors while they’re on the site and ask them questions about their experience on your website or the content they’re browsing.
Use what you learn to fine-tune your site.
#2: Use Smush.it to Reduce the Size of Your Images
The load time of your page is one of many factors that Google uses to determine your web ranking, so it’s important to reduce the size of your images where possible.
Smush.it is an image compression tool that’s “lossless.”
You upload the images, reduce them and then download a version that’s smaller in size but not in quality.
Upload your images and reduce them in size.
Use these smaller images to improve your social media marketing performance.
#3: Implement a Content Distribution Network
When I browse a website or blog from Ireland that’s hosted in the United States, it’s likely to run slower for me than for someone who’s browsing from within the United States.
To standardize your load times, use a hosting provider that uses a content distribution network (CDN). A CDN keeps the latest copy of your website on various servers around the world so visitors get your content from the server that’s nearest to them, which results in faster load times.