Have you figured out how to engage on-the-go prospects and customers?
Is more of your audience interacting with your business from their mobile phones?
If you want to enhance your mobile marketing, then keep reading.
I’ll show you three awesome tools that make mobile marketing easier.
Mobile is no longer something you can afford to ignore.
As customers’ adoption of mobile grows, you need to find ways to leverage mobile marketing tools to optimize their experience, no matter what device they’re on.
Whether you’ve already been experimenting with mobile marketing or are just getting started, the right tools help increase leads, engagement and sales.
In this article, I highlight three tools that offer easy ways to mobilize your social media marketing strategy.
#1: Send SMS (Text) and Video Messaging With Mogreet Express
One of the most powerful mobile marketing channels available today is SMS or short message service, which is also known as text message marketing.
SMS is a permission-based messaging tool that lets customers receive messages from you after they text a keyword or sign up using a web form.
SMS may not sound sexy, but it’s highly effective. Studies have indicated that 97% of mobile subscribers read an SMS (text) message within 15 minutes of receiving it. 84% respond within 1 hour.
Many top retailers actively use SMS to send out sales or product updates, special coupons or other important announcements. Coca-Cola focuses 70% of their mobile marketing budget on SMS/Text messaging.
Coca-Cola embraces the power of SMS to reach consumers.
So what does this have to do with social media?
Conversations with your customers shouldn’t end on Facebook, Twitter or any other social platform you currently use.
Mogreet Express lets you quickly create SMS (text) or video messaging campaigns to incorporate into social media and build a database of customers who want to receive your information and offers.
First, you create a keyword to title your campaign, and then Mogreet Express pairs your keyword with a shared short code. Make your keyword short and easy to remember.
After you’ve decided on a keyword, you’re guided through the process to set up the response customers receive when they opt in.
Mogreet Express lets you set up keywords in your dashboard to promote campaigns to your audience.
Now you’re ready to promote your campaign on Facebook and Twitter. The easiest way to do this is by using language such as:
“Become a Mobile VIP. Just text YOURKEYWORDHERE to 12345″ (this would be the short code that Mogreet Express provides to you).
Lane Bryant incorporates their call to action on a Facebook tab to connect with them. Their keyword is LBGB and their short code is 23705.