I remember when I found out the Tooth Fairy wasn’t real. My whole world was shattered. Granted, I was about eight, but I was furious to find out that my parents had been putting a quarter under my pillow every time I’d lost a tooth, not a sweet fairy named Daphne who lived in a castle made out of my pearly whites.
Luckily, believing in the Tooth Fairy is pretty harmless. Other myths, especially those that affect your business, are not.
In previous posts, we’ve debunked myths about marketing automation, social media, blogging, SEO, and A/B testing … but we’ve never touched on landing pages. So keep on reading so you don’t miss out on information that’ll help you convert visitors into leads and leads into customers. We’ll debunk the most common landing page lies and arm you with information to take your landing pages to the next level.
Myth #1: You only need a few of them.
Lots of people think that you don’t need many landing pages. Maybe you have a ‘Contact Us’ page and a demo page, and that’s pretty much it, right? Wrong. If you only have a few landing pages, you’re missing out on traffic, leads, and customers big time.
Every new landing page you create is another opportunity for you to appear in search engines and get your link shared on social media — and better search engine rankings and social media posts mean that you’ll have more opportunity to drive traffic and conversions for your website.