Tag Archives: Mount Kisco Real Estate

Post Free Healthy-Home Tips | Mt Kisco Realtor

One-quarter of U.S. residents have either allergy or asthma symptoms, according to WebMD. In addition, 90 percent of our lives are spent indoors, reports the medical Web site.

Help owners be healthier in their own homes by posting to Facebook a free article, “8 Tips to Make Your Remodel More Energy Efficient and Your Home Healthier,” from the REALTOR® Content Resource. It’s just one of five free articles now available in the January “Plan for Your Winter Remodeling Projects” theme.

Why new agents fail | Mount Kisco NY Real Estate

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What are the correlates of “new agent” success? Two studies from the Texas Association of Realtors reveal intriguing results for both new agents and those who hire, manage and train them.

On Aug. 28, 2012, the Texas Association of Realtors (TAR) sent a Zoomerang Web survey to 13,000 of its broker/manager members with the purpose of identifying how to improve the quality of the homebuying and selling experience for Texas homeowners. A second purpose was to assist TAR in identifying the factors that contribute to sales success of new agents, as well as those factors that result in agents leaving the business. A total of 277 brokers/managers participated in the study: 265 in the online survey and 12 in the one-on-one interviews.

Office size
The large majority of offices (70 percent) had 10 or fewer agents. Another 16 percent had offices with 11-25 agents. In other words, 86 percent of all offices had 25 or fewer agents. This matched a secondary finding that 71 percent of the respondents classified themselves as small independents, boutiques or family-owned businesses. Ten percent were virtual (no physical location), and 19 percent were affiliated with a national/international franchise.

Training
Seventy-two percent of all survey respondents currently offer sales training. Of that group, 43 percent created their training in-house. Another 47 percent relied on one-on-one mentoring/coaching. The remaining 10 percent relied on outside vendors or their local association to provide training. Only 7 percent charged a fee for their training vs. 93 percent that had no fee.

In 72 percent of the offices, the broker/manager was responsible for training. In the other 28 percent of the offices, GRI, CRS, and/or an outside training company provided the training. Of these, 8 percent relied on online (video and webinars) for their primary source of sales training. For those who did offer in-office sales training, 72 percent assigned a mentor, trainer or other point person to assist new agents.

Attrition
A major challenge nationally is the high turnover rate for new agents. Broker/managers cited the four issues below as the primary reasons new agents leave the business.

1. Lack of adequate startup capital
Broker/managers cited insufficient startup capital as the main reason new agents leave the business. Most new agents were uninformed about the initial startup costs that range from $1,200-$2,000. (This includes local association, MLS, state association fees, NAR fees, plus signs, cards, lockboxes, etc.) They also are unfamiliar with how commission splits work as well as how long it takes to ramp up a new business.

2. Unrealistic expectations
Many new agents view real estate as a job rather than starting a new sales-based business. They believe their broker will generate leads for them rather than having to do it themselves. They are also unprepared for how difficult the business actually is.

As one broker put it: “(New agents) are naive; they lack the knowledge of what it will take to succeed. They enter the business believing that real estate will be an easy way to make money, and the difficulty is way beyond what they expected.”

3. Part-time vs. full-time
The survey respondents were virtually unanimous on this point: Real estate is a full-time career that requires a full-time commitment; anything less usually results in failure. The challenge is that part-time agents represent a sizable proportion of all Texas agents. Fifty-five percent of the survey respondents replied that at least 25 percent of their agents were part-time.

4. Mindset/preparation/competence/confidence
Mindset is an important predictor of real estate success. The most damaging mindset is one were the agent takes shortcuts. This often starts with pre-licensing training. Ten of the 12 of the brokers who were interviewed on a one-on-one basis agreed that agents who had taken face-to-face training were much better prepared for the business.

As one manager observed: “Agents who took the shortcut versions of pre-licensing training or who attended online licensing training know next to nothing. They probably have never seen a completed contract. They come out of real estate school completely unprepared to work with the demands of buyers and sellers in today’s highly complex market.”

Previous careers
Overall, the people entering the Texas real estate industry come from virtually every walk of life. The broker/managers identified the top two careers that their two most recent hires had worked in as being either “teacher” or “homemaker.” Other high-probability hires were those who had been in sales-related careers or in another aspect of the real estate industry — i.e., title, new-home sales, or mortgage.

A number of broker/managers drew a distinction between those who had corporate sales experience and were accustomed to generating their own leads versus those who worked in retail sales positions in stores where they took orders at the cash register. Those who had the corporate sales background fared significantly better.

What Festivus Can Teach You About Social Media | Mt Kisco Realtor

HAPPY FESTIVUS!

In this post, I’ll explain how you can use the concept of Festivus to improve your social media in 2013. If you are unfamiliar with the story of Festivus take a gander at the video below.

Bellow are my comments on how social media pages and brands have disappointed me in the last year, the “Airing of the grievances” if you will.

– Syndicating Social Media Pages – You should never, ever sync your social media pages. If you are repeating your messages, why should your fans follow you on more than one platforms?

– Keep it short and sweet – Stop posting long paragraphs on your Facebook Page. It’s rare that someone will want to read that. Try posting less than 100 characters or just an image, and measure the differences in engagement.

– Strategize – Use Facebook Insights to see which of your posts is popular and keep doing that. Let your fans dictate your postinsg

– Over Posting – Facebook’s EdgeRank Algorithm dictates how many of your fans see your posts. Not every fan will see your posts, so this encourages page admins to post and post in an effort for more fans to see their posting. The average life span of a post is 3 hours. Try only posting every 3 hours to give your post the attention it desvered.

– Under Posting – It’s important to find the right balance in posting because EdgeRank works in that Facebook will show your fans your posts when they engage with you and less often when they don’t engage with you.

– What social media is for Your Social Media Strategy is an extension of your brand. It is meant to give insite that your fans wouldn’t get normally. The added insite will build trust and recognition, which will lead to new customers via your current ones.

What social media isn’t for – Social media cannot directly be associated with getting new customers and making money. If you take the time to think critically about what you are posting, you’ll see many returns of the day from your fans and their friends. Your fans who love you will help you acquire new fans.

– Social Media and Your Website – I have seen archaic sites that don’t have any social media links.  Take the time/money and invest in this functionality. You’ll see a great return on this investment. Once you do integrate social, make sure you are consistent, or else your new functionality will be pointless.

– Brands are not caught up – A sub strategy of social media is to connect business to business instead of business to consumer. As a page admin, it’s frustrating when a business doesn’t have a social media strategy and hasn’t posted in 4 months. It’s likely that they won’t engage with you if they post so sporadically.

I hope my grievances are addressed in 2013 and brands start to hire brand managers who know how to help them. There is a lot of pressure put on social media as it can be really beneficial, but if used incorrectly or not to it’s full potential, it’ll do more harm then good.

Do you have any social media grievances in 2012? Let us know in the comments.

***If you Google “Festivus”, you’ll see a surprise.

Treasury foreclosure prevention info-push begins final phase | Mount Kisco NY Real Estate

Wednesday morning the Treasury Department, U.S. Department of Housing and Urban Development and Ad Council will launch the final phase of their Foreclosure Prevention Assistance public service advertising campaign.

The third phase of the PSA is in an effort to increase awareness of the resources and assistance for struggling homeowners through the Making Home Affordable Program, which is now extended through December 2013.

“Research conducted by the Ad Council shows that many struggling homeowners delay conversations about their mortgage concerns because they feel confused about where to turn for help and whom to trust,” spokesperson Andrea Risotto of the Treasury and deputy press secretary George Gonzalez of HUD said in a post.

The “whom to trust” bit is the kicker and the Consumer Financial Protection Bureau provides a great example of what to look out for.

Earlier today, the CFPB cautioned distressed homeowners to be weary of the use of government logos in campaigns because two mortgage loan modifications were allegedly ripping-off struggling homeowners using false advertising.

The CFPB forced Gordon Law Firm and the National Legal Help Center to halt all operations after investigating the two entities for allegedly scamming borrowers.

The protection bureau said the two parties took in more than $10 million by falsely promising homeowners they had the ability to prevent foreclosures and renegotiate troubled mortgages for borrowers.

Here’s an example of a real ad.

Going forward there are various signs to spot a scam. Be suspicious if an ad or someone suggests paying high fees upfront to receive services, promises of a loan modification and making payments to someone other than your servicer or lender.

However, distressed homeowners can rest assure that the final installment of the PSA campaign is the real deal and the unveiling tomorrow is being done so in struggling homeowners’ best interest.

Don’t believe me? Check it out for yourself tomorrow morning.

Forecast for steady growth, but no boom in home sales | Mount Kisco Real Estate

The national outlook for home sales next year looks “very good,” though tight credit means housing will not see rapid growth anytime soon.

That’s according to Kenneth T. Rosen, chairman of the University of California, Berkeley, Fisher Center for Real Estate and Urban Economics, who spoke at the 35th Annual Real Estate & Economics Symposium hosted by the center Monday.

Interest rates at a 50-year low, job growth and low inventory mean that the housing market is recovering, Rosen said.

“It’s not a boom, but it’s recovering,” he said.

Rosen thinks the reason housing isn’t booming is because the government has responded to the economic downturn by trying to fight the wrong problem.

“The problem is not (that there is not) enough money, because the (Federal Reserve) has poured in a lot of money into the economy,” Rosen said. “We have too much money out there, not too little money. The problem is loan availability.”

Restrictive credit score requirements mean 40 percent of people can’t get a loan, he said.

According to Ellie Mae, a provider of software to mortgage originators, borrowers approved for conventional purchase loans in October had an average FICO score of 762. The average FICO score for purchase mortgages insured by the Federal Housing Administration was 700.

“I think the average FICO score should be back at 650,” Rosen said.

But he held little hope for improved credit availability in the near future.

“Credit is not going to get a lot looser. This administration is not pro-homeownership. They are not homeowner advocates, they are renter advocates” because their constituency is largely in urban areas, which typically have a high share of renters, Rosen said.

The FHA, whose mission is to provide homeownership opportunities for moderate-income families, particularly first-time buyers and minorities, is an exception, Rosen said.

“The FHA is doing a great job, but they’re the only ones there,” he said.

The FHA reported a $16.3 billion deficit last week, raising the specter that the agency will require a taxpayer bailout next year for the first time in its 78-year history.

Rosen said the shortfall was “not surprising,” given the FHA’s role in shoring up the housing market during the downturn. The agency expects $70 billion in future losses from loans made between 2007 and 2009.

“It’s a function of history and they’ll get through it,” Rosen said.

On the inventory front, underwater homeowners are likely to sell as prices rise next year, increasing the number of available homes for sale, said Daren Blomquist, vice president of foreclosure data aggregator RealtyTrac, who also spoke at the symposium.

But “I don’t see a flood of inventory; it’ll be slowly meted out as prices come up,” he said.

The role foreclosures will play will vary by state, Blomquist said.

In states where foreclosures are handled by the courts (judicial foreclosure states) foreclosures take considerably longer to process than in nonjudicial foreclosure states. For example, in New York, a judicial foreclosure state, it took an average of 1,072 days to process a foreclosure in the third quarter; in California, a nonjudicial foreclosure state, it took 335 days.

Though delayed, foreclosures are being processed in judicial foreclosure states such as Florida, Illinois, New York, New Jersey, Ohio and Pennsylvania, and each has seen increasing foreclosure activity in the last nine to 10 months, Blomquist said.

“That indicates more foreclosure sales next year,” he said.

But in nonjudicial foreclosure states like California, Arizona and Nevada, there’ll be less foreclosure inventory to add to for-sale inventory, he said.

“If Realtors are looking for shadow inventory in those states, it’s probably not very likely,” he said.

Clouds on the horizon

Overall, the U.S. economy has many positives going for it right now, though there are some clouds on the horizon that could affect the housing market next year.

“We have very strong job creation. Private sector job creation is very good, (though) a little slow in summer. Auto sales are quite strong. Home sales are coming back. We have very low interest rates. Corporate profits are very high and cash balances are high,” Rosen said.

Rosen said the so-called “fiscal cliff” — a series of tax increases and spending cuts that will go into effect at the beginning of next year unless U.S. lawmakers come up with an alternative plan to reduce the federal deficit — remains a concern. At the moment, he said, a grand bargain seems to be more likely than congressional gridlock.

Regardless, he said, the U.S. economy could face headwinds including instability, a slowdown in overseas growth, and tax increases at home.

Rosen estimates there’s a 30 percent chance the U.S. economy will double-dip back into recession if any one of three events occur: we fall off the fiscal cliff, the euro collapses, or the supply of oil from the Middle East is disrupted.

Should we go over the fiscal cliff, taxes will rise for all taxpayers. These include a jump in capital gains taxes; tax rate increases in the top four brackets to 39.6 percent (from 35 percent), 36 percent (from 33 percent), 31 percent (from 28 percent), or 28 percent (from 25 percent); and 28 million more taxpayers will be subject to the alternative minimum tax (see “What happens to your taxes if we go over the fiscal cliff.)”

New Medicare taxes will kick in next year regardless for for high-income taxpayers under the Patient Protection and Affordable Care Act (“Obamacare”). Married couples with adjusted gross incomes over $250,000, and singles with AGIs over $200,000, will face a 0.9 percent increase in the current Medicare tax and a 3.8 percent tax on investment income. All taxpayers who itemize will also face more restrictive limits on deductions for medical expenses.

A payroll tax holiday that has reduced workers’ share of Social Security taxes from 6.2 percent to 4.2 percent for the last two years is set to expire at the end of 2012. Reuters reports support for an extension of the tax holiday is growing in Congress, particularly among Democrats. The tax break has provided workers with an average of about $1,000 a year in extra cash, Reuters said.

At the state level, in California, the newly passed Proposition 30 will raise the sales tax for everyone, from 7.25 percent to 7.5 percent, and also raise income taxes for those earning more than $250,000 a year.

A deal to avoid the fiscal cliff could include limits on the mortgage interest tax deduction. Also, if the Mortgage Debt Relief Act is allowed to expire, mortgage debt forgiven in a short sale, loan modification or foreclosure could be considered taxable income next year.

“We don’t know what’s going to happen, but we do know taxes will be higher,” Rosen said. “A lot higher or a little higher we don’t know.”

“It will hurt the housing market because there will be less money in the system,” he said. How much it hurts depends on the tax increases themselves, which are as yet uncertain, he said.

On a global scale, the eurozone sovereign debt crisis and recession as well as economic slowdowns in the BRIC countries (Brazil, Russia, India and China) could blunt U.S. exports and increase the trade deficit, which fell to its lowest level in nearly two years in September.

Rosen predicted the euro would not last due to a lack of homogeneity among European countries.

“One currency requires an integration level that I don’t think is going to happen,” Rosen said. “So, I think within several years we’ll will have shadow currencies and country after country will say they don’t need one currency.”

That doesn’t mean other eurozone policies, such as open borders, can’t remain in place, he said.

As far as oil prices, Rosen noted oil and gas booms in states like North Dakota and Ohio, but said the technologies that are creating those booms, namely hydraulic fracturing (“fracking”), would be exported to other countries, who would then have their own energy booms.

The result may be a $10 or $20 drop in the per barrel price of oil, though it may only be a 10-year phenomenon as supplies run out, Rosen said. Alternative energy is a better bet for the long term, he said.

For now, oil prices are still very high, he said, and “if the Middle East blows up, we could see $150 a barrel overnight,” he said.