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How to Improve Your Marketing With Facebook Apps | Katonah Realtor

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Want to grow your email list or drive more people to your business?

Are you looking for ways to connect Facebook to your business goals?

In this article, I’ll show you common goals of four different industries and how Facebook apps are helping meet those goals.

Why Facebook Apps?

What kinds of apps (also known as tabs) do you have on your Facebook page?

Are you using the right features on those tabs to support your business goals and Facebook strategy?

 

Goals can include having visitors sign up to receive emails, download a coupon or ebook, enter a promotion or make a purchase.

These actions need to be easy to complete. By making it possible for visitors to do this in tabs on your Facebook page, you can increase the rate of visitors successfully completing the desired action.

Using the right tab apps can increase your success!

Give visitors access on Facebook to key tools and information.

Below I reveal common goals of four different industries (restaurants, hotels and travel destinations, local retailers and professional service companies) and outline key tabs that these industry page managers should consider implementing on their Facebook pages.

As you’ll see, there are some commonalities of tab types that can and should be used to increase Facebook marketing success. So if your industry is not represented specifically, don’t fret—common threads do apply!

Designing Your Outdoor Landscape Lighting | Katonah Real Estate

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Electrical

Outdoor lighting isn’t just about safety and security. There’s no reason the  curb appeal of your home should be limited to the daytime. The tree you’ve also  loved, the garden you’ve worked hard to cultivate, the pond you bought with your  hard-earned money, and all the other landscape features you’ve painstakingly  chosen for your home can achieve some of their best effects at night with good  outdoor landscape lighting.

Low Voltage Outdoor Lighting The electricity running into your home  holds a potentially dangerous 120 volts. To create low voltage outdoor lighting  you’ll need to install one or more transformers. This will reduce the voltage of  your outdoor landscape lighting to a tame 12 volts. If your wiring gets exposed  by inclement weather and the abuse of the elements, this voltage poses no danger  to you, your family members, or your pets.

The downside to the low voltage outdoor lighting is that light fixtures  become dimmer the further away they are from the transformer. If this becomes a  problem, there are a number of easy solutions. You can upgrade to a higher-rated  transformer or a heavier-gauge cable. You can use multiple transformers. You can  also simply reduce the number or the wattage of your light fixtures. Moving the  transformer and/or rearranging the layout of the lighting system can reduce the  cable length to each fixture, minimizing the dimming path. You might also  consider using the dimming as an intentional effect. This is popular in path  lighting, where each light fixture gets stronger as you move closer to your  home.

Outdoor Landscape Lighting: Design and Installation Deciding what  you want your lighting to do is the first step when choosing and designing your  lighting system, for this can important that you check the advises of the professionals from Dig This Design, Website. Additional convenience and safety entering your home at night,  adding nighttime curb appeal to your home, and simply creating a romantic mood  are all common goals for outdoor landscape lighting. There are three main  categories of lighting but many outdoor lighting designs use some combination of  the three.

Path Lighting—Uses fixtures that focus light onto your paths and  walkways. Primarily for safety, this lighting still creates aesthetically  pleasing lighting effects for your outdoor landscape.

Accent Lighting—Still focuses light onto a specific object or  landscape feature, but allows for more peripheral lighting and dim illumination  of surrounding areas. Creates curb appeal but emphasizes individual areas like a  tree or a garden.

Spread Lighting—Just as the name suggests, spreads light amongst your  outdoor landscape and

read more…

Read more:  http://www.homeadvisor.com/article.show.Designing-Your-Outdoor-Landscape-Lighting.14319.html#ixzz2cWJyIWCe

Mapping 13 Of New York City’s Hidden Historic Cemeteries | Katonah Real Estate

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It’s all too easy to walk right by New York’s lesser-known burial grounds, which tend to be somewhat run-down—the tombstones eroding; the weeds encroaching—and sandwiched between myriad newer developments that have risen since. Many, too, are in Lower Manhattan, simply because it was the first part of the city to become densely populated. In this attempt to map out some of the city’s hard-to-find historic cemeteries, though, we’ve tried to select sites in different parts of the five boroughs, as well as ones with somewhat quirky or heartfelt backstories (like Riverside Park’s Amiable Child’s Monument) or valiant preservation battle in their names (like the Brinckerhoff Cemetery in Fresh Meadows). We know we’ve missed a few, so tell us your favorites in the comments section or hit up the tipline with your favorite hidden resting spots. (You know, the kind for all eternity.) Let the thanatological explorations begin!

New York City’s Hidden Cemeteries
Joseph Rodman Drake Park
Located in Hunt’s Point, what’s special about this slightly rougher park is that there’s an out-of-the-way cemetery right in the middle of it. Inside the wrought-iron gates, you can spot names from prominent Bronx families, which are now street names. It also served as a slave burial ground. [Source: New Yorkers For Parks and NYC Park Advocates; photo via NYC Parks.]
Hunts Point Ave., Bronx, NY 10474
40.815268110209736-73.88693158532636
New York Marble Cemetery
Dubbed “the smallest burial ground in Manhattan,” Marble Cemetery is surprisingly well-known considering its size and its extremely small and subtle entrance gates. It’s apparently the oldest public non-sectarian cemetery in New York City; over 2,000 people were buried in white marble tombs here between 1830 and 1870. Opening hours are limited, so check the website for details.
USA
40.72543015839865-73.9908166227313
New York City Marble Cemetery
Considering that it’s just around the corner, it’s no wonder that many confuse the New York City Marble Cemetery with its East Village neighbor, the New York Marble Cemetery. (Go figure, we just hope 19th-century undertakers didn’t have the same problem.) Fun fact: former president James Monroe was one of the first folks to be buried here, but his remains were later moved to his home state of Virginia. The cemetery has been around since 1831 and has limited opening hours, so make sure to contact the cemetery via its website if you want to visit.
72 E 2nd St., New York, NY 10003
(212) 228-6401
40.724575625390415-73.98901462554931
The Amiable Child Monument
Can it be a cemetery when there’s only one person buried there? We think so. Originally erected in 1797 to honor the death of a five-year-old boy (probably because of the dangerous cliffs in this part of the West Side), the Amiable Child Monument has survived to this day despite advocates who wanted to move it when nearby Grant’s Tomb was built in the late 19th century. Many believe it is the the only single-person private grave on city-owned land.
New York, NY
40.814539425166174-73.96317603307724
Prospect Cemetery
This 350-year-old burial ground has seen renewed interest lately, primarily as the subject of a documentary in the works, which according to director Peter Riegart’s Kickstarter campaign last summer, is meant to chronicle how Prospect Cemetery was saved “from the encroachment of nature, neglect, and vandalism.” It’s one of the few colonial graveyards left in Queens.
159th St, Jamaica, NY 11433
40.7010894514207-73.79947900772093
Second Cemetery of the Spanish and Portuguese Synagogue
This triangular sliver of a cemetery has its unique shape for a reason—it once ran along the now non-existent Milligan Street, but 11th Street’s extension to Sixth Avenue in 1830 destroyed half of it. Behind a wall and a ting gate, you’ll find a mossy brick path surrounded by about 30 graves, including an above-ground tomb and a striking monolith. It’s the second cemetery of the Spanish & Portuguese Synagogue of the Congregation Shearith Israel, the first Jewish congregation in North America. The congregation also has two other gems. [Photo via Nick Carr of Scouting NY.]
76 W 11th St, New York, NY 10014
40.73540509948313-73.99995803833008
Brinckerhoff Cemetery
After a long battle, preservationists won landmark status for Brinckerhoff Cemetery last summer. Though there are no visible headstones, and the lot sandwiched between two residential houses in Fresh Meadows is overgrown with weeds, there are historical records that prove that the Brinckerhoffs, a notable farming family, had 76 plots here dating from between 1736 and 1872. [Photo via New York City Cemetery Project.]
182nd St, Queens, NY 11423
40.73188728199628-73.78840882601642
Moore-Jackson Cemetery
Though it’s been in use since the early 1730s, when it was adjacent to a colonial farmhouse owned by the Moore family, the small cemetery fell into disrepair until it was spiffed up in the 90s. (Forgotten NY has all the details.) Scouting NY paid the cemetery a visit in 2009, took tons of photos, and lamented the fact that this bit of NYC history is still pretty rundown. [Photo via Scouting NY.]
Woodside, NY 11377
40.75591827521789-73.90708493335967
St. Mark’s Church-in-the-Bowery
Though this church is deemed New York’s oldest site of continuous religious practice, and the handsome building itself is the second-oldest church building in Manhattan, few know that resting underneath and tucked on either side are gravestones. One of the city’s most famous (and controversial) early politicians, Peter Stuyvesant, is interred there. His farm used to occupy much of the land where the East Village is now. [Photo via Atlas Obscura.]
131 E 10th St, New York, NY 10003
(212) 674-0910
40.72999058274405-73.9868688583374
Revolutionary War Cemetery
Forgotten New York has come up with a stellar list of off-the-beaten-path burial grounds. It includes Bay Ridge’s Revolutionary War Cemetery, an 18th-century graveyard for members of the Barkaloo family. Even though the last burial took place in 1848, Ephemeral NY reports that there are fresh flags on some of the headstones. Someone in the neighborhood must be taking good care of them. [reportsPhoto via Ephemeral NY.]
NY
40.63711338417339-74.03525359929746
The Reformed Church Of Staten Island
The Cemetery of Staten Island’s Reformed Church, which dates all the way back to the late 17th-century Dutch settlers of Port Richmond, is still in use today. Though the church building itself was erected in 1844, the three previous churches on the site date back to an impressively old 1663. Apparently, according to the Staten Island Advance, “[t]he cemetery’s decorative hand-carved stone grave markers – in brown and red sandstone – represent some of the oldest forms of sculpture and folk art in colonial America.” [Photo via Forgotten NY.]
Staten Island, NY
40.639261-74.131866
Trinity Church Cemetery & Mausoleum
Despite the fact that Trinity Church’s Financial District Location is on everyone’s radar —including tourists’ —fewer folks know about its awesome uptown outpost. The cemetery on Wall Street had reached capacity by the early 1800s (after 150 years of interments), so the all-powerful Trinity purchased land between Amsterdam Avenue and Riverside Drive and West 153rd and 155th streets, according to Forgotten NY. Many, many notables are buried here, including, most recently, Ed Koch. [Photo via Forgotten NY.]
550 W 155th St, New York, NY 10031
40.83250498448109-73.94795939015971
The Cathedral Basilica of St. James
According the New York City Cemetery Project, St. James was the first Catholic church in Brooklyn. Founded in 1822, it wasn’t long until the yard around it became used as a burial ground. Though it’s been the site of thousands of burials, the number of tombstones has dwindled over the years, and these days many are flat against the ground rather than perpendicular, making it difficult for passersby to catch wind of the cemetery’s presence. [Photo via New York City Cemetery Project.]
Jay St, Brooklyn, NY 11201
(718) 852-4002
40.696518118094616-73.98639678955078
Joseph Rodman Drake Park
Located in Hunt’s Point, what’s special about this slightly rougher park is that there’s an out-of-the-way cemetery right in the middle of it. Inside the wrought-iron gates, you can spot names from prominent Bronx families, which are now street names. It also served as a slave burial ground. [Source: New Yorkers For Parks and NYC Park Advocates; photo via NYC Parks.]
Hunts Point Ave., Bronx, NY 10474
40.815268110209736-73.88693158532636
New York Marble Cemetery
Dubbed “the smallest burial ground in Manhattan,” Marble Cemetery is surprisingly well-known considering its size and its extremely small and subtle entrance gates. It’s apparently the oldest public non-sectarian cemetery in New York City; over 2,000 people were buried in white marble tombs here between 1830 and 1870. Opening hours are limited, so check the website for details.
USA
40.72543015839865-73.9908166227313
New York Marble Cemetery
Dubbed “the smallest burial ground in Manhattan,” Marble Cemetery is surprisingly well-known considering its size and its extremely small and subtle entrance gates. It’s apparently the oldest public non-sectarian cemetery in New York City; over 2,000 people were buried in white marble tombs here between 1830 and 1870. Opening hours are limited, so check the website for details.
USA
40.72543015839865-73.9908166227313
New York City Marble Cemetery
Considering that it’s just around the corner, it’s no wonder that many confuse the New York City Marble Cemetery with its East Village neighbor, the New York Marble Cemetery. (Go figure, we just hope 19th-century undertakers didn’t have the same problem.) Fun fact: former president James Monroe was one of the first folks to be buried here, but his remains were later moved to his home state of Virginia. The cemetery has been around since 1831 and has limited opening hours, so make sure to contact the cemetery via its website if you want to visit.
72 E 2nd St., New York, NY 10003
(212) 228-6401
40.724575625390415-73.98901462554931
The Amiable Child Monument
Can it be a cemetery when there’s only one person buried there? We think so. Originally erected in 1797 to honor the death of a five-year-old boy (probably because of the dangerous cliffs in this part of the West Side), the Amiable Child Monument has survived to this day despite advocates who wanted to move it when nearby Grant’s Tomb was built in the late 19th century. Many believe it is the the only single-person private grave on city-owned land.
New York, NY
40.814539425166174-73.96317603307724
Prospect Cemetery
This 350-year-old burial ground has seen renewed interest lately, primarily as the subject of a documentary in the works, which according to director Peter Riegart’s Kickstarter campaign last summer, is meant to chronicle how Prospect Cemetery was saved “from the encroachment of nature, neglect, and vandalism.” It’s one of the few colonial graveyards left in Queens.
159th St, Jamaica, NY 11433
40.7010894514207-73.79947900772093
Second Cemetery of the Spanish and Portuguese Synagogue
This triangular sliver of a cemetery has its unique shape for a reason—it once ran along the now non-existent Milligan Street, but 11th Street’s extension to Sixth Avenue in 1830 destroyed half of it. Behind a wall and a ting gate, you’ll find a mossy brick path surrounded by about 30 graves, including an above-ground tomb and a striking monolith. It’s the second cemetery of the Spanish & Portuguese Synagogue of the Congregation Shearith Israel, the first Jewish congregation in North America. The congregation also has two other gems. [Photo via Nick Carr of Scouting NY.]
76 W 11th St, New York, NY 10014
40.73540509948313-73.99995803833008
Brinckerhoff Cemetery
After a long battle, preservationists won landmark status for Brinckerhoff Cemetery last summer. Though there are no visible headstones, and the lot sandwiched between two residential houses in Fresh Meadows is overgrown with weeds, there are historical records that prove that the Brinckerhoffs, a notable farming family, had 76 plots here dating from between 1736 and 1872. [Photo via New York City Cemetery Project.]
182nd St, Queens, NY 11423
40.73188728199628-73.78840882601642
Moore-Jackson Cemetery
Though it’s been in use since the early 1730s, when it was adjacent to a colonial farmhouse owned by the Moore family, the small cemetery fell into disrepair until it was spiffed up in the 90s. (Forgotten NY has all the details.) Scouting NY paid the cemetery a visit in 2009, took tons of photos, and lamented the fact that this bit of NYC history is still pretty rundown. [Photo via Scouting NY.]
Woodside, NY 11377
40.75591827521789-73.90708493335967
St. Mark’s Church-in-the-Bowery
Though this church is deemed New York’s oldest site of continuous religious practice, and the handsome building itself is the second-oldest church building in Manhattan, few know that resting underneath and tucked on either side are gravestones. One of the city’s most famous (and controversial) early politicians, Peter Stuyvesant, is interred there. His farm used to occupy much of the land where the East Village is now. [Photo via Atlas Obscura.]
131 E 10th St, New York, NY 10003
(212) 674-0910
40.72999058274405-73.9868688583374
Revolutionary War Cemetery
Forgotten New York has come up with a stellar list of off-the-beaten-path burial grounds. It includes Bay Ridge’s Revolutionary War Cemetery, an 18th-century graveyard for members of the Barkaloo family. Even though the last burial took place in 1848, Ephemeral NY reports that there are fresh flags on some of the headstones. Someone in the neighborhood must be taking good care of them. [reportsPhoto via Ephemeral NY.]
NY
40.63711338417339-74.03525359929746
The Reformed Church Of Staten Island
The Cemetery of Staten Island’s Reformed Church, which dates all the way back to the late 17th-century Dutch settlers of Port Richmond, is still in use today. Though the church building itself was erected in 1844, the three previous churches on the site date back to an impressively old 1663. Apparently, according to the Staten Island Advance, “[t]he cemetery’s decorative hand-carved stone grave markers – in brown and red sandstone – represent some of the oldest forms of sculpture and folk art in colonial America.” [Photo via Forgotten NY.]
Staten Island, NY
40.639261-74.131866
Trinity Church Cemetery & Mausoleum
Despite the fact that Trinity Church’s Financial District Location is on everyone’s radar —including tourists’ —fewer folks know about its awesome uptown outpost. The cemetery on Wall Street had reached capacity by the early 1800s (after 150 years of interments), so the all-powerful Trinity purchased land between Amsterdam Avenue and Riverside Drive and West 153rd and 155th streets, according to Forgotten NY. Many, many notables are buried here, including, most recently, Ed Koch. [Photo via Forgotten NY.]
550 W 155th St, New York, NY 10031
40.83250498448109-73.94795939015971
The Cathedral Basilica of St. James
According the New York City Cemetery Project, St. James was the first Catholic church in Brooklyn. Founded in 1822, it wasn’t long until the yard around it became used as a burial ground. Though it’s been the site of thousands of burials, the number of tombstones has dwindled over the years, and these days many are flat against the ground rather than perpendicular, making it difficult for passersby to catch wind of the cemetery’s presence. [Photo via New York City Cemetery Project.]
Jay St, Brooklyn, NY 11201
(718) 852-4002
40.696518118094616-73.98639678955078
Joseph Rodman Drake Park
Located in Hunt’s Point, what’s special about this slightly rougher park is that there’s an out-of-the-way cemetery right in the middle of it. Inside the wrought-iron gates, you can spot names from prominent Bronx families, which are now street names. It also served as a slave burial ground. [Source: New Yorkers For Parks and NYC Park

Katonah Museum Of Art Turns Its Eyes On Portraits | Katonah Real Estate

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The Katonah Museum of Art will debut an ambitious new exhibit, “Eye to I: 3,000 Years of Portraits,” starting Oct. 27.

The show, which will run through Feb. 16, will feature 60 portraits ranging from an Egyptian bust of Amenhotep III from 1,300 B.C. to a marble sculpture of a Roman priest from 120 A.D. to a 16th-century oil painting by Lucas Cranach of a German aristocrat posing as Mary Magdalene and Louis-Leopold Boilly’s 1823 self-portrait titled “Grimacing Man.”

The exhibit also will feature Pablo Picasso’s 1964 Cubist crayon drawing, “Tete d’homme barbu à la cigarette.”

Exhibited with each artwork is interpretive copy from a range of contributors — from a U.S. poet laureate to a local policeman. Scholars, poets, politicians, actors, doctors, filmmakers, and recording artists all offer their personal responses to particular works. Meanwhile, through interactive video touch screens, visitors can contribute their own critique to compare and contrast.

“This unique exhibition combines the time-honored and rewarding tradition of looking at great art first hand with today’s emphasis on the voice of the individual,” the museum’s Interim Executive Director Belinda Roth said in a statement. “We invite our community and visitors to become part of a network of art interpreters. It is very exciting to be at the center of a project that will truly take on an unpredictable, organic, and, hopefully, playful life of its own.”

The Katonah Museum of Art, at 134 Jay St., in Katonah, is open Tuesday through Saturday from 10 a.m. to 5 p.m. and Sunday from noon to 5 p.m.

Admission is free to members and children and $10 for non-member adults and $5 for non-member students and seniors

 

 

Katonah Museum Of Art Turns Its Eyes On Portraits | The Chappaqua Daily Voice.

NCAA Regulations Stop Lewisboro Teen From Owning Business | Katonah Real Estate

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A few months after graduating from the Katonah-Lewisboro School District, Andrew Duffy was working on starting up his own company.

But Duffy, a 2013 graduate of John Jay High School, was recently advised by his college coach at SUNY-Cortland to shut down his business of stringing lacrosse sticks, fearing it may impact the incoming freshman’s NCAA eligibility.

“I’m bummed out a little,” said Duffy. “But with all the things going on with the NCAA and Johnny Manziel, I really didn’t want to take any chances with my eligibility.”  [The eligibility of Manziel, the Texas A&M quarterback and last year’s Heisman Trophy winner, is under question because of reports he took money for autographs in January.]

Duffy launched “Top Knotch” last fall. The small company, which he operated out of his home, specializes in stringing lacrosse sticks. Duffy customizes the sticks depending on the position a person plays.

According to NCAA rules, student-athletes are not permitted to benefit financially from a business involving the sport they play.

“I’m just going to enjoy my college career and not have to worry about the other stuff,” said Duffy, who will play mid-fielder and attack for SUNY-Cortland. “When I finish college, I can start the business back up again.”

Duffy recently expanded  the operation by selling  T-shirts and other apparel. However, it’s been put on hold until Duffy exhausts his NCAA eligibility at SUNY-Cortland.

 

 

NCAA Regulations Stop Lewisboro Teen From Owning Business | The Bedford Daily Voice.

California housing affordability declines as home prices rise | Katonah NY Homes

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California’s post-recession moment for housing affordability appears to be ending fast.

Rising home prices in the San Francisco Bay Area and other coastal markets shut out a big chunk of the state’s home-buying population last quarter, according to data published Monday by the California Assn. of Realtors. Rising mortgage interest rates also didn’t help.

The rise in mortgage costs will probably keep values from skyrocketing, but price appreciation will probably continue, said Leslie Appleton-Young, chief economist for the association. That means housing affordability probably won’t improve any time soon.

“It is going to continue to deteriorate, but perhaps at a lower rate,” Appleton-Young said. “I do think you are going to see a cooling off of price appreciation.”

Thirty-six percent of Californians could afford a single-family home at the state’s median price in the second quarter, down from 44% in the first quarter, according to the association’s housing affordability index. The state hit a record high for affordability in the first quarter of 2012, with 56% of home buyers able to buy a median-priced home.

People looking to buy a house needed to earn a minimum of $79,910 a year to qualify for a home at the statewide median price of $415,770 in the second quarter. In the prior quarter, a minimum annual income of $66,800 was needed to qualify for a home at the median home price of $350,490.

Richard Green, director of USC’s Lusk Center for Real Estate, said the decline in affordability is just the latest indication of wage stagnation in the U.S. In the post-World War II boom, home prices and wages rose in sync, making homeownership increasingly accessible, but that ended in the 1970s.

“People are not making more money, except at the high end,” Green said. “This gets at the broader problem, which is not a housing problem…. It seems to me the problem is much more of an income one.”

Madera County, in the Central Valley, was the most affordable county in the state, with 71% of home buyers there able to afford a home. San Francisco and San Mateo counties were tied for the least affordable, with only 17% of people able to buy a home in those jurisdictions.

 

 

read more…

http://www.latimes.com/business/la-fi-housing-affordability-20130813,0,1509728.story

 

Katonah NY Weekly Real Estate Report | Katonah Homes for Sale

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Katonah   NY Weekly Real Estate Report8/15/13
Homes for sale53
Median Ask Price$899,000.00
Low Price$359,000.00
High Price$18,995,000.00
Average Size3754
Average Price/foot$415.00
Average DOM131
Average Ask Price$2,081,011.00

Katonah-Lewisboro Math/ELA Scores Above State Average | Katonah Real Estate

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The percentage of students considered proficient in math and English language arts for grades three to eight was significantly lower in 2013 throughout New York state, including the Katonah-Lewisboro School District, which came in well above state average.

“The District is analyzing the results, and initial review suggests that we performed in a manner consistent with our comparable schools,” district officials said in an emailed statement. “We can assure the community that our students are being educated based on the new standards.”

According to the state’s assessment tests, given to students in third- to eighth-grade, 41 percent of Westchester students were at grade level in ELA and 40 percent of county students were at grade level in math. The state results were released last week with most schools’ averages coming in below previous years on the exams.

The state results for Katonah-Lewisboro and Westchester schools showed the following percentages:

 

readr more…

http://bedford.dailyvoice.com/schools/katonah-lewisboro-mathela-scores-above-state-average

16 Social Media Marketing Tips From the Pros | Katonah Realtor

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Are you looking for the latest social media marketing tactics?

Do you want to know what the social media marketing pros are doing today?

Keeping up with the latest social media changes is not always easy, and our social media marketing tactics may need to be refreshed.

We asked 16 social media pros to share the best marketing tactics worth doing today.

Here’s what they have to say.

#1: Host Social Media Events

Mari SmithMari Smith

You can build a loyal, raving community by hosting online events that put the focus on your fans.

A fun and effective online event is hosting a “Fan Page Friday”—it’s essentially a virtual networking party where you allow all your fans to share links to their own pages on your page.

The event can last as long as 24 hours or more and is a great way to discover new businesses, get more fans, and build tremendous community while increasing your EdgeRank (news feed visibility), too.

Many page owners launch a Fan Page Friday event every week; however, I find it much more effective to host one about every four to six weeks, as it has a bigger impact. On my last virtual party, several thousand page owners participated, many of whom picked up as much as a hundred or more new fans as a result.

Be sure to include a hashtag like #FacebookFriday and schedule your initial invitation to go out very early in the morning. Then add another couple of invitations throughout the day.

Facebook Friday is a great way to build your community.

 

Another example is to host live webinars where you give away great content. You can monetize your time and effort by making a great offer on the webinar. Many businesses both large and small use this model well.

By way of example, my latest Facebook marketing webinar had over 13,000 registrations; I like to provide ongoing access to the replay as well. Whether your fans ever purchase from you as a result of one of these webinars, you’ll find a good percentage become evangelists for your brand and love to help spread the word to their own community.

Mari Smith, author of The New Relationship Marketing and co-author of Facebook Marketing: An Hour a Day.

 

 

read more…

 

http://www.socialmediaexaminer.com/16-social-media-marketing-tips-from-the-pros/

Cooler Asking Prices Chill Hot Markets | Katonah Real Estate

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Asking home prices are losing steam as mortgage rates rise, inventories expand, and investor demand declines. Nationally, asking prices dropped 0.3 percent in July – the first month-over-month (M-o-M) decline since November 2012. Seasonally adjusted, prices rose 3.3 percent quarter-over-quarter (Q-o-Q), down from a peak of 4.2 percent in April. Year-over-year (Y-o-Y), prices are up 11 percent nationally, according to Trulia’s July market report.

In 64 out of 100 U.S. metros, the quarterly asking home price gain was lower than in the previous quarter. This slowdown was most apparent in the West Coast where prices have rebounded strongly already. Among housing markets where asking prices rose sharply Y-o-Y, price gains dipped the most Q-o-Q in Las Vegas, Oakland, and San Francisco. Other California metros, including Sacramento, Ventura County, San Jose, and Fresno, saw Q-o-Q gains drop by at least two percentage points between April and July. Meanwhile, many metros in the South and Midwest are seeing price gains accelerate, such as Atlanta (3.2 percentage points higher in July versus April) and Detroit (3.7 percentage points).

Hot Housing Markets Where Prices are Slowing Most
#U.S. MetroY-o-Y % change, July 2013Q-o-Q % change, July 2013Q-o-Q % change, April 2013Price slowdown = Difference in Q-o-Q % change, July minus April
1Las Vegas, NV32.9%7.5%12.7%-5.2%
2Oakland, CA31.0%7.2%10.8%-3.6%
3San Francisco, CA17.2%3.0%6.5%-3.5%
4Sacramento, CA33.7%6.8%10.2%-3.3%
5Portland, OR-WA18.1%3.6%6.9%-3.3%
6Ventura County, CA18.6%5.3%8.2%-2.9%
7Grand Rapids, MI18.2%5.1%7.6%-2.6%
8San Jose, CA20.9%4.5%6.9%-2.4%
9Fresno, CA19.9%5.2%7.4%-2.2%
10Salt Lake City, UT17.4%3.3%4.6%-1.3%
11Bakersfield, CA24.2%5.4%6.6%-1.2%
12Orange County, CA23.3%5.9%7.0%-1.1%
13Los Angeles, CA20.9%5.6%6.7%-1.1%
Table shows metros with the biggest decline in Q-o-Q   asking prices between April and July, among metros with large Y-o-Y   increases. The final column equals the difference between the third and   second data columns, but the numbers might not appear to add up due to   rounding.

Asking Home Prices Outpace Rents in All Major Rental Markets

Rents rose 3.9 percent year-over-year nationally, which was a big increase compared with inflation or income growth, but small compared with asking home price gains. Even as asking home prices slow down, July was the first time that prices outpaced rents in the 25 largest rental markets since Trulia started tracking rent trends in March 2011

 

 

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http://www.realestateeconomywatch.com/2013/08/cooler-asking-prices-chill-hot-markets/