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Content Marketing with The New Instagram Direct | Bedford NY Realtor

instagram Content Marketing with The New Instagram Direct

Just a month ago the ephemeral messaging service Snapchat turned down a  massive $3 billion cash offer from Facebook—a move that left many people  surprised, perplexed, and in some cases, downright angry. To many, the  unavoidable question was, how could something that’s free to use, that produced  no product, lacked any sort of inventory, and had no prospects for monetization  be evaluated a $3 billion. Furthermore, how could that same company subsequently  refuse such a massive cash offering from one of the biggest companies in the  world? Well a month down the road and there’s still no good answer, but one  thing that we can say with some certainty is that with today’s introduction of Instagram  Direct, Snapchat is probably kicking themselves for not accepting Facebook’s  offer.

 

Now the company’s closest competitor, Instagram, who is backed by Facebook,  has set its sights on the ephemeral messaging market, providing its already  massive user base with a viable alternative to Snapchat. Much like Snapchat,  Instagram Direct allows users to send photos and videos directly to their  followers of choice, without the image being shared on their feed. Not only is  Instagram’s latest update a “competitive move,” but it also affords users a  brand new, hyper-focused means of marketing that has the ability to really  strengthen the relationship between advertisers and consumers. While the ability  to monetize Instagram direct is yet to be seen, and sources say that that is an  unlikely avenue for the new feature, it will allow advertisers to connect one on  one with followers and help facilitate new types of interaction between brands  and their followers.

Less than 24 hours after its release, some brands are already finding new  ways to tap into their following and further cultivate relationships with their  fans. GAP for example, used the new service to run a contest in which users were  asked to send photo messages directly to the clothing company in order to be  entered into a contest. While Facebook has long had the ability to facilitate  these types of marketing activities, Instagram Direct brings with it a much more  personalized feel, where users and brands can interact one on one.

As days go by and more brands and advertisers adopt the new Instagram Direct  technology, we’re sure to see a number of different marketing practices employed  through the direct messaging service. If you are on Instagram Direct and using  it as an advertising tool, let us know what’s working for you in the comments  below—we’d love to hear some of your ideas!

Read more at http://www.searchenginejournal.com/content-marketing-new-instagram-direct/81967/#JsvQPrvVVJmIbxFq.99

Coastal Walter Gropius Design With Ocean Views Asks $2.2M | Bedford NY Real Estate

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Location: Brooklin, Maine Price: $2,200,000 The Skinny: Three years after Bauhaus founder Walter Gropius formed his American firm The Architect’s Collaborative in 1945, he designed this handsome, low-slung residence on the far southern tip of Maine’s Naskeag Point. While it’s a far cry from the radical modernism of the architect’s more famous designs, it does hew closely to the Bauhaus ideals of simplicity and efficiency. The long, narrow floor plan and large windows allow light to fill the home, while the butterfly roof creates high indoor ceilings and allows for taller windows on the seaward side of the house. The parallel siting of the house with the shore maximizes the views of Naskeag Harbor and a pair of private islands across the narrow strait, and the living room opens out onto a partially covered deck that juts out towards the water. For getting out onto the water instead of just gazing at it, the three-bedroom, three-bathroom home also comes with access to a common dock. The house, which has been on and off the market since August 2012, is asking $2.2M.

 

 

 

Ex-Deputy Mayor’s Upper West Side Townhouse Asks $13M | Bedford NY Real Estate

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Dan Doctoroff isn’t a name you hear all that often, but in his role as one of Bloomberg’s deputy mayors from 2001 to 2007, he oversaw the development of some of the city’s most high-profile projects, including the World Trade Center, Atlantic Yards, Governor’s Island, the High Line, and Brooklyn Bridge Park. Now, he’s selling his Upper West Side townhouse and asking an impressive $13 million. The 25′-wide, five-floor limestone mansion was built in 1896 by Clarence True, architect of the landmarked Leech House. Doctoroff and his wife bought the place out of foreclosure for $1 million way back in 1994 and spent millions on a full gut renovation. A “low stoop” townhouse, it features big wrought-iron doors at street-level, plus a formal dining room with high ceilings, floor-to-ceiling bay windows in the living room, a wet bar, gas and wood-burning fireplaces, and a fully landscaped garden. New amenities include an elevator, central air, and a finished basement with a gym.

 

http://ny.curbed.com/archives/2013/11/23/

 

JPMorgan settlement gives glimpse into mortgage machine | Bedford Real Estate

The historic settlement with JPMorgan Chase & Co (JPM) over the bank’s mortgage practices offers a unique look at how the bank packaged and marketed the mortgages it sold as securities, according to The New York Times:

At the heart of the civil settlement, which materialized after months of wrangling, is a statement of facts negotiated with the government that provides details into how JPMorgan assembled mortgage securities sold from 2005 through 2008. While the bank did not admit any violations of law, its decision to approve the statement was one of a few critical concessions it made in order to strike the deal.

The statement shows that as JPMorgan packaged the residential mortgages into complex securities, the bank promised to alert investors to any flaws that might raise questions about the loans, according to the statement.

Of course, the real news about the settlement is that it isn’t really about JPMorgan Chase at all. It’s about the crappy loans sold by Bear Stearns and Washington Mutual:

Many of the mortgage securities included in the settlement are not JPMorgan’s. Instead, they belong to Bear Stearns and Washington Mutual, which JPMorgan bought in 2008.

On a conference call on Tuesday, Marianne Lake, the bank’s chief financial officer, said that roughly 80 percent of the losses at issue in the settlement stem from Bear Stearns.

Bet JPM feels great about those purchases right about now.

 

 

http://www.housingwire.com/articles/28047-jpmorgan-settlement-give-glimpse-into-mortgage-making

Miami’s “Most Expensive Non-Waterfront” Listing Comes Complete with Gold Marble Bathtub | Bedford Real Estate

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A manse with a hand-painted Trompe l’oiel, stained-glass windows and more than a half-acre of land on La Gorce Island has hit the market for $7.9 million, according to listing agents Danny Hertzberg, his mom Jill Hertzberg and Jill Eber, all of Coldwell Banker. The six-bedroom property at 6650 Roxbury Lane was built in 2002 and also features gold marble baths and TVs embedded in mirrors. (Sadly, there are no photos of the golden tubs.) The listing is described in brokerbabble as Miami’s “most expensive non-waterfront” property, which is an inventive superlative but not one that provides any information on why it’s priced the way it is. Sigh.

· 6650 Roxbury Ln [Trulia]

 

 

 

http://miami.curbed.com/archives/2013/11/11/miamis-priciest-listing-boasts-gold-baths.php

Is Your Kitchen Ready for the Holidays? | Bedford NY Real Estate

1. Upgrade Your Appliances

You’re probably familiar with the concept of the work triangle (where the legs are the distances from the fridge, sink, and cooking surface). The theory goes that a properly laid out work triangle allows each cook to work more efficiently. Ideally, each cook has his or her own work triangle. Too bad that’s not always possible. One of the ways to work around a lack of space is to buy appliances that make the most efficient use of the space you do have. In-wall double ovens are a great idea if you frequently cook for a crowd, while countertop-cooking surfaces are perfect for those who need extra cabinet space. Of course, when you cook for a crowd you have to clean up for them. If you’ve got the space, think about adding an extra dishwasher. If that’s not an option, you could go with the alternative and replace your current dishwasher with an energy efficient, large capacity model.

Upgrade Your Appliances2. Check Your Plumbing

Chances are you only have one sink in your kitchen. How great would it be to have two? If you’ve got a nice sized kitchen island, you might want to talk to a plumber to see what it’d take to add a prep sink to your island. If that’s not an option, adding a pot filler faucet behind your stove is a great way to improve your kitchen’s flow without spending an arm and a leg. One final tip: Now’s the time to make sure your garbage disposal is cleaned and ready for the extra workload. If it’s been sounding rough, we recommend calling a plumber or handyman to come out and take a look at it.

Find Pros3. Maximize Your Storage

Outside of completely remodeling your kitchen, there’s no better way to improve your kitchen’s functionality than by upgrading your cabinets to make the most of your space. Retractable trashcans, lazy Susans, pullout shelving, and drawer and cabinet dividers all make smart additions to your existing cabinets. If you’ve got the budget to install new cabinets, a great way to boost your storage options is to go with base cabinets with drawers rather than doors and to extend your upper cabinets to the ceiling.

Maximize Your Storage4. Remodel Your Space

Few projects spark the imagination like a kitchen remodel. It’s the one project that a homeowner starts daydreaming about as soon as they move into their house. Perhaps it’s the one project you’ve been daydreaming about, too. Whether you want to open things up and create a more expansive space that’s perfect for entertaining, or add more room to accommodate multiple cooks in the kitchen, a remodel is the way to go if you want to create the ultimate cooking and entertaining environment.

Remodel Your Space

 

 

 

 

http://welcome.homeadvisor.com/is-your-kitchen-ready-for-the-holidays?m=homesense&entry_point_id=27010020

 

Inventories Approach Normal Levels | Bedford NY Real Estate

Current inventories are now 13.4% lower than this time last year, closer to the 6-month supply recognized as a balanced market with an equal number of buyers and sellers, according to the latest RE/MAX Housing Report.

RE/MAX reported home sales and prices in September were lower than August, but remained significantly higher than September last year, making September the 20th consecutive month for year-over-year increases in both sales and prices.

September home sales were up 10.7% and the median price of $185,000 was 12.2% above the price in September 2012.  With the current rate of sales, the number of months required to sell the entire inventory of homes on the market moved up to 5.0. This is closer to the 6-month supply recognized as a balanced market.

“It’s normal for the housing market to slow down a bit after the peak summer season, but it’s  really encouraging to see that both sales and prices remain significantly higher than this time last year,” said Margaret Kelly, RE/MAX CEO. “The strong performance we saw this summer and throughout 2013 confirms we’ve passed the early stages of a housing recovery and are now moving toward a sustainable marketplace.”

The September RE/MAX National Housing Report showed an 18.5% decrease in Closed Transactions from August, but a 10.7% increase over September 2012. This makes September the 27th consecutive month RE/MAX reported higher sales than the same month in the previous year.  After a strong summer season with sales peaking in May and July, lower numbers in September appear to be following seasonal trends. Of the 52 metro areas surveyed in September, 47 reported higher sales than September 2012, with 34 reporting double-digit gains, including:  Chicago, IL +27.6%, Boston, MA +20.7%, Anchorage, AK +19.9%, Kansas City, MO +19.3%, Wichita, KS +19.1%, and Des Moines, IA +18.9%.

The median price of all homes sold in September was $185,000, a drop of 1.7% from the Median Price in August, but still 12.2% higher than the median price in September 2012. September becomes the 20th consecutive month with a median price higher than the same month of the previous year. Median price increases can be tied directly to the market’s low inventory and strong buyer demand. Of the 52 metro areas surveyed in September, 46 experienced higher sales prices than one year ago. Of those, 19 metro areas reported double-digit increases, including: Detroit, MI +44.4%, Atlanta, GA +36.0%, Las Vegas, NV +30.5%, San Francisco, CA + 28.5%, Miami, FL +24.4%, and Orlando, FL +24.3%.

 

 

 

http://www.realestateeconomywatch.com/2013/10/inventories-approach-normal-levels/

7 steps for using credit cards wisely | Bedford NY Real Estate

Credit cards are a staple of American commerce, with consumers using them to make more than $2.2 trillion worth of purchases last year1. Cards fuel online shopping, provide an easier way to make purchases when travelling abroad, and allow you to spread payments for big-ticket purchases over time.

But that convenience has a downside: Credit cards can be the source of debt troubles that plague many households. That’s why it’s important to understand the role of credit cards in your overall financial strategy. “Credit is an important tool in your financial toolbox,” explains Stefan Ross, director of credit and debit cards at Fidelity Investments. “Using credit cards in the right way can help you build wealth, get better loan terms, and plan your future spending by providing you with greater flexibility.”

Here are seven steps to help you use credit cards safely and more effectively, so you can make the most of the benefits offered by this important financial tool:

            1. Build credit wisely.

“Credit is a critical component of your personal economy,” says William “Sam” McLimans, senior vice president of cash management at Fidelity Investments. “Debt, and how you manage it, plays an important role in helping you reach the financial goals you’ve set for yourself.”

But a good rule of thumb is that your total debt payments—including mortgage, car loans, student loans, and credit card payments—shouldn’t account for more than 20% of your income. If you are near that threshold, you might need to pay down other loans or hold off on additional credit card purchases. Adding more debt than you can handle could jeopardize your long-term financial goals, such as retirement or college savings.

            2. Check credit reports regularly.

Your credit information is compiled by three credit reporting agencies, TransUnion, Experian, and Equifax. Those reports form the basis of your credit score, which potential lenders use to make decisions about whether to lend to you and what interest rate to charge. “Your credit information is a record of your ability to borrow responsibly,” says McLimans. “Lenders have a risk-reward ratio they follow, and your history is the basis of their decision.”

Credit reports include the total amount you owe, whether you pay your bills on time, what types of credit you use, and how many new credit inquiries you’ve initiated. Errors in any of this information could lead to a lower credit score, which could disqualify you from more attractive interest rates—or from borrowing at all. So it’s important to review your report on an annual basis to check for errors. You can request a free copy of each of your three reports once a year at AnnualCreditReport.com. Or, for more regular monitoring, review one report from each agency every four months.

            3. Manage credit well.

The most important factors on a credit report are your debt-to-income ratio and your payment history, say Ross and McLimans. So keeping your debt levels low and making on-time payments help make you more attractive to lenders.

But it’s not just negative actions—such as missing a payment or carrying a large balance—that can damage your credit. Canceling an older card or closing down an account that you don’t use much can also lower your credit score. The reason: Lenders care about your credit history, and the longer that history the better.

The ratio of available credit to the amount of credit you are currently using is another factor that affects your credit score. Closing down a little-used card will lower the amount of credit available to you without reducing the amount of credit you are using. That could skew your credit ratio and make you seem like a riskier debtor.

            4. Read policy agreements.

Not all credit cards are created equal. Some charge annual fees, while others charge fees for balance transfers, cash advances, exceeding your credit limit, or other actions. To keep your fees manageable, choose a card with rates and fee structures that match your expected behavior. For instance, if you plan on carrying a balance, choose a card with the lowest interest rate you can find. If you intend to pay off the balance each month, you might look for a rewards card that carries a higher interest rate. Also, the days when only banks issued credit cards are long gone. These days, retailers, brokerage firms, travel agencies, and online retailers are just some of the institutions that issue credit cards.

To make these decisions, you’ll need to read and understand the issuer’s credit card policy agreement. Look for how and when your interest rate might increase, what actions carry fees, and how the issuer will charge for overseas transactions. If you still have questions, reach out to the issuer by phone or online. Most issuers make resources available to help explain the agreement.

            5. Use cards safely.

Credit card fraud and identify theft are major risks for the modern-day consumer. Most cardholders aren’t liable for fraudulent charges on their cards, but consumers still have a responsibility to keep their information safe. “Fraud prevention works best when consumers and credit card companies work together,” says Ross.

Be proactive to reduce the risk of fraud by reviewing your credit card statements at least once a month, if not more frequently. Keep your receipts in a safe place so you can compare them with your monthly statement. Then, notify your card issuer if you spot any transactions that you don’t recognize. And, of course, report a lost or stolen card immediately.

 

 

 

https://www.fidelity.com/viewpoints/personal-finance/credit-cards?ccsource=email_monthly