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A Beginner’s Guide to YouTube Branding | Bedford Homes

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youtube branding

With so many business-related videos on YouTube, and more being added every day, you need to put some effort in if you want your brand to stand out.

In this article I’ll look at five quick tips to help you create a more memorable YouTube presence.

Tip #1: Reinforce who you are

At the end of every company video you upload to YouTube, you should reinforce your brand. For example, you could say your company name and web address at the end of each clip or include an image showing this information in the final frame of your video.

If you fail to do this, people might forget who you are by the end, depending on the length of the video they’ve just watched.

Tip #2: Add your social media links

Your YouTube channel shouldn’t be treated as an individual online entity. It’s definitely a good idea to include your other social media links within the channel. For example, if people like your video and what you’ve had to say, they might want to follow you on Twitter or Facebook.

Tip #3: Take time choosing your avatar

The avatar for your YouTube channel is also an important consideration. You need to bear in mind that you’re competing with millions of other company video channels, so an eye-catching logo that stands out for all the right reasons is essential.

Tip #4: Add your logo to your videos in a subtle way

A watermarked logo can be added to your videos in a subtle way so that people are aware of it without it being intrusive. This also helps with branding if other people decide to embed your video on their websites.

Tip #5: Include your brand in the tags

My final tip is to include your company name/brand name as the final tag when you’re adding these for each video you upload. If you put this at the beginning, you’re using up a valuable space that should feature one of your main keywords.

Including your brand is great if you’ve recorded a series of videos and want the others to be displayed as related content.

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Image credit: SarahJane (license) 

via socialmediatoday.com

Chicago housing inventory drops 50% from 2010 | Bedford Real Estate

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1/22/13 1:10pm

The volume of Chicago area properties for sale declined 50% between December 2010 and the final month of 2012, according to Midwest Real Estate Data (MRED).

The large drop suggests the metro’s market is highly active and inventory levels are falling as Realtors face more competing offers from multiple buyers.

“We anticipate the inventory will grow slowly in the coming year,” said Russ Bergeron, MRED’s CEO.  “In some locations, and because current pricing has been established during a high-demand time frame with a lower supply of homes, we can anticipate some price appreciation in 2013.  This has been experienced in other parts of the country, but not here.”

While some areas of Chicago are still seeing high numbers of distressed sales, that’s not the case in every location.

“In these hard-hit areas the distressed market will keep the prices down for another year or more until such time that they can be processed through the system. Overall, the recovery will show a steady improvement – but there will be some neighborhoods that significantly outshine others,” Bergeron added.

Although distressed sales remained steady through 2012, traditional sales grew, indicating a healthier market ahead for sellers.

“Due to the Internet, real estate has become one of this country’s most popular spectator sports,” said Bergeron. “However one feels things might be going, it’s definitely worth watching. We’re seeing year-around real estate markets and very busy agents and brokerages.  While we probably won’t return to the craziness of the last decade, the industry appears to be back on solid footing with the ‘arrow’ pointing up.”

via housingwire.com

Westchester NY MLS Reports Price Decreases Since 2011 | Bedford Realtor

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Westchester NY MLS Reports Price Decreases Since 2011 |  Bedford Realtor‘For the year as a whole, every county reported price decreases since 2011.

The median sale price of a Westchester single family house was $587,000, 2% lower than in 2011.
The comparable price in Purtnam was $300,000 or 8% below 2011.

On the west side of the Hudson, Rockland’s single family house median was $380,000, a 3% decrease.

And Oranage posted a $240,000 median, down 4%.

Only in the fourth quarter were some increases reported:  Westchester’s fourth quarter median was $547,000, an increase of 4% over 2011; and Rockland also posted a 4% increase, to $363,000.’

via trulia.com

Changes Underway in Reverse Mortgages | Bedford Real Estate

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While reverse mortgages have helped thousands of homeowners, changes are in store as the result of losses suffered by the Federal Housing Administration, which guarantees most reverse mortgages. As a result, reverse mortgages are going to be less generous in years to come. FHA recently announced major changes to the popular loan program.

What is a reverse mortgage? Reverse mortgages allow homeowners over the age of 62 to access the equity in their homes get cash out of their homes. Under a reverse mortgage, instead of making a mortgage payment to reduce your debt, you receive money and increase your debt. Borrowers can take out a large chunk, or they can take a monthly income stream to supplement other sources of retirement income.

You have to qualify and meet certain conditions to use these loans. They are designed for retirement-age people who have the desire and ability to spend down the equity in their homes over the long term. You can choose to receive payments using variety of options including lump-sum, periodic payments, line of credit, or a combination of options.

Like all loans, reverse mortgages have costs. A major cost is the interest you pay on borrowed money, and there may be other costs as well. Most costs can be bundled with the loan so you do not pay out of pocket.

If you’ve been thinking of using a reverse mortgage, you should check out the latest terms and conditions. Programs available in the coming years will almost certainly be different from what you’ve seen in the past.

via realestateeconomywatch.com

HSBC to pay $249 million to end foreclosure probes | Bedford NY Real Estate

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International bank HSBC signed onto an agreement that effectively ends the companies’ review of questionable foreclosure practices.

Rather than using an independent review process already in place, the bank will address the issue through a one-time settlement with impacted homeowners.

The mega bank is joining 12 other servicers that already ended independent foreclosure reviews by opting to solve legacy foreclosure processing claims through a cash settlement.

HSBC alone will pay $249 million in both direct cash payments and foreclosure assistance to borrowers harmed by sloppy or questionable foreclosure practices, the Office of the Comptroller of the Currency said Friday.

Of those funds, $96 million will go to eligible borrowers, while $153 million will cover loan modifications and deficiency judgments.

The Federal Reserve and OCC released similar deals with other major servicers, including Aurora, Bank of America ($11.14 -0.14%), Citibank ($41.66 0.42%), Goldman Sachs ($144.45 3.44%), JPMorgan Chase ($46.46 0.02%), MetLife Bank ($36.31 -0.05%), Morgan Stanley ($22.38 1.63%), PNC ($61.84 -0.17%), Sovereign, SunTrust ($29.14 -0.43%), U.S. Bank ($32.87 0.11%) and Wells Fargo ($34.93 -0.1%).

With HSBC added to the pile of settling firms, 4.2 million borrowers will receive about $3.6 billion in cash to be distributed among them. Another $5.7 billion will be used to offer mortgage assistance.

Federal regulators moved to the one-time settlement approach after finding the foreclosure review process too costly and inefficient.

via housingwire.com