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How the Top 100 Global Brands use YouTube for Marketing | Bedford Corners Realtor

Pixability just released a study called, “The Top 100 Global Brands: Key Lessons for Success on YouTube,” which showed how these companies (based on Interbrands’ top 100) have been using the platform.  From these findings, Pixability was able to derive some lessons that all marketers can use.  And they studied everything: what are brands doing with multiple channels, how they used social media, were they properly targeting the ads, did they post consistently, do some brands have channels that are basically dormant, and so on.  What are the best brands doing on YouTube?  Read on.

Top 100 Brands & YouTube: Key Takeaways

Here’s something that has probably been said on this site more than any other thing:

1. Post content consistently.

The most successful brands publish 50 percent more videos per channel than the least successful ones.  They do it on a regular schedule.

2. Take YouTube SEO seriously.

Citing its place as the 2nd-largest search engine in the world, behind only its parent company Google, Pixability says discoverability is key.  YouTube SEO is very different from traditional SEO, and Google favors web pages with YouTube embeds.  The best 25 percent of brands optimize their videos properly, utilizing more playlists and tags than the bottom 25 percent.

3. No need for overproduction.

The best brands produce a variety of content.  This goes back to what Baljeet Singh said when referring to one of the biggest myths on YouTube.

4. Always On

The top brands integrate their video strategy with their offline strategy.  17 of the top 100 brands use less than 50 percent of their channels.  Brands should not be afraid to create web series for limited, but highly engaged audiences.

5. Put your brand on everything where it makes sense.

The top brands put the logo in the video and in the metadata.  Why is putting it in the video important?  Because people aren’t always watching your content on your channel.  The regular watch page on YouTube and any embed isn’t likely to have your branding anywhere, so use it where you can.  But don’t go overboard and start sticking it in so many places that you create brand fatigue.



Source: How the Best – Top 100 Global Brands use YouTube for Marketing http://www.reelseo.com/top-100-brands-youtube/#ixzz2bi8l6xqm 

 

 

How the Best – Top 100 Global Brands use YouTube for Marketing.

Australian House Prices Jump Most in 3 Years on Rate Cuts | Bedford Corners Homes

Australian house prices rose by the most in more than three years in the second quarter as home buyers responded to a series of interest rate cuts by the central bank since November 2011.

Home prices across Australia’s eight major cities jumped 2.4 percent in the three months to June 30 after a revised 0.8 percent gain in the first three months of the year, according to an index of established homes released by the statistics bureau. The rise was the biggest since the first quarter of 2010, beating the median estimate of 15 economists surveyed by Bloomberg News of a 1 percent increase, and sent the index to the highest level since it was established in March 2002.

 

The Reserve Bank of Australia, which today continued its easing cycle with a 25 basis-point cut of its benchmark interest rate to a record-low 2.5 percent, is rebalancing the economy toward industries including residential construction as the mining investment boom fades. The cuts have boosted housing demand, with the number of homes available for sale in the biggest cities falling 2.5 percent in July from a year ago, according to real estate data provider SQM Research Pty.

“This is further confirmation that the housing market is starting to stir,” said Matthew Hassan, senior economist at Westpac Banking Corp. (WBC) “Lower interest rates have been the key catalyst, with the improvement in June, July and August coming after the last interest rate cut in May.”

Mortgage Rates

National Australia Bank Ltd. (NAB) said it will reduce its variable mortgage rate by 25 basis points to 5.88 percent from Aug. 12, following the central bank’s decision today. Westpac Banking Corp. and Commonwealth Bank of Australia (CBA) are reviewing their rates, and Australia and New Zealand Banking Group Ltd. will consider its loan rate on Aug. 9, according to the respective spokesmen at the banks. A basis point is 0.01 percentage point.

 

Australian House Prices Jump Most in 3 Years on Rate Cuts – Bloomberg.

Housing helps jobs with increased construction employment | Bedford Corners Real Estate

What’s happening in housing is often an indicator of what’s happening in the economy. According to a report released today by the Department of Labor, the economy created 162,000 jobs in July, missing forecasted estimates. In other words, housing is helping jobs more than jobs are helping housing.

Trulia (TRLA) Chief Economist Jed Kolko noted that, despite a slow quarter for construction activity, residential construction employment continues to outpace employment overall. Year-over-year, residential construction is up 4.5% — ahead of overall national employment growth of 1.7% — an indicator that housing is putting more jobs on the market.

From its previous peak, construction employment is down 38%, while construction activity has dropped 56% from its previous peak.

However, job growth remains slugging for young adults, who are key to household formation, and job growth remains behind normal numbers in the metros that were hit hardest in the housing bust, aka the job market isn’t improving enough to give a strong boost to housing demand.

 

 

Housing helps jobs with increased construction employment | 2013-08-02 | HousingWire.

3 Unique Ways to Use Pinterest for Business | Bedford Corners Realtor

Does your business have a clear Pinterest strategy?

Have you been struggling to figure out howPinterest could help market your business?

Pinterest represents a massive opportunity for both consumer-focused and business-to-business companies.

In this article, I’ll show you three ways to build a successful Pinterest presence for your business.

tips for a winning strategy

Strategy plays a vital role in success on Pinterest.

#1: Increase Your Brand Authority

Do you want to establish authority in your field? This is a common goal for many businesses on Pinterest.

Middle Sister Wines positions itself on Pinterest as an authority in the wine industry by creating several Pinterest boards that provide useful and educational informationto their followers while promoting their products in fun ways.

middle sister wines on pinterest

Middle Sister Wines.

You don’t have to create all the content that you pin on Pinterest. To help position yourself as an authority in your field, share from a carefully vetted combination of sources to ensure your boards contain the most accurate and useful information available.

Middle Sister’s Wine Tips and Tricks board contains videos from their YouTube account, alongside resources from other industry experts. The board addresses topics such as how to pair wine with food and what type of glass should be used to serve different kinds of wine.

Follow Middle Sister Wines’ lead and pin relevant and helpful resources. Your followers will come to think of your account as the go-to place for reliable information about your subject. And as you increase your authority, you’ll continue to build trust, which could lead to increased customer loyalty and referrals from brand advocates.

 

3 Unique Ways to Use Pinterest for Business | Social Media Examiner.

Video Marketing For Real Estate Brokers Now Available Nationwide | Bedford Corners Real Estate

ARME Realty Media

ARME Realty Media

The real estate industry has had a very positive reaction to the video marketing portion of our services. By using keyword data to not only develop the content portion of the website, but we can develop the video portion as well.

Video marketing for real estate brokers in now available nationwide. ARME Realty.com, a real estate web design and development company located in Clearwater, FL has announced that they will be offering their video advertising package as an individual service to real estate brokers.

ARME Realty.com has been using video marketing as part of their web development strategy since they began developing websites for the real estate industry. The service is considered to be a very necessary part of creating a website that has all of the proper Internet connections.

“The real estate industry has had a very positive reaction to the video marketing portion of our services. By using keyword data to not only develop the content portion of the website, but we can develop the video portion as well. This allows us to create videos that show up on the first page of Google within 24 hours of being posted, and they will often climb to the top of the first page within a few weeks,” states Simon Landers, spokesperson.

Mr. Landers continues, “Video marketing for real estate brokers has a very interesting impact on the real estate industry because most of what individuals are looking for when they look at the pictures of homes is the aesthetics. If you have ever heard the term a picture is worth a thousand words, it is very true. Individuals have to like what they see about the home first, before they will even be interested in the more pertinent information, like how many bedrooms the house has.”

If you are a real estate broker and you are interested in learning more about video marketing for real estate brokers, and how ARME Realty.com can help please call (727) 459-8841 and speak with an agent.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Video Marketing For Real Estate Brokers Now Available Nationwide.

Ultimate Recycling: Relocating a House | Bedford Corners Real Estate

Watching a large house roll down the road on a truck is enough to make most of us do a double take. We tend to think of houses as being stable and stationary. With the right equipment, though, almost any house can be moved to a new location. Relocating a house is recycling on the largest scale many of us can achieve, and in addition to saving resources, this option may save you money, too.

Buying and moving a house is a possibility for anyone who finds the perfect piece of land that doesn’t include the perfect house. This scenario is especially common for homesteaders — if you’re interested in gardening, farming or raising animals, you’ll probably have to look long and hard to find land that meets your needs. Odds are not high of also getting a good house with the land you choose.

Houses are torn down all the time to make way for new highways, suburban developments or large institutions, such as an expanding hospital or university. These buildings are often sold for a song — or given away — on the condition that they’re moved off the property. The catch is that you have to pay to move a house, and even if you already own the land, you’ll have to figure in the costs of a new foundation, plumbing, utility hookups, and any other amenities. Still, moving a house can make financial sense.

Regardless of whether financial savings are your main priority, choosing an existing house is a significant way to reduce your environmental impact, because you’ll use far fewer new materials than you would if you built a new house. You may also be able to find a house with higher-quality wood and other materials than you’d likely be able to get in new construction. Or perhaps the reason you want to move a house is purely nostalgic — you’ve fallen for the charms of an older home and want to preserve it.

That was the case for Glenn and Denise Bowman. In 2006, they bought a home that was built in about 1840 and moved it to a rural property in Clarksville, Md. The house had been a fixture in their community, but it was on land owned by an auto dealership whose owners wanted to expand their business. If the house wasn’t moved, it was going to be demolished.

After falling in love with the house, the Bowmans just couldn’t let that happen. So, working through a local historic preservation organization, the couple got in touch with the building’s owners and bought it for a bargain price of $1, just enough to make it an official sale. The cost to relocate the house 3 miles was much higher — about $55,000 just for the move. That’s at the high end of what people pay for a move, mainly because the house was a three-story structure. The Bowmans say their decision to save this home has definitely been worth it — they’re enjoying restoring their house, and have blogged about it at 12 Hills. “We’re in it for the joy of it,” Glenn says. “It’s the house we want to raise our kid in.”

Read more: http://www.motherearthnews.com/green-homes/relocating-a-house-zm0z13aszsor.aspx?newsletter=1&utm_source=Sailthru&utm_medium=email&utm_term=GEGH%20eNews&utm_campaign=08.02.13%20GEGH#ixzz2b1a87aBo

 

Ultimate Recycling: Relocating a House – Green Homes – MOTHER EARTH NEWS.

5 reasons your listing won’t sell even in a seller’s market | Bedford Corners Realtor

What keeps listings from selling? In most cases, it’s the price, but it can also be due to a host of factors over which you as the listing agent have little control. What steps can you take to make sure that your listings end up “sold” rather than “expired”?

Part one of this series identified overpricing as the primary reason that a property may not sell. When a seller wants to overprice his listing, the agent has three viable options: (1) negotiate a lower price from the onset; (2) schedule regular price reductions as part of the actual listing agreement; or (3) walk away from the listing.

Even in the hottest markets where there is as a little as two months of inventory, this still means that only half of the listings sell each month and that the other half remain on the market. In order for the house to sell, even when the market is on fire, it must cross that threshold where it is in the top 50 percent of all listings in terms of price and value. If not, it can continue to sit on the market month after month with the listing ultimately expiring. So who is responsible for what in the transaction?

Factors that can’t be changed

The old adage that all that matters in real estate is location, location, location is still true. You can’t control where a property is located nor can you control the number of competing properties. Price is the one factor that takes both of these issues into account.

Buyers determine the price

– See more at: http://www.inman.com/2013/07/25/5-reasons-your-listing-wont-sell-even-in-a-sellers-market/#sthash.hZ5xQMK6.dpuf

 

 

5 reasons your listing won’t sell even in a seller’s market | Inman News.

60+ Content Curation Tools | Bedford Corners Realtor

Find and manage quality content to share with your audience, build relationships, and improve your social media branding.

manage fire hose of online content with content curation tools 60+ Content Curation ToolsGetting and retaining the attention of customers in a meaningful way is essential. Part of a good one-to-many content marketing strategy, content curation is the art of continually finding, grouping, organizing, and sharing the best and most relevant content with your brand’s audience. Good content curation consists of sifting through the fire hose of online information and being very selective, with a laser focus on your brand message — this helps you become a thought leader in your industry/category and a trusted resource.

Good content curation doesn’t consist of simply regurgitating content that others have published. Your brand story-telling must include a human element in the form of personalizing the information and making it compelling to your social media followers. Successful programs provide context and communicate it in a transparent fashion, enabling you to amplify your brand message and create passionate subscribers. This graphic from Socialbites illustrates the process of content curation:

content curation process 60+ Content Curation Tools

Features of good content curation tools

Good content creation tools help you save time and increase productivity. They streamline the process of:

  • Coming up with content ideas on a consistent basis
  • Organizing and executing content promotion
  • Identifying link prospects
  • Tracking your results

These content curation tools will help you establish your brand as an authoritative voice and go-to resource for your audience



Read more: http://www.pamorama.net/2013/07/28/60-content-curation-tools/#ixzz2aiYem8xh

 

 

60+ Content Curation Tools | Pamorama | Social Media Marketing Blog.

Create a Simple Marketing Plan | Bedford Corners Real Estate

A simple marketing plan that outlines all the important pieces needed to successfully and consistently market your business is something every small business should create. Whether you want to focus solely on inbound marketing or you want to integrate online with off-line marketing activities, there are 10 important reasons why your small business needs a realistic but simple marketing plan.

  1. To specify a vision for your business
  2. To solidify your mission

  3. To outline what you want to accomplish
  4. To describe your ideal client
  5. To articulate what makes you different
  6. To provide a road map for achieving your goals
  7. To help you focus on what is important
  8. To create an action plan for what you need to do and when
  9. To track your progress
  10. To remind you that this is your business and not a hobby

Let’s take a look at the key parts of your marketing plan that needs your attention:

Your business vision

Your vision statement is a vivid description about what you want your business to be such that it inspires and motivates you and helps you create a mental picture of the business you want.

There are benefits to having a clear vision statement:

  • Serves as a compass to keep you heading in the right direction.
  • Enables you to assess the many opportunities that are presented to you and make decisions based on whether the opportunity helps you get closer to your vision.

 

Create a Simple Marketing Plan | Social Media Today.

World’s biggest offshore wind farm will be built in Lincolnshire | Bedford Corners Homes

Plans to create the world’s biggest offshore wind farm off the coast of Britain have been approved.

Work on the massive Triton Knoll site – 288 giant wind turbines off the Lincolnshire coast – can now begin after the £3.6bn project was given the go ahead.

It will dwarf Britain’s current largest offshore facility, the 175-turbine London Array in the Thames Estuary unveiled last week by David Cameron.

Go-ahead: An offshore wind farm off the coast of Skegness in Lincolnshire

Go-ahead: An offshore wind farm off the coast of Skegness in Lincolnshire

When complete, the new giant windfarm will generate 1.2 gigawatts of electricity, enough to power for 820,000 homes.

But critics say it will not come without a cost, as offshore power is currently subsidised by the taxpayer at three time the wholesale price of conventionally-produced electricity.

And the scheme is not without controversy. As part of the project, energy giant RWE are proposing building a substation the size of 30 football pitches connected to the offshore turbines, in the Lincolnshire countryside.

 

 

World’s biggest offshore wind farm with 300 turbines will be built in Lincolnshire | Mail Online.