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How Instagram, Pinterest and Tumblr are Blasting Social Media Monitoring tools | Bedford Corners NY Real Estate

Social Media Monitoring methodology seemed to be a proven process within organizations at a global level. Mostly because big players like Salesforce / Radian6 succeeded in imposing a vision, but also because new professionals started to deeply reengineer the whole value chain of their companies or clients, based on Social Business ideas.

We thought that “Listening“, the core activity of Social Media, could be handled, and that everything was already forecast for this practice. A lot of Conversations Analysis tools still ask users to set up queries, based on key-words. Once this work is done, you can then pick up categories, fine-tune your analysis, generate widgets to better understand your landscape etc.

This is a methodology which cannot work alone anymore. There’s a fantastic bias which now needs to be solved: it supposes that people express themselves through words, sentences and syntax.

This is absolutely wrong, at least in terms of semiotics.

Most of the “real” conversations are now happening on Tumblr, Pinterest or Instagram. It’s a blast in terms of methodology, as key-words are not always added to snapshots or videos by users. Because users fundamentally don’t care to add specific tags: the relevant context is for instance where they are at the moment, and maybe who are with them.

Digital analysts must now do a hell of a job to really identify emerging trends, genesis of ideas or influencers. They must get data from geolocation services as Foursquare; they must work with strong strategic planners to better understand what are the new digital journeys; they must understand from which device a photo has been taken; they also need some design knowledge.

At the moment, no one really gets a rational overview of what’s going on in these networks, in terms of meanings.

First for management reasons:

  • PR agencies are not all connected to strong networks of planners, whereas they try to identify the best influencers for their clients
  • Strategic planners are not all digital-savy, so as most of the semiotics work cannot be pre-tested with digital realities
  • Digital analysts, focusing on Social Media, sometimes lack a global understanding of brand management
  • Data analysts sometimes focus too much on digital usages without connecting it to a PR approach
  • brands have so many things to deal with that they still delegate a lot of their reputation to third-part providers which don’t mutualize a global strategy

Second because of our own digital culture:

  • Most of the Tumblr users want to remain anonymous, and that’s the essence of this network
  • As digital experience is reaching a new fringe with our real lives, the social design of applications helps us shape new walls. Think about your home: visible from the outside, complicated to get into if you’re not introduced

And that’s a missed opportunity for brands. So what’s next for Social Media monitoring? Few hypothesis:

  • A growing number of platforms directly ask users to subsribe to diverse polls or contests, like Fan machine. You can then, on a regular basis, pre-test some insights, to a relevant community, thanks to an upload of photos or contributions. If the passive listening is not perfect, maybe a more active one could be. Media do it pretty well, as they’re used to work with their readers: it’s a direct way to get useful information
  • Some start-ups are now analyzing photos on Instagr.am, trying to better understand emotions, and how it relates to brands. It’s stilll very new, but brands could find a great interest in getting this kind of insights (when does one publish a Diet Coke picture in France?)
  • The revenge of plaftorms: as Twitter is closing its doors, other platforms could also try to sell themselves some analytics features, based on meanings, directly to brands. It could be a great source of revenue, out of classic advertising.
  • The come-back of intuitive analysts. Yes, it’s something we’ve been denying a lot, because of a clear aggressivity towards madmen: good advertisers are first people who have a good industry knowledge + a good intuition. We use to talk about a “brand culture”: maybe we should hire specialised Social Media Analysts, as we used to hire advertizers specialized in a specific area

The 7 Habits of Highly Ineffective Bloggers | Bedford Corners NY Real Estate

The advice on how to be “the effective guy” is just so common online that it starts to get boring … You know, reading yet another article on how to be a great blogger and all…

So why not take a different approach and consider the seven habits of highly ineffective bloggers instead?

If you think that it’s a joke, it isn’t. If you look around in the blogosphere I’m sure you’ll find tons of bloggers who fit this description perfectly. In fact, I bet that you’re guilty of one or two of these habits as well (I know I am).

Habit 1. Not proofreading

This is the first sin bloggers make. I know that crafting a nice blog post takes time. You need to do your research, prepare the resources, and finally write the thing using a number of relevant links and keep all the SEO optimizations in mind … there’s really a lot to do.

In all this commotion, it’s easy to overlook one simple thing: proofreading. The fact is that proofreading is one of the most important phases of crafting a blog post. Without it, you’re not using the potential of your post effectively—some readers will simply be discouraged with all the grammatical errors you’ve made.

My advice is this: proofread your posts at least once. In addition, use a plugin like After the Deadline for some extra help (it provides automatic proofreading).

Bonus tip: There’s one more trick I want to share with you. I’ve found that I get much better results when it comes to the quality of my writing if I write a post one day, and then edit and proofread it the next day.

Habit 2. Not networking

Did you know that 80% of your blog’s success depends on the people you know, not on the content you write? You didn’t? That’s because I made that statistic up!

Whatever the stats, I’m sure the benefits of reaching out to your fellow bloggers are pretty clear to you. Building a successful site is always easier if you have someone you can contact for help, or for a joint venture proposition.

Treat your blog like business. The more quality business partners you have the better. Networking in the blogosphere isn’t even difficult. It all starts with a simple email that says hi.

Habit 3. Not using offline blogging tools

These days, I’m all about offline blogging tools. One particular tool, actually. It’s called Windows Live Writer. What’s great about it is that it allows you to create an optimized blog post offline, and then send it to any WordPress blog you want.

Let’s face it: you won’t have internet access at all times. Maybe you’re staying in a cheap hotel, or visiting your family over the weekend, or some other scenario. If you want to be effective, you have to have a way of creating a post even if you’re offline.

I know that the standard way of doing this is through Microsoft Word or some other text processor, but they are not very good at providing WordPress-ready formatting. Windows Live Writer is great in this regard—give it a go.

Habit 4. Not staying on topic

Going off topic makes you highly ineffective. And the reason is that your readers have come to your site to read a very specific piece of information. They’ve seen a headline, or a search engine listing, and clicked on it. Now, if you decide that you want to change the direction mid-post, they’ll simply leave.

Over time, such practice will make you really ineffective at writing about the things you wanted to write about. You’ll always get distracted at some point and talk about other things. This is something you really need to be wary of.

The simple advice is this: if you fail to stay on topic, your readers will get confused and leave.

Habit 5. Not promoting your stuff

Writing and publishing the post is usually only half the job. If you want to make it really popular, good content won’t be enough, you also need to spend a fair amount of time on promotion.

And by promotion I don’t necessarily mean spending money on ads and reaching out to investors. Just a couple of clicks on some social media share buttons might be enough, or sending an email update to your subscribers, or notifying your StumbleUpon friends and contacts, and so on.

Also, this is where your network of contacts comes into play again (mentioned earlier). If you have some friends in the blogosphere, you can let them know whenever you publish something really valuable (your pillar content).

Habit 6. Not writing guest posts

Every website you know of—every single one of them—became popular because of some other website. There’s not one website online that became popular on its own (no, not even Google or Facebook).

The key to success, then, is to get featured on other websites. There are two possibilities here:

  1. The difficult one is to do something remarkable and get mentioned naturally.
  2. The easier one is to write a guest post and offer it for free in exchange for a link.

I really can’t emphasize this enough, but guest blogging is the cheapest and the best way of building your brand online. If you think that you don’t need to do any guest blogging, then you are not utilizing your full potential as a blogger.

Habit 7. Not doing SEO

I know some people say that SEO is dying. Mostly, this attitude is the result of the recent updates like Penguin, which killed a number of legitimate websites and online businesses just because they were building quality (yes, you read this right, quality) backlinks.

This whole situation makes the SEO game a lot harder, but it doesn’t mean that you should leave it completely. The fact is that one thing surely won’t change anytime soon: Google will still remain the main provider of traffic online, and if you want to get a piece of this traffic, you’re going to have to learn how to be up-to-date with the best SEO practices and implement them in your blog.

Make sure to pay attention to the popular SEO blogs and also the official Google webmaster central blog.

Are you guilty?

This concludes my list of 7 habits of highly not effective bloggers. Feel free to tell me what you think, and admit how many of these habitds you’re guilty of. Be honest—I know I’m doing at least two myself!

Why Prize Investment Properties Are No Prize | Bedford Corners NY Real Estate

Here’s a little real estate investing secret that few rental property investors know: The fancier and more prize location of a property, the worse the cash flow. In fact, most “prize” properties are going to have negative cash flows. And that’s not a smart way to invest your hard earned cash equity dollars.

Consider the options

Let’s look at an example. You want to buy about $500,000 worth of real estate, and with a 25 percent down payment plus costs, you’ll need about $150,000 in cash to close the deal. You have two choices:

  1. A swanky downtown San Diego condominium for $500,000, or
  2. Three nice moderately priced boring suburban $165,000 condominiums.

Now most people would think location, location, location and want to buy the prize downtown. That’s because their only investment criteria is that they want to buy real estate in hopes that it will go up in value. And the problem with that strategy is that they are totally missing the most important piece of rental property investing — the cash flows the property can produce.

Immediate cash flow

In reality, moderately priced cash flow positive condominiums are the best location, location, location, and here’s why.

A $500,000 downtown San Diego condo would probably generate negative cash flows of about $1,000 per month. That’s $12,000 per year — ouch — on a $150,000 cash investment or negative 8 percent return on the investment.

A moderately priced $165,000 suburban San Diego condo would probably generate positive cash flows of about positive $250 per month. Multiplied by three condominiums — so apples to apples on the $500,000 investment — is positive $750 per month. That’s positive $9,000 per year on a $150,000 cash investment, or positive 6 percent return on the investment.

See the difference? You can allocate your hard-earned $150,000 of equity into either a fancy prize property with negative cash flows of $12,000 per year, or into moderately priced properties with positive cash flows of $9,000 per year. That’s a difference of $21,000 per year on $150,000 equity investment into $500,000 of real estate.

Building wealth

If you’re hoping appreciation in value will make up the difference on your negative cash flow property, good luck with that. To be fair, over long periods of time, most real estate should appreciate in value about the same percentage each year. But as you can see, cash flows can be very different, and that’s where you earn your wealth!

You might assume that because rents increase and mortgages stay constant, the fancy prize property would turn positive one day. This is true, but it would take about 40 years until the fancy prize condominium owner really got their first dime of positive cash flow.

Think that through and pencil out your real estate deal before you take the plunge. Some properties are just much better wealth-building investments than others, primarily due to the cash flows.

Many High-End New York Apartments Have Modest Tax Rates | Bedford Corners Realtor

Yet despite its sublime finishes, refined pedigree and nosebleed prices, the residential portion of that Manhattan building is officially valued by the city, for tax purposes, at only $332 per square foot. According to the Miller Samuel appraisal firm, the average price per square foot for apartments sold there over the past 18 months has been $7,813.

The remarkably low official figure is the result of a state law dating from decades ago that requires the city to calculate the value of condominiums and co-ops by using as comparable properties rental buildings, instead of apartment sales. At the tippy top of the market, populated by $20 million, $30 million, $40 million, even $88 million apartments, real estate experts say that truly comparable rental buildings essentially do not exist.

As a result, the owners of many of the highest-end apartments pay a far smaller percentage of their apartments’ sales value than other condo and co-op owners pay. So despite a boom in the sale of stratospherically expensive apartments in recent years, the city is unable to truly cash in.

“The highest-value ones are going to tend to be the hardest to line up,” said George Sweeting, deputy director of the city’s Independent Budget Office. Their resulting effective tax rates, he continued, “will be extremely low, even by the standards of the city.”

According to the Independent Budget Office, the overall city valuation for condos and co-ops is only about 20 percent of what it would be were the city allowed to use comparable sales. That is a striking discount, but one that shrivels in comparison with the market’s upper echelons, which means the percentage of the sales value that those apartments pay in taxes shrivels right along with it.

In a study of 2010 nationwide property tax rates, the average homeowner paid a median of 1.14 percent of home value that year, according to the Tax Foundation, a research group. In Manhattan, that figure was 0.78 percent. For the $88 million apartment at 15 Central Park West, 0.78 percent would be $686,000. But this year, the property taxes due on that penthouse were $59,000.

The relatively low tax bill was mainly due to its valuation, but the owners of that penthouse — the financier Sanford I. Weill sold it to a trust controlled by Ekaterina Rybolovleva, the daughter of a Russian billionaire — were also helped by a program called 421a, which gives developers big tax breaks for a certain number of years that they can pass along to condo buyers, in exchange for which the developers build or help finance affordable housing.

But even without the 421a abatement, the bill for the penthouse would have been only $145,000.

An apartment at the Plaza Hotel that sold for $48 million last year is valued by the city at $1.7 million. A condo at 80 Columbus Circle that sold for $30.55 million last summer is valued at $2 million. And the $88 million apartment is valued at $2.97 million, or just 3.4 percent. The impact on city revenue needs then ripples down.

“If a certain kind of property is systematically undervalued, another kind of property has to pick up the slack,” said Andrew Hayashi, a property tax expert at the Furman Center for Real Estate and Urban Policy at New York University.

The state law mandating the use of rental data has been on the books since the 1980s, when the market in the city was a very different place. Manhattan had more rent regulation, many fewer condos and lots of co-op conversions.

A 2006 city report said tying the value of co-ops and condos to rentals was expected to keep an apartment’s official value — and, thus, its property taxes — from rising too quickly, because rent regulation kept rental values relatively stable.

Today, to find a condo’s or co-op’s comparable rental cousin, the Finance Department looks at factors like age, location and size. Older buildings, even the grandest, often have a greater value discrepancy than new condos because older rentals are more likely to have at least some rent-stabilized unit; this means that the taxes on those properties are generally lower.

But for any truly lavish building, finding a comparable rental is a challenge. One of the rental buildings used to find the value of 15 Central Park West, for example, is 145 West 67th Street — a very tall, but otherwise unremarkable, building.

“We understand that the requirement by state law to ignore sales prices makes an already complex property tax system even more confusing for property owners, which raises questions of equity within the system,” Owen Stone, a spokesman for the Finance Department, said in an e-mail. “We are always looking for ways to make things more transparent.”

Property tax experts say that from time to time, some effort is made to rethink the way apartments are valued. But changes can be made only by the State Legislature, and the technical and political pressures tend to overwhelm the cause, which then is quietly put on a shelf.

“It’s not so easy to go and change one screw,” said Ana Champeny, a supervising analyst at the Independent Budget Office. “Potentially, you have to redo the whole system.”

These property taxes, of course, are not paid in a vacuum. The city does receive a transfer tax every time a property is sold, as well as a mortgage recording tax — though many high-priced homes are bought with cash. And while the property taxes on mansions in the sky may be a relatively low percentage of sales value, they are still substantial.

A spokeswoman for Extell, which is developing the luxury market’s hottest ticket of the moment, One57, where two apartments are under contract for at least $90 million, said the project would contribute over 1,000 construction jobs and hundreds of permanent jobs to the city.

As it happens, Extell has also applied for 421a tax abatements for One57.

But if the property taxes on these luxury apartments were to rise, would it even make a difference in sales to the superrich?

“I think you’d choke off that market,” said Jonathan Miller, president of Miller Samuel.

Mr. Miller said that in some instances, exceptionally high carrying costs had tugged down prices and slowed the pace of sales, even in apartments that cost tens of millions of dollars.

“The logic was that the high end of the market doesn’t really care if the monthly charges are high; it’s more readily absorbed than on the lower end, and that turned out not to be true,” Mr. Miller said. “The conventional wisdom was, ‘Ah, the wealthy don’t care!’ But of course they do.”

Shadow Inventory: Less Scary | Bedford Corners Homes

Visible inventory of homes on the market has been falling repeatedly. Existing home inventories are at an 8-year low, while newly constructed home inventory is near a 50-year low. As we enter the winter months, inventories will fall even further. Very little gets listed after Thanksgiving, and not until March will inventory show some additional choices for buyers.

Just because we are able to see low inventory today does not automatically mean that inventory will be low in the near future. There is also shadow inventory to monitor. These are properties not yet listed on the market but will surely come on the market since there are still plenty of homeowners under distressed conditions. CoreLogic indicated the shadow count has fallen from 2.6 million this time last year to 2.3 million today, according to its definition. If the shadow is defined as those homes in the foreclosure process or where mortgages have not been paid for 3 months or longer, then the count is higher at 3.4 million in the shadow pipeline today, though it is less than the 3.8 million from one year ago. Since not all mortgages that are 3 months late become an REO because a good portion catch up on payment later or get a “cure” via loan restricting, the actual number of properties reaching the market for sale will be measurably lower than the shadow count. Though one can dispute the definition and the exact size of the shadow, one thing that is consistent is that the shadow is less threatening today than one year ago.

A steadily diminishing shadow will naturally shed more light on normal sales. From 2009 to 2011, roughly one-third of all home sales were distressed properties. Based on recent data, the distressed share will be around 25% in 2012. The figure will reach the teens next year and probably single digits in two years.

What impact do falling distressed sales have on home values? The median price will be pushed up. As everyone knows, foreclosed properties sell for less. However since this negative impact will be less strong in the upcoming years, the median price of all transacted homes will be higher than when compared to the past few years. So aside from the normal supply-and-demand dynamics that have been pushing up repeat-price indices such as Case-Shiller and government price data, the median price will also be rising and probably faster because of the fewer distressed over the horizon.

Two years ago, the scariest of Halloween costumes was dressing up as Shadow Inventory. Today, not only have people gotten used to the sight, it is a greatly diminished figure.

Postnote: Shadow inventory is not falling in some judicial foreclosure states where a foreclosure process takes an incredibly long time because it requires a court approval. These states include Illinois, New Jersey, New York, and Connecticut. Though the intent is to keep financially troubled families from being forced out, there are increasing stories of gaming the system, where a homeowner does not pay the mortgage and collects money by renting out the property. As a result, any home price gains in these states will likely perform a “dead cat bounce” because of the very long shadow looming over them.

How to Buy or Sell a Home That’s off the Market | Bedford Corners NY Realtor Robert Paul

It happens all the time. Sue hears that a friend of a friend, Bob, is looking to buy a place. Turns out, Sue is looking to sell her home. Or a guest in someone’s one-of-a-kind home tells the owners they’d love to buy the property, should the homeowners ever decide to sell.

And so begins the discussion between the would-be buyer and seller of a home that’s not even on the real estate market. How do they do the transaction? What steps are involved? What are the risks?

There are pros and cons for both parties and major considerations before either signs on the bottom line. But too often, these sellers and buyers get ahead of themselves and don’t think through the logistics and details. Here are seven questions to ask yourself about selling or buying a home that’s off the market.

Are both parties serious?

Buyers and sellers like the idea of making a deal off the market. But when it comes down to it, are both parties really on the same page? Has the buyer been in the market for a while? Are they truly ready to buy? Is the seller really ready to sell? Are their numbers in the same range, or is one way off?

Often, an unrealistic seller will throw out a number that’s way higher than what the market supports. They do this because they’re either uninformed or they feel they should get more because they’re risking selling off the market. On the opposite side, an uneducated buyer will throw out a lowball offer if they haven’t been in the game long enough to know the value.

How to decide on price?

Both parties have a serious commitment and are ready to do a deal. Great; now they need to agree on how to make it work.

Among other things, a price needs to be established. If they’re in the same price range but can’t agree on a number, there are a few options. One would be to have two independent appraisers come out and do formal appraisals of the property. The buyer and the seller can average the two. However, many argue that the appraised value (the number the appraiser comes up with) is always lower than the market value (the amount an able and willing buyer/seller would pay on the open market). In this case, a real estate agent may be called in; more on that in a minute.

Are there savings on the real estate commission?

Many sellers see the opportunity to sell off the market as a chance to save the agent’s standard 6 percent commission. But this can be short-sighted. First, both parties often bring a real estate agent into the transaction at some point. Second, the buyer might want the 6 percent commission deducted from the purchase price, but the seller doesn’t see it that way. For example, the seller might want $500,000. The buyer offers $470,000 ($500,000 minus the 6 percent commission). If they split the difference and the home sells for $485,000, they both win.

What ultimately happens is that the market decides the purchase price. If inventory is low and the buyer wants to make the deal work, they may pass the savings on to the seller. Or if it’s a slow market and there’s too much inventory, the seller may pass on the savings to the buyer. Many times, however, the seller and buyer agree on a number in the middle of the 6 percent, so each party benefits.

What are the risks?

The buyer and seller will likely have that little voice inside saying, “What would this sell for if it were on the market?” Buyers may wonder if they’re paying too much, while sellers might worry they could get more money on the open market. This is the risk both parties take in an off-market deal. Both the buyer and seller need to feel comfortable before they sign the contract. This is why a real estate agent is often consulted.

What is the role of the real estate agent?

With so much at stake financially and emotionally, most buyers and sellers ultimately don’t want to go it totally alone. The fear or uncertainty will outweigh any potential savings. An active buyer may have been working closely with an agent for months. A serious seller could be on the verge of signing a listing agreement. One or both may want the feedback or advice of their agents on price.

Some real estate agents will provide an opinion of value for a nominal fee or for free. Another good option is to ask the agent, in addition to providing the opinion of value, to take on the back-end parts of the deal at a discounted rate. In this case the agent might be responsible for inspections, disclosure review, title search and the contract, but not any marketing, open houses or showings. How this is negotiated is up to both parties. And be aware that some agents won’t feel it’s appropriate to reduce their fee at all.

Should you hire an attorney or escrow company?

There are some situations in which the buyer has a specific home they want to buy and a fair price is obvious to both parties. Maybe there is a one-of-a-kind home they’ve been eyeing in their neighborhood for years, and they know the value because they live nearby. Or the buyer may find a home on Zillow with a “Make Me Move” price in line with their budget. If the prices are right for both parties, and there aren’t any complications in the disclosures or inspections, they may hire an attorney or an escrow company to facilitate the deal for a flat or hourly rate.

How to cover all the bases?

If you decide not to go the formal listing and sales route, be sure to cover your bases and protect yourself legally and financially. Always go with your gut. If something doesn’t seem right or you’re uncertain, bring in the professionals. Going it alone may have its upsides, but the downsides could outweigh them in a heartbeat. Don’t be afraid to ask your real estate agent for advice. A good agent will recognize that, while a full commission would be great, two potential future referrals may be worth the time and effort.

Southwest Florida real estate recovery strengthens | Bedford Corners NY Real Estate

Whether analyzing market statistics or speaking directly to those professionals “in the trenches” in the real estate industry, opinions of the state of our market vary — often substantially. Yet, regardless of what gauge one uses to assess the current state of our market, one thing is clear — we are on the upside of recovery. Both notable shifts in forward-looking indicators, and overall outlook from prudent real estate investors, point to very positive signs of improvement.

In Florida, and particularly here in Southwest Florida, the industrial sector of the commercial real estate market is leading the pack with newly released data showing a top-three placement for lowest industrial vacancy rates in the nation. According to a recent Cushman and Wakefield market statistical report, the Naples metro area ranked No. 2 in the nation for the lowest industrial vacancy rates with 4.2 percent overall vacancy. Moreover, Florida claimed three of the top 10 metro areas with the lowest industrial vacancy rates (Lakeland at No. 1, Naples at No. 2, and St. Petersburg/Clearwater at No. 7). Lee County ranked 38th on the list with a 9.3 percent vacancy rate — slightly higher than the national average of 8.7 percent vacancy.

Housing market improvements

Improvements in the housing market are widely considered a contributing factor to positive developments in the industrial sector of commercial real estate, not unlike the correlation recognized between growth in employment and positive gains in the office sector. Both nationally and statewide, prices and home sales increased year over year in August. According to the National Association of Realtors, existing home sales jumped 7.8 percent in August to the highest level in more than two years — the highest level since May of 2010 when sales were fueled by a federal home-buying tax credit.

While many argue that Southwest Florida lags both the nation and the state with respect to spikes in housing figures, a direct comparison does not always reveal the entire picture. It is true similar spikes were not prevalent in Southwest Florida’s data, yet, when placed in proper context factoring in dwindling inventory numbers and the area’s position in the recovery cycle, important strides were unquestionably made in our local market.